Core Viewpoint - The release of the "Guidelines for Compliance of Platform Charging Behavior (Draft for Comments)" aims to regulate the charging practices of platform enterprises, ensuring fairness, legality, and transparency in their fee structures [1][5]. Summary by Sections Reason for Establishing Guidelines - The rapid development of the platform economy in China involves millions of online operators and over 900 million consumers, making the healthy development of this sector crucial for overall economic prosperity. Issues such as complex fee structures and lack of transparency have been identified, necessitating the creation of these guidelines to enhance compliance and risk management [1]. Requirements for Compliance System - Platforms are required to implement a compliance management system that includes: 1. Establishing a compliance management organization and appointing personnel [2]. 2. Converting relevant laws and regulations into internal compliance systems with a dynamic update mechanism [2]. 3. Creating a mechanism for identifying and assessing unreasonable charging risks [2]. 4. Strengthening pre-approval mechanisms for changes in charging rules [2]. 5. Establishing training mechanisms to enhance compliance awareness among staff [2]. 6. Fostering a culture of compliance within the organization [2]. Transparency in Charging - Platforms must publicly disclose their charging rules, including: 1. Clear presentation of charging items and standards on the homepage [3]. 2. A requirement to solicit public opinion for any modifications to charging rules, with a minimum feedback period of seven days [3]. 3. Maintaining historical versions of charging rules for at least three years [3]. Prohibited Unreasonable Charges - The guidelines specify that platforms cannot impose certain unreasonable fees, including: 1. Duplicate charges or charges without corresponding services [3]. 2. Transferring costs that should be borne by the platform to operators [3]. 3. Forcing operators to purchase services or participate in promotions [3]. 4. Price discrimination among operators under similar conditions [3]. Positive Impact on Platform Economy - The introduction of these guidelines signifies an improvement in the regulatory framework for the platform economy, promoting self-regulation among enterprises and enhancing the protection of operators' rights. The guidelines encourage platforms to reduce operational burdens and ensure timely feedback on charging issues, fostering a harmonious ecosystem between platforms and operators [4][5].

Core Viewpoint - The introduction of the "Guidelines for Compliance of Charging Behavior on Online Trading Platforms" aims to standardize the fees charged by platforms to their operators, ensuring their legal rights and promoting healthy development of the platform economy [1][5]. Summary by Sections Principles of Platform Charging - Charging by platforms should adhere to principles of fairness, legality, and good faith, considering service agreements, transaction rules, and the operating conditions of platform operators [2]. Reducing Burdens on Operators - Platforms are encouraged to adopt flexible pricing strategies within legal and reasonable limits, particularly providing discounts or exemptions to small and medium-sized merchants to alleviate their operational burdens [2][5]. Strengthening Compliance and Self-Regulation - Platforms are required to implement compliance management responsibilities, establish compliance management organizations, and enhance their ability to identify and prevent unreasonable charging risks [2][4]. Standardizing Charging Behavior - The guidelines specify that platforms must set reasonable charging standards, improve charging rules, and ensure transparency in fees, while also prohibiting eight types of unreasonable charging behaviors [2][3]. Enhancing Supervision and Implementation - Platforms must actively respond to operators' concerns regarding fees, cooperate with supervision, and strengthen industry self-regulation to ensure fair market competition [2][3]. Risk Assessment Mechanism - Platforms should establish mechanisms to identify and assess risks associated with unreasonable charging behaviors, utilizing data technology for effective monitoring [3][4]. Improvement of Regulatory Framework - The introduction of the guidelines signifies further enhancement of the regulatory framework for platform economies, addressing issues of transparency and fairness in charging practices [5].

为规范网络交易平台向平台内经营者收取佣金、抽成、会员费、技术服务费、信息服务费、营销推广费 等收费行为，维护平台内经营者合法权益，促进平台经济健康有序发展，近日，市场监管总局研究起草 了《网络交易平台收费行为合规指南（征求意见稿）》（以下简称《指南》），并向社会公开征求意 见。 不得转嫁应由平台自身承担的费用 网经社电子商务研究中心数字生活分析师陈礼腾认为，《指南》有利于我国平台经济监管政策体系的进 一步完善，其核心目标在于通过制度约束与引导，推动平台收费行为透明化、合理化。政策效果需依赖 细节优化平衡多方利益，保证监管的刚性与灵活性，既通过底线规则遏制乱象，亦为平台创新预留空 间。 战略定位专家、福建华策品牌定位咨询创始人詹军豪表示，《指南》从多个关键维度规范平台收费，为 整治乱象提供了有力依据。对消费端和平台内商家来说，无疑是重大利好。平台执行难点在于要兼顾盈 利目标与合规要求，这并非易事。他建议，首先，平台需强化内部合规培训；其次，要搭建与商家的常 态化沟通桥梁，及时掌握其诉求与反馈；此外，加强品牌舆情管理，倾听消费者的真实声音，不断优化 平台服务。 （文章来源：广州日报） 《指南》明确平台不得有八种不 ...

