今年暑假期间，全国多地开展极具特色的体育赛事，游客们不仅能在赛事现场感受运动的激情与活力，还通过丰富的文旅活动，深入感受当地 文化魅力。这种"赛事+"模式有效延长赛事经济链条，实现体育产业与文旅相关产业的共赢。 7月20日，内蒙古自治区第十一届少数民族传统体育运动会在内蒙古赤峰市开幕。赛事期间，各项活动的累计观演人数突破10万人次。新华社 发（康文魁摄） 7月19日，龙舟队伍在镇远县?阳河上比赛。新华社发（龙建睿摄） ■8月初，"苏超"（江苏省城市足球联赛）淮安主场对阵苏州的比赛，吸引了来自全国各地的3万余名球迷现场观赛。美团旅行数据显示，8月2 日-3日，徐州、镇江、淮安等赛事主场目的地城市文旅预订量均同比增长超20%。 球迷在江苏淮安"苏超"市集品尝美食特产。新华社记者 李博 摄 ■在浙江，"浙BA"（浙江省城市篮球联赛）各区赛程持续推进。赛场外，浙江各地抓住赛事热度，推出了特色集市、凭球票享文旅优惠等活 动，借势推广当地文化，拉动旅游经济发展。 7月19日，浙江省城市篮球联赛（浙"BA"）绍兴市预选赛决赛现场。新华社发（郭斌 摄） ■在云南罗平，2025云南省乡村摩托嘉年华罗平站比赛，吸引来自全国各地的 ...

新华网大连8月11日电 2025"京东健康杯"长海海钓精英挑战赛近日在辽宁省长海县獐子岛海域举行。来自全国各地的35支队伍、140名海钓选 手齐聚于此，经过激烈角逐，远征海豹战队一队以157.64公斤的总重量夺冠；大小猫战队以单尾35.22公斤的重量夺得单尾组冠军。 据介绍，本届赛事由长海县政府主办，以"生态、科技、激情"为主题，吸引国际渔具巨头组建职业战队，与民间高手同台对决，"职业战队VS 民间高手"的激情碰撞成为赛事一大看点。 长海县文化和旅游局有关负责人表示，本届赛事串联起"平台直播—海钓体验—海鲜餐饮—文旅住宿"全链条，当地将进一步挖掘海钓资源优 势，积极探索运动旅游新业态，让赛事"流量"转化为文旅"留量"，充分释放文体旅融合发展新活力。 参赛选手展示渔获。（赛事主办方供图） ...

Core Viewpoint - The article discusses the rise of local football leagues in China, particularly focusing on the "Su Super" and "Gan Super" leagues, highlighting their impact on regional economic growth and consumer spending through sports events [3][5][9]. Group 1: Economic Impact of Local Football Leagues - The "Su Super" league has successfully attracted over 1 million attendees, stimulating consumption in sectors like dining, accommodation, and retail [3]. - The "Gan Super" league, which started in July, has shown strong attendance with 66,960 spectators in its first round, indicating a growing interest in local football [5]. - The direct ticket revenue from "Gan Super" reached approximately 500,000 yuan, while related tourism activities generated over 20 million yuan in combined revenue, showcasing the economic benefits of sports events [9]. Group 2: Comparison of Local Leagues - "Gan Super" has outperformed "Su Super" in terms of attendance at its opening matches, with a record of 36,249 spectators in one game, compared to "Su Super's" 46,000 in its first round [5]. - The average age of players in "Gan Super" is 23, with 60% being students, reflecting a strong youth engagement in the sport [5]. - Despite the enthusiasm for "Gan Super," it still trails behind "Su Super" in online search interest, with "Gan Super" averaging 1,475 daily searches compared to "Su Super's" 20,123 [7]. Group 3: Challenges and Opportunities - Local leagues like "Gan Super" and "Chuan Super" face challenges in sustaining interest and balancing regional economic disparities [11][12]. - "Gan Super" aims to become a professional training ground for players, with partnerships established between teams and educational institutions [7]. - The article emphasizes the need for local leagues to develop unique cultural identities and avoid merely replicating successful models from other regions [13].

