Core Insights - The "Travel in Diqing: Snow Encounter Shangri-La" winter ice and snow themed promotional event aims to enhance the international recognition and market appeal of the Shangri-La brand through a deep integration of ice and snow landscapes, outdoor sports, and intangible cultural heritage [1] Group 1: Winter Tourism Development - Diqing Prefecture is breaking the stereotype of "off-season winter tourism" by leveraging its unique ice and snow resources, rich cultural heritage, and comprehensive tourism facilities to create a new pattern of "four-season tourism" [1] - The Shika Snow Mountain Scenic Area has been upgraded to include cable car sightseeing, allowing visitors to view eight famous snow-capped mountains, including Meili Snow Mountain and Yulong Snow Mountain [2] - The opening of the Shika Snow Mountain Snow Play Park in January introduced activities like snowmobiling and ice hiking, filling the experiential gap in winter tourism in Diqing [2] Group 2: Cultural and Economic Integration - The Balagezong Scenic Area has developed a comprehensive accommodation and dining system, promoting a model of "accommodation + dining + cultural experience" that enhances rural tourism income and supports rural revitalization alongside the ice and snow economy [5] - Diqing's outdoor sports resources are abundant, with multiple premium hiking routes developed in Weixi Lisu Autonomous County, and the Napa Lake wetland offering serene views that enhance the travel experience [7] - Local dining establishments are promoting winter specialty menus featuring traditional dishes, while innovative drinks combining local ingredients with modern coffee-making techniques are gaining popularity [7] Group 3: Product and Experience Innovation - Diqing is continuously enriching winter tourism resources and innovating products, business formats, and models to promote the winter tourism brand of Shangri-La [8] - New travel routes such as flower tours, matsutake mushroom tours, and winery exploration are being introduced, alongside events like the 2025 Shangri-La Cross-Country Race and the 11th (2025) Meili 100 Extreme Endurance Race [10] - The integration of intangible cultural heritage experiences, ethnic dance performances, and Tibetan medicine culture into tourism activities is enhancing visitor engagement and experience [12]

Core Viewpoint - The ice and snow economy is becoming a significant driver for consumption and high-quality regional development as the 2025-2026 snow season begins, with various ski resorts opening across the country [1]. Group 1: Industry Developments - Various regions are launching new initiatives to boost ice and snow consumption, including unique tourism products that combine ice and snow with hot springs and sports [2]. - The proportion of "ice and snow" elements in the cultural and tourism market is steadily increasing, with efforts to create tailored consumption scenarios and cultivate new ice and snow consumption formats [2]. Group 2: Market Potential - The Chinese ice and snow industry is demonstrating strong market potential through diverse integration and innovation [3].

Core Viewpoint - The 2025 Wuhan Public Ice and Snow Season aims to enhance urban vitality and promote consumption through a comprehensive winter sports carnival, running from December 20, 2025, to February 23, 2026, featuring various events and activities [5][7]. Group 1: Event Overview - The theme for the 2025 Wuhan Public Ice and Snow Season is "Seeking Plum Blossoms in the Snow: Ice and Snow Competition with Passion" [5]. - The main venue will be at Wuhan Ganlu Mountain Cultural and Creative City, with additional venues across 7 ice rinks and 4 ski resorts, as well as key commercial areas and scenic spots [5]. - The opening ceremony on December 21, 2025, will feature a grand ice and snow carnival with four main areas: competitive events, public experiences, industry exhibitions, and cultural tourism food [5]. Group 2: Activities and Promotions - The event will include a series of promotional activities designed to boost consumption, featuring 9 premium sports tourism routes that integrate professional ski resorts with major attractions in Wuhan [6]. - A total of 150 million yuan in ice and snow consumption vouchers will be distributed to promote youth training and new sports tourism products [6]. - The event will host seven major competitions, including the National Ski Open and Urban Ice Hockey League, along with four fun ice and snow activities [6][9]. Group 3: Strategic Importance - The 2025 Wuhan Public Ice and Snow Season is positioned as a key initiative to support the national goal of engaging 300 million people in winter sports and to enhance Wuhan's status as a national central city [7]. - It aims to strengthen the city's seasonal event branding, contributing to the overall urban influence and vitality [7].

