新华社北京12月8日电（记者刘开雄）国家税务总局12月8日发布的最新税收大数据显示，今年以来，在 国家一系列提振消费政策的支持以及消费新场景、新模式带动下，我国服务消费亮点不少。 "今年以来，文化、旅游新业态新场景不断涌现，消费活力释放。"国家税务总局总经济师、新闻发言人 荣海楼在当日举行的例行新闻发布会上说。 从税收发票数据看，今年前11个月，文艺创作与表演、电影放映销售收入同比分别增长15.6%和 19.1%，并与旅游产业融合，带动沉浸式、场景式旅游消费蓬勃发展。同期的旅行社及相关服务、名胜 风景区、休闲观光活动销售收入同比分别增长10.8%、29.4%和16.6%。 从税收发票数据看，前11个月，老年人及残疾人养护、社会看护与帮助、疗养院服务消费同比分别增长 33.6%、9.6%和14.6%。而在年轻消费群体中，以游戏动漫等数字文化服务为代表的情绪价值、社交属 性消费颇受年轻人青睐，展现出一定消费潜力。前11个月，与其相关的数字文化服务销售收入同比增长 16.5%。 "税务部门将持续落实好支持消费的税费政策，不断优化办税缴费服务举措，促进以政策红利和服务便 利更好地激发内需潜力、提升消费活力。"荣海楼说 ...

消费是拉动经济增长的主引擎。《中共中央关于制定国民经济和社会发展第十五个五年规划的建议》提出"大力提振消费"。青岛市市南区立足丰富多元的消 费供给和资源禀赋，通过改造焕新商业载体、发展"四首"经济、融合文商旅体等方式，在国际消费中心城市中心区打造中成效显著。 为帮助业界更好地把握行业发展趋势，洞察未来机遇与挑战，毕马威发布《青岛市南区消费零售行业观察》报告，通过总结市南区在消费零售领域的领先做 法，希望为区域性的消费提振提供借鉴。 2024年青岛市凭借其辐射山东半岛与东北亚的区位优势，社零总额达到近年最高，超6,500亿元，同比增长4.2%，已超越天津市，稳居北方第二，增速居15 个副省级城市第3位。这一成绩不仅巩固了青岛市在北方的领先地位，进一步凸显了其在区域经济中的重要地位。而青岛市市南区则是青岛的政治、文化中 心，同时也是重要的商业和旅游目的地。市南区作为青岛市功能最为全面且集中的区域，它在城市发展各方面都发挥着关键作用，堪称城市的"心脏"和区域 经济及社会发展的核心动力。 从产业结构来看，市南区以第三产业为核心，展现出高度发达的现代服务业特征，同时兼具数字经济、海洋科技和生命健康等新兴业态的多元发展。 ...

