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上半年104家首店杀入云南:超80%扎堆昆明
3 6 Ke· 2025-09-15 03:01
不止昆明,云南"首店经济"图谱中,地州浓度越来越高了。 据赢商大数据不完全统计,2025年上半年,云南新引入104家首店。其中,一季度新引入36家首店,二季度新引入68家首店,增长势头强劲。 从首店级别来看,省份级首店、城市级首店合计占比逾九成,分别为49.0%和41.3%,这一数据凸显了云南首发经济吸引力与日俱增,逐渐成为品牌布局 西南市场的关键一站。 品牌级次上,上半年云南高能级首店(A级)引入数量较少,仅占比3.8%。C级、D级首店占比较高,分别占比49%及28.8%,其中C级品牌不仅数量多, 且在各个首店级别中均有分布。A级首店占比虽低,却足够让市场嗅到能级跃迁的讯号:规模红利正在让位于"品牌质量红利"。 城市分布方面,昆明凭借经济、商业和交通等综合优势,上半年吸纳了云南82.7%的首店(86家),成为首店"最强磁场"。 但随着首店经济的辐射范围逐步扩大,玉溪、昭通、保山等地州城市悄然崭露头角,成为"首店经济"的新生力量。当核心商圈还在卷高奢、卷旗舰,云南 地州项目已用"首店+首发"组合拳切走增量蛋糕——品牌下沉不再是一句口号,而是被数据验证的新增长极。 01. 52%项目引进5家以上首店品牌 顺城购 ...
外资零售业争相续写“上海故事” 本土化2.0更聚焦“深度适配” 增强扎根中国市场、赢得消费者的核心竞争力
Jie Fang Ri Bao· 2025-09-15 01:44
Core Insights - The reopening of H&M's flagship store in Shanghai after 3 years reflects the resilience and ongoing investment of foreign retail brands in the city [1][4] - Shanghai continues to attract foreign retail investment, with 554 new stores opened in the first seven months of the year, including 11 global and Asian first stores [3] Group 1: Foreign Retail Investment in Shanghai - Despite global economic challenges, Shanghai remains a competitive market for foreign retail, evidenced by the significant number of new store openings [3] - Notable new entries include HOKA's global experience center and flagship stores for brands like Adidas and Hush Puppies [3] Group 2: H&M's New Strategy - H&M's new store, dubbed "H&M风格之邸," emphasizes a multi-experience retail approach, featuring a home concept store, café, and art exhibitions [4][5] - The store aims to connect more closely with consumers and enhance the shopping experience beyond traditional retail [4] Group 3: Localization 2.0 Strategies - The first strategy focuses on enhancing consumer experience through innovative store designs and services, such as HOKA's full-chain fitness testing space [5] - The second strategy emphasizes value for money, with brands like IKEA and ALDI introducing lower-priced products and discounts tailored to local needs [5][6] - The third strategy involves deepening online integration, with brands like Uniqlo and H&M leveraging e-commerce platforms for enhanced consumer engagement [6] Group 4: Economic Indicators - Shanghai's retail sales grew by 2.5% year-on-year in the first seven months of 2025, with a notable increase of 7.8% in July, indicating strong consumer resilience [6] - The ongoing investment from foreign retail brands is driven by the need to adapt to local market demands and innovate in consumer experience [6]
聚焦"深度适配" 外资零售业争相续写"上海故事"
Sou Hu Cai Jing· 2025-09-15 01:42
