农文旅融合
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山西天镇:设施农业提升乡村振兴发展新质生产力
Xin Lang Cai Jing· 2025-12-26 06:43
(来源:科创中国) 时序隆冬,天镇县京利农业科技发展有限公司的果蔬种植基地内,暖意融融,生机盎然。"这茬火龙果的品种是'金都一号',果实大、甜度高。甘 蓝菜这几天价格也上来了,供不应求。这不,门外从河北过来的大车正等着装菜呢。"该公司董事长聂艺林继续介绍,"我们企业带动周边村庄发 展设施蔬菜上万亩,提供固定就业岗位60人,人均年收入达3万元以上。" 近年来,天镇县聚焦打造京津冀都市圈特优农产品供给基地,走出一条"精准扶持、模式多元、龙头带动、农民增收"的特色农业发展之路。种植 面积从2022年初的8600亩增加到2025年的4.5万亩,产量突破22万吨、产值超11亿元,带动2.6万人务工收入4.2亿元,成为北京新发地蔬菜直供基 地,被评为为全省唯一的全国现代设施农业创新引领区。 ——延链条、提效益,探索融合发展的有效路径。天镇县紧紧围绕设施蔬菜这一核心产业,在延伸链条、融合拓展上下功夫,形成"育苗—生产— 采后分拣—初加工—废弃物利用"的全链条发展态势,推动循环经济发展。该县把设施蔬菜纳入农文旅融合产业带,以现代高科技农业产业示范园 为引领,打造了薛三墩、闫家园、宏丰农业等多个采摘园、研学园,成为融合发展的新 ...
文旅产业破“圈”出彩
Shan Xi Ri Bao· 2025-12-26 00:43
Group 1: Cultural and Tourism Development in Shaanxi - Shaanxi has seen a vibrant growth in cultural tourism since the "14th Five-Year Plan," with rural tourism flourishing and intangible cultural heritage revitalizing through modern trends [1] - The province is focusing on product innovation, scene renewal, and new activities to stimulate the cultural tourism market, enhancing the immersive experience for visitors [1] Group 2: Concert Economy Impact - The concert economy has thrived in Xi'an, with 51 concerts held this year, attracting over 930,000 attendees, a year-on-year increase of 57.93% [2] - Approximately 60% of concertgoers are from outside the province, with average spending exceeding 2,000 yuan per overnight visitor, significantly boosting local hospitality, dining, and transportation sectors [2] Group 3: Economic Growth in Baoji - Baoji's concert market has experienced over 100% annual growth in direct revenue since 2023, with four major events projected to generate 72.63 million yuan in 2025, a 174.07% increase [3] - The integration of concert tickets with local tourism services has created a "ticket economy," enhancing visitor retention [3] Group 4: Innovative Cultural Experiences - Digital and immersive experiences, such as the XR project at the Qin Shi Huang Mausoleum, are reshaping visitor experiences and driving quality upgrades in cultural tourism consumption [4] - The province is leveraging technology to create new cultural consumption spaces and experiences, aligning with national digital cultural strategies [5] Group 5: Rural Cultural Tourism Integration - The "Village Light Road" initiative in Ning'an County has attracted over 158,000 visitors and generated 771 million yuan in tourism revenue, marking a 39.05% and 51.9% increase respectively [6] - This initiative combines cultural performances with tourism promotion and agricultural product exhibitions, showcasing a successful model of cultural and tourism integration [6] Group 6: Cultural and Creative Industry Growth - The demand for cultural and creative products has surged, with over 5,800 cultural enterprises in Shaanxi, ranking among the top in the country [8][9] - The cultural creative industry is projected to generate 18.55 billion yuan in revenue in 2024, reflecting a 6% year-on-year growth, contributing significantly to the province's cultural tourism market [9]
政企学研齐谋划,赋能广东文旅高质量发展
Xin Lang Cai Jing· 2025-12-25 23:32
2025广东文旅资源开发大会系列活动推资源、亮成果、晒数据 文/羊城晚报全媒体记者 黎存根 实习生 杨宇明通讯员 粤文旅宣 图/主办方提供 12月25日,为期3天的2025广东文旅资源开发大会系列活动在惠州市龙门县圆满落下帷幕。在"十五五"开局之际,这一场由广东省文化和旅游厅、惠州市人 民政府联合主办的文旅盛会,既是广东文旅资源开发成果的集中展示,更是政企学研协同谋划发展的重要契机,为广东旅游强省和粤港澳大湾区世界级旅游 目的地建设注入了强劲动力。 站在新的历史节点上,广东文旅的发展,被赋予了更高标准、更广视野,也承载着更深层次的社会期待。 现场展示:"游在广东"品质升级,持续赋能"百千万工程" 本次大会开幕仪式创新采用"沉浸式演艺+视频叙事"融合模式,生动再现了广东文旅近年来的发展硕果,让观众直观感受到"游在广东"的高品质升级路径。 同步展出的"环南昆山—罗浮山县镇村高质量发展引领区"重点文旅资源导览图、环万绿湖"湖泊+"绿色发展区重点文旅资源导览图,更清晰呈现出两大片区 文旅资源布局与发展规划。 2024年以来,广东文旅品牌创下多点突破:河源市万绿湖风景区成功晋升国家5A级旅游景区,珠海横琴长隆国际海洋度 ...
