Core Points - The introduction of a winter "snow holiday" in Jilin Province aims to stimulate the ice and snow economy by encouraging family participation in winter sports and activities [1][11] - The first day of the snow holiday saw a significant increase in visitor numbers at key ice and snow venues, indicating a strong market response [3][4] Group 1: Economic Impact - The snow holiday has led to over 50,000 visitors at major ski resorts, with a 100% year-on-year increase in visitor numbers at some locations [3] - Public cultural venues, such as museums and libraries, have also seen increased participation from students during the holiday [4] Group 2: Family Engagement - The snow holiday encourages flexible vacation arrangements for working parents, allowing them to spend time with their children [5][7] - Families are encouraged to engage in local ice and snow activities, promoting physical health and enjoyment among children [7] Group 3: Long-term Strategy - The snow holiday is viewed as a long-term initiative, with plans to extend the holiday period in future years to enhance ice and snow service capabilities [9] - There is a focus on developing local ice and snow facilities and training professional instructors to support the initiative [9] Group 4: Policy Innovation - The snow holiday is seen as a significant policy innovation that aligns with local resources and aims to boost tourism and leisure consumption [11] - The initiative is expected to enhance the geographical brand image of Jilin and Xinjiang as key destinations for winter sports [11] Group 5: Business Model Challenges - Ice and snow businesses face operational pressures despite the rapid growth of the ice and snow economy, necessitating innovative business models [13] - Free or low-cost access to snow activities is viewed as a strategy to cultivate future consumers, while businesses must also diversify their offerings to include related services [13]

Core Viewpoint - The opening of the new snow season at the Jizhou International Ski Resort in Tianjin has attracted numerous visitors, boosting the local ice and snow economy [2] Group 1: Industry Development - The Jizhou District in Tianjin is actively exploring unique ice and snow cultural tourism resources [2] - There is an ongoing effort to improve the infrastructure of the ice and snow industry in the region [2] - The transformation of "cold resources" into a "hot economy" through ice and snow tourism is being promoted [2]

Core Viewpoint - Jilin Province has introduced a "Snow Holiday" from December 3 to December 7, 2025, for all students in compulsory education, aimed at promoting ice and snow sports and boosting local consumption in the ice and snow sector [1][2][3]. Group 1: Policy Implementation - The "Snow Holiday" will not overlap with winter or summer vacations, allowing students to engage in ice and snow activities without academic pressure [1][2]. - Students can enjoy free access to designated ski and ice rinks for three hours, along with free admission to winter tourist attractions [3][4]. - The initiative is part of a broader strategy to cultivate a culture of ice and snow sports in China, transitioning from a "big ice and snow country" to a "strong ice and snow country" [4][6]. Group 2: Economic Impact - The introduction of the "Snow Holiday" is expected to activate local ice and snow consumption potential, benefiting related industries such as accommodation, dining, and transportation [2][7]. - The program aims to create a positive cycle of "education empowerment + consumption stimulation + industry linkage" [7][8]. - Jilin Province plans to enhance its ice and snow brand nationally and globally, promoting the local ice and snow economy and education [6][8]. Group 3: Comparison with Other Regions - Xinjiang's "Snow Holiday" is being piloted in Urumqi and Altay, with a longer holiday period of nine days, while Jilin's holiday is more structured and accessible to all students [5][6]. - The focus of Xinjiang's initiative is on leveraging local ice and snow resources, while Jilin aims to establish a comprehensive ice and snow culture and economy [6][8]. Group 4: Challenges and Future Directions - There are concerns about the actual participation of students in ice and snow activities, as many parents may not have the time to accompany their children [7][8]. - Experts suggest that the "Snow Holiday" should evolve into organized activities rather than remain a casual break, integrating ice and snow education into the regular curriculum [8].

Group 1 - Various regions in China are launching consumer promotion initiatives to boost tourism and consumption as the year-end approaches, including a 15 million yuan "Winter Travel Tibet" card in Tibet [1] - Cities like Yinchuan are planning a series of unique consumer activities from December 2025 to March 2026, with over 500,000 yuan allocated for tourism benefits [1] - Northern cities such as Beijing and Harbin are initiating diverse winter consumption activities, leveraging their ice and snow resources to stimulate spending [1] Group 2 - The rise of the ice and snow economy reflects a shift in consumer behavior in China, moving from material consumption to experiential consumption, with health and spiritual needs becoming central [2] - Many cities, including Chongqing and Guangzhou, are starting winter consumption seasons, utilizing "ticket roots" as a key strategy to activate the market [2] - Changchun is innovating with an "ice and snow joint ticket" that integrates various resources, promoting cross-regional collaboration and discounts [3] Group 3 - The "ticket root economy" is seen as a more precise and efficient way to stimulate consumption compared to traditional subsidies, linking tickets to create a multi-industry win-win scenario [3] - The shift from single subsidies to multi-industry integration in winter consumption activities enriches consumer experiences and continuously releases consumption potential [3] - As holidays like New Year's and Spring Festival approach, more integrated and quality-driven consumer offerings are expected to emerge, further heating the winter consumption market [3]

