在总排名中，三星连续第二年位居第一。2025年，三星在印度、印尼、马来西亚、泰国和越南均位列第 一，在各国和地区的品牌价值都有所提升。而在去年的调查中，三星仅在越南位居榜首。阿迪达斯、耐 克排名第二和第三位。苹果公司位居第四。 在前50大品牌中，小米排名第26位，华为排名33。日本品牌共有22个，比2024年增加了两个，排名靠前 的包括本田汽车、索尼和丰田尼，它们代表了汽车与电子行业。不过，调查显示，77%的日本品牌排名 出现下滑，显示出日本品牌在亚洲市场的影响力正在减弱。 各市场品牌排名 凤凰网科技讯 北京时间10月15日，据《日经亚洲》报道，根据日经研究的一项调查，韩国三星已连续 第二年成为亚洲主要市场的最具价值品牌。 日经研究在2024首次发布了面向亚洲市场的《全球品牌调查》，最新发布的《全球品牌调查2025》评估 了200个品牌，数据基于11个亚洲国家和地区的7万多名消费者的反馈意见，重点聚焦八个市场：中国大 陆、中国台湾地区、印度、印尼、马来西亚、菲律宾、泰国和越南。 该调查的品牌价值通过两个指标进行量化： 1、"品牌实力" (brand power)： 包括名称认知度和其他因素。 2、"品牌贡献分 ...

Group 1: Macroeconomic Insights - In September 2025, China's exports grew by 8.3% year-on-year, driven by strong demand from non-US economies, capacity expansion overseas, and a low base effect from the previous year [2] - The export growth is expected to continue, supported by sustained demand from non-US economies and potential "export rush" due to high uncertainty in China-US trade relations [2] Group 2: Real Estate Sector - China Jinmao (0817.HK) has been included in the "China's 500 Most Valuable Brands" for 21 consecutive years, enhancing its brand value and operational efficiency, leading to a significant sales increase of 27.3% to 80.7 billion yuan in the first nine months of 2025 [3] - The profit forecasts for 2025-2027 have been raised to 1.25 billion, 1.43 billion, and 1.58 billion yuan, with corresponding PE ratios of 13.7, 12.0, and 10.8 times, maintaining a "Buy" rating [3] Group 3: Chemical Industry - Salt Lake Industry (000792.SZ) benefited from rising potassium chloride prices due to global supply tightening, leading to better-than-expected performance in Q3 2025 [4] - The profit forecasts for 2025-2027 have been adjusted to 6.149 billion, 6.648 billion, and 7.337 billion yuan, maintaining a "Buy" rating [4] Group 4: Advanced Materials - Zhongyan Co., Ltd. (688716.SH) is the largest producer of PEEK in China and is expected to achieve net profits of 29 million, 48 million, and 69 million yuan from 2025 to 2027, with EPS of 0.24, 0.39, and 0.57 yuan per share [5] - The company has surpassed UK-based Victrex to become the largest seller of PEEK in the Chinese market, receiving an "Add" rating [5] Group 5: Construction Sector - Honglu Steel Structure (002541.SZ) reported a new order signing of 22.267 billion yuan in the first three quarters of 2025, a year-on-year increase of 1.6%, with Q3 orders up by 4.2% [7] - The company’s steel structure product output reached approximately 3.61 million tons, a year-on-year increase of 11%, with profit forecasts for 2025-2027 set at 747 million, 774 million, and 854 million yuan, maintaining a "Buy" rating [7] Group 6: Pet Industry - Zhongchong Co., Ltd. (002891.SZ) achieved a revenue of 1.43 billion yuan in Q3 2025, a year-on-year increase of 15.9%, but net profit decreased by 6.6% due to reduced investment income [8] - The profit forecasts for 2025-2027 have been revised down to 441 million, 545 million, and 668 million yuan, maintaining an "Add" rating [8]

事件：公司发布2025年9月未经审核销售数据 1、2025年9月，公司取得签约销售金额98.0亿元，签约销售建筑面积49.3万平方米。2025年1-9月，公司 取得签约销售金额806.9亿元，签约销售建筑面积367.5万平方米(均未计入物业租金收入)。 2、截至2025年9月30日，公司已认购(未签约)销售金额共计6.4亿元。点评：品牌价值引领发展，销售表 现持续亮眼，期间费率下降明显 品牌价值引领发展 中国金茂连续21年入选"中国500最具价值品牌"，展现稳定品牌号召力。2025年，金茂以742亿元的品牌 价值再次入榜，位列第170位，品牌价值较去年提升近80亿，排名上升一位。公司始终以品质初心引 领"好房子"建设，通过"金玉满堂"系列产品的精彩呈现，在当前房地产行业销售整体下行的背景下，通 过品质升级驱动，走出独立行情。 智通财经APP获悉，光大证券发布研报称，中国金茂(00817)品牌影响力较强，近期销售增长亮眼，经营 效率优化提升，期间费率下降明显，上调公司2025-2027年归母净利润预测为12.5、14.3、15.8亿元(原预 测为12.2/13.4/14.6亿元)，当前股价对应2025-2027 ...

