以下文章来源于真叫卢俊 ，作者真叫卢俊团队 真叫卢俊 . 认认真真聊地产，实实在在谈买房。 本文来自微信公众号： 真叫卢俊 （ID：zhenjiaolujun0426） ，作者：Moon，题图来自：AI生成 来啦，又是五一时间到。 截至4月24日，"五一"国内航线机票预订量超542万张，比去年同期增长约31%。体现在自驾出行上，五一假期，全国高速公路日均流量约为6200万 辆，跨省车流量与新能源车流量双增长。 包括各大景区：黄山的山道、长沙的五一广场、川西的国道318也一如既往开启了堵堵堵模式。珠穆朗玛峰都能堵成停车场的那种。 但也正是人流量激增，各位有没有发现，今年五一的画风又开始突变了。 首先，盼着五一机票跳水的打工人们，率先破防了。 要知道，过往五一乃至国庆，鉴于每逢佳节必降价定律，作为无数次被机票背刺过的倒霉蛋，这次我提前做足了功课。 不知道此时各位是奔赴在高铁，还是早已穿上自家最花哨的衣服挑选最靓丽那条丝巾，疯狂在各大景点门口花坛前拍拍拍了？ 第一个小长假有多期待？我敢说，今年五一就是奔着破纪录去的。 "请4休11"这种请假方式越来越狂野，也就是传说中的请假5月6日～5月9日，最终获得5月1日～5月 ...

来啦，又是五一时间到。 不知道此时各位是奔赴在高铁，还是早已穿上自家最花哨的衣服挑选最靓丽那条丝巾，疯狂在各大景点门口花坛前拍拍拍了？ 第一个小长假有多期待？我敢说，今年五一就是奔着破纪录去的。 "请4休11"这种请假方式越来越狂野，也就是传说中的请假5月6日～5月9日，最终获得5月1日～5月11日共11天假期。我朋友圈已经有在印度尼西亚晒太阳 的打工人。 哪怕从数据来看，根据同城旅行，2025年五一假期热度或达近3年峰值。 截至4月24日，"五一"国内航线机票预订量超542万张，比去年同期增长约31%。体现在自驾出行上，五一假期，全国高速公路日均流量约为6200万辆，跨 省车流量与新能源车流量双增长。 包括各大景区：黄山的山道、长沙的五一广场、川西的国道318也一如既往开启了堵堵堵模式。珠穆朗玛峰都能堵成停车场的那种。 但也正是人流量激增，各位有没有发现，今年五一的画风又开始突变了。 首先，盼着五一机票跳水的打工人们，率先破防了。 要知道，过往五一乃至国庆，鉴于每逢佳节必降价定律，作为无数次被机票背刺过的倒霉蛋，这次我提前做足了功课。 没想到的是，今年热门目的地有七成以上机票价格都在涨，涨幅大多在2%～5% ...

南方财经全媒体记者魏彤广州报道 今年的"五一"假期正式开启，游客出游需求得到极大释放，旅游市场迎来上半年又一出游高峰。 随着生活节奏的加快与压力的增加，人们的情绪需求日益显现。迎合这一需求的"情绪经济"迅速崛起， 成为当下消费市场的亮点。这一现象并非偶然，而是多种社会经济因素相互作用的结果，年轻消费者涌 向冷门打卡地寻找"松弛感"的"反向旅游"，正是其中一种体现。 反向旅游，即是游客去到陌生城市，漫无目的没有计划，放弃严谨的打卡式旅游，想去体验一下新鲜景 点，就找一个当地人问路；饿了，就钻进老城区里尝一尝当地美食。不为在旅行中学到什么意义，为的 就是体验宝贵的"放松感"。 在一个陌生地点完完全全放松自己，能够拥有不同于工作日那种身心紧绷 的体验。 携程数据显示，今年"五一"期间，旅游下沉化趋势更加明显，四线及以下城市消费升级趋势较三线及以 上城市更显著。前者市场旅游热度同比增长25%，增速高出高线城市11个百分点。此外，小城"钞能 力"显现，高星酒店消费占比碾压高线城市。 不少城市因此也开始深挖自家宝藏冷门的打卡宝地，一经推荐带火了不少地区消费。 在广州，人少景美的江心小岛国际生物岛，租辆单车环岛骑行，既能运 ...

