农文旅融合
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青春筑巢兴乡土 “村播小院”激活云南乡村振兴新动能
Xin Hua Wang· 2026-02-14 08:16
近年来,共青团云南省委主动担当,牵头打造"村播小院"项目,并联合云南省青年创业致富带头人协会,以培育本土青年 人才为根基,以农文旅融合为路径,将青春力量注入乡村发展,让小屏幕架起城乡联通的桥梁,用新方式破解乡村发展痛点, 为云南乡村振兴书写下鲜活的青春答卷。 "村播小院"以"小院+云仓"双核驱动,在昆明五华、石林、禄劝等地落地生根,配备专业直播间、选品间等设施,配套"云 南新农人村播云仓",以昆明为中心辐射全省,提供仓储、物流一站式服务,打通农产品上行"最初一公里"和"最后一公里"。针 对农户缺技能、农产品缺渠道、创业缺平台的痛点,项目打造"理论+实操+指导"三位一体培训体系,邀请专业讲师授课,覆盖 直播带货、短视频制作、脚本设计等实用技能,让农民快速掌握"新农具",学会"新农活"。 "村播小院"内青年主播正在直播(资料图)。新华网发 "村播小院"内青年主播正在直播(资料图)。新华网发 在"村播小院",80%的参训学员是返乡青年和高校毕业生。"90后"新农人张艳丽辞去城市工作返乡养兰,在项目帮扶下把直 播间搬进养兰室,从刚开始的生涩到现在自如分享养兰心得,张艳丽让家乡的兰花走向全国;1997年出生的张茜茜化身 ...
广东丝苗米的品牌崛起 全省拥有10个国家地理标志农产品
Nan Fang Ri Bao Wang Luo Ban· 2026-02-14 07:12
Core Insights - The Guangdong silk rice has transformed from a common food item to a premium product, being packaged in trendy gift boxes and used in innovative food items like rice latte, reflecting a shift in consumer perception from mere sustenance to lifestyle appreciation [1][5] Brand Development - The "Taishan Rice" brand, after registering a geographical indication trademark, has seen an average price of 10 yuan per kilogram for its branded products, with some premium offerings priced at 36 yuan per kilogram, which is 15% to 20% higher than conventional rice [2] Digital Transformation - The "Guangdong First Field," covering 225,000 acres across five towns, integrates IoT, big data, and AI into rice production, moving from traditional farming to a more industrialized approach [3] Regional Collaboration - Multiple regions in Guangdong, including Jiangmen, Qingyuan, and others, are collaborating to enhance the silk rice brand, with companies like Run Gu Food successfully exporting rice products to international markets [4] Consumer Engagement - Innovative consumer experiences, such as a silk rice-themed service area on the highway and various cultural events, are attracting younger consumers and enhancing brand visibility [5][6] Product Innovation - The introduction of vacuum-packed rice for small families, specialty rice for Cantonese clay pot dishes, and creative products like rice latte and ice cream are expanding the market reach of silk rice [6] Quality Assurance and Promotion - Experts suggest leveraging initiatives like the "Cantonese Chef" program to promote silk rice, support e-commerce platforms for rice companies, and establish experience centers to enhance consumer engagement and ensure quality [6]
光山蓝莓出山记——“河南上硬菜”系列报道之六
He Nan Ri Bao· 2026-02-13 23:37
一颗普普通通的小浆果,为啥能把农民、企业、科研团队、整个山野全都串起来,走出一条出山之路? 2月6日,立春刚过,豫南丘陵尚存寒意,光山县文殊乡东岳村小余儿共富蓝莓园的智能温控大棚内却暖 意氤氲。枝头青翠花苞次第萌发,滴灌带精准输送水肥,一簇簇初结的蓝莓果已泛出青蓝微光,头茬蓝 莓大多完成转色,静待采摘上市。 作为园区培育的本土蓝莓品牌,"好大颗"蓝莓凭借严苛的全流程品质把控、多元的产业业态布局,不仅 占据河南蓝莓市场重要份额,更以"现代化种植+农文旅融合"的发展模式,成为河南本土蓝莓品牌的标 杆。"头茬鲜果已经上市,采摘价158元一斤。"园区主理人崔红梅指尖轻触果枝,语气笃定,"价格贵不 是没道理,而是甜得有底气。" 一颗蓝莓,串起科技与乡土、生产与消费、个体与集体。它不单是果盘里的鲜甜,更是光山丘陵地带农 业提质增效的实践样本,是"村集体+企业+农户"共建共享的生动注脚,更是河南乡村从"产得出"迈 向"卖得好""叫得响"的铿锵足音。 记者手记 小浆果炼成"黄金果" 在全国蓝莓产业版图中,河南作为新兴产区加速崛起,光山依托生态优势与标准化种植,以品质为基, 把控全产业链,更以"现代化种植+农文旅融合"模式树立 ...