Core Viewpoint - China Jinmao (00817) has demonstrated strong brand influence and impressive sales growth, leading to an upward revision of net profit forecasts for 2025-2027. The current stock price corresponds to a PE valuation of 13.7/12.0/10.8 times for 2025-2027. The rating is maintained as "Buy" [1]. Sales Performance - In September 2025, the company achieved a signed sales amount of 98.0 billion yuan, with a signed sales area of 493,000 square meters. For the first nine months of 2025, the signed sales amount reached 806.9 billion yuan, with a signed sales area of 3.675 million square meters, excluding rental income [1]. - Monthly signed sales amounts for July, August, and September 2025 were 84.6 billion, 90.8 billion, and 98.0 billion yuan, showing year-on-year increases of +49.5%, +46.5%, and +39.9% respectively. The total signed sales amount for Q3 2025 was 273.4 billion yuan, up from 188.6 billion yuan in the same period of 2024 [2]. - Cumulatively, for the first nine months of 2025, the sales amount was 806.9 billion yuan, representing a year-on-year increase of +27.3%, with a sales area of 3.675 million square meters, up +6.0% year-on-year, and an average sales price of 21,958 yuan per square meter, up +20.1% year-on-year [2]. Operating Efficiency - The company's mid-year report for 2025 indicated that management expenses for the first half of the year were 1.22 billion yuan, down from 1.29 billion yuan in 2024, resulting in a management expense ratio of 4.8%, compared to 5.8% in 2024. Sales expenses were 830 million yuan, down from 980 million yuan in 2024, with a sales expense ratio of 3.3%, compared to 4.5% in 2024 [3]. - The significant decrease in expense ratios amidst rising sales performance reflects the company's organizational optimization and improved operational efficiency, showcasing the value of the "Jinmao brand" [3].

点评： 品牌价值引领发展，销售表现持续亮眼，期间费率下降明显 点击注册小程序 查看完整报告 特别申明： 本订阅号中所涉及的证券研究信息由光大证券研究所编写，仅面向光大证券专业投资者客户，用作新媒体形势下研究 信息和研究观点的沟通交流。非光大证券专业投资者客户，请勿订阅、接收或使用本订阅号中的任何信息。本订阅号 难以设置访问权限，若给您造成不便，敬请谅解。光大证券研究所不会因关注、收到或阅读本订阅号推送内容而视相 关人员为光大证券的客户。 报告摘要 事件： 公司发布 2025 年 9 月未经审核销售数据 1、2025 年 9 月，公司取得签约销售金额 98.0 亿元，签约销售建筑面积 49.3 万平方米。2025 年 1-9 月，公司取得签约销售金额 806.9 亿元，签约销售建筑 面积 367.5 万平方米（均未计入物业租金收入）。 2、截至 2025 年 9 月 30 日，公司已认购（未签约）销售金额共计 6.4 亿元。 品牌价值引领发展： 中国金茂连续 21 年入选"中国 500 最具价值品牌"，展现稳定品牌号召力。2025 年，金茂以 742 亿元的品 牌价值再次入榜，位列第170 位，品牌价值较去年提 ...

Investment Rating - The report maintains a "Buy" rating for the company [6] Core Insights - The company has demonstrated strong sales performance, achieving a signed sales amount of 98.0 billion yuan in September 2025, with a total of 806.9 billion yuan for the first nine months of 2025, reflecting a year-on-year increase of 27.3% [1][3] - The brand value of the company has been a significant driver of its development, with a brand value of 742 billion yuan in 2025, marking an increase of nearly 8 billion yuan from the previous year [2] - The company has seen a notable decrease in expense ratios, with management and sales expense ratios dropping to 4.8% and 3.3% respectively for the first half of 2025, indicating improved operational efficiency [4] Summary by Sections Sales Performance - The company reported monthly signed sales amounts of 84.6 billion yuan, 90.8 billion yuan, and 98.0 billion yuan for July, August, and September 2025 respectively, with year-on-year growth rates of 49.5%, 46.5%, and 39.9% [3] - For the third quarter of 2025, the signed sales amount reached 273.4 billion yuan, up from 188.6 billion yuan in the same period of 2024, with a signed sales area of 128.1 million square meters [3] Financial Forecast and Valuation - The profit forecast for the company has been revised upwards for 2025-2027, with expected net profits of 1.25 billion yuan, 1.43 billion yuan, and 1.58 billion yuan respectively [4] - The current stock price corresponds to a price-to-earnings (PE) ratio of 13.7, 12.0, and 10.8 for the years 2025-2027 [4]