Core Points - The 12th World Games will be held in Chengdu, China from August 7 to 17, marking the first time the event is hosted in mainland China [1][17] - The Chinese sports delegation will consist of 321 athletes, the largest number of participants and events in the history of China's participation in the World Games [5][18] - The event will feature a total of 34 sports, 60 sub-events, and 256 disciplines, with a mix of traditional and new sports [6][9][10] Group 1: Chinese Sports Delegation - The Chinese sports delegation will have 321 athletes, including 156 men and 165 women, with an average age of 23.8 years [5] - This delegation will compete in 28 major events and 152 minor events, the most extensive participation since China began competing in the World Games in 1981 [5] - Key medal-winning events for the Chinese team include martial arts, underwater swimming, rock climbing, and roller skating [5] Group 2: Event Highlights - The event will showcase both traditional sports like karate and archery, as well as trendy new sports such as drone racing and parkour [10][13] - Notable first-time events include freestyle roller skating, free diving, and dragon boat racing [9][13] - The event aims to blend traditional and modern sports, providing a unique cultural experience for attendees [6][10] Group 3: Preparations and Logistics - The opening ceremony has completed its final rehearsal, themed "Unlimited Sports, Infinite Possibilities," and will take place in an open urban space rather than a closed venue [14] - The athlete village has been established to accommodate approximately 7,000 participants, featuring various amenities and services [15] - The main media center has opened to support media coverage during the event, providing necessary facilities and services [16]

Core Viewpoint - The "Su Super" league has become a significant economic driver for the city, with low ticket prices attracting a large audience and boosting local service industries [6][5]. Group 1: Match Results and Team Performance - In the eighth round of the "Su Super," the results were: Lianyungang 2:3 Taizhou, Suqian 0:1 Wuxi, and Yancheng 5:0 Changzhou. Changzhou has yet to score a goal or win a match this season [1]. - The Changzhou team expressed their understanding of fans' disappointment and acknowledged the need for improvement in tactics and training [2][3]. Group 2: Fan and Community Support - The team thanked fans for their unwavering support, highlighting their presence during matches and emotional investment despite the team's struggles [2]. - Community support has been crucial for the team's growth, with various stakeholders contributing to the development of local football [2][4]. Group 3: Economic Impact of "Su Super" - The "Su Super" league has generated significant economic activity, with a reported service revenue of 379.6 billion yuan across tourism, dining, and sports sectors, marking a 42.7% year-on-year increase [6]. - The league's low ticket prices have made it accessible, encouraging participation and engagement from a diverse audience, including amateur players from various professions [6]. Group 4: Future Plans and Development - The team plans to enhance training management and tactical strategies to improve performance in upcoming matches, aiming for a more competitive edge [3][4]. - A three-year action plan for high-quality football development in Changzhou will focus on youth training and overall team strength [3][4].

Core Viewpoint - The construction of the Jinpu New District Ice and Snow Sports Public Fitness Center marks a significant development in the region's winter sports infrastructure, aimed at enhancing the area's capacity to host major events and promote winter tourism [1][2] Group 1: Project Overview - The Jinpu New District Ice and Snow Sports Public Fitness Center is located in Dalian, covering an area of 340,000 square meters, and will include facilities for curling, cross-country skiing, and general skiing [1] - The center is designed to accommodate multiple ice sports, including curling, ice hockey, figure skating, and short track speed skating, making it a versatile venue for both professional events and public fitness activities [1] - The project is part of the key initiatives for the 2028 "Fifteenth Winter" Games, with an expected annual visitor capacity exceeding 200,000 [1] Group 2: Economic and Infrastructure Impact - The construction of the center fills a gap in the cultural, sports, and tourism integration in the Jinpu New District and initiates the development of the coastal tourism belt in the Puwan Economic Zone [2] - Jinpu New District officials emphasize the importance of high-standard project construction while also enhancing the supporting service systems for events, including accommodation and dining facilities [2] - The project aims to leverage the brand effect of the events to focus on the "ice and snow+" characteristic industrial chain, positioning the region as a new engine for winter tourism in Northeast China [2]

Group 1 - The "Su Super" event has significantly boosted the local economy, with service revenue reaching 37.96 billion yuan in the first half of 2025, a year-on-year increase of 42.7% [1] - Out of the total service revenue, the share of payments from non-local tourists in the travel and dining sectors accounted for 28.8% and 19.7%, respectively [1] - The integration of sports and tourism is evolving from a simple combination to a deep integration, driving economic growth in the industry chain [1] Group 2 - The sports industry in China began its explosive growth in 2014, with a target to exceed 5 trillion yuan by 2025, as outlined in government policies [2] - The "Su Super" model exemplifies how football events can be deeply integrated into urban culture, promoting tourism and consumption [2] - Other regions are inspired by the success of "Su Super" and are exploring similar sports-tourism integration models, such as "Xiang Super," "Chuan Super," and "Yue Super" [3]

