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力盛体育引领CTCC双赛热潮 赛事经济焕发新活力
Quan Jing Wang· 2025-09-22 08:40
Group 1: Event Overview - The 2025 CTCC China Automobile Circuit Professional League was held in Shanghai, featuring four major racing events and attracting over 40,000 spectators [1] - The event showcased top-tier racing teams and drivers, with notable performances from various teams and drivers across different competitions [1] Group 2: Sports Industry Growth - The sports industry in China has seen an average annual growth rate of over 10% in the past five years, becoming a significant driver of consumer spending [2] - The government aims to cultivate influential sports enterprises and events by 2030, targeting a total sports industry scale exceeding 7 trillion yuan [2] Group 3: Local Government Initiatives - Local governments are implementing incentive measures to promote sports consumption, with Shandong Province hosting numerous large-scale events that generated significant economic benefits [3] - Shanghai's government is focusing on developing sports event economies and integrating cultural tourism with major events [3] Group 4: Economic Model and Tourism Integration - CTCC is adopting a "ticket root economy" model, combining event attendance with tourism experiences, enhancing the overall visitor experience [4] - The series has successfully integrated local culture and tourism, converting event attendance into increased consumer spending [4] Group 5: Company Strategy and Performance - Lisheng Sports is a leading player in the automotive sports operation sector, focusing on market-oriented sports event management and digital upgrades [5] - The company operated 55 sports events in the first half of the year, achieving a revenue of 192 million yuan, a year-on-year increase of 30.20% [5] Group 6: Celebrity Engagement and Broader Impact - The participation of celebrity drivers in CTCC events has increased public interest and engagement, showcasing the sport's appeal beyond traditional racing fans [6] - The integration of sports events with tourism and cultural activities is expanding the value of sports events, contributing to urban branding and consumer engagement [6]
中经评论:深挖赛事经济这座“富矿”
Jing Ji Ri Bao· 2025-09-20 07:21
Group 1 - The core viewpoint emphasizes the significant potential of the sports economy, highlighted by the popularity of both professional and grassroots sports events in China [1][2] - The State Council's recent policy aims to release sports consumption potential and promote high-quality development of the sports industry by establishing a multi-project, multi-level event system [1][2] - Professional sports, such as the China Open and CBA League, are seen as the "leader" of the sports economy, driving revenue through ticket sales, media rights, and sponsorships [1][2] Group 2 - Grassroots sports are described as the "foundation" of the sports economy, showcasing strong market appeal through events like "Su Super League" and "Village Super League" [2] - The development of the sports economy should be tailored to local conditions, avoiding blind replication of events, and fostering a symbiotic relationship between professional and grassroots sports [2] - Government support is crucial for building the event system, including infrastructure investment and optimizing approval processes to lower event hosting costs [2] Group 3 - Event operators are encouraged to innovate and expand the sports economy's scope by creating long-term, impactful event brands through IP thinking [3] - Enhancing operational capabilities is essential, requiring organizers to be knowledgeable in sports, market dynamics, and business management [3] - Sports events are positioned as a new engine for consumption upgrades, enhancing community life, and driving urban development [3]
深挖赛事经济这座“富矿”
Jing Ji Ri Bao· 2025-09-19 22:15
Group 1 - The core viewpoint emphasizes the significant potential of the sports economy, highlighted by the popularity of both professional and grassroots sports events in China [1][2] - The State Council's recent policy aims to release sports consumption potential and strengthen the sports economy by establishing a multi-level event system [1][2] - Professional sports, such as the China Open and CBA League, are seen as the "leader" of the sports economy, driving revenue through ticket sales, media rights, and sponsorships [1][2] Group 2 - Grassroots sports are described as the "foundation" of the sports economy, showcasing strong market appeal through events like "Su Super League" and "Village Super League" [2] - The development of the sports economy requires tailored approaches based on local resources and community engagement, avoiding blind replication of events [2] - There is a mutual benefit between professional and grassroots sports, where each can learn from the other to enhance engagement and competitiveness [2] Group 3 - Event operators are encouraged to innovate and expand the sports economy by creating long-term valuable event brands through IP thinking [3] - Enhancing operational capabilities is crucial, with organizers needing to be adept in sports, market understanding, and business management [3] - Sports events are positioned as a new engine for consumption upgrades, enhancing community life, and driving urban development [3]