Core Viewpoint - The resignation of Zong Fuli as the chairman and general manager of Wahaha Group marks a significant shift in the company's leadership, with the younger generation taking over amidst a backdrop of internal family conflicts and brand challenges [1][2][6]. Group 1: Leadership Changes - Zong Fuli has stepped down to focus on her own brand "Wah Xiaozong," while Xu Simin, born in 1994, has been appointed as the new general manager, leaving the chairman position vacant [1]. - The control of Wahaha has effectively returned to its largest shareholder, the Hangzhou State-owned Chengdu Cultural Tourism Group [1]. Group 2: Brand and Market Position - The brand "Wah Xiaozong" is seen as a forced choice for Zong Fuli, indicating a complete separation from Wahaha [2][3]. - The brand value of Wahaha, previously estimated at 90 billion, is now in jeopardy due to negative public perception and the collapse of the personal brands associated with the Zong family [12][13]. Group 3: Asset and Investment Considerations - Wahaha Group's actual assets are limited, with the Zong family retaining control over the production and sales, making it unattractive for potential investors [8][9]. - The complexity of separating the brand from the Zong family's operational control poses significant challenges for any prospective buyer, especially given the brand's tarnished reputation [10][19]. Group 4: Governance and Future Prospects - The governance structure requires unanimous consent from all shareholders for brand licensing, complicating any potential transition to new ownership [15]. - The current situation presents a challenging environment for any investor, with the risk of further brand devaluation and operational difficulties looming [17][20].

Group 1 - In September 2025, Greentown Group launched 14 self-invested projects with a total sales area of approximately 210,000 square meters and achieved sales of 1,966 units, amounting to approximately RMB 12.8 billion, with an average selling price of RMB 43,657 per square meter [3] - From January to September 2025, Greentown Group recorded a total contracted sales area of approximately 3.08 million square meters and a total sales amount of approximately RMB 107.9 billion, with equity attributable to Greentown Group amounting to approximately RMB 71.7 billion [3] - As of September 30, 2025, Greentown Group had a total contracted sales area of approximately 8.41 million square meters and a total contracted sales amount of approximately RMB 178.5 billion [3] Group 2 - On September 17, 2025, Greentown China successfully issued its seventh tranche of medium-term notes for 2025, with a total issuance size of RMB 1 billion and a coupon rate of 3.18% [3] - Greentown China has been recognized as a leading brand in customer satisfaction in the Chinese real estate industry for 14 consecutive years, ranking in the top three in brand value with RMB 117.6 billion [4] - Greentown China received multiple industry honors, including being listed among the top 10 real estate development companies by brand value and top 10 in delivery brand influence for the first half of 2025 [4]

Core Insights - Lao Feng Xiang, a century-old Chinese jewelry brand, has signed a strategic cooperation agreement with Maybach Luxury Goods Asia Pacific Ltd in Shanghai, marking a significant milestone in its brand development and market expansion efforts [1][3] - Lao Feng Xiang has been included in the "Apparel 50 2025" list published by Brand Finance, ranking 38th, which reflects a rise of five positions from the previous year [6][8] - The partnership aims to enhance brand promotion, expand into the Asia-Pacific market, and improve global positioning, showcasing a commitment to integrating Eastern and Western craftsmanship [3][6] Brand Value Rankings - Chanel has surpassed Louis Vuitton to become the most valuable apparel brand globally, according to the latest Brand Finance report [4][5] - Other notable brands in the top rankings include Nike, Hermès, and Rolex, with Lao Feng Xiang being the only mainland Chinese jewelry brand on the list [5][6] - The inclusion of Chinese brands like Anta, Bosideng, and Chow Tai Fook in the rankings highlights the transformation and cultural confidence within China's manufacturing sector [8]

Core Insights - The "Guangdong-Hong Kong-Macao Greater Bay Area Blue Book: Construction Report (2025)" indicates that the economic total of the Greater Bay Area will reach 14.79 trillion yuan in 2024, surpassing New York and San Francisco, and ranking alongside the Tokyo Bay Area globally [1] - The report highlights the steady economic growth of the Greater Bay Area, evidenced by the brand value of listed companies [1] Company Insights - In 2025, the Greater Bay Area will have 589 companies listed in the "Top 3000 Chinese Listed Companies by Brand Value," with a total brand value of 80,355.99 billion yuan [2] - Tencent Holdings leads the brand value rankings with 26,823.97 billion yuan, exceeding the combined brand value of the other nine companies in the top ten [2][3] - Other notable companies in the top ten include Midea Group, BYD, and China Ping An, each with brand values exceeding 3,000 billion yuan [2][3] Industry Insights - The internet industry dominates the brand value landscape in the Greater Bay Area, with a total brand value of 27,151.02 billion yuan, significantly higher than other industries [6][8] - The home appliance industry ranks second, with a brand value increase of 1,661.24 billion yuan in 2025 [6][8] - The real estate industry has seen a decline in brand value, dropping over 2,000 billion yuan in the past four years [6][8] - The automotive industry, led by companies like BYD, has experienced a brand value increase of over 2,000 billion yuan [6][8] City Insights - Shenzhen has the highest number of listed companies and total brand value in the Greater Bay Area, with a notable increase of 26 companies and a brand value growth of 11,752.39 billion yuan from 2022 to 2025 [4][5] - In contrast, Guangzhou has seen a decrease in the number of listed companies over the past four years, with a total brand value growth of only 308.24 billion yuan [6] - The key factors supporting Shenzhen's leading position include a concentration of high-tech industries, a favorable business environment, and strong recognition from talent and capital [6]