转自：辽宁日报 （来源：辽宁日报） 游客在沈阳棋盘山冰雪大世 界体验亲子冰雪穿越。 本报记者 杨靖岫 摄 Pape 数据见证着辽宁冰雪游的火热态势 据问程模行平台统 计,无旦假期,大连线上 全 平 台 订 单 查 增 长 52.43%,人次同比增 长 43.16%,旅游总消 货增长23.86%。 据小拉出行网的车平台数据显 示 : 无旦视剧 ,沈阳网的车订单套本班 盛,里现寿年夜高峰官军、权期平板 序上升的特点。 千合网关本,周武车 总体打车委同比增长近12%,"寻地主 册用户"订单约占订单总量的30%。 北陵公园冰雪乐享季元旦3天共 计技持游客 8.8万人,其中,外地游客 占70%左右 元旦假期,本溪市技特游客同比 沈阳方城文化旅游区累计接待游客 增长 27.01%;旅游收入同比增长 187.31 万人次,网比增长 18.49%。中 38.55%。重点景区中,本溪水润接 街累计技特游客159.22万人次,其中, 待游客网比增长81.4%;关门山接待 者外游客占比的三成 游客网比增长126.9%;大冰沟技待 游客网比增长159.5% 制表 南文锋 游客在抚顺天女山冰河秘境梦幻乐园尽享冬日乐趣。 杜季亮 摄 本 ...

这一现象的症结，首先在于"景城分离"的空间格局。许多优质冰雪资源分布在市郊或县域，与城区存在 距离，客观上形成了"冰雪孤岛"。当游客行程紧凑时，自然选择"点对点"打卡，城区便成了"绕道"而 非"必到"。 更深层原因，则是城区作为"旅游终端"的吸引力存在不足。尤其是一些传统工业城市，缺乏有温度、有 特色的夜间消费场景与文旅地标，当游客渴望一处温暖的"城市客厅"时，能提供的"暖意"与"烟火气"仍 显薄弱。 这种"过境式"旅游，对地区发展造成了双重损失。经济上，旅游收入高度依赖"一张雪票"，酒店、餐饮 等关联产业无法形成完整的消费链条；形象上，城市被简化为功能单一的"滑雪目的地城市"，而非一个 宜居宜游的冰雪旅游城市。 破解之道，关键在于"景城联动"，立足自身禀赋，丰富文旅供给。比如在城区打造亲民冰雪娱乐项目， 活化利用工业遗产、历史街区，用特色旅游项目承接客流。同时优化连接"景"与"城"的交通，比如设计 串联景区、城区、枢纽的旅游环线，用便利"引客入城"，让游客"愿意来，留得住"。 唯有如此，才能将"冰雪流量"真正转化为城市的"消费热量"，让城市旅游从"一季火"走向"四季旺"。 （来源：辽宁日报） 转自：辽宁日报 ...

Group 1 - The core viewpoint of the articles highlights the booming ice and snow economy in China, driven by a comprehensive industrial chain and supportive government policies [1][2][3] - The scale of China's ice and snow industry is projected to grow from 364.7 billion yuan in 2016 to 980 billion yuan by 2024, with an average annual growth rate of 21.09%, and is expected to exceed 1 trillion yuan by 2025 [1] - The participation in ice and snow sports and related consumption is anticipated to exceed 187.5 billion yuan during the 2024-2025 season, representing a growth of over 25% compared to the previous season [1] Group 2 - The shift in China's consumption structure from goods to a balanced focus on both goods and services is evident, with service consumption playing a crucial role in economic and livelihood connections [2] - Innovative practices, such as the "snow holiday" initiative in regions like Jilin and Xinjiang, aim to leverage local ice and snow resources to enhance consumption vitality [2] - The integration of diverse ice and snow experiences, such as combining winter sports with summer activities, is being explored to ensure year-round engagement and economic growth [2][3]

Core Viewpoint - The launch of the "Ice Super" series of events in Shuangyashan City aims to boost winter sports participation and enhance the city's ice and snow tourism appeal, aligning with the development philosophy that "ice and snow resources can also be valuable assets" [16][19]. Group 1: Event Highlights - The "Ice Super" series includes various winter sports events such as winter swimming challenges, public skiing elite competitions, and ice fishing contests, promoting the integration of "ice and snow + sports" [17][24]. - The city plans to host multiple mass winter sports activities with regional characteristics to establish Shuangyashan as a winter sports brand [17][19]. - A series of activities like the "Double Duck Mountain People Tour" aims to deepen local tourism consumption and enhance community engagement [20][21]. Group 2: Economic Impact - The winter sports events are expected to stimulate the local economy by attracting visitors and promoting local specialties, such as frozen pears and traditional snacks [19][24]. - The government has allocated 3 million yuan for winter consumption promotion, focusing on key sectors like retail and dining to enhance the city's winter atmosphere [24]. Group 3: Community Engagement - The events are designed to foster community spirit and encourage local residents to participate in winter sports, enhancing their connection to the region [22][23]. - The introduction of "ice and snow + research" initiatives aims to engage 80,000 local students in themed educational activities, promoting tourism and cultural awareness [22][23]. Group 4: Cultural Integration - The integration of cultural elements into winter sports, such as folk performances and local cuisine, enhances the overall experience for participants and visitors [20][22]. - The city is leveraging its unique cultural heritage to create a diverse range of winter tourism products, combining ice sports with local traditions [23][24].