Core Viewpoint - The newly drafted "Guidelines for Compliance of Charging Behavior on Online Trading Platforms" aims to regulate platform charging practices, reduce the burden on operators, and enhance compliance and self-discipline within platforms [2][3]. Summary by Relevant Sections Regulatory Framework - The guidelines signify an improvement in the regulatory policy system for platform economies in China, promoting sustainable and healthy development [2]. - The guidelines address specific issues such as non-transparent and unreasonable charging practices, reflecting the regulatory body's commitment to protecting the legitimate rights of platform operators [2][3]. Focus on Platform Operators - The guidelines emphasize the need for platforms to consider operational costs and the conditions of platform operators when setting charges, encouraging platforms to provide discounts or support for small and medium-sized businesses [3]. - Eight types of unreasonable charging behaviors are identified, including duplicate charges and fees without corresponding services, which platforms are required to avoid [3]. Shift in Regulatory Focus - The guidelines represent a shift in regulatory focus from primarily protecting consumers to also safeguarding the rights of platform operators, addressing the power imbalance between platforms and operators [3][4]. - The guidelines aim to create a fair competitive market environment, responding to the core demands of numerous small and medium-sized businesses [3][4]. Definition of Platform Operators - The term "platform operators" encompasses a wide range of entities, including e-commerce, food delivery, ride-hailing, and various matchmaking platforms, all of which are subject to the new guidelines [4]. - The guidelines do not aim to weaken platforms but rather promote a governance model that combines government regulation with corporate self-discipline, encouraging platforms to enhance internal governance and reduce the operational burden on operators [4]. Long-term Cooperation - The guidelines stress the importance of mutual development between platforms and operators, highlighting that both parties are integral to the same ecosystem and must thrive together for long-term stability [4].

Core Viewpoint - The article discusses the draft of the "Compliance Guidelines for Charging Behavior of Online Trading Platforms," which aims to regulate the fees charged by platforms to their operators, ensuring fair practices and promoting healthy development of the platform economy [1][3][10]. Summary by Sections Principles of Charging - Charging by platforms should adhere to principles of fairness, legality, and good faith, considering service agreements, transaction rules, and the operating conditions of platform operators [1][5]. Reducing Burdens on Operators - Platforms are encouraged to adopt flexible pricing strategies within legal and reasonable limits, providing discounts or support to small and medium-sized merchants to alleviate their operational burdens [1][5]. Strengthening Self-Regulation - Platforms are required to implement compliance management responsibilities, establish compliance management organizations, and enhance their ability to manage charging compliance [1][5][7]. Regulating Charging Behavior - Platforms must set reasonable charging standards, maintain clear charging rules, and ensure transparency in their fee structures, while prohibiting eight types of unreasonable charging behaviors [2][5][6]. Enhancing Supervision and Implementation - Platforms are expected to respond to operators' concerns regarding charges, cooperate with supervision, and promote industry self-discipline to ensure fair market competition [2][5][6]. Legal Framework - The guidelines are based on existing laws such as the Price Law and the E-commerce Law, which prohibit unreasonable fees and emphasize fair pricing practices [4][5]. Future Impact - The implementation of these guidelines is anticipated to improve the regulatory framework for the platform economy, enhance self-regulation among platform enterprises, and protect the rights of platform operators [9].

《网络交易平台收费行为合规指南》面向社会征求意见 为规范网络交易平台向平台内经营者收取佣金、抽成、会员费、技术服务费、信息服务费、营销推广费等 收费行为，维护平台内经营者合法权益，促进平台经济健康有序发展，近日，市场监管总局研究起草了 《网络交易平台收费行为合规指南（征求意见稿）》（以下简称《指南》），并向社会公开征求意见。 《指南》共28条，主要内容包括5个方面： 一是明确平台收费要遵循的原则。平台收费应当遵循公平、合法和诚实信用的原则，基于服务协议、交易 规则、交易习惯等因素，综合考虑经营成本及平台内经营者经营状况。 二是倡导降低平台内经营者负担。鼓励平台在合法、合理、互惠互利的范围内采取灵活多样的定价策略， 对平台内经营者特别是中小商户提供让利或减免扶持，主动承担社会责任，减轻平台内经营者经营负担。 三是强化平台合规自律。要求平台按照有关规定，落实合规管理主体责任，健全合规管理组织、配备合规 管理人员，建立不合理收费风险识别评估、防范收费风险的事前合规审核等机制，提升平台收费合规管理 能力。 四是规范平台收费行为。明确平台要合理制定收费标准，健全收费规则、收费公示等制度机制，严格履行 减收、免收费用承诺 ...