Core Viewpoint - China's sports consumption is rapidly growing, becoming a key driver of economic growth and social welfare, serving as an effective tool for expanding domestic demand and enhancing national competitiveness [2][3] Group 1: Economic Impact of Sports Consumption - Sports consumption has expanded from traditional physical goods to include experiences and services such as event viewing, fitness training, and sports tourism, creating a large and diverse industry chain [3] - Every 1 yuan increase in sports consumption can lead to a 7.8 yuan increase in related industries, demonstrating a significant multiplier effect [3] - The integration of "Internet + Sports" has led to new business models like online fitness and smart venues, creating new consumption scenarios and market growth [3] Group 2: Social Value of Sports Consumption - Sports consumption promotes public health, reduces social costs, and enhances individual happiness by providing recreational activities and a sense of community [4] - It fosters a positive social ethos, instilling values such as fair competition and teamwork, which are crucial for youth character development [4] Group 3: International Competitiveness - A thriving sports consumption market reflects a country's comprehensive competitiveness, supporting local brands and enabling them to compete internationally [6] - Hosting international events showcases national image and culture, enhancing both hard and soft power on the global stage [6] Group 4: Characteristics of Rapid Development - The sports consumption market is characterized by scale expansion, structural upgrades, industry integration, and diverse participation, driven by policy support and upgraded market demand [7] - The market size is projected to grow from 1.5 trillion yuan in 2020 to 2.8 trillion yuan by 2025, with a compound annual growth rate exceeding 13% [9] Group 5: Emerging Trends and Opportunities - New consumption hotspots are emerging in areas like event activities, sports training, and fitness leisure, reflecting a shift towards personalized and refined consumer demands [10] - The integration of sports with various sectors such as tourism and education is expanding the external space for sports consumption [11] Group 6: Future Growth Potential - The sports consumption market has significant growth potential, with a projected increase in scale and per capita spending driven by rising disposable incomes and health awareness [14] - Service consumption, particularly in event viewing, fitness training, and sports tourism, is expected to become a major growth driver [15] Group 7: Recommendations for Sustainable Development - To further stimulate sports consumption, it is recommended to focus on cultivating event economies, integrating multiple business models, accelerating digital transformation, and optimizing the policy environment [18] - Developing a robust event economy can convert spectator traffic into actual consumption, enhancing the overall market [19] - Promoting cross-industry integration can create a diverse consumption ecosystem, meeting varied consumer needs [20] - Accelerating digital transformation will enhance consumer experience and supply efficiency, fostering innovation in sports consumption [21]

Domestic News - China has released an international standard for a universal simulation model for renewable energy generation, which will support the safe integration of large-scale renewable energy into the grid [7] - Hubei's 14th Five-Year Plan emphasizes the development of event economy, exhibition economy, and performing arts economy to enhance consumption and economic growth [8] - Zhiji Auto has introduced a year-end purchase tax subsidy plan, offering up to 15,000 yuan for customers who complete orders by December 31, 2025 [9] - Dongfeng Fengxing has launched a year-end purchase incentive policy with a maximum vehicle replacement subsidy of 35,000 yuan [10] - Changan Automobile plans to introduce its Avita and Nevo brands in the European market within the next two years [11] - BYD aims to expand its dealer network in South Africa to 60-70 by the end of 2026 [12] - Li Auto has achieved the milestone of 20,000 supercharging piles in 2 years and 8 months, becoming the leading company in supercharging infrastructure in China [13] - Hello's first L4 autonomous driving model is expected to go into mass production in June 2026 [14] Foreign News - Former President Trump announced a reduction in fuel economy standards for vehicles produced in the U.S., with the new standard set at approximately 34.5 miles per gallon by 2031, down from 50.4 miles per gallon [16] - The UK energy regulator has allocated £28 billion for upgrading the energy network, with £17.8 billion for gas network maintenance and £10.3 billion for strengthening the transmission network [17] - Volkswagen Group plans to transform its Dresden factory into an AI and chip technology center after ceasing vehicle production [18] - Stellantis CEO announced a strategic shift towards hybrid vehicles as a core focus in the U.S. market, moving away from the previous emphasis on fully electric vehicles [19] Commercial Vehicles - Iveco's off-road vehicle, the Eurocargo, has been awarded "Off-Road Vehicle of the Year" at the 2026 China Commercial Vehicle Annual Model event [20] - The first locally manufactured Scania Super trucks have officially rolled off the production line in Jiangsu, marking a significant milestone for Scania in the Chinese market [21] - All models of the Maxus commercial vehicles have received a five-star safety rating from Euro NCAP, establishing a new safety benchmark in the global commercial vehicle sector [22] - Guangzhou has launched the second batch of fuel cell vehicle demonstration operation subsidies for 2025, with subsidies up to 100,000 yuan for heavy hydrogen fuel cell vehicles [23]

