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全棉时代全国超300家线下门店接入淘宝闪购
Xin Lang Ke Ji· 2025-09-24 09:17
Group 1 - The core viewpoint of the article highlights the successful integration of All Cotton Era's official flagship store with Taobao Flash Purchase, enabling rapid delivery of over 400 products within a 3-kilometer radius from physical stores [1][2] - All Cotton Era has connected 229 offline stores to Taobao Flash Purchase, covering 57 cities, with plans to add 91 more stores by the end of September, bringing the total to 320 [1] - The product categories available through Flash Purchase have achieved full coverage, with textile products accounting for 70% of sales, indicating strong demand in this segment [1] Group 2 - Since joining Taobao Flash Purchase, the sales of the 229 stores have increased by over 1300% year-on-year, with monthly order volume rising from 500 to 2000, reflecting a 300% month-on-month growth [1] - The company has made strategic adjustments to adapt to the instant retail trend, expanding product categories to include household cleaning, sanitary napkins, and travel essentials to meet diverse consumer needs [2] - Alibaba's CEO of China e-commerce, Jiang Fan, mentioned that integrating offline stores into Taobao Flash Purchase will enhance the shopping experience and is expected to generate an additional 1 trillion yuan in transactions over the next three years [2]
即时零售行业首个!美团闪购携十大品牌上线白酒全链路保真体系
转自:新华财经 新华财经北京9月24日电 9月24日,美团闪购联合茅台酱香酒、汾酒、洋河、古井贡酒、剑南春、西 凤、今世缘、郎酒、水井坊等十余家头部白酒品牌,推出即时零售行业首个白酒全链路保真体系,以正 品保障为核心,在白酒售前、售后、配送等环节推出多项服务举措,促进白酒产业知识产权保护,为消 费者打造"安心买酒,正品保真"的购物体验,构建健康可信的闪购白酒生态。 全链路正品保障,闪购白酒安心买 "最近闪购过几次茅台酒,每次商家都会在发货前发送实物照片过来,并叮嘱我收货前核对编码。"家住 上海的刘先生表示,"以前我会担心买到假酒,因为假酒维权非常难,不过美团闪购的'实拍返图''假一 赔十'服务,打消了我的疑虑。" 此外,近期美团闪购开始在部分城市的酒水店铺试点上线"白酒鉴定"服务,首批将联合中轻检验认证有 限公司等权威检测机构,为用户提供名贵白酒外观鉴定服务。美团闪购将逐步与白酒品牌的官方鉴定网 点资源库打通,搭建品牌线下寄送鉴真服务的线上化流程。消费者收货后如有疑虑,品牌可提供72小时 鉴真服务,并出具检测结果,品牌鉴定结果将与平台赔付体系无缝衔接,打消消费者的正品疑虑。 携手头部品牌,构建"安心买酒"即时 ...
小红书,要“有用”,还是要赚钱?
Ge Long Hui· 2025-09-24 04:32
导语:"有用"是护城河,也是枷锁 关于做电商这件事,小红书终于不纠结了。 在近日举办的首届小红书创作伙伴大会上,小红书宣布正式上线买手橱窗,并计划为新开通的买手提供佣金减免、流量扶持、发放宠粉券等利好政策。 这些举措被认为是小红书继今年8月将"市集"升级为一级入口后,对电商业务的再次加码。 截至目前,小红书月活用户数量已经突破3.5亿,用户日均使用时长超过74分钟。社区每月寻求购买用户数1.7亿,"求链接"类评论每月可达8000万。 坐拥如此规模的需求,加快布局自营电商其实是一件水到渠成的事情。 不过,电商行业早已是一片红海,不然京东、淘宝也不会不惜代价和美团抢夺即时零售的一亩三分地。 作为后进者,小红书必须要回答的问题是,自己的独特之处是什么? 在支付工具和物流体系可以公用的背景下,电商平台的竞争大体可以分为两类,第一类是以京东和天猫为代表,卷品牌、卷质量;第二类是以拼多多为代 表,卷价格。 抖音和快手虽然有"内容电商"的标签,但从直播间里动辄出现的"限时优惠"和"十块钱买不了吃亏上当"口号来看,价格驱动仍然至关重要。 即时零售火了以后,"30分钟送达"成了新的竞争点。但是淘宝闪购靠补贴将订单量几乎与美团拉 ...
