Group 1 - The core viewpoint of the articles highlights the increasing popularity of ice and snow tourism during the New Year holiday, prompting railway departments to introduce special trains and comprehensive convenience measures [1] Group 2 - The Beijing-Zhangjiakou high-speed railway is identified as a key transportation route for ice and snow travel, expecting a peak in passenger flow during the New Year holiday. A new "snow equipment convenience service" has been launched, covering 8 key trains, allowing travelers to book snow equipment for 68 yuan per set [4] - Beijing North Station has established a dedicated consultation desk for snow equipment services, facilitating quick access for travelers to manage their snow gear [4] Group 3 - For travelers with oversized snow equipment or those preferring lighter travel, Beijing North Station offers a "snow equipment express" service with various shipping options, complementing the "snow equipment convenience service" [5] Group 4 - In Xinjiang, additional temporary passenger trains and extra carriages have been added to popular tourist routes during the New Year period to meet travel demand. Station staff provide information on ice and snow tourist attractions and collaborate with local travel agencies to share passenger flow data [7] Group 5 - Urumqi Station has implemented services to assist travelers carrying snowboards and families with elderly or children, including luggage assistance and seamless transfer services with local transport companies [9]

从各地租车市场来看，去哪儿旅行数据显示，截至目前，2026年元旦假期期间租车量同比增长1.8倍， 最火热的自驾目的地前10名是海口、三亚、乌鲁木齐、昆明、成都、广州、丽江、大理、揭阳和阿勒 泰。冰雪游热门目的地新疆阿勒泰地区、伊宁，同比分别增长1倍和3倍，有明星跨年演唱会举办的广西 南宁，同比增长超3倍。 游客的出行半径变得更大，不局限于在出发地租车、本地游玩，更倾向于规划跨城市的行程，异地取还 车的人同比增长2.5倍。租车时长的选择上，3—5天的行程最受偏爱，也有部分游客选择3天以内的短途 游，或是5—7天的长线旅行。 元旦假期期间，车程在2小时左右的短途路线最为火爆。北京往返天津、成都往返重庆、上海往返南 京、广州往返南宁等短途线路人气旺。长线方面，北京往返哈尔滨、北京往返沈阳、广州往返长沙等线 路最为紧俏。 北京商报讯（记者 吴其芸）12月31日跨年夜的火车票已正式发售。去哪儿旅行数据显示，截至12月17 日10时，已有多条热门线路的部分车次售罄，包括北京至哈尔滨、北京至郑州、北京至武汉，深圳至汕 头，成都至宜宾等。2026年元旦假期放假三天，游客出行意愿强烈，还有不少人"请3休8"。 ...

考虑到旺季机酒价格"水涨船高"，同程旅行也给雪友提供更具性价比的出行住宿选择。活动期间将推出多场"冰雪出行专场直播"，直播间内释放限量低价出 行航线、雪场权益加码等专属福利。住宿方面，合作的万达酒店等品牌提供"万悦会"金卡体验权益，艺龙会也将对旅客发放酒店大额立减优惠券，并在直播 中抽取部分房型免房券。 近年来，冰雪游彻底破圈，滑雪运动已不再是专业人士、小众滑雪爱好者的专属。如今雪场上驰骋飞扬的，还有大批年轻用户、家庭亲子甚至"新银发"一族 的身影。客群构成更丰富之外，冰雪游目的地也日趋多元化，今年以来新疆地区滑雪热度相比以往更加高涨，机酒、滑雪门票等产品预订热度较去年提升近 40%。 以此次活动落地的阿勒泰将军山滑雪场为例，自11月份下旬开板以来，同程旅行平台上，将军山滑雪场预订热度环比提升约56%，全国各大户外滑雪场中， 将军山滑雪场进入TOP10榜单，在新疆一众户外滑雪场里更是排进前3位。 当板刃滑过雪道，漫天银色细雪飞溅而起，滑雪运动的酷炫自由感在这一刻具象化。快乐背后，是雪友们吃过的不少"苦头"：雪具装备又大又沉难携带，天 寒地冻一早爬起排队、旺季机酒价格不够美丽...... 基于对用户需求痛点的洞 ...

当板刃滑过雪道，漫天银色细雪飞溅而起，滑雪运动的酷炫自由感在这一刻具象化。快乐背后，是雪友 们吃过的不少"苦头"：雪具装备又大又沉难携带，天寒地冻一早爬起排队、旺季机酒价格不够美丽...... 基于对用户需求痛点的洞察，12月12日，同程旅行携手2025新疆热雪节，在阿勒泰将军山滑雪场正式启 动第三届"滑滑的世界"系列冰雪活动。活动联合顺丰快递、国航、川航、万达酒店等十余家合作伙伴， 推出覆盖"行、滑、住"全场景的雪友权益卡，借势新疆热雪节的热度，活动权益有望触达更多雪友用 户。 面对长途携带装备的烦恼，同程旅行联合顺丰快递推出雪板优惠寄送服务，雪友权益卡用户可享受全国 200余个城市至阿勒泰机场的雪板往返专属优惠；艺龙酒店科技旗下美豪丽致酒店距离阿勒泰雪都机场 8.5公里，可提供班车接送机、雪场接送车、公共停车场、代客泊车等多项服务，方便用户在雪场及交 通枢纽之间快捷往来，减少路途奔波耗时。 考虑到旺季机酒价格"水涨船高"，同程旅行也给雪友提供更具性价比的出行住宿选择。活动期间将推出 多场"冰雪出行专场直播"，直播间内释放限量低价出行航线、雪场权益加码等专属福利。住宿方面，合 作的万达酒店等品牌提供"万悦会 ...