人民财讯12月5日电，中共湖北省委关于制定全省国民经济和社会发展第十五个五年规划的建议发布， 其中提到，加快消费扩容提能。增强消费对经济发展的基础性作用，深入实施提振消费专项行动，加快 打造消费新高地。统筹促就业、增收入、稳预期，合理提高公共服务支出占财政支出比重，增强居民消 费能力。顺应消费新趋势，推动消费品工业提质增效，持续扩大优质产品和服务供给。推动商品消费扩 容升级，强化品牌引领、标准升级、新技术应用，推动汽车、住房等消费更新升级。扩大服务消费，推 动基础型生活服务品质提升，促进大健康、新文旅、泛娱乐、智能化等改善型生活服务扩量提效。促进 文商旅体多业态消费融合发展。拓展入境消费，支持武汉打造国际消费中心城市、国际会展中心城市， 提升国际化消费环境。培育消费新场景，推动商业提质升级，建设国际时尚街区、国际消费集聚区，擦 亮"乐购湖北"活动品牌。积极发展赛事经济、会展经济、演艺经济。完善促进消费制度机制，清理消费 领域不合理限制性措施。加大直达消费者的普惠政策力度。落实带薪错峰休假。强化消费者权益保护。 ...

在全球顶级赛场看顶级赛事，在龙形水系感受文化与自然交融，在246.8米的奥林匹克塔上俯瞰京城，在机器人公 园里与机器人面对面……2025年12月4日，北京市发布《加快北京奥林匹克中心区高质量发展行动计划（2025 年-2027年）》（以下简称《行动计划》）。《行动计划》显示，北京将在奥林匹克中心区建设全球首个国家人形 机器人赛训基地、推进奥林匹克森林公园基础设施提升和奥林匹克塔改造工程、实施龙形水系综合改造、地下环 隧改造升级工程等。 北京奥林匹克公园全景图。北京市发改委供图 "双奥"特色融合体育消费等业态 北京奥林匹克中心区地处北京城中轴线的北端，占地面积11.59平方公里，作为2008年北京夏季奥运会、残奥会和 2022年北京冬季奥运会、残奥会的主承载区和开闭幕式主办区域，是目前全球唯一的"双奥"园区，也是世界上最 大的综合性奥林匹克文化展示区。 中心区拥有丰富的资源，北京市发展改革委党组成员、副主任张鑫介绍，8座国家级和市级文化科技设施每年举办 近百场大型活动，同时拥有高品质商业配套，年客流量在3000万人次以上。奥林匹克中心区是无围栏、开放式的 国家5A级旅游景区，每年接待游客近亿人次。而在体育设施方 ...

Core Insights - The 2025 China Esports Industry Annual Conference was held in Shijingshan, marking a significant event for the esports sector in China [1] - The conference highlighted the development of the esports industry through various dimensions including manufacturer R&D, club operations, hardware technology, event operations, and broadcasting [1] - Shijingshan has established itself as a key player in the esports landscape, contributing significantly to Beijing's gaming industry [2] Group 1 - The annual conference featured popular teams such as JDG, DRG, AG Super Play, and Chongqing Wolves, showcasing major esports IPs like "Fearless Contract" and "Honor of Kings" [1] - Shijingshan's gaming industry accounted for nearly half of Beijing's gaming output in 2013, earning titles such as "National Network Game Animation Industry Development Base" and "China Esports Development Center" [1] - Currently, Shijingshan hosts 128 gaming and esports companies, covering critical areas such as game development, event execution, and content production [1] Group 2 - The district has successfully launched the "Beijing West Esports Festival," enhancing brand visibility and hosting significant events like the NEST National Esports Competition [2] - During the holiday period, Shijingshan received 1.163 million visitors, generating tourism revenue of 700 million yuan, a 6.2% increase year-on-year [2] - The district will serve as the launch site for the "2025 China Esports Industry Development Report" and "Beijing Esports Event Grading Standards," reinforcing its leadership in the esports sector [2]