Core Insights - The 26th China Entrepreneurs Forum Annual Meeting will be held from March 17 to 19, 2026, in Yabuli, which is recognized as a leading example of China's ice and snow economy [1] - Yabuli is transitioning from a "single-season ski resort" to a "four-season cultural tourism destination" through a combination of events, IP, vacation offerings, and unique experiences [1][4] Event Economy - Yabuli boasts seven ski resorts with 56 ski trails totaling over 100 kilometers, including trails certified by the International Ski Federation, enabling it to host over 80% of international A-level snow events [3] - Visitor numbers have exceeded 1.1 million and 1.21 million in the past two seasons, making it the first ski resort in China to surpass one million visitors in a single season [3] - For the 2025-2026 season, Yabuli plans to host one international, seven national, and eight provincial-level skiing events, enhancing its international profile and driving tourism-related consumption [3][4] Business Model Upgrade - To address the seasonal dependency of the ice and snow economy, Yabuli initiated a "four-season cultural tourism industry transformation" in 2025, introducing summer events and unique experiences to boost off-season consumption [4] - Summer visitor numbers increased by 19% due to events like stargazing camping festivals and volleyball competitions [4] Smart Empowerment - Yabuli is implementing a "smart scenic area" initiative to enhance visitor experience by monitoring key environmental data and managing visitor flow and parking intelligently [8] - The resort is also focusing on service quality by collaborating with universities to train professional ski instructors and service personnel [8] Regional Synergy - Yabuli's location near Harbin and Mudanjiang allows it to leverage rich surrounding tourism resources, enhancing its appeal as a central hub for ice and snow tourism [9] - The Harbin Ice and Snow World and other attractions are expected to complement Yabuli's offerings, creating a "snow tourism corridor" for resource sharing and customer exchange [9][10] Future Development - The Heilongjiang provincial government is promoting a "China No.1 Ice and Snow Tourism" route, enhancing core products like Yabuli and other key attractions [10] - Yabuli aims to become a world-renowned ice and snow sports tourism destination and an international conference venue, with plans for an airport and high-quality outdoor sports facilities [10][11]

Core Viewpoint - The opening of the new snow season at the Jizhou International Ski Resort in Tianjin has attracted numerous visitors, boosting the local ice and snow economy [2][4][6]. Group 1: Economic Impact - The Jizhou International Ski Resort is driving the local ice and snow economy, which is experiencing continuous growth as more tourists engage in winter sports [2][4][6]. - The region is transforming its "cold resources" into a "hot economy" through the development of ice and snow tourism [2][4][6]. Group 2: Infrastructure Development - In recent years, Jizhou District has actively explored unique ice and snow cultural tourism resources and improved the infrastructure of the ice and snow industry [2][4][6]. - The enhancement of infrastructure is aimed at releasing the economic potential of the ice and snow sector [2][4][6].

12月3日，吉林中小学生首个"雪假"正式开启，叠加冰雪游旺季来临，极大激发了吉林的冰雪游热 度。此前，吉林省文化和旅游厅宣布，面向全省义务教育学生，将2025年12月3日至7日设立为"冰雪假 期"，同时鼓励职工带薪休假，并面向学生和家长出台多项优惠政策，以推动冰雪运动普及与发展，繁 荣冰雪市场。 吉林省内的本地度假及酒店、景区的预订热度已大幅攀升，同程旅行平台数据显示，11月30日至12 月2日，"雪假"期间（12月3日至7日）的吉林本地的1日游、2日游和3日游产品整体预订热度周环比增幅 超6.5倍，人气较高的产品主要有：2天1晚长白山北坡+天池+延吉+雪绒花驯鹿园、3天2晚延吉+长白山 +图们+雪岭+魔界漂流等。 "雪假"期间，吉林当地面向中小学生群体推出了门票优惠的促销费政策，推高了吉林本地居民的亲 子游热度，并与省外的冰雪游客流形成叠加。同程旅行平台数据显示，"雪假"期间延边、长春、吉林等 多地的酒店和重点景区的预订热度均显著上升。截至12月2日，长春等地的酒店预订热度同比增长近两 成，延边等地主要景区的预订热度环比增长超240%。"雪假"期间，吉林省内热度较高的景区主要有长 白山景区、净月潭、长春莲花 ...