绍乐协作聚焦三个专项工作激活发展动能
Xin Lang Cai Jing· 2025-12-25 22:30
Core Viewpoint - The collaboration between Shaoxing and Leshan aims to enhance consumption, employment, and the integration of rural culture and tourism through strategic partnerships and resource sharing, marking a significant step in the East-West cooperation initiative in China [3][9]. Group 1: Consumption Assistance - The collaboration focuses on breaking down barriers in production and sales, transforming the supply chain from "disconnected" to "smoothly connected" through targeted support for local industries [3][7]. - Shaoxing has identified Leshan's local specialties and invested in improving product quality and marketability, establishing a solid foundation for consumption assistance [4][6]. - The joint branding initiative "Yuejia Youwei" has standardized 18 agricultural products, enhancing market recognition and facilitating logistics improvements that significantly reduce delivery times and costs [7][8]. Group 2: Labor Cooperation - The "Blue Eagle Project" exemplifies the shift from labor output to skill enhancement, providing vocational training that leads to immediate employment opportunities for students [8]. - A total of 2399 students have been trained under this initiative, with a high employment rate, particularly benefiting rural families [8]. - The collaboration has also created unique labor brands that promote local employment and skill development, with thousands of rural workers finding jobs in eastern regions [8][9]. Group 3: Cultural and Tourism Integration - The introduction of mutual ticketing policies and the establishment of collaborative tourism brands aim to enhance cultural exchanges and tourism development between the two regions [9][10]. - Professional platform enterprises are being leveraged to revitalize local tourism and cultural resources, creating new experiences and boosting local economies [10][11]. - Successful projects like "Ten Mile Canyon" and various themed activities have significantly increased tourist engagement and revenue, showcasing the potential of integrated rural tourism [11].
昆明:“旅居热”扮靓乡村颜值,鼓了村民“钱包”
Xin Lang Cai Jing· 2025-12-25 19:23
Core Insights - The article highlights the growing demand for travel and residence in rural areas of Kunming, where local villages are integrating agricultural, cultural, and tourism resources to create unique experiences that enhance both the aesthetic appeal of the villages and the income of the villagers [1] Group 1: Tourism and Economic Impact - From January to October this year, Yunnan province received 690 million tourists, with 4.16 million engaged in travel and residence, surpassing the total for the previous year and setting a new record [1] - Anning Bajie, known for its