Group 1: Travel Market Overview - The travel market experienced significant growth during the New Year holiday, with a total of 595 million cross-regional trips, averaging 198 million trips per day, representing a 19.62% increase compared to the same period last year [1] - Railway passenger volume reached 48.1 million during the holiday, with a daily average of 16.02 million, marking a 52.66% year-on-year increase [1] - Self-driving remains the dominant mode of travel, with non-commercial small passenger car trips reaching 442 million, averaging 147 million per day, a 14.6% increase year-on-year [1] Group 2: Car Rental Market Growth - Didi Car Rental reported a 243% year-on-year increase in bookings during the New Year holiday, with about half of users planning 2 to 4-day self-driving trips [2] - The rental car market is projected to grow significantly, with the total number of small and micro passenger car rentals reaching 4 million, and an expected annual growth rate of around 15% during the 14th Five-Year Plan period [4] Group 3: Transportation Innovations - The introduction of L4 autonomous driving services in Hainan is enhancing the self-driving experience, with vehicles designed for tourism that integrate smart navigation and entertainment [3] - The "China Snow City: My Altay" themed train service was launched to promote ice and snow tourism, optimizing travel routes to connect various winter attractions [2] Group 4: Emerging Trends in Travel Consumption - The trend of self-driving tourism is becoming a new hotspot in travel consumption, with many roads becoming popular "check-in" locations, driving consumer demand and improving road service quality [5] - The cruise and yacht sectors are identified as growth points in transportation consumption, with Aida Cruises offering unique cultural experiences during the New Year [3]

Group 1 - The core viewpoint of the articles highlights the rapid growth of the snow sports market in Changsha, driven by increasing consumer interest and supportive government policies [1][3]. - Sales of skiing equipment, including ski suits, boards, and protective gear, have significantly increased, marking a vibrant winter consumer market [1][2]. - The introduction of limited edition products, such as the Year of the Horse themed ski gear, has attracted younger consumers, indicating a trend towards fashionable and personalized snow sports equipment [2]. Group 2 - The rise in ice and snow consumption is closely linked to government initiatives, such as the State Council's policy to promote the development of ice and snow sports in southern cities [3]. - Changsha has been proactive in developing its ice and snow economy, with initiatives to promote winter sports in schools, resulting in the establishment of 22 ice and snow specialty schools [3]. - The improvement of infrastructure, including the establishment of various ice and snow venues, has made winter sports more accessible, stimulating local demand for snow sports equipment [3].

Core Insights - The New Year holiday in Changsha saw a significant influx of tourists, with a total of 4.44 million visitors and total spending reaching 4.15 billion yuan [9] - Cultural and entertainment activities were highly popular, with many visitors engaging in exhibitions and performances, indicating a shift in tourist preferences towards cultural experiences [9][10] - The integration of winter sports and consumption activities contributed to a vibrant holiday atmosphere, with various attractions offering unique experiences [11] Tourism Statistics - During the New Year holiday, out-of-province tourists numbered 541,100, accounting for 12.17% of total visitors [10] - Among out-of-province visitors, day-trippers made up 406,600 (40.21%), while overnight tourists totaled 1,050,700 (59.79%), with an average stay of 1.72 days [10] - The top five provinces for out-of-province tourists were Guangdong, Jiangxi, Hubei, Henan, and Zhejiang, while the leading cities included Guangzhou, Shenzhen, Wuhan, Pingxiang, and Yichun [10] Cultural and Entertainment Activities - The Changsha Museum's new exhibition featuring 110 precious artifacts and works from 50 notable figures from Hunan attracted significant attention, becoming a highlight of the holiday [9] - Visitors expressed surprise at the engaging nature of cultural venues, with many opting to spend entire days exploring exhibitions and performances [9] Winter Sports and Consumption - The "snow play" attractions, such as the 800-square-meter snow park at Liuyang Shiniu Zhai, drew large crowds, with visitor numbers increasing from 1,500 to 3,000 over the holiday [11] - The "fairy tale snow town" at Shiyan Lake also saw over 6,000 visitors, while the newly opened ice sports experience center at Dawa Mountain National Forest Park received positive feedback [11] - The core area of the Wuyi shopping district experienced a total footfall of 2.88 million over three days, with over 1 million visitors on New Year's Day alone, highlighting the strong consumer activity [11]