天猫汽车「摩电追风」品类日登陆中国摩博会,携手品牌发布二轮车消费趋势
Sou Hu Wang· 2025-09-24 03:46
2025年上半年,国内的摩托车和电动二轮车市场迎来了爆发式的增长。 低碳出行已成为越来越多都市人的日常选择,相比汽车出行,骑上摩托车、电动车更能享受"说走就 走"的乐趣,既不用负担昂贵的养车成本,又能避开大城市的拥堵困境。在新国标的助推下,二轮车行 业也逐渐向智能化、高颜值、高端消费的方向全面升级。 淘宝天猫作为线上二轮车产业商家聚集场,依托于淘系海量供给,自今年上半年以来,用户主动搜索二 轮车相关需求超5.4亿次,成交用户超6000多万;二轮车整车消费人群中,88vip占比超70%。合作品牌 中,有20多个品牌加入亿元俱乐部,5款单品销售过亿,超5700万新品在天猫首发,增速突破40%。 正值金秋销售旺季,二轮车行业迎来发展新机遇。天猫汽车于9月19日至21日上线「摩电追风」超级品 类日-二轮车专场,并携手行业TOP品牌、新势力品牌亮相第二十三届中国国际摩托车博览会。沉浸式 骑行体验+平台购物狂欢节,打造一场线上线下联动的行业盛会! 基于对二轮车消费市场的前瞻洞察,天猫超级品类日摩电追风专场联合小牛、雅迪、极核等品牌发布城 市智行、骑行颜究、硬核骑士三大消费趋势。 01 城市智行 在都市通勤与近郊出行的使用 ...
蜜雪冰城,如何度过柠檬水危机?丨消费参考
Group 1 - The core issue is a supply crisis of lemons affecting the flagship product, lemon water, of the company Mixue Ice City [1][7] - The shortage of lemons has been reported in multiple cities including Zhengzhou, Shanghai, and Changsha [2] - The internal discussions regarding the lemon supply issue began as early as May this year [4] Group 2 - Climate change has led to significant fluctuations in lemon production, with major production areas like Sichuan experiencing a reduction of 30%-60% due to adverse weather conditions [5] - The wholesale price of lemons has surged to 14.98 yuan per kilogram, nearly double the price of 7.87 yuan per kilogram from the previous year [6] - The demand for lemons has increased by 200% due to rising summer temperatures, further exacerbating the supply issue [5] Group 3 - The lemon shortage is expected to persist due to limited domestic production areas [8] - The company remains optimistic about overcoming the lemon water crisis, with expectations of imported lemons arriving soon [9] - Some leading tea brands are considering using concentrated lemon juice as a substitute during the supply crisis [10][11]
「11分钟送达iPhone」,即时零售市场迎来全面爆发
Jing Ji Ri Bao· 2025-09-24 02:30
Core Insights - The launch of the iPhone 17 series has marked a significant milestone in the instant retail market, with delivery times as short as 11 minutes, indicating a rapid growth in consumer demand and service efficiency [1] - The instant retail market has seen a surge in daily orders, with figures rising from 100 million to nearly 300 million, and monthly active users exceeding 551 million, reflecting a year-on-year growth of 6% [1] Group 1: Market Dynamics - The "takeaway war" has sparked ongoing debates, with regulatory bodies emphasizing the need for fair competition without compromising worker rights or market order [3] - Positive changes are emerging from the competitive landscape, including initiatives for rider welfare and social security contributions, with platforms like Meituan and Ele.me enhancing their support systems for delivery personnel [4] Group 2: Service Quality and Consumer Experience - Service quality is improving, with new features such as real-time cooking information and enhanced membership systems being introduced by platforms like Meituan and Taobao [5] - The rapid penetration of instant retail is prompting brands to rethink their channel strategies, with convenience stores and supermarkets increasingly adopting instant retail models [5] Group 3: Economic Impact and Small Business Support - The intense competition has led to significant financial investments, with platforms burning through hundreds of billions in a short period, which has accelerated supply chain efficiency and boosted employment [6] - There is a growing concern for small businesses, as the rapid growth of instant retail could threaten traditional operations; thus, regulatory bodies are advocating for support measures for small merchants to ensure equitable growth [6] - Positive trends are emerging, with platforms aiding the digital transformation of small businesses, as evidenced by significant sales increases for small merchants during peak periods [6] Group 4: Future Outlook - The future of the instant retail market is envisioned as one where efficiency and inclusivity coexist, benefiting all stakeholders, including platforms, merchants, delivery personnel, and consumers [7]
美团闪购联合茅台等品牌上线白酒全链路保真体系
Xin Lang Ke Ji· 2025-09-24 02:20
Group 1 - The core viewpoint of the article is that Meituan Flash Purchase has launched the first full-chain authenticity assurance system in the instant retail industry for liquor, focusing on genuine product guarantees and enhancing consumer trust in purchasing liquor [1] - Meituan Flash Purchase collaborates with over ten leading liquor brands, including Moutai, Fenjiu, Yanghe, and others, to promote intellectual property protection in the liquor industry and create a reliable shopping experience for consumers [1] - The initiative includes multiple service measures in pre-sale, post-sale, and delivery stages to ensure a healthy and trustworthy liquor ecosystem [1] Group 2 - Recently, Meituan Flash Purchase has begun piloting a "liquor authentication" service in select cities, partnering with authoritative testing organizations to provide visual authentication services for premium liquors [1] - The platform plans to connect with the official authentication resource database of liquor brands, establishing an online process for offline genuine product verification [1] - Consumers can utilize a 72-hour authentication service after receiving their products, with brands providing testing results that seamlessly integrate with the platform's compensation system to alleviate concerns about product authenticity [1]
中经评论:让万千商家与平台一起跑更远
Jing Ji Ri Bao· 2025-09-24 00:06
9月19日上午8点,iPhone 17系列正式开售。郑州一位消费者从淘宝闪购下单星宇橙色新机,到签 收只用了11分钟。什么概念?比他自己换衣服、出门、挤进商场还要快! 服务质量也在持续提升。美团新增"现制现炒"信息展示栏,方便消费者选择;淘宝、美团均上线了 全新的会员体系,让用户消费有更多权益回报。 从更宏观的视角看,即时零售的快速渗透,正在促使品牌重新思考渠道策略,一批便利店、商超、 3C专卖店加速拥抱即时零售。"11分钟送达iPhone"可能很快不再是新闻,而是常态。 然而,在享受极致效率的同时,我们也需关注即时零售的"双刃剑"效应。各大平台重金押注的这场 硬仗,短短几个月就烧掉了数百亿元。资本加持下,供应链效率飞起,社会运转加速,确实拉动了就 业、促进了消费。可国家这么大,各地发展不均衡,无数小餐馆、夫妻店还在靠传统经营养家糊口。如 果放任资本和流量肆意施展,甚至用自营方式抢他们的饭碗,很多小商家恐怕来不及转型就被冲垮了。 正因如此,行业的健康持续,不能只靠平台"自己跑得快",更要与千千万万商家"一起跑更远"。监 管部门也明确要求,避免补贴冲击正常价格体系,同时切实加大对中小商家的扶持力度,使发展的成果 ...