rose cultivation, has seen villagers like Liu Yanfen earn nearly 40,000 yuan from rose sales during the flowering season, significantly improving their economic situation [2] - Haiyan Village, with a history of 600 years, has revitalized its economy by introducing new business models such as homestays and cafes, attracting over 3 million visitors in 2024 and generating 1.05 billion yuan in consumption [5] Group 2: Employment Opportunities - The introduction of deep processing products like rose cakes and rose oil in villages has increased the average annual income of villagers by over 30,000 yuan [2] - The "Village Broadcasting Courtyard" initiative has allowed villagers to sell agricultural products directly to broader markets, increasing their annual income by 20,000 to 30,000 yuan [6] - In 2024, the agricultural processing industry in Kunming is expected to pay 6.767 billion yuan in wages to farmers, contributing to a total income increase of 10.188 billion yuan for villagers [6] Group 3: Innovative Business Models - Yan Ta Village has transformed abandoned houses into a combination of guesthouses and educational spaces, attracting significant tourist interest and generating over 1 million yuan for the village [3] - The integration of local resources and the development of experiential projects, such as ecological robot research and cultural studies, have created diverse income streams for villagers [3][4] - The focus on "characteristic positioning, experiential transformation, and brand marketing" has allowed local agricultural products to reach wider markets, enhancing their value [6]
“一处美”→“全域美” 感受留坝和美乡村新图景
Xin Lang Cai Jing· 2025-12-25 13:18
群山环抱的江口镇梭椤村(资料照片)。通 讯员 陈耀芊摄 转自:群众新闻 山水间民居错落、孩童嬉戏 老者闲谈,一派祥和景象 留坝县武关驿镇河口村以 "片区化推进、全域化打造、美学化赋能" 绘就和美乡村新图景的生动写照 近日 陕西省第二批"千万工程"示范村名单公布 留坝县武关驿镇河口村入选 | 从"一处美"迈向"全域美" | | --- | | 留坝县编制72个村 | | "多规合一"实用性村庄规划 | 统筹8个镇28个村资源要素 构建"核心引领、片区联动、全域覆盖"格局 差异化定位让片区各具特色 马道镇龙潭坝村利用废弃牛圈改造的牛圈茶舍。通讯员 陈耀芊摄 留坝县自2023年起创新推出 "宜居宜业宜游和美乡村创新创意大赛" 累计投入414万元奖励27个示范村 484户示范农户 还开办"乡村美学讲堂" 梭椤古村片区深耕"传统村落保护+农文旅融合" 高江路沿线片区主打"田园风光+休闲农业" 营盘度假片区聚焦"文旅融合+运动度假" 该片区整合3个村资源 将旧村委会改造为非遗传习馆 用本地毛竹搭建景观廊道 串联起古村记忆墙与农耕体验园 实现了客源互通、资源共享 "昔日破旧牛圈,今朝雅致茶社" 留侯镇桃园铺村清理"死水塘" ...
连片发展促融合,德城区乡村片区建设绘就振兴新图景
Qi Lu Wan Bao· 2025-12-25 12:33
齐鲁晚报·齐鲁壹点 张雅宁 12月25日,德城区政府新闻办召开德城区"十四五"发展成就系列主题新闻发布会农业农村局专场,党组 成员、副局长王保贞回答记者提问并介绍"十四五"期间德城区在片区建设方面所取得的成效。 近年来,德城区深入贯彻落实市委、市政府部署要求,立足"都市农业"特色,以"河美德韵"省级衔接推 进区为抓手,一体推进产城、城乡、农旅"三个融合",乡村振兴齐鲁样板"德城实践"持续走深走实。 一、坚持村庄连片规划,把牢发展"定星盘"。以1个省级片区和2个市级片区为依托,研究编制覆盖全区 74个自然村的城郊农文旅生态片区整体规划,布局亲子互动、运动休闲、运河文化三大体验带,打造集 滨水休闲、非遗展演等于一体的农文旅融合发展方向。同时,严格落实五级书记抓乡村振兴责任,构建 市区联动、部门协同推进片区建设的工作体系,加强定期调度、及时解决问题,稳妥推进片区建设任务 落地落实。 三、坚持环境连片打造,擦亮生态"新底色"。一是狠抓生态廊道建设。沿线种植景观片林1750亩,马拉 松赛道、九龙郊野公园建成开放,"古风运河"风景道获评全省旅游风景道。二是狠抓基础设施改造。统 筹推进农村改路、改水、改厕等工作,修缮乡村道 ...