Core Insights - H&M has reopened its first store in mainland China after a closure of over three years, now rebranded as "H&M Style Mansion," which serves as the brand's flagship and first experience center in China [1][4] - The reopening reflects a broader trend of foreign retail brands intensifying their localization efforts in Shanghai, focusing on deep adaptation to the Chinese market [2][4] Group 1: Store Reopening and Economic Context - The original H&M store opened in April 2007 and was a significant retail milestone, attracting long queues on its opening day [1] - Despite global economic challenges, Shanghai remains a key destination for foreign retail investment, with 554 new stores opened from January to July this year, including 11 global and Asian first stores [3] Group 2: Localization Strategy - H&M's new store emphasizes experiential consumption, featuring an H&M HOME concept store, an H&M&Café, and an H&M flower shop, along with a dedicated space for high-end collections and exhibitions [4][5] - The brand aims to enhance value-for-money offerings, as seen with IKEA's new initiatives targeting the elderly market and ALDI's price reductions on essential goods [5][6] - H&M is also integrating online and offline experiences, with a dedicated live streaming area in the new store to engage consumers through social media [6] Group 3: Economic Indicators - Shanghai's retail sales grew by 2.5% year-on-year in the first seven months of 2025, with a notable increase of 7.8% in July, indicating strong consumer resilience [6] - The ongoing success of foreign retail brands in Shanghai is attributed to their ability to understand local demands and innovate their experience models [6]
一二线商圈迎来“科技首店”
在杭州"文三数字生活街区",坐落着AR智能眼镜品牌Rokid开设的首家线下旗舰店。 走入店内AR产品展示区,记者看到白色长桌上陈列着Rokid系列消费级AR产品,也包括9月1日开启预 售的最新款AR眼镜Rokid Glasses。 杭州Rokid旗舰店店长袁帅告诉21世纪经济报道记者,目前消费者对AR眼镜接触得比较少,对于AR产 品概念比较模糊,线下门店能够提供场景,让用户实际体验,感受到科技产品对生活的帮助。 今年以来,"人工智能+消费"逐渐从概念走向落地,在国内主要城市的商圈都出现了零星的AI等新科技 产品线下门店。早在今年3月,上海首家AI黑科技体验空间开门迎客,后续又增加了以"AI+养老"为主 题的体验店。今年10月,北京首钢园将开出首家"机器人科技体验店"。 价格3000多元,戴上眼镜后,能提词、翻译、导航,还能AI识别,你愿意配一副这样的智能眼镜吗? 杭州灵伴科技有限公司联合创始人向文杰在接受21世纪经济报道记者采访时,描述了这样一个购物场 景,"未来大部分的线下配镜店里面,消费者去配眼镜时都能看到AR眼镜,AR眼镜会越来越轻,越来 越像普通眼镜,越来越多的人能够在线下体验到它。" 当AR眼镜线下 ...
一二线商圈迎来“科技首店”
21世纪经济报道· 2025-09-14 23:45
记者丨柳宁馨 杭州Rokid旗舰店店长袁帅告诉21世纪经济报道记者,目前消费者对AR眼镜接触得比较少,对 于AR产品概念比较模糊,线下门店能够提供场景,让用户实际体验,感受到科技产品对生活 的帮助。 今年以来,"人工智能+消费"逐渐从概念走向落地, 在国内主要城市的商圈都出现了零星的AI 等新科技产品线下门店。 早在今年3月,上海首家AI黑科技体验空间开门迎客,后续又增加了 以"AI+养老"为主题的体验店。今年10月,北京首钢园将开出首家"机器人科技体验店"。 科技零售品牌线下开店,是一场科技产业与消费新热点的双向奔赴,但目前还处于早期阶段。 记者询问杭州部分新锐科技企业,大多反馈对于线下门店的开拓刚起步。从咨询机构的商业地 编辑丨陈洁 在杭州"文三数字生活街区",坐落着AR智能眼镜品牌Rokid开设的首家线下旗舰店。 产数据看,目前科技类零售品牌的扩店面积增加不是特别明显,业主招商还未有特殊的策略倾 向AI科技品牌。 走入店内AR产品展示区,记者看到白色长桌上陈列着Rokid系列消费级AR产品,也包括9月1 日开启预售的最新款AR眼镜Rokid Glasses。 国研新经济研究院创始院长朱克力在接受21世纪 ...