Group 1 - The rise of AI technology allows users to transform images into Studio Ghibli styles, leading to widespread social media engagement and concerns over copyright infringement [7][9][10] - The cross-border e-commerce platform DHgate has seen a significant increase in its app ranking, reaching the second position in the US App Store and topping the charts in 98 countries, attributed to its low-cost B2B model [12][15] - SHEIN, a fast-fashion giant, is facing challenges due to fluctuating international trade policies, despite making progress in its listing process [16][18] Group 2 - The upcoming May Day holiday is expected to drive travel demand, with a notable increase in hotel bookings across over 1,200 counties in China, highlighting a trend towards "reverse tourism" [19][22] - Meituan is re-entering the offline market with its Xiaoxiang supermarket, aiming to compete with Hema and JD's fresh food offerings, leveraging its strong online presence [26][28] - Luxury brand LV is engaging Gen Z by collaborating with TikTok influencers for its spring campaign, reflecting a broader trend of brands seeking to connect with younger consumers [31][34] Group 3 - The Coachella music festival featured notable performances, including Lady Gaga's acclaimed show and Green Day's politically charged set, showcasing the event's cultural significance [36][39]

以下文章来源于DT商业观察 ，作者DT商业观察 DT商业观察 . 第一财经旗下年轻态财经商业媒体。关注消费、互联网、电商、文娱、科技、城市等领域，融合媒体和研究机构的禀赋，厘清趋势和商业间的关系，用年轻 化的视角认识商业世界。 2025年轻人旅游趋势报告。 文 ｜ 张晨阳 胡汉三 编辑 ｜ 郑晓慧 来源｜ DT商业观察（ID：DTcaijing） 封面来源 ｜ Pexels 五一假期在即，又到了旅游旺季。一边，是#五一旅游景点搜索量暴涨#、#00后年轻人猛搜五一旅游#等话题热议不断，大家纷纷研究如何"请四休十"，寻 找"冷门旅游目的地"；另一边，是"到处都是人人人人人人人人人人，五一哪都不去"的吐槽。 究竟有多少人准备五一去旅游？大家又选择了怎样的旅游方式? 《DT商业观察》和《第一财经》联合发起了一份旅游调研，收集并分析了1243份问卷结果，发布《2025年轻人旅游趋势报告》。 下面是我们的发现。 今年五一， 43.1%受访者有旅游计划 调研中，只有43.1%的受访者今年五一有旅游出行计划，虽然看着不多，但这个比例已经比"报复性旅游"的2023年（32.4%）还要高。同程、携程、飞猪等 OTA平台发布的数据 ...

Group 1 - The inbound tourism market in China is expected to experience a significant surge during the upcoming "May Day" holiday, with daily cross-border movement projected at 2.15 million people, surpassing pre-pandemic levels [1] - Inbound travel orders have seen a remarkable year-on-year increase of 173% during the "May Day" holiday, with Japan and China experiencing a notable reciprocal travel trend [2] - Major airports such as Shanghai Pudong, Guangzhou Baiyun, Beijing Capital, and Chengdu Tianfu are expected to see daily inbound and outbound passenger numbers exceeding 10,000 [1][2] Group 2 - The trend of "reverse tourism" is gaining traction, with younger consumers opting for vacations in smaller cities, leading to a consumption upgrade in county-level tourism markets [3][4] - Data indicates that tourism in lower-tier cities is growing at a faster rate than in higher-tier cities, with a 25% increase in market heat for four-tier cities and below, outpacing higher-tier cities by 11 percentage points [3] - Hotel bookings in county-level cities have expanded significantly, with a 30% year-on-year increase in high-star hotel reservations during the "May Day" holiday [3]

Core Insights - The upcoming May Day holiday is expected to see a significant increase in travel interest, with 43.1% of respondents planning to travel, up from 32.4% in 2023 [3][4] - Online travel agencies (OTAs) report a surge in travel bookings, with domestic hotel searches remaining stable and international inbound travel orders increasing by 173% year-on-year [4][6] - The report highlights a shift in travel frequency, with more respondents planning to travel 3-4 times this year compared to previous years [6] Travel Preferences - The top destinations for May Day travel include Beijing, Shanghai, and other cities known for their cultural and culinary offerings [7] - Travelers are increasingly looking for companions, with family and friends being the preferred travel partners, while men tend to prioritize traveling with romantic partners [9][12] - The most popular travel style is "拼好假" (combining holidays with leave), chosen by 54.2% of respondents, followed by a preference for visiting less popular destinations [13][14] Age Group Insights - Generation Z (00s) favors interest-based travel, often attending events like concerts and exhibitions, while Millennials (90s and 95s) prefer relaxed and leisurely trips [20][25] - Older generations (80s and 85s) are more inclined towards nearby vacations and educational trips, such as factory visits [26][27] - The report indicates a growing trend of "反向旅游" (reverse tourism), where travelers seek out less crowded locations [14][25] Hotel Preferences - The most favored hotel brand among respondents is "全季" (Quanjing), with mid-range and budget hotels being the most popular choices [34] - Younger travelers (00s and 95s) are particularly attracted to hotels with smart home features, while older generations prioritize amenities like parking and wellness facilities [37][40] - The evolving role of hotels is highlighted, as they are increasingly seen as multifunctional spaces rather than just places to stay [34][40] Conclusion - The findings suggest a shift in travel motivations, with a focus on personal interests and experiences rather than traditional sightseeing [41] - The report emphasizes that travel is becoming a more integral part of everyday life, with spontaneous trips to nearby locations gaining popularity [41]