闲置资源“活”起来 乡村振兴动能足
Xin Lang Cai Jing· 2026-02-13 19:33
转自:贵州日报 祁山村党支部书记、村委会主任韦富海介绍,祁山村共有5个村民组、232户827人,为拓宽增收渠道, 村"两委"多次对接区、乡两级,结合良好的生态环境,于2024年引进了知行农场项目,并通过坝坝会向 村民详细介绍发展乡村农文旅产业的好处,打消村民的顾虑。 "城里亲子家庭缺少接触自然、了解农耕的机会,而村里有不少田地闲置着,祁山村有着优良的生态环 境,离市区也不远,这让我萌生了创业的想法。"知行农场负责人黄开发说,2024年下半年,在村集体 的大力支持下,流转祁山村祁山组65亩闲置土地,盘活废弃的村小学校舍,打造了知行农场。农场采用 与村集体合作的模式,除支付土地流转租金外,每年还会将利润分红给村集体合作社,同时聘用村民在 家门口务工,既盘活了闲置资源,又带动了村民增收。 "知行农场目前的业态,涵盖农事体验、亲子研学、休闲团建、夏季亲水等,注重体验感和文化感,想 打造一个'让孩子懂农业、让家庭享自然'的亲子农场。2025年初运营以来,已接待团队游客、散客4000 余人次。"黄开发说,春节前夕,农场开展灌香肠、制作血豆腐、打糍粑等传统年俗体验活动,成为吸 引市民的亮点;春节期间,还将开展吃刨汤活动,让 ...
元古堆村的“小年”
Xin Lang Cai Jing· 2026-02-13 10:05
"今天可是咱们村最热闹的一天!"村民张学仁脸上洋溢着笑容。和他一样,许多村民早早来到广场,期 待这场属于他们自己的"村晚"。 活动在激昂的舞蹈《中国龙》中拉开序幕。紧接着,现场迎来第一个高潮——"道德银行"积分兑换颁奖 环节。黄海堂、祁志源、包福平等23户全乡积分最高的"年度家庭"依次上台接过荣誉证书和奖品,成为 现场最受瞩目的文明之星。 "平时打扫村道、帮助邻居都能攒分,没想到年底真能换到东西!"黄海堂朴实的话语,道出了"道德银 行"的温暖与力量。 元古堆村的"小年" 新定西·定西日报记者 何 强 张莉芳 李胤婷 腊月二十三,农历小年。渭源县田家河乡元古堆村新时代文明实践广场上,锣鼓喧天,笑语盈盈。全村 老少齐聚一堂,共同参与一场别开生面的"道德银行"积分兑换暨"我们的节日·春节"文艺汇演。 舞蹈《如愿》《欢天喜地庆丰收》舞出振兴喜悦,小品《穷人与富人》、戏曲《王桂花防线》则将传统 文化与当代价值生动融合,寓教于乐,引来掌声阵阵。 广场一侧,同样暖意融融。县乡医疗队伍开展义诊,为群众送上健康关怀;政策宣传台前,森林防火、 禁毒反诈、惠农政策等讲解细致深入,受到乡亲欢迎。 这场文艺飘香的背后,是元古堆村蒸蒸日 ...