Core Insights - The travel industry is experiencing a significant surge in demand during the New Year holiday, with hotel bookings in popular cities increasing by over three times year-on-year from January 1 to January 3, 2026 [2][3] - The trend shows a preference for warmer destinations, with a notable increase in flight bookings to cities in the Greater Bay Area [2][6] - Young travelers aged 20-29 are becoming the main demographic for New Year travel, emphasizing social experiences and flexible travel options [2][3] Hotel Bookings - Hotel bookings in the top ten cities, including Guangzhou, Nanning, and Shanghai, have seen substantial growth, with some high-star hotels experiencing a fivefold increase in orders [2][4] - The demand for hotels around concert venues has surged, with some areas seeing hotel bookings increase by up to 13 times during New Year events [3][4] Concerts and Events - New Year concerts are driving travel and hotel bookings, with cities like Nanning and Guangzhou experiencing significant increases in hotel reservations due to high-profile performances [3][4] - The trend of "flying in" for concerts is evident, with domestic flight bookings to concert locations increasing by 1.4 times [3] Theme Parks and Attractions - Theme parks and ice-snow tourism are key attractions for New Year travel, with Shanghai Disneyland's ticket bookings increasing by 5.2 times compared to the previous year [4][5] - Other popular attractions include Beijing Universal Resort and various ice-snow destinations, which have also seen significant growth in ticket sales [4] County and Outbound Travel - There is a notable increase in hotel bookings in surrounding counties, with some areas experiencing growth of over five times, driven by travelers from major cities [6][7] - Outbound travel is also on the rise, with popular destinations including South Korea and Vietnam, showing substantial increases in flight bookings [7]

Core Insights - The tourism market is experiencing significant growth as the New Year and Spring Festival holidays approach, driven by diverse holiday durations and increased consumer spending [3] Group 1: New Year Events and Travel Trends - Major cities are hosting New Year concerts, leading to a surge in local tourism. For instance, hotel bookings in Nanning increased by 17 times year-on-year, surpassing major cities like Shanghai and Beijing [4] - In Guangzhou, hotel bookings around the concert venue increased by 13 times, with overall hotel reservations in the city growing nearly 3 times [5] - Popular destinations for New Year travel include Beijing, Guangzhou, Shanghai, and Sanya, with hotel bookings in these cities seeing significant increases [9] Group 2: Winter and Warm Weather Tourism - The domestic travel market is witnessing a dual trend of "ice and snow" tourism alongside "warm winter" tourism, with overall travel bookings for the New Year holiday up over 60% year-on-year [8] - Changbai Mountain is a top choice for snow tourism, with bookings doubling compared to last year, while Sanya is favored for warm winter getaways [8] Group 3: Accommodation Trends - The trend of renting entire villas for New Year celebrations is on the rise, with bookings for standalone villas increasing by 1.4 times [11] - The popularity of homestays among the younger generation (00s) is evident, with their bookings accounting for 52% of total homestay reservations, marking a 1.7 times increase [11] Group 4: International Travel Growth - The outbound travel market is expanding, with destinations like Phuket, Bangkok, and Jeju Island becoming popular alternatives due to travel adjustments in Japan [13] - Russia has emerged as a top long-haul destination, particularly after the introduction of a 30-day visa-free policy for Chinese citizens, leading to a surge in bookings for trips to Murmansk [13]

Group 1 - The tourism market is experiencing a surge in activity as the New Year and Spring Festival holidays approach, with diverse holiday durations contributing to varied consumer scenarios and growth momentum [1] - Data from Qunar indicates that many cities are hosting New Year's concerts, significantly boosting local cultural and tourism consumption, with hotel bookings in Nanning increasing by 17 times year-on-year [2] - The top ten cities for hotel bookings during the New Year period include Guangzhou, Nanning, Shanghai, and Beijing, with overall hotel orders increasing by over three times compared to the previous year [3] Group 2 - Spring and autumn tourism reports a more than 60% year-on-year increase in travel bookings for the New Year holiday, with both domestic and outbound travel bookings exceeding 50% growth [5] - The domestic travel market is seeing a dual trend of "ice and snow" and "warm winter" tourism, with destinations like Changbai Mountain and Sanya attracting significant interest [5] - Tujia reports a 1.4 times increase in bookings for standalone villas during the New Year, with the post-00s generation becoming the main consumers of homestays [7] Group 3 - The outbound travel market is expanding, with destinations like Phuket, Bangkok, and Jeju Island becoming popular alternatives due to recent travel adjustments in Japan [8] - Long-haul outbound travel is gaining attention, particularly with the popularity of the "Aurora Tour" in Murmansk, Russia, following the introduction of a 30-day visa-free policy for Chinese citizens [8]