Core Insights - The upcoming "May Day" holiday is expected to see unprecedented enthusiasm in the cultural tourism market, with travel numbers potentially reaching new highs, reflecting strong domestic demand [1][2] - The integration of artificial intelligence (AI) is transforming consumer habits and pushing travel companies to enhance their resource integration capabilities to meet diverse and personalized needs [1][4] Group 1: Travel Trends - According to Tongcheng Travel, the travel heat during the "May Day" holiday in 2025 may reach the peak levels seen since 2023 [2] - Data from Qunar indicates that this year's "May Day" holiday has seen higher booking volumes for flights, hotels, and tickets compared to the same period in 2024 [2] - The demographic structure of travelers remains similar to previous years, with young people and family trips dominating, and family trips accounting for nearly 40% of total travelers [2][6] Group 2: Cultural and Experiential Tourism - The "cultural + tourism" model continues to gain popularity, with Qunar reporting that every 1 yuan spent on music festival tickets can drive 7-8 yuan in comprehensive consumption in the hosting city [3] - The trend of "traveling with concerts" is becoming increasingly popular among young consumers, reshaping market dynamics and acting as a new engine for urban consumption [3] Group 3: AI Integration in Tourism - The application of AI, such as DeepSeek, is significantly changing internal operations within travel companies, enhancing efficiency in management and service delivery [4] - AI is increasingly being used for trip planning, with users opting for AI-generated itineraries instead of traditional travel guides [4] - The tourism industry is witnessing a shift towards customized travel experiences, driven by AI, which is expected to challenge traditional business models and require companies to improve their resource integration and responsiveness [4] Group 4: Supply and Demand Dynamics - Despite high demand for travel and accommodation during the "May Day" holiday, some regions are experiencing a decline in visitor numbers, affecting local tourism businesses [6] - The overall supply of tourism services has been increasing since 2023, but certain areas are facing oversupply, indicating a shift from resource competition to creativity, branding, and service quality [6] - The high-end market continues to grow steadily, while competition in the mid-range market intensifies, revealing new market potential driven by consumer demand differentiation [6] Group 5: Outbound and Inbound Travel Growth - The outbound travel market is expected to maintain high activity during the "May Day" holiday, with Ctrip reporting a 173% year-on-year increase in inbound travel orders [6][7] - The combination of business and leisure travel is boosting flight availability to Southeast Asia and Japan, while policies like visa exemptions and tax refunds are attracting more foreign tourists to China [6][7]

马蜂窝数据显示，"避开人潮"成为今年假期出行的主要诉求，"小城游"再度成为"顶流"。"人少小众目 的地"搜索热度近一月环比暴涨200%。"与过去不同的是，如何在传统旅游城市中挖掘小众秘境和新鲜 玩法，成为年轻旅行者的新目标。以重庆为例，游客在打卡网红景点之余，也将目光投向了更值得探索 的周边秘境，周边奉节搜索热度环比大涨163%，拥有816核工程、白鹤梁水下博物馆的涪陵搜索热度上 涨93%。"马蜂窝相关负责人表示。 "今年"五一"假期，越来越多的年长者主动避开热门节假日的出游高峰，并通过错峰或反向出游的方 式，追求更舒适、更具性价比的出游体验。"途牛旅游网相关负责人说，随着高铁网络的不断拓展，其 覆盖范围已延伸至更多低线城市和县城，极大地提升了出行便捷性，高铁游也因此成为越来越多游客的 热门选择。 中国旅游研究院预测，综合研判城乡居民出游意愿、旅游供应链恢复程度、旅游投资创新等先行指标以 及旅游市场、宏观经济和社会发展政策等趋势性指标，2025年旅游经济预期更加乐观，国内出游人次、 旅游总花费以及入出境旅游人数、旅游外汇收入等主要指标有望创下历史新高。 （文章来源：新华财经） 新华财经北京4月28日电（记者丁 ...