Core Viewpoint - Huayang International's sales gross margin continues to improve in 2024, with a 15.4% revenue increase in Q1 2025, marking a return to profitability [1][4] Financial Performance - In 2024, revenue decreased by 22.6% to 1.17 billion yuan, with a net profit of 130 million yuan, down 22.3% [3] - The gross margin for 2024 was 35.1%, an increase of 2.88 percentage points, while the net profit margin was 10.7%, up 0.03 percentage points [3] - Q1 2025 revenue was 260 million yuan, a 15.4% increase, but net profit decreased by 20.2% to 2 million yuan [4] Operational Metrics - In 2024, the operating cash flow was 170 million yuan, down from 290 million yuan in the same period of 2023 [3] - The accounts receivable decreased by 11.4% to 390 million yuan in 2024 [3] - Q1 2025 operating cash flow was -130 million yuan, compared to -90 million yuan in Q1 2024 [4] Strategic Initiatives - The company is continuously upgrading and optimizing its BIM design platform, enhancing its capabilities across various engineering disciplines [5] - Huayang International is expanding its market presence in regions such as South China, Central China, East China, Southwest, and North China, while also pursuing international business along the Belt and Road Initiative [5] - The company is actively developing a digital cultural platform, focusing on micro-drama content, AI applications, and cultural exports [5] Dividend Policy - The annual profit distribution plan includes a dividend of 0.35 yuan per share, with a payout ratio of 54.76% for the current year [5]

Investment Rating - The investment rating for the company is "Buy" and is maintained [11]. Core Views - The company's main business has stabilized, and it is expanding into the digital culture sector as a new growth engine [8]. - In 2024, the company achieved total revenue of 1.167 billion yuan, a year-on-year decrease of 22.55%, with a net profit attributable to shareholders of 125 million yuan, down 22.33% [2][8]. - In Q1 2025, the company reported revenue of 264 million yuan, a year-on-year increase of 15.36%, primarily driven by growth in the digital culture business [2][13]. Summary by Sections Financial Performance - For 2024, the company’s total revenue was 1.167 billion yuan, with a net profit of 125 million yuan and a non-recurring net profit of 113 million yuan, reflecting decreases of 22.55%, 22.33%, and 12.73% respectively [2][8]. - In Q1 2025, the company’s revenue was 264 million yuan, with a net profit of 2 million yuan, showing a year-on-year revenue growth of 15.36% but a net profit decline of 20.22% [2][8]. Business Segments - The architectural design business generated 950 million yuan in revenue, down 14.98%, while the prefabricated building segment brought in 440 million yuan, a decrease of 11.26% [13]. - The digital culture business achieved revenue of 8.4575 million yuan, indicating the potential for future growth [13]. Profitability and Margins - The company’s overall gross margin for 2024 was 35.10%, an increase of 2.87 percentage points year-on-year [13]. - The gross margins for various segments were 36.14% for residential design, 39.22% for public building design, and 29.72% for commercial complex design [13]. Cash Flow and Debt - In 2024, the net cash inflow from operating activities was 174 million yuan, a decrease of 113 million yuan year-on-year [13]. - The company’s asset-liability ratio improved to 47.08%, down 1.85 percentage points from the previous year [13]. Strategic Initiatives - The company is actively expanding its creative cultural industry chain, having established a subsidiary focused on micro-short drama production, with a team of nearly 100 people [13].

毛利率小幅提升，25Q1 财务费用率提升拖累利润：24 年公司毛利率/净利率为35.1%/12.4%,同比 +2.87/-0.19pcts。24 年公司销售/管理/财务/研发费用率为2.4%/9.7%/0.7%/3.8%,同 比-0.34/+1.67/+0.44/-0.68pcts。25Q1 年公司毛利率/净利率为19.5%/0.8%,同比+1.88/-0.29pcts。销售/管 理/财务/研发费用率为2.6%/10.1%/2.5%/3.6%,同比-0.71/-2.38/+3.54/-2.60pcts。公司总部大厦转固，以及 可转债利息资本化转为费用化导致财务费用率攀升，拖累利润增长。24年公司经营性现金流净流入1.7 亿元，较上年同期少流入1.1 亿元，25Q1 公司经营性净现金净流出1.3 亿元，较上年同期多流出0.4 亿 元。 数智化转型有望赋能成长，布局文化数字业务打造新增长点：公司深挖AI 技术潜力，不断拓宽AI 设计 的应用边界，如AI 辅助生成系统、智能审图平台、图形引擎、识图引擎、通用多模态大模型等，加快 AI 技术与设计全流程的深度融合，推动公司数智化转型。公司积极发展数字文化业务，培育新的 ...

Core Viewpoint - The company reported a significant decline in revenue and net profit for 2024, primarily due to substantial industry headwinds, leading to lower-than-expected performance [1][4]. Financial Performance - In 2024, the company achieved revenue of 1.17 billion, down 22.6% year-on-year, with a net profit of 125 million, also down 22.3%, falling short of the expected 189 million [1]. - For Q4 2024 and Q1 2025, revenues were 355 million and 264 million, reflecting a year-on-year change of -21.8% and +15.4%, respectively [1]. - The gross margin for 2024 was 35.1%, an increase of 2.87 percentage points year-on-year, attributed to a 22% reduction in workforce and a significant decrease in low-margin EPC business [1][2]. Business Segments - The architectural design segment generated revenue of 950 million in 2024, down 15.0%, with a gross margin of 36.4%, up 1.4 percentage points [2]. - The cost consulting segment reported revenue of 150 million, down 19.4%, with a gross margin of 37.9%, down 4.3 percentage points [2]. - The company established Huayang Digital Culture (Jiangxi) Co., Ltd. in September 2024 to expand into micro-short drama, covering key aspects of content, production, distribution, and copyright operations [2]. Expense and Cash Flow Analysis - The company’s expense ratio for 2024 was 16.6%, up 1.09 percentage points year-on-year, with variations in sales, management, R&D, and financial expense ratios [3]. - Operating cash flow for 2024 was 174 million, a decrease of 113 million year-on-year, with a cash collection/payment ratio of 107%/31% [3]. - In Q1 2025, the operating cash flow was -130 million, reflecting an increase in cash outflow of 35 million year-on-year [3]. Profit Forecast and Valuation - Due to ongoing challenges in the architectural design sector and the nascent stage of the digital culture transformation, the company has revised its net profit forecasts for 2025-2027 to 108 million, 97 million, and 93 million, representing a significant reduction [4]. - The company is expected to benefit from AI empowerment and its strong position in the construction design sector, leading to a target price of 16.47, based on a 30x PE for 2025 [4].