近日吉林省吉林市天气晴好，当地滑雪场迎来大量滑雪爱好者，像于淼一样的滑雪教练员忙个不停。 近些年，中国东北冰雪产业持续升温，人才需求不断扩大。在吉林，与冰雪相关的岗位成为高校毕业生 就业的新方向。 于淼(右一)正在教学员滑雪。 石洪宇 摄 在大学读体育教育专业的于淼虽然年纪不大，但已有5年雪龄，很早就考取了社会体育指导员(滑雪)职 业资格证。他所在的陆地极限俱乐部有很多大学生实习、工作。 吉林冰雪经济"热"起来 高校毕业生捧起"雪饭碗" 中新网吉林12月17日电 (记者 石洪宇)为保障新学员安全，23岁的于淼俯身帮助对方做好每一个细节。 雪鞋上的绑带、雪板上的固定器，甚至是代表新手的罩衫，他都会强调穿脱要领，并认真检查。 李嘉欣(左一)正在给滑雪爱好者处理挫伤。 石洪宇 摄 李嘉欣表示，具有多元专业背景的大学生，在冰雪产业中都能找到用武之地。 近期，吉林省人力资源和社会保障厅也印发措施，为冰雪经济注入"人才活水"，其中包括构建人才引 育、就业保障等支持体系。"这里需要更多的人才来工作。"吉林市吉雪滑雪场运营部部长齐昕如是说。 (完) 来源：中国新闻网 编辑：王永乐 广告等商务合作，请点击这里 本文为转载内容， ...

另据了解，本届冰博会还将配套举办展览展示、科技成果发布、政企对接等20余场次专题活动。此外， 本届冰博会还将设立超300万平方米的特色联动体验区，冰雪大世界、太阳岛雪博会等五大联动体验区 各具特色，既有艺术雪雕观赏、冰雪主题篝火派对，也有非遗手工艺体验、中央大街特色巡游，更有 VR滑雪体验、电子沙盘演示等科技互动，呈现全民参与冰雪运动的"热"状态。期间，还将推出系列配 套赛事活动，包括"艺术创造神奇冰雕连结世界"世界雕刻大师冰雕赛、2026第十八届国际大学生雪雕大 赛等专业赛，还举行业余冰球赛、花样滑冰表演、寒地赛车、冰钓等大众趣味赛事，增强游客市民的参 与感、体验感。 从哈尔滨市政府新闻办获悉，2026哈尔滨国际冰雪经济博览会将于1月6日至8日举行。据介绍，本次博 览会将以"冰链世界.雪舞未来——新动能新纽带新生态"为主题，打造一场覆盖冰雪经济全领域的国际 化专业展会。 据介绍，2026哈尔滨国际冰雪经济博览会将设立总面积约20000平方米集中展示区，分设1个中心展区与 6个主题展区。中心展区将重点展示冰雪经济发展成果和政策措施、战略规划、产业图谱；六大主题展 区涵盖冰雪运动、冰雪文化、冰雪装备、冰雪旅游、 ...

Core Insights - The World Tourism Economic Forum in Harbin focused on the theme "New Productive Forces: New Engines for the Global Tourism Economy," discussing the development of the global ice and snow economy and high-quality development paths for the cultural tourism industry [1] Group 1: Global Ice and Snow Industry - The global ice and snow industry has evolved from a focus on skiing to a vacation experience centered around enjoyment and leisure [2] - Club Med operates 24 outdoor ice and snow resorts worldwide, with projected revenue exceeding RMB 5 billion and an average occupancy rate of approximately 80% for the 2025 snow season [2] Group 2: Club Med's Success Factors - Club Med's success is attributed to three core aspects: the French "Après Ski" concept integrating skiing with food, social activities, and entertainment; an all-inclusive pricing model that simplifies the vacation experience; and a unique service culture represented by G.O (Gentil Organisateur) staff who foster a friendly and engaging atmosphere [3] Group 3: Development of China's Ice and Snow Industry - The development of China's ice and snow industry requires integrating international standards with local cultural elements to create a unique experience [4] - Three outdoor ice and snow resorts in Northeast China achieved a total revenue of RMB 160 million with a 90% average occupancy rate for the 2025 snow season, indicating strong market performance [4] Group 4: Growth Potential in Snow Entertainment - China has approximately 13.5 million skiers, with a penetration rate of only 1%, indicating significant growth potential in the snow entertainment market [5] - Indoor snow venues are seen as key to unlocking this market by providing year-round access to ice and snow experiences [6] Group 5: Indoor Snow Project Success - The indoor snow project in Suzhou Taicang has welcomed over 2 million visitors since its opening in November 2023, with a 47% repurchase rate, and plans for expansion to become the world's largest indoor snow complex [6] - The project's success is attributed to beginner-friendly designs and a variety of entertainment options, creating a comprehensive ice and snow experience [7] Group 6: Future Outlook - The company aims to further integrate ice and snow with technology and culture, enhancing the overall value of the ice and snow industry and contributing to regional economic growth and industrial upgrades [7]