揭秘阿里大消费变革:高德只是先手棋,马云目标是什么?
3 6 Ke· 2025-09-23 23:53
Core Insights - Alibaba is undergoing a significant transformation in its consumer strategy, aiming to integrate online and offline services to enhance user experience and regain market leadership [2][3][4] - The launch of the "GaoDe Street Ranking" and the "Instant Purchase" initiative indicates a shift towards a more data-driven and behavior-based evaluation system for local services [1][2][3] - The competitive landscape is intensifying, with rivals like Pinduoduo, Douyin, and Meituan posing substantial challenges, prompting Alibaba to innovate and adapt its business model [2][4][6] Group 1: Strategic Developments - GaoDe's new ranking system incorporates real user behavior to create a credit system, moving away from subjective evaluations [2][7] - The integration of GaoDe, Ele.me, and Taobao into a unified consumer ecosystem aims to provide a seamless shopping experience across various platforms [4][8] - The recent organizational changes, including the merger of Ele.me and Fliggy into Alibaba's China e-commerce group, signify a strategic shift towards a comprehensive consumer platform [4][5] Group 2: Market Dynamics - The instant retail market is rapidly growing, with daily order volumes increasing from 1 billion to 2.5 billion, indicating a significant opportunity for Alibaba to capture new demand [6][9] - Competitors are diversifying their offerings, with Meituan expanding into flash sales and grocery delivery, while Douyin leverages content for local services [6][9] - Alibaba's dual strategy of building a content ecosystem through GaoDe and focusing on group buying via Taobao and Ele.me aims to differentiate its approach in a crowded market [6][10] Group 3: Organizational Challenges - The success of Alibaba's transformation hinges on overcoming internal organizational barriers and fostering collaboration among different business units [9][12] - The company is implementing a "dual team" strategy to enhance efficiency, but this may lead to coordination challenges that need to be managed effectively [10][12] - Alibaba's leadership is emphasizing a return to entrepreneurial spirit and innovation, which is crucial for navigating the competitive landscape [10][11]
让万千商家与平台一起跑更远
Jing Ji Ri Bao· 2025-09-23 22:40
Core Viewpoint - The launch of the iPhone 17 series has catalyzed a rapid expansion in the instant retail market, exemplified by the swift delivery times and significant growth in order volumes [2][3] Group 1: Instant Retail Market Growth - The instant retail market has seen a surge, with daily orders in the takeaway market increasing from 100 million to 200 million, peaking near 300 million, and monthly active users surpassing 551 million, reflecting a year-on-year growth of 6% [2] - The rapid delivery of products, such as the iPhone 17, is becoming a new norm, indicating a shift in consumer expectations and retail strategies [3] Group 2: Regulatory Environment and Competition - Regulatory authorities have expressed a cautious stance towards the ongoing "takeaway war," emphasizing the need for fair competition without compromising worker rights or market order [2][4] - The competition among platforms has led to significant financial investments, with hundreds of billions spent in a short period, raising concerns about the sustainability of such aggressive strategies [3] Group 3: Impact on Employment and Small Businesses - The increase in order volume has resulted in a tripling of active riders on platforms like Taobao Flash Purchase, creating over a million new jobs [3] - However, the rapid growth of instant retail poses risks to small businesses, as traditional establishments may struggle to adapt to the fast-paced market changes [3][4] Group 4: Positive Changes and Future Outlook - Platforms are beginning to support small businesses through digital transformation initiatives, with significant sales increases reported for smaller merchants [5] - The future of instant retail may lead to a more inclusive ecosystem where platforms, merchants, riders, and consumers can all benefit, promoting a balanced approach to growth [5]