2025年，赛事经济迸发强劲活力，以多元形态融入经济社会发展脉络，成为拉动内需、促进消费升级的 重要力量。从国际顶级赛事的集群效应到根植本土文化的群众性赛事，从城市地标到乡村田野，体育赛 事正以前所未有的广度和深度串联起吃、住、行、游、购、娱全链条消费，为中国经济注入澎湃动能。 规模质量齐升 今年以来，我国赛事经济规模与质量同步提升，国际顶级赛事集聚效应显著增强。这不仅展现了我国承 办大型赛事的能力，更形成了强大经济拉动效应。 亮眼数据背后，是我国赛事基础设施的持续完善和运营能力的全面提升。2024年全国体育场地统计调查 数据显示，截至2024年12月31日，全国共有体育场地484.17万个，体育场地面积42.3亿平方米，全国人 均体育场地面积3.0平方米。同时，中国体育运营团队通过承办杭州亚运会、成都大运会等大型赛事积 累了丰富经验，并将运营模式输出海外，成为推动全球体育合作与文化交流的重要力量。 融合地域特色 顶级赛事熠熠生辉，一批深植本土文化、充满烟火气的群众性赛事同样焕发勃勃生机。这些赛事以独特 的文化基因和创新模式，将体育竞技与地域特色完美融合，成为拉动内需、促进消费提质扩容的重要力 量。 不久前闭 ...

规模质量齐升 今年以来，我国赛事经济规模与质量同步提升，国际顶级赛事集聚效应显著增强。这不仅展现了我 国承办大型赛事的能力，更形成了强大经济拉动效应。 不久前闭幕的十五运会，对消费的拉动效应远超体育范畴，形成了以赛事为核心，辐射旅游、餐 饮、住宿、交通、零售等多元产业的消费生态体系。赛事期间，粤港澳大湾区文旅市场迎来爆发式增 长，"跟着赛事去旅行"成为最具热度的消费新风尚。截至11月16日，十五运会市场开发收入已达18.4亿 元，涵盖赞助、捐赠、门票、特许经营等多个方面，展现出顶级赛事IP强大的经济效益。 今年国庆中秋假期，上海创新推出"赛事黄金周"模式，集中举办了2025上海劳力士大师赛、世界赛 艇锦标赛等六大国际顶级赛事，累计吸引现场观众超80万人次，其中境外观众占比达15%，创下上海国 际赛事境外观赛人数新高。上海劳力士大师赛全程吸引约25万人次现场观赛，其中长三角地区观众占比 达45%，显示出强大的区域辐射能力。赛事期间，上海四星级以上酒店平均入住率达96%，重点商圈销 售额同比增长42%。 2025年，赛事经济迸发强劲活力，以多元形态融入经济社会发展脉络，成为拉动内需、促进消费升 级的重要力量。从国 ...

11月30日下午，在2025年"读懂中国"国际会议(广州)的专题论坛上，十五运会和残特奥会广州赛区 执委会副主任、副秘书长，广州市政府副秘书长朱小燚透露，十五运会相关产品销售表现亮眼，以有形 的形式走进了很多民众家中，吉祥物相关产品销售已突破8亿元人民币，有望达到10亿元。 消费者对一项赛事的心理认同，需要一些特定的纽带来承载。如今重大赛事都很重视吉祥物，一个 吉祥物从前期设计到后续市场开发，要投入大量的资源，吉祥物设计得好不好，往往会引发不少的讨 论，甚至会在一定程度上左右赛事的流量表现。围绕吉祥物的诸多新形态赛事经济，造就了赛事消费的 新时尚。 潮玩很受欢迎，一个好的吉祥物不仅是赛事的象征，也可以为赛事经济作出重大贡献。但如果局限 于赛事本身，随着赛事结束，流量退潮，人们的消费热情肯定会随之冷却。而如果通过特定方式与城市 深入绑定，以至当提起广州，人们在很长一段时间都会想到"喜洋洋""乐融融"，后者成为另类的城市代 言人，那么其价值就得到进一步挖掘。这种操作拉长了赛事的生命周期，可以想象，"喜洋洋""乐融 融"公园一旦成为广州的新地标、人们的打卡地，很可能就意味着，对十五运会的投入，将在后续很长 时间得到 ...