盐城盐都打造“夜+日”双消费场景,点燃区域经济新动能
Sou Hu Cai Jing· 2025-09-13 13:18
消费是区域经济增长的"主引擎",更是民生幸福的"晴雨表"。当前,盐城市盐都区正以多元消费场景为笔,描绘出一幅"夜经济"与"日消费"交相辉映、传 统与现代深度融合的城市经济新图景,让消费活力渗透到城市的每一个角落。 文化赋能:老街焕新点燃夜间经济 夜幕降临,盐城盐都的消费场景从白日的繁忙切换到夜间的热闹。日前,一场以"渎上童梦奇遇"为主题、融合国风与童趣的文化活动在渎上·老西门街区 热闹上演,成为激活老街夜间消费的"金钥匙"。儿童剧将古老神话故事搬上舞台,演员们的精彩演绎与老街的古朴氛围相得益彰,吸引了众多家长带着孩 子前来观看。 以新能源汽车产业为核心,盐都对闲置厂房进行节能化改造,构建起融合汽车展销、文化体验、绿色服务的东方汽车文化广场。在这里,"光伏-储能-充 电"三位一体的新能源汽车充电站为车主提供便捷服务,新车展示、售后改装、汽车文化休闲娱乐等功能一应俱全。 除了产业功能,新地标还注重消费场景的多元化拓展。露营草坪音乐会、"苏超"第二现场等活动相继落地,市民可以在浪漫的音乐氛围中享受户外露营, 也能在大屏前沉浸式感受体育赛事的激情。活动现场,美食区的星级酒店外摆、后备厢集市、网红小吃摊香气四溢,品牌汽 ...
中牟商业破圈出彩,打造郑州都市圈消费新地标
Sou Hu Cai Jing· 2025-09-13 10:29
Core Insights - The article highlights the transformation of Zhongmu New District into a vibrant commercial hub, leveraging unique business strategies to attract consumers and enhance the shopping experience [1][7] Group 1: Brand Scarcity - Zhongmu New District has adopted a "first-store economy" and "flagship store matrix" to combat market homogenization, positioning itself as a brand origin rather than a follower [3] - The Zhongmu Shanshan Outlets has evolved into a comprehensive cultural and commercial complex, featuring over 100 flagship stores, including 14 "national first cabinets" and 1 "billion cabinet" [3] Group 2: Immersive Experience - The district integrates "commerce + culture + landscape" to enhance consumer experience, transforming shopping into a park-like journey [5] - Initiatives like "national tickets as cash" and various events such as music festivals and sports events have been introduced to extend consumer engagement and create a destination for short trips [5] Group 3: Human-Centric Services - Zhongmu Shanshan Outlets focuses on personalized services, creating a three-dimensional service system that caters to women, pets, and families, enhancing emotional connections with consumers [6] - The district offers amenities like free children's play areas and special gifts for holidays, which significantly improve customer loyalty and lifetime value [6] Group 4: Future Development - The success of Zhongmu's commercial economy is attributed to the synergistic effect of brand scarcity, immersive experiences, and human-centric services [7] - Moving forward, the district aims to maintain innovation, respond to online shopping challenges, and further enhance service quality to solidify its position as a new consumption landmark in the Zhengzhou metropolitan area [7]
打造郑州都市圈消费新地标,中牟何以能?