Core Viewpoint - The winter tourism economy in Harbin is experiencing a significant boost, driven by the increasing popularity of ice and snow activities, leading to diverse business opportunities in the region [1]. Group 1: Ice and Snow Tourism - The indoor Dream Ice and Snow Pavilion is currently welcoming visitors, ensuring a seamless transition to the outdoor attractions that will open later in December [3]. - Since November, there has been a rapid increase in flight bookings to Harbin, indicating a growing interest in winter tourism [3]. - Hotel prices in Harbin are expected to remain relatively high from mid-December 2025 until the Spring Festival in 2026 [3]. Group 2: Creative Design and Cultural Products - Harbin's Creative Design Center is developing various ice and snow-themed cultural products, including smart temperature-controlled down jackets, which have garnered significant attention [5]. - The center's design service output is projected to reach nearly 100 million yuan by 2025, with several product lines achieving annual sales exceeding 30 million yuan [5]. - Collaborations with southern enterprises are being leveraged to enhance market reach and service offerings across various sectors [5]. Group 3: Sports Equipment Development - Qianmao Xuelong Sports Goods Co., Ltd. is manufacturing a full range of ice and snow sports equipment, covering 80% of China's ski resorts [6]. - The company’s snowboards utilize advanced aerospace composite materials, making them lightweight and durable, with prices significantly lower than imported alternatives [6]. - These products have been tested by the Chinese national ski team and are expected to be featured in the 2026 Milan Winter Olympics, with plans to expand into international markets [6].

Core Insights - Jilin Province has launched a 5-day "Ice and Snow Holiday," significantly boosting winter tourism and consumption, particularly among students and families [1][3] Group 1: Policy Impact - The policy allows students in compulsory education to experience a free 3-hour ice and snow course and enjoy a 30% discount on tickets for accompanying parents [1] - Schools are instructed not to schedule classroom activities or assign written homework during the holiday, leading to increased attendance at ski resorts [1] Group 2: Visitor Statistics - The Wuqishan Ski Resort expects around 4,000 visitors on the first day of the holiday, showing a significant increase compared to the same period last year [3] - The Yanji City Sports Center ice rink welcomed approximately 200 students on the same day, with an expected total of nearly 180,000 visitors throughout the season [5] Group 3: Long-term Economic Effects - Experts believe the "Ice and Snow Holiday" will have a lasting impact by expanding participation in ice and snow sports, potentially leading to stable future consumption from the student demographic [5] - The consumption structure in Jilin is shifting from single-point to full-chain consumption, with the holiday expected to drive sales of snow tickets, ice sports equipment, and related services such as dining and accommodation [5]

Group 1 - The hotel and catering concept stocks are rising against the trend, with Tongqilou (605108) recovering from a drop of over 5% to close at the daily limit [1][7] - The A-share market experienced a slight adjustment, with the Shenzhen Component Index falling below 13,000 points and the North Exchange 50 dropping below 1,400 points, while the STAR Market Index tested the 1,300-point support [1][2] - The overall market saw more declining stocks than rising ones, with a total transaction volume of 1.68 trillion yuan [1] Group 2 - The hotel and catering sector index reached a six-month high, with significant gains in stocks like Xi'an Catering, Shoulu Hotel, and Jinjiang Hotel [7] - The net inflow of main funds into the non-ferrous metals sector exceeded 4.6 billion yuan, while machinery equipment saw over 3.8 billion yuan in net inflow [6] - The hotel sector's overall profitability is expected to stabilize and recover, with mid-to-high-end chain hotel leaders having expansion potential [11] Group 3 - The "ice and snow economy" is being promoted in northern regions, with Jilin Province establishing an "ice and snow holiday" for students from December 3 to 7, 2025, to encourage winter sports [10] - Flight bookings for children aged 0-12 increased by 60.7% year-on-year, while bookings for teenagers aged 13-18 rose by 57.8% during the early part of the winter vacation [10] - Hotel bookings for various theme parks during the winter vacation saw over 50% year-on-year growth, with specific hotels experiencing significant increases in reservations [10]