小赢科技“小店闪光计划” 新农人绘就“农文旅+”振兴新图景
Xin Jing Bao· 2025-12-25 10:32
城市化浪潮下,城乡要素双向流动日益频繁。城市居民渴望逃离快节奏生活,奔赴乡村寻觅恬静;一批新农人则 怀揣乡愁与梦想,返乡扎根田野。这股"城乡对流"的热潮,催生了乡村旅游、休闲农业等新业态。2024年中央一 号文件将"农文旅融合"纳入现代乡村产业体系建设的国家战略,2025年文件进一步明确通过制度创新、技术赋能 和文化挖掘构建"农文旅+"生态系统。在政策指引与市场需求的双重驱动下,新农人以创新实践激活乡村资源,小 赢科技等机构精准发力,共同书写乡村振兴的新篇章。 新农人创新实践打造多元乡村消费场景 "人越年纪大,越想回老家,有一种乡愁的力量在拽我。"80后孙永庆的心声,道出了许多新农人的返乡初心。 2020年,生长于乡村的他回到老家,打造了"南山贝贝生态家庭农场"。针对城里孩子大多"五谷不分"的现状,农 场推出了采蘑菇、摘水果、挖地瓜、抓鱼摸虾等农事体验,26台儿童老石磨和十几台成人石磨成为"网红设施", 让磨豆浆变成充满教育意义的"劳动课",让孩子们在亲子互动中体会食物来之不易。 如果说孙永庆的农场主打生态农事体验,夏天的"鹊华里"则将田园诗意与多元业态完美融合。农场取名源自元代 名画《鹊华秋色图》,从房车小 ...
2025广东文旅资源大会系列活动在惠州开幕
Nan Fang Ri Bao Wang Luo Ban· 2025-12-25 08:40
12月24日,由省文化和旅游厅、惠州市人民政府联合主办的2025广东文旅资源开发大会系列活动开幕仪 式在惠州市龙门县举行。系列活动旨在展现广东从文旅资源大省向文旅产业强省跨越的成果,并搭建资 源对接、智慧碰撞的平台,在"十五五"开局之际为全省文旅产业高质量发展开启新篇章。 系列活动是贯彻落实省委"1310"具体部署和《中共广东省委关于实施"百县千镇万村高质量发展工程"促 进城乡区域协调发展的决定》《中共广东省委办公厅 广东省人民政府办公厅关于推进环南昆山—罗浮 山县镇村高质量发展引领区建设的意见》《"粤享暖冬 乐游广东"消费季活动总体方案》等有关文件精 神,落实全省旅游发展大会精神的切实举措,以高质量发展为引领,立足全省文旅资源禀赋和特色,全 面展示全省文旅资源开发成果,为全省文旅资源创新开发与品牌创建提供典型经验和优秀案例,持续推 进广东旅游强省和粤港澳大湾区世界级旅游目的地建设。 省文化和旅游厅在活动现场发布"粤农担—休闲农业担保贷"担保费补贴试点政策,直击农文旅项目融资 难、融资贵痛点,以真金白银的补贴举措为乡村文旅产业发展注入金融"活水",助力"百千万工程"深入 推进。 该政策提出,省农业融资担保有限 ...
腊味飘香,巴渝风起!重庆城口特色农文旅产业即将闪耀大湾区
Nan Fang Nong Cun Bao· 2025-12-25 03:33
Core Viewpoint - The article highlights the promotion of Chongqing Chengkou County's unique agricultural and cultural tourism industry in the Greater Bay Area, focusing on the traditional cured meat industry as a key product for collaboration and market expansion [5][11][39]. Group 1: Event Overview - On December 29, Chengkou County will organize a promotional event in Guangzhou to showcase its特色农文旅产业 (special agricultural and cultural tourism industry) [5][6]. - The event will feature the Chengkou cured meat industry, which has an annual output value exceeding 3 billion yuan, alongside other local products such as mountain chicken, medicinal herbs, lacquerware, and walnut oil [7][8]. - The promotional activities will include a multi-dimensional approach combining exhibitions, inspections, promotions, and brand exposure [10][11]. Group 2: Product and Cultural Promotion - Chengkou cured meat, recognized as a national intangible cultural heritage, will be the centerpiece of the event, with a sales volume exceeding 12,000 tons annually, benefiting 15,000 farmers [12][13]. - The event will provide an immersive cultural experience, showcasing the traditional techniques of cured meat production through various media and offering product tastings to attendees [15][16]. - A special themed promotion titled "Cured Meat and Cantonese Flavors" will demonstrate how Chengkou cured meat can be innovatively integrated with Cantonese cuisine [23][24]. Group 3: Strategic Goals and Future Plans - The collaboration between Chengkou and the Greater Bay Area aims to deepen the integration of agricultural industry chains, cultural tourism value chains, and market channels [39][40]. - The event represents a shift from simple product sales to a more comprehensive approach that includes cultural integration and industry collaboration [46][49]. - Future plans include enhancing cooperation in areas such as deep processing of agricultural products, cultural tourism resource development, and brand marketing strategies to attract more businesses from the Greater Bay Area [51][52].