Sou Hu Cai Jing· 2025-09-12 16:45
Core Insights - The article highlights the transformation of Zhongmu New District into a vibrant commercial hub within the Zhengzhou metropolitan area, focusing on unique shopping experiences and innovative business strategies [1][3][4]. Group 1: Commercial Development - Zhongmu New District has developed a distinctive commercial economy by analyzing consumer trends and creating immersive shopping environments, establishing itself as a benchmark for commercial street development in Henan Province [1][3]. - The district has adopted a "first-store economy" strategy, promoting flagship stores to combat market homogenization, resulting in over 100 flagship stores at the Shanshan Outlets [3][4]. - The successful implementation of a brand scarcity strategy has shifted Zhongmu from a "brand follower" to a "brand originator," creating a solid commercial moat that attracts consumer power from across the province [3][4]. Group 2: Experience-Driven Consumption - The integration of "commercial + cultural tourism" has become a key strategy for attracting visitors and extending their stay, enhancing the overall shopping experience [4][7]. - Zhongmu's Shanshan Outlets have transformed shopping into a park-like experience, blending retail with leisure and entertainment, thus appealing to a broader audience [5][7]. - The district has introduced various events and activities, such as music festivals and sports events, to shift from merely selling products to offering experiences, effectively creating a "micro-vacation destination" [7][8]. Group 3: Emotional Consumption Trends - The rise of emotional consumption is evident, with Zhongmu's Shanshan Outlets focusing on personalized services that foster deep emotional connections with consumers [8][10]. - The establishment of a three-dimensional service system catering to women, pets, and families reflects the district's commitment to enhancing customer loyalty and lifetime value [8][10]. - The emphasis on detailed services, such as free amenities and special gifts for specific demographics, has significantly improved customer satisfaction and loyalty, transforming one-time shoppers into long-term patrons [10].
一二线商圈迎来“科技首店” 欲造体验式消费新地标
Group 1 - The establishment of offline flagship stores for AR smart glasses, such as Rokid, signifies a shift in consumer engagement with new technology, allowing users to experience the products firsthand [1][4] - The integration of AI and consumer products is seen as a natural outcome of consumption upgrades and technological innovation, transitioning from concept to market cultivation [2][10] - The sales of AI smart glasses have shown significant growth, with global sales reaching 870,000 units in Q2, a 222% increase year-on-year, and an expected total of over 5.5 million units for the year [4][5] Group 2 - The focus of AR glasses is shifting towards practical applications in daily life, with specific use cases such as navigation for cyclists and teleprompter functions for teachers [5][6] - The opening of technology experience stores in urban centers serves as a draw for consumers, enhancing foot traffic and stimulating surrounding retail and dining sectors [8][10] - The development of offline stores is crucial for technology companies to gather consumer feedback, optimize products, and facilitate the transition from technology manufacturing to technology consumption [11]
一二线商圈迎来“科技首店”,欲造体验式消费新地标
Core Viewpoint - The establishment of offline flagship stores for AR smart glasses, such as Rokid, signifies a shift from conceptualization to practical consumer experiences in the AI and technology retail sector, indicating a growing integration of technology into everyday life [2][3][5]. Group 1: Industry Trends - The trend of integrating AI and emerging technology products into core commercial areas is a natural outcome of consumer upgrades and technological innovation, currently transitioning from concept introduction to market cultivation [3]. - The launch of various AI and technology experience stores in major cities reflects a burgeoning interest in new technology among consumers, although the expansion of tech retail brands remains in its early stages [2][11]. - The global sales of AI smart glasses reached 870,000 units in Q2 this year, marking a 222% year-on-year increase, with expectations to exceed 5.5 million units for the entire year [5]. Group 2: Consumer Engagement - Consumers are increasingly curious about AR glasses, with the recent launch of Rokid Glasses resulting in 40,000 units sold within five days, highlighting a strong market demand [5]. - The offline experience allows consumers to interact with technology in practical scenarios, enhancing their understanding and acceptance of AR products [4][5]. - The establishment of experience stores serves as a draw for consumers, creating a flow of traffic that benefits surrounding retail and dining establishments [10]. Group 3: Strategic Development - Companies are focusing on creating open platforms for developers to build applications, aiming to meet various consumer needs and enhance user experience [6]. - The strategic placement of technology stores in urban areas is often linked to local industry development, with companies establishing R&D and production centers to support their retail presence [12]. - The success of flagship stores can lead to a demonstration effect, attracting more tech companies and enhancing the local commercial ecosystem [12].