Investment Rating - The report maintains a positive outlook on the home appliance industry, particularly in the white goods sector, due to favorable policies and market conditions [2][3]. Core Insights - The report highlights the significant growth in the home appliance replacement program, with over 100 million units exchanged as of April 10, 2025, indicating strong consumer demand and government support [3][9]. - The white goods sector is characterized by low valuations, high dividends, and stable growth, making it an attractive investment opportunity [2]. - The report emphasizes the expected increase in production and sales in the white goods sector, driven by the "old-for-new" policy and rising copper prices, which are boosting market sentiment [2][3]. Summary by Sections A. White Goods Data - In March, air conditioner retail volume decreased by 5.0%, while retail revenue increased by 0.1%, with an average price of 4480 yuan, up 5.34% year-on-year [25][26]. - Refrigerator retail volume and revenue rose by 2.0% and 7.7%, respectively, with an average price of 7237 yuan, up 4.2% year-on-year [26]. - Washing machine retail revenue increased by 4.7%, while retail volume decreased by 2.1%, with an average price of 4586 yuan, up 5.8% year-on-year [26]. B. Kitchen Appliance Data - In March, the retail volume of range hoods increased by 27.1%, and sales revenue rose by 34.4%, with an average price of 4423 yuan, up 4.9% year-on-year [29][30]. - The retail volume and revenue of gas stoves increased by 18.5% and 31.5%, respectively, with an average price of 2308 yuan, up 9.9% year-on-year [29][31]. C. Industry Dynamics - The home appliance sector underperformed compared to the CSI 300 index, with the home appliance index rising by 0.2% while the CSI 300 rose by 0.6% [4][6]. - Key companies such as Rongtai Health and Hisense Home Appliances showed significant gains, while others like Feike Electric and Ecovacs experienced declines [6][4]. D. Macro Economic Environment - As of April 18, 2025, the USD to RMB exchange rate was 7.2069, reflecting a 0.26% increase since the beginning of the year [32].

Investment Rating - The investment rating for the company is maintained at "Buy-A" with a target price of 47.41 yuan for the next six months [5]. Core Insights - The company reported a revenue of 4.76 billion yuan for 2024, reflecting a year-over-year increase of 1.0%, while the net profit attributable to shareholders was 290 million yuan, down 35.4% year-over-year [2]. - In Q4 2024, the company achieved a revenue of 1.62 billion yuan, marking a year-over-year growth of 16.2%, and a net profit of 110 million yuan, which is a decrease of 17.0% year-over-year [2][3]. - The growth in Q4 revenue was driven by domestic appliance replacement policies that boosted demand in the kitchen small appliance sector, with online sales increasing by 9% year-over-year [2]. - The company is actively expanding its product categories and enhancing its overseas market presence, which is expected to sustain revenue growth [2]. Financial Summary - The company's revenue is projected to grow from 4.76 billion yuan in 2024 to 5.15 billion yuan in 2025, with a compound annual growth rate (CAGR) of 8.2% [4][13]. - Net profit is expected to recover slightly to 320 million yuan in 2025, with an estimated earnings per share (EPS) of 2.06 yuan [4][13]. - The net profit margin is projected to improve from 6.0% in 2024 to 6.3% in 2025 [4][13]. - The company’s return on equity (ROE) is expected to increase from 10.2% in 2024 to 10.9% in 2025 [4][13].

Macro Dynamics - The Ministry of Commerce launched the 2025 National Home Appliance Consumption Season, emphasizing the importance of old-for-new appliance exchanges to stimulate growth and transformation while benefiting people's livelihoods and the industry [1] - Beijing initiated a "Guarding Consumption" campaign to address consumer issues such as "ghost" takeout and e-commerce "bully clauses," focusing on nine key areas to protect consumer rights [3] - In Changsha County, a new policy allows homebuyers a "7-day no-reason cancellation" option, which has reportedly increased foot traffic to real estate developers [4] - The recent "Consumption Promotion Action Plan" aims to shift car consumption management from purchase to usage, benefiting carless families by issuing additional new energy vehicle quotas [8][9][10] Company Dynamics - Eli Lilly launched its diabetes and weight loss drug Mounjaro in India, surpassing competitor Novo Nordisk, as India faces rising obesity and diabetes rates [13] - The Twitter blue bird logo, removed during Elon Musk's rebranding of the platform to X, is being auctioned for approximately $35,000 [15]