潮阳发布“好米好花”休闲文旅地图,一键收藏最美乡愁!
Nan Fang Nong Cun Bao· 2026-02-13 02:33
潮阳发布"好米 好花"休闲文旅 地图,一键收藏 最美乡愁!_南 方+_南方plus 春风轻拂练江 岸,千亩油菜含 苞待放。当京灶 大桥下的田野悄 然染上一抹金 黄,潮阳一年中 最富诗意的季节 如约而至。随 着"好米好饭·花 样新年"潮阳稻 田时尚周启幕, 一场稻田文化盛 宴正在全域开 启。主会场潮阳 区关埠CCO休闲 农场与金浦、铜 盂、西胪三大分 会场联动,发起 丝苗米田园赏花 节,将持续至3 月3日。 值此美好春日, 潮阳特别发 布"好米好花"休 闲文旅地图,精 心串联四大核心 赏花体验区与多 个特色节点,将 美丽乡愁一键收 藏。 米香伴花海,潮 阳不同镇街的田 园风光各有韵 味,漫步其中, 随手一拍都是新 春氛围感大片, 快来解锁多点位 的田园打卡体 验。 赏花点1:关埠 镇溪西欧村 CCO休闲农场 油菜花田面积: 1000亩(下底— 溪西欧村连片) 定位地点:潮阳 区关埠镇溪西欧 供销智慧农场 为破解晚稻收割 后农田闲置难 题,关埠镇在高 标准农田中推广 智慧耕种和"稻 油轮作"生态循 环模式,在溪西 欧村、下底村和 堂后村1000多亩 农田打造连片花 海。当地采用区 域分批种植,花 期将从春节延续 ...
江门台山丝苗米:“广东第一田”能产好米能赚流量
Xin Lang Cai Jing· 2026-02-12 23:43
Core Viewpoint - The article highlights the development and significance of Taishan rice, emphasizing its quality, branding, and integration into modern agricultural practices, contributing to the local economy and tourism [2][6]. Group 1: Taishan Rice Quality and Production - Taishan is recognized as a major production area for high-quality rice, specifically the "Simao rice," with over 15,000 hectares of premium paddy fields, the highest contiguous paddy field ratio in Guangdong [3]. - The rice varieties produced, such as Ivory Fragrance and Five-Star Simao, are characterized by their long, plump grains and nutritional advantages, including a starch content of 17.4%-19.12% and a gelatinization degree of 83-88 mm [4]. - The annual production of high-quality rice in Taishan has stabilized around 400,000 tons [6]. Group 2: Technological Advancements in Agriculture - The region has transitioned from traditional farming to technology-driven agriculture, implementing monitoring systems for pest and crop health, which enhances real-time data collection and management [6]. - The introduction of automated seedling production lines has significantly increased efficiency, saving approximately 97.5% of land compared to traditional methods, producing 200,000 trays of high-quality seedlings annually [6]. Group 3: Economic and Industrial Development - The brand value of "Taishan Rice" has reached 8.38 billion yuan, ranking first among regional public brands of rice in Guangdong [2]. - Taishan has developed a variety of innovative products, including convenient rice meals using fresh-lock technology, and has expanded into processed food products, enhancing the agricultural value chain [7]. - The integration of agriculture with tourism has led to over 130,000 annual visitors to the "Guangdong First Field," boosting local hospitality and dining revenues by 17% [7]. Group 4: Investment and Future Prospects - The "Taishan China Agricultural Park - Guangdong First Field" project, with a total investment of 480 million yuan, aims to serve as a model for agricultural and cultural tourism integration in the region [8].