赛事经济掀起消费热浪 龙头公司抢滩万亿蓝海市场
Group 1: Event Impact on Consumption - The "Su Super" and "Zhe BA" events are driving a new wave of consumption in their respective regions, with significant attendance and spending reported [1][2] - On September 6, the "Su Super" match in Nanjing attracted 60,817 spectators, setting a new record for amateur events in China, and led to a total cultural and tourism consumption of 730 million yuan in Nanjing, a 6.1% increase month-on-month [1] - The "Zhe BA" basketball events held from July 6 to September 2 saw nearly 920,000 attendees and generated over 7.1 million yuan in ticket sales, contributing to over 1 billion yuan in related sports and consumption [2] Group 2: Economic Contribution of Sports Events - The "Su Super" has significantly boosted the local economy, with service revenue from tourism, dining, and other sectors reaching 37.96 billion yuan in the first half of 2025, a 42.7% year-on-year increase [4] - A survey indicated that 95.9% of attendees at the "Su Super" events increased their spending beyond ticket purchases, highlighting the event's role as a powerful engine for urban consumption [4] - Comparatively, the economic impact of sports events in the U.S. and Europe is estimated at 128 billion dollars, while China's sports events are projected to contribute approximately 20.8 billion dollars in 2024 [4] Group 3: Corporate Engagement in Sports Economy - The recent government policy aims to cultivate influential sports enterprises and events, targeting a sports industry scale exceeding 7 trillion yuan by 2030, attracting major companies to invest [6] - Companies like Chengshi Sports are actively involved in organizing and developing events like "Su Super" and "Zhe BA," indicating a trend of corporate engagement in the sports economy [6][8] - Chengshi Sports reported double-digit growth in revenue and net profit for the fiscal year 2024-2025, driven by multiple business engines including offline venues and online services [7] Group 4: Future Prospects and Collaboration - Chengshi Sports plans to deepen collaboration with local governments to promote events that integrate culture, commerce, and sports, emphasizing the need for multi-faceted cooperation [8] - The company aims to meet the basic conditions for listing in Hong Kong by 2024-2026, reflecting its growth ambitions in the sports sector [7]
赛事引流融合赋能:“苏超”经济助推盐城高质量发展
Yang Zi Wan Bao Wang· 2025-09-19 12:58
Group 1 - Yancheng has effectively stimulated market vitality and promoted high-quality regional economic development through the integration of culture, sports, and tourism, with a focus on the "Su Super" events [1] - The city's total retail sales of consumer goods reached 144.77 billion yuan in the first half of the year, a year-on-year increase of 7.1%, the highest growth rate in the province [1] - The event-driven economy has significantly boosted development, enhancing the city's influence and exploring a new path for consumption upgrade and economic growth [1] Group 2 - Yancheng has implemented a "fan-friendly" strategy, offering free visits to A-level scenic spots with event tickets, issuing cultural tourism consumption vouchers to students, and providing half-price hotel stays, effectively increasing visitor stay duration and consumption conversion rates [1] - During the Dragon Boat Festival, key tourist areas received 2.1966 million visitors, with overnight inbound tourists increasing by 46.8% year-on-year [1] - The "My Yancheng" app has integrated various functions to enhance online and offline engagement, achieving over 5 million clicks and driving approximately 10 million yuan in related consumption [1] Group 3 - Yancheng is innovating consumption scenarios by deeply integrating spectator experiences with local特色消费, establishing a "second venue" and launching events like "Lobster Beer Music Night" and "Fuyang Food Festival + Event Live Broadcast" to activate the night economy [2] - During the main event in early August, 17 key commercial enterprises achieved a total revenue of 445.384 million yuan, a month-on-month increase of 20.1%, with foot traffic exceeding 1.11 million, up 22.1% [2] - The "Sports+" model effectively converts event enthusiasm into actual commercial output, expanding the value chain of sports