城市是赛事的"赛场"，赛事是城市的"秀场"。第十五届全国运动会不仅是一场竞技体育的巅峰对决，更是广州展 示城市形象、促进文旅消费的重要窗口。 如何将体育"流量"变为文旅"留量"？广州通过推出全运之年精品旅游线路、美食打卡地、系列演艺活动和全民体 育活动，串联起比赛场馆与广州文化地标，让游客在观赛之余，深度体验广州的文化底蕴，打造"观赛+旅游"消费 新场景。 十五运"氛围"组上线 推动"激情全运"融入生活 随着十五运会日益临近，广州多地赛事宣传氛围日渐浓厚。广州塔、中信广场、北京路步行街等广州城市地标集 体"换装"，为十五运会亮灯。吉祥物"喜洋洋""乐融融"的身影遍布大街小巷，全民迎全运的浓厚氛围溢出屏幕。 有轨电车、公交巴士、候车亭装饰全面焕新，突破单一功能属性，成为集全运宣传、城市形象展示于一体的文化 窗口。2024年底，广州地铁便选取10个车站打造倒计时打卡点，让市民在搭地铁的同时就能为运动盛会打气助 威。 有轨电车、公交巴士装饰焕然一新，打造全运主题"移动风景线" 。 在距离第十五届全国运动会开幕倒计时200天之际，"全运号"主题列车在海珠有轨电车正式上线。这列穿梭于广州 城市中轴线的"全运号"有轨电车 ...

Core Viewpoint - The "Foshan La Liga - Yunan Night" cultural and sports integration event showcases the rich cultural heritage and tourism resources of Yunan County, contributing to the cultural and economic development of the Guangdong-Hong Kong-Macao Greater Bay Area [2][4][40]. Cultural Integration - The event features a variety of performances, including traditional and modern art forms, highlighting the unique cultural and folk customs of Yunan County [3][4]. - The program is divided into three main chapters: "Fireworks in the World," "A Piece of Land," and "Rural Codes," blending tradition with modernity to engage the audience [8][9]. - Performances include traditional dances such as the "Maolong Dance" and "He Lou Dance," which received enthusiastic responses from the audience [12][14][16]. Economic Development - The event promotes local agricultural products, particularly the "nuclear-free yellow skin" fruit, enhancing its visibility and market reach [22][28]. - A total of 300 boxes of yellow skin and related products were distributed during the event, aiming to boost local agricultural sales [28]. Sports Integration - The "San Shui La Liga" football league serves as a platform for showcasing Yunan's cultural heritage, with traditional performances interspersed during the matches [29][30]. - The event is seen as a breakthrough for cultural and sports integration in Yunan County, with plans to leverage sports events to attract visitors and enhance cultural tourism [34][39]. Future Development - Yunan County aims to continue deepening cultural and sports integration, creating impactful brand events that promote local heritage and tourism [44][45]. - The initiative is expected to inject new vitality into the region's economic development and cultural dissemination, setting a new model for cultural and tourism integration [42][46].

Group 1: Economic Performance - Liaoning's tourism industry has shown significant growth, with a 17.81% increase in visitor numbers and a 16.92% rise in tourism revenue from January to June [1] - The integration of cultural, sports, and tourism sectors is being emphasized as a strategic pillar for economic development [1] Group 2: Event and Experience Innovation - The province has hosted 53 concerts and music festivals, enhancing the immersive experience for attendees and boosting online tourism revenue by nearly 7 times during events [2] - The launch of the Shenyang Urban Tourism Distribution Center represents a new innovation in the "tourism+" model, improving transportation efficiency to key tourist sites [3] Group 3: Demographic Trends and Market Potential - Changes in population structure have led to new demands in the tourism market, with a focus on family travel, personalized experiences for younger demographics, and wellness tourism for the elderly [3] - The development of senior-friendly tourism products and services is gaining momentum, reflecting the growing "silver economy" in the region [3] Group 4: Policy Support and Consumer Trends - Recent policies aimed at boosting inbound tourism and enhancing consumer experiences have led to a 44.72% increase in inbound tourist numbers and a 47.03% rise in spending [4] - The younger generation, particularly those born in the 1980s, 1990s, and 2000s, now constitutes over 70% of the tourist demographic, indicating a shift in consumer behavior [4] Group 5: Cultural Promotion and International Influence - The promotion of cultural symbols like "Hongshan Culture" and participation in international tourism fairs have enhanced Liaoning's cultural profile [5] - Predictions suggest that Shenyang and Dalian will be among the top tourist destinations in China this summer, reflecting the growing appeal of Liaoning [5]