Core Insights - The Shandong cultural tourism market is thriving during the 2026 New Year holiday, with a focus on creating memorable experiences for visitors through diverse activities and events [1][3] Visitor Statistics - During the New Year holiday, 200 monitored tourist attractions in Shandong received a total of 4.682 million visitors, generating revenue of 194.387 million yuan, reflecting a daily increase of 14.0% in visitor numbers and 12.2% in revenue compared to previous years [2] - The 16 five-star tourist attractions in the province averaged 370,800 visitors per day, a 24.1% increase from January 1, 2025, and daily revenue of 12.9174 million yuan, up 38.3% from the previous year [2] Event Highlights - Various cultural activities were organized in Jinan, including extended hours at the Shandong Art Museum and a collaborative "Art New Year" event featuring exhibitions and performances [3] - The New Year celebrations included diverse events such as music festivals and countdown activities across different cities, enhancing the festive atmosphere [3] Tourism Trends - The tourism trend during the holiday was predominantly driven by younger generations, with "post-2000" travelers making up 39% of the tourist demographic, emphasizing a new travel philosophy focused on self-indulgence and meaningful experiences [5][6] - Popular tourist destinations in Shandong saw significant growth in bookings, with cities like Rizhao leading with a 160% increase, followed by Qingdao at 118% and Tai'an at 107% [6] Seasonal Attractions - The demand for "ice and snow tourism" remained strong, with various regions offering integrated experiences combining ice activities with hot springs and local customs [6] - The launch of the second Ice and Snow Consumption Season in Shandong aimed to boost winter tourism, with events like the Ice Waterfall Festival attracting visitors [6] Special Promotions - Various attractions offered promotions targeting visitors born in the Year of the Horse, including free entry and discounts at hotels and scenic spots [7] Cultural Performances - The holiday period featured a rich array of performances, including concerts and traditional operas, enhancing the cultural experience for visitors [8] - The newly renamed Fang Rongxiang Grand Theatre hosted a significant performance featuring renowned Peking opera artists, drawing attention from the cultural community [9][10]

新华财经北京1月4日电（记者丁雅雯、李唐宁）元旦假期，我国冰雪旅游市场延续入冬以来的高涨人 气，迎来新一轮消费高峰。以东北地区为代表的传统冰雪目的地与新兴冰雪景区共同发力，产品供给丰 富多元，"南北互换"旅游趋势显著，展现出冰雪经济强劲的消费带动能力和产业活力。 业内人士指出，冰雪旅游市场的火爆，是"冷资源"持续转化为"热经济"的生动体现。它不仅是季节性观 光活动，更深度融合了运动、文化、休闲、民俗等多种元素，满足了游客对于差异化、高品质旅游体验 的追求。 长白山作为标志性冰雪目的地，元旦期间人气旺盛。美团旅行数据显示，假期内白山市文旅预订量同比 增长57%，其中目的地为"长白山站"的火车票预订量同比激增110%。客源主要来自长春、沈阳、延 边、哈尔滨、吉林等周边地区，2至4小时交通圈内的"快旅慢游"成为主流。游客不再满足于单一观光， 乘坐雪橇穿越林海、徒步火山石峡谷、体验雾凇漂流、与梅花鹿互动、在雪原温泉休憩等融合自然与民 俗的深度体验项目热度上升。 编辑：刘润榕 哈尔滨作为冰雪旅游的"老牌网红"，持续通过创新优化服务吸引游客。美团数据显示，元旦期间当地景 区门票预订增速达28%，冰雪大世界、松花江冰雪嘉年 ...

Group 1 - The core consumer group for the ice and snow season in 2024-2025 is predominantly young adults, accounting for 55.81% of the consumer base, while the younger demographic represents 14.65% but shows the highest growth rate of 31.80% year-on-year [1] - A significant portion of skiers, 65%, prefer to ski with friends, and 52% enjoy skiing with family or relatives, indicating a strong social aspect to the activity [3] Group 2 - The development of China's ice and snow equipment industry has evolved through three phases from 2016 to 2025: the foundational phase (2016-2018), the guiding upgrade phase (2019-2022), and the supportive encouragement phase (2023-2025) [6] - The policy document titled "Opinions on Stimulating the Vitality of the Ice and Snow Economy through High-Quality Development of Ice and Snow Sports" aims for the total scale of the ice and snow economy to reach 1.2 trillion yuan by 2027 and 1.5 trillion yuan by 2030, emphasizing the importance of ice and snow consumption in driving domestic demand [8]