consumption and demonstrating strong economic driving force from multi-industry collaboration [2] Group 4 - The impact of the "Su Super" events has extended beyond competition, igniting a nationwide fitness craze and increasing demand for training institutions and youth football training [3] - The Yancheng government has developed a three-year action plan for football reform and development, aiming to build 100 football fields, form 100 teams, organize 100 events, and cultivate 100 clubs by 2027 [3] - This approach not only injects lasting momentum into urban development but also achieves a positive interaction between sports and socio-economic development [3] Group 5 - Yancheng has successfully implemented a development model for event economy characterized by "policy guidance + digital empowerment + scenario innovation + ecological construction," contributing to the successful completion of the 14th Five-Year Plan and providing valuable experience for high-quality regional economic development in the 15th Five-Year Plan period [3] - The event economy has become a crucial engine for Yancheng's transformation and upgrading, showcasing a new path for regional economic activation through innovation and urban development through sports [3] - Future efforts can focus on deepening this model, optimizing the policy system, enhancing digital technology applications, innovating consumption scenarios, and improving the sports ecosystem, offering replicable and promotable experiences for Jiangsu and the nation [3]
持续激活消费市场 江苏涟水县启动汽车焕新活动
Sou Hu Cai Jing· 2025-09-18 13:44
Group 1 - The "Lianxiang Purchase" automotive renewal promotion event was launched in Lianshui County, offering consumers government subsidies of up to 8,000 yuan directly to their accounts [1] - Lianshui County has implemented a series of consumption promotion activities to explore the potential of local specialty industries and enhance consumption quality [1] Group 2 - During the "Suhua" event, Lianshui County organized collective viewing activities to stimulate the local consumption market, focusing on event-driven economic growth [3] - Various promotional activities, such as "Lianxiang Happy Purchase" and "Lianxiang Good Food" were initiated, with electronic discount coupons of 20, 50, and 100 yuan distributed for use in commercial complexes and nearby businesses [3] - The night economy is being promoted through well-known restaurants offering affordable gourmet dishes in street settings, resulting in an average revenue increase of 15% for participating restaurants [3] - The local government is coordinating with departments to standardize and normalize the street dining model, aiming to create a new brand for the night economy [3]
赛事经济迎政策红利 消费新蓝海加速开启
Zheng Quan Ri Bao Wang· 2025-09-18 11:20
Group 1 - The core viewpoint of the article emphasizes the positive impact of government policies on the sports event economy, particularly through the introduction of international sports events and support for local mass sports events [1][2] - The recent announcement of the DOTA2 International Invitational (TI15) to be held in Shanghai in 2026 highlights the growing focus on the esports industry, which can generate significant direct economic benefits, including ticket sales, accommodation, dining, and related product consumption [1] - The integration of traditional sports and esports is seen as a complementary relationship, with traditional sports appealing to a broader audience and esports targeting younger consumers, thus expanding the overall market [2] Group 2 - The measures introduced by the government are viewed as a strategic move to position the sports event economy as a new engine for expanding service consumption and promoting industrial upgrades [2] - The long-term significance of these measures includes the introduction of international top-tier events to adopt foreign operational concepts and business models while fostering domestic intellectual property to enhance international competitiveness [2] - Financial support mechanisms, such as credit assistance, are expected to stimulate market investment activity, attracting capital and promoting the industry towards larger-scale and more professional development [2]
赛事经济激活城市新活力,威海打造体育消费"新引擎"
Qi Lu Wan Bao Wang· 2025-09-18 03:44
今年构建三级赛事体系,预计全年共举办9项国际性、41项全国性及超3000项次全民健身赛事。其中威 海100越野赛外地参赛占比89.1%(省外59.2%),横渡刘公岛游泳赛外地参赛者91%,即将举办的威海马 拉松外地选手超70%,赛事吸引力持续凸显。 赛事拉动"吃住行游购娱"作用显著,2025沿海城市户外运动产业大会暨山东省首届户外运动产业大会, 创造直接经济效益9277.99万元,直接拉动消费9192.12万元;铁人三项赛去年带动城市消费超过6300万 元,赛事品牌价值超过5亿元。还联动60家景区、酒店推"赛事+文旅"优惠,计划推出"赛事票根+餐饮满 减"等套餐,推动赛事游客从"一日观赛"变为"多日停留"。 齐鲁晚报.齐鲁壹点连宁燕 同时,依托产业优势,推动"赛事展示"与"产业推广"深度绑定,策划打造户外运动产业大会、桨板等赛 事活动,在赛事设置产品展区,推动形成"企业研发—赛事展示—市场推广"产业链闭环,助力企业拓展 销售。 今年4月,威海成功获评全国促进体育消费和赛事经济试点城市,同时密集举办了多项重大体育赛事, 不断以赛事为抓手推动赛事经济发展、深化文旅体融合,带动产业升级。9月15日上午,在威海市政府 ...