央视网消息：在网友们的"云监工"和期盼下，12月16日，黑龙江哈尔滨网红大雪人正式建成，成为冬日里极具视觉冲击力的冰雪地标。 2025年的网红大雪人自12月4日启动建造，由64位雕刻师和百余名建设工人合力完成。依旧是头戴红帽、脖子系红围巾、胸前有爱心纽扣的经 典造型，但2025年大雪人看起来更圆润饱满。 大雪人总设计师李秋实介绍，这个雪人从18米长到了19米，总用雪量接近3500到4000立方米。 这座网红大雪人并非传统堆筑而成，因体量庞大，为保障美观度与持久度，建造全程采用人工雪打造。相较于天然雪，人工雪黏度更高、洁白 度更优、塑型效果更好，能完美支撑起巨型雪体的精致形态。 新雪季辽宁重点打造"冰雪+温泉""冰雪+运动""冰雪+海洋""冰雪+民俗"四大特色板块，并推出14项具体内容与玩法。 从线上"云监工"到线下打卡合影，网红大雪人已超越景观本身，成为连接城市文化与游客情感的温暖符号。 花式过冬玩法多 惠民政策点燃冰雪经济 近日，辽宁举办冬季消费季活动，深度融合冰雪经济、民俗文化与体育活动，丰富游客体验。 李秋实介绍，如果采用天然雪它的重量密度不够、黏度不够，也就是说无法成型。现在雪的硬度已经达到了类冰的硬 ...

Group 1 - The Hong Kong stock market opened positively with the Hang Seng Index rising by 0.03%, the National Index by 0.12%, and the Hang Seng Tech Index by 0.09% [1] - The consumer sector in Hong Kong showed strong performance in early trading, with the Hong Kong Consumer ETF (513230) increasing by nearly 1%, led by Li Ning and Samsonite, which rose over 4% [1] - The "Digital Consumption Development Report (2025)" indicates that by the first half of 2025, the number of digital consumption users in China is expected to exceed 958 million, accounting for 85.3% of the total internet users, highlighting the growing importance of digital consumption [1] Group 2 - According to Huatai Securities, the total retail sales of consumer goods in November increased by 1.3% year-on-year to 4.4 trillion yuan, with a deceleration of 1.6 percentage points, primarily due to the pre-emptive timing of the "Double Eleven" promotional period [2] - Excluding automobiles, the retail sales of consumer goods grew by 2.5% year-on-year, indicating a moderate recovery in domestic consumption [2] - Huatai Securities recommends focusing on structural investment opportunities in the consumer sector, highlighting four investment themes: the rise of domestic brands and globalization, technology-enabled consumption, emotional consumption, and undervalued high-dividend blue-chip stocks [2] Group 3 - Relevant popular ETFs include the Tourism ETF (562510) benefiting from holiday catalysts and the ice and snow economy, the Food and Beverage ETF (515170) focusing on boosting domestic demand, and the Hong Kong Consumer ETF (513230) linked to e-commerce leaders and new consumption trends [3]

中新社沈阳12月16日电 (杨茜茜)辽宁"九九消费季"暨国际冰雪经济合作洽谈活动启动仪式16日在沈阳东 北亚国际滑雪场举行。 "九九消费季"根植于"数九"传统民俗，以北方冬日独特的时间刻度，突出辽宁冬季消费特色，打造辽宁 冬季消费热点。活动深度融合冰雪资源与消费市场，拓展产业国际协作，为辽宁经济注入新动能。 12月16日，辽宁"九九消费季"暨国际冰雪经济合作洽谈活动启动仪式在沈阳举行。李雪飞 摄 据悉，上一个雪季，辽宁冰雪旅游人数同比增长43%，外国游客数量和消费金额增幅显著。2026年，辽 宁计划开展各类促销活动数千场，打造"季季有主题、月月有亮点、周周有活动"的持续消费热潮。(完) 辽宁省委书记许昆林出席启动仪式并宣布活动开幕。许昆林表示，辽宁以"数九"民俗为纽带，整合全省 资源举办"九九消费季"，打造综合性消费促进与产业合作平台，促进文旅体商深度融合，进一步叫 响"冰雪辽宁"品牌。 启动仪式后，中外企业开展对接洽谈。意大利天冰集团亚洲区营销总监迈克尔·迈尔(Michael Mayr)称， 集团已在辽宁投资设立合资公司，致力于为当地滑雪场提供先进造雪设备与综合运营服务。他说，中国 冰雪市场潜力巨大，特别是 ...

Core Viewpoint - Hainan Free Trade Port will officially start full island closure on December 18, enhancing convenience for personnel movement and expanding duty-free product categories, which may directly benefit the duty-free, hotel, and aviation sectors in the tourism industry [1] Group 1: Policy and Market Impact - The tourism industry is entering a dual benefit cycle of "policy dividends + demand release" with the upcoming New Year and the longest Spring Festival [1] - The new duty-free shopping policy in Hainan, effective from November 1, 2025, has shown significant results in Sanya, with duty-free sales reaching 1.63 billion yuan in the first month, a year-on-year increase of 24.3%, marking the highest monthly growth rate since 2025 [1] Group 2: Investment Opportunities - The tourism ETF (562510) tracks the CSI Tourism Theme Index, holding stocks like China Duty Free Group and Hainan Airport (600515), covering various sectors including scenic spots, airports, duty-free, and hotel catering [1] - The combination of Hainan's closure, the ice and snow economy, and the Spring Festival holiday is expected to create multiple catalysts for growth in the tourism sector [1]