Core Viewpoint - The initial snowfall in Beijing on December 12 has significantly increased the popularity and booking rates for major tourist attractions, particularly the Forbidden City and Universal Beijing Resort, indicating a surge in winter tourism interest [1][3]. Group 1: Tourist Attraction Trends - The search volume for the Forbidden City surged by 90% and for Universal Beijing Resort by over 40% compared to the previous two days [1]. - Tickets for the Forbidden City were sold out for December 13 and 14, with a more than 100% increase in booking interest for deep-dive and one-day tour packages on the same weekend [3]. - Universal Beijing Resort also saw an 80% increase in ticket booking interest for the weekend following the snowfall [3]. Group 2: Nationwide Snow Tourism - Popular snow-viewing attractions across China include historical and garden sites such as the Temple of Heaven, Summer Palace, and Yuanmingyuan, with a notable increase in bookings [4]. - Nationwide, interest in ice and snow-related attractions has risen, with top destinations including Chengdu Xiling Snow Mountain, Beijing Badaling Ski Resort, and Harbin Ice and Snow World, which saw a 280% year-on-year increase in ticket pre-sales [6]. - The average interest in winter tourism has increased by 300%, with skiing-related activities seeing an average rise of over 66% [6].

12月11日，记者从木鸟民宿获悉，其发布的《2026年元旦假期民宿预订趋势报告》显示，2026年元旦假 期民宿预订火热，截至目前，元旦当日订单同比去年同期上涨164%。00后订单占比60%。跨年游带动 元旦假期民宿订单增长，跨年夜民宿订单较元旦当天高30%，南京、北京、西安跨年夜民宿订单同比分 别增长44.6%、61.9%、172%。南方用户涌向北方玩雪，主题乐园成为跨年首选。 冰雪游避寒游双线火热 元旦订单大幅上涨 三天连休加热元旦出行。木鸟民宿数据显示，截至目前，元旦当日订单同比去年同期上涨164%，从节 前民宿预订情况来看，元旦假期热门旅游目的地TOP10为：威海、哈尔滨、南京、北京、成都、重庆、 青岛、武汉、广州、西安。 冬季看海赏雪成新潮流，威海、青岛、大连等北方海滨城市订单增长迅速，海景民宿订单同比均实现翻 倍增长，其中长三角用户订单占比27%。 哈尔滨冰雪游持续火热。元旦假期哈尔滨民宿订单中，南方用户占比达47%，其中有59%用户来自长三 角。 元旦假期，与冰雪游同步升温的，是南下避寒游订单。木鸟民宿数据显示，广州、三亚、厦门、大理、 昆明、西双版纳、万宁、陵水等地成为更受避寒游用户青睐的目的地 ...

Group 1 - The 2026 New Year's holiday will be extended to three days, significantly boosting the cultural and tourism consumption market, with hotel bookings in popular cities increasing by over three times compared to 2025 [1] - The top ten cities for hotel bookings during the 2026 New Year period include Guangzhou, Nanning, Shanghai, Beijing, Harbin, Shenzhen, Nanjing, Chongqing, Wuhan, and Zhengzhou, with high-end hotels seeing a fivefold increase in orders [1] - Air travel to warmer destinations is preferred, with ticket volumes to cities in the Greater Bay Area, such as Jieyang, Guangzhou, Shenzhen, Zhuhai, and Foshan, experiencing significant growth, particularly among the 19-30 age group [1] Group 2 - The three-day holiday has injected momentum into scenic area consumption, with ticket search volumes for domestic attractions increasing by 1.8 times year-on-year, particularly for theme parks, ice and snow attractions, and traditional scenic spots [2] - Shanghai Disneyland remains the top attraction during the New Year period, with ticket sales increasing by 5.2 times compared to 2025, while Beijing Universal Resort also saw nearly a threefold increase in popularity [2] - Ice and snow tourism is gaining traction, with ticket sales for attractions like Changbai Mountain in Jilin and the Snow Town in Harbin increasing by 2.7 times and 2 times, respectively, and southern regions also showing interest in snow tourism [2] Group 3 - Diverse travel options for welcoming the New Year are emerging, with many young people choosing to attend concerts, leading to a 17-fold increase in hotel bookings in Nanning, surpassing major cities like Beijing and Shanghai [3] - Theme parks are experiencing heightened popularity, with ticket bookings for Shanghai Disneyland increasing by 5.2 times, driven by the release of "Zootopia 2" [3] - Cultural tourism is also on the rise, with significant increases in ticket bookings for attractions like the Summer Palace and the Terracotta Army Museum, reflecting a growing interest in traditional scenic spots [3]