“市长·代表面对面”为低空经济把舵定向
Mei Ri Shang Bao· 2025-09-17 22:23
"比如建德航空小镇,可依托当地地理特点探索伐木运输等特色应用;刚揭牌更名的杭州职业技术大学 新安江校区(位于建德),也可围绕低空经济开设细分专业,培养领域内实用型人才。" 发力"低空+":拓展融合场景,激活产业动能 商报记者黄家欢 "空中快递员"穿梭街巷,生鲜药品15分钟闪达;"空中急救员"守护健康,医疗样本跨区速递;"空中网 格员"巡查城市,隐患问题无处遁形……近年来,杭州大力推进低空经济发展,让多元低空场景从"构 想"落地"现实",正加速绘就万亿级产业"新蓝海"的发展新篇章。 昨天,"市长.代表面对面"重点建议办理协商会在市全过程人民民主实践中心(市人大代表联络总站)召 开。市人大常委会和相关工委有关负责人,市政府和相关部门负责人齐集一堂,围绕高质量办理市人大 代表蒋益民等提出的《关于进一步发展杭州低空经济的建议》(以下简称《建议》)开展协商,通过多方 参与、会商会办提高代表建议办理质效。 锚定差异化:城区"百花齐放",夯实发展根基 "蒋益民代表提出的建议非常综合、全面,与杭州市的整体发展思路高度契合,我们高度重视,第一时 间响应、持续沟通对接、全力推进落实。"会上,市交通运输局相关负责人详细回应《建议》 ...
广州南沙以赛营城聚人气
Jing Ji Ri Bao· 2025-09-17 22:10
Group 1 - The core viewpoint emphasizes the integration of sports events with cultural and tourism activities in Nansha, promoting a "sports economy" that enhances the city's vibrancy and attractiveness [1][2] - Nansha is developing new tourism products and routes based on event data, creating a model that encourages visitors to engage in pre-event, during-event, and post-event activities [1][2] - The region has seen a significant increase in tourist numbers, with over ten million visitors during the summer, highlighting its appeal as a weekend getaway destination [1] Group 2 - Nansha's strategic location in the Guangdong-Hong Kong-Macao Greater Bay Area facilitates easier access to major cities, enhancing cross-city event attendance [2] - The presence of modern multi-functional sports venues, such as the Greater Bay Area Cultural and Sports Center, supports both international sports events and cultural activities, attracting attention from regional leaders [2] - Policies supporting cross-border cooperation and event introduction are expected to strengthen the integration of the Greater Bay Area, fostering a cycle of tourism and consumption driven by sports events [2] Group 3 - Nansha is focusing on attracting young talent through various initiatives, with a notable increase in population, particularly among young individuals, indicating a vibrant and dynamic community [3] - The region aims to enhance the quality of life for residents by providing more cultural and sports activities, positioning itself as a livable and economically vibrant city [3]