固原农文旅推介,推动东西协作促消费
Xin Lang Cai Jing· 2026-02-12 22:40
Group 1 - The event "2026 Guyuan Agricultural, Cultural, and Tourism Promotion and Liupan Mountain New Year Goods Fair (Xi'an Station)" was held in Xi'an, focusing on the theme "Minning Together, Connecting Three Qin for a Win-Win Future" [1] - The fair featured 48 exhibition booths showcasing local agricultural products such as Liupan Mountain beef and lamb, cool-season vegetables, and potatoes, along with cultural tourism products [1] - A customized gift box named "Minning Family" was launched, including eight categories of New Year goods, and a green channel for corporate group purchases was established [1] Group 2 - Private enterprises from Shaanxi, including Zhuque Industrial Group, actively participated in various activities during the event, promoting one-on-one negotiations between businesses from both regions [2] - The Shaanxi Ningxia Chamber of Commerce emphasized its role in facilitating economic and cultural exchanges between Shaanxi and Ningxia, aligning with national regional development strategies [2] - Future efforts will focus on deepening cooperation with Guyuan City in areas such as agricultural, cultural, and tourism integration, as well as upgrading specialty industries [2]
昔日闲置土地 今朝“网红农场”
Xin Lang Cai Jing· 2026-02-11 22:53
祁山村党支部书记、村委会主任韦富海介绍,祁山村共有5个村民组、232户827人,过去村里以种植水 稻、玉米等传统作物为主,村民辛苦一年也只能勉强收回成本。为了改变这一现状,村"两委"通过"走 出去、请进来"动脑筋、想思路,多次对接区、乡两级相关部门,结合村里的良好生态环境,于2024年 引进了知行农场项目,并通过举行坝坝会,向村民详细介绍发展乡村农文旅产业的好处,打消村民的顾 虑。 "城里亲子家庭缺少接触自然、了解农耕的机会,而村里的不少田地却闲置着,祁山村有优良的乡村生 态环境,离市区也不远,这让我萌生了创业的想法。"知行农场负责人黄开发介绍,2024年下半年,在 村集体大力支持下,自己流转祁山村祁山组65亩闲置土地,盘活废弃的村小学校舍,打造了知行农场。 农场采用与村集体合作的模式,除了支付土地流转租金,每年还会将利润分红给村集体合作社,并返聘 村民在家门口务工,既盘活了闲置资源,又带动了村民增收。 "知行农场目前的业态涵盖农事体验、亲子研学、休闲团建、夏季亲水等多元服务,更注重体验感和文 化感,想打造一个'让孩子懂农业、让家庭享自然'的亲子农场。2025年初正式运营以来,已接待团队游 客、散客4000余 ...
翔顺集团受邀 “中国品牌创新发展工程”选题分享
Xin Jing Bao· 2026-02-11 04:35
打造"疗休养+"融合引擎,激活乡村产业振兴 "中国品牌创新发展工程"是由中国互联网新闻中心和中国品牌领袖联盟主办的国家级项目,于2015年3月正式启 动,旨在通过品牌甄选、入围公示及融媒体访谈等形式,联合新华社、人民日报等数十家媒体形成传播矩阵, 以"讲好中国品牌故事,传播中国品牌价值"为宗旨,提升中国品牌竞争力。 2026年是广东省"百县千镇万村高质量发展工程"迈向"五年显著变化"的关键节点。翔顺控股集团(简称翔顺集团)近 日受邀参加 "中国品牌创新发展工程"选题会并接受专题采访;集团总裁潘雄与党委书记、工会主席陈锦嫦重点分享 了企业如何通过深度政企共建,打造农文旅融合与职工疗休养创新模式,赋能乡村振兴、服务地方发展的生动实 践。翔顺控股集团在农文旅产业的发展成果受到与会领导认可,并成功入围该工程。 翔顺集团党委书记、工会主席陈锦嫦向栏目组重点介绍了企业在农文旅融合方面的创新实践。作为广东省云浮市 首批省级职工疗休养基地,翔顺集团紧紧把握广东省职工疗休养政策机遇,成功创新构建了"疗休养基地联动+深 度文旅体验+本土农产品产研销"三位一体的融合发展新路径。通过将象窝茶及当地的新兴不锈钢、新兴凉果等极 具地方特 ...