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从浪尖到舌尖!叮咚买菜×荣成海带共绘乡村振兴新蓝图
山东荣成,素有"中国海带之都"的美誉,得益于北纬37度,优质的冷水域生长环境,根据2025年荣成海 洋发展局统计,年均出产海带占全国的40%以上。 这片"海上粮仓"不仅滋养了万千家庭的餐桌,更成为撬动乡村经济振兴的"绿色引擎"。从传统捕捞到智 慧养殖,从初级加工到高附加值产品,荣成海带产业正以创新为桨、共富为帆,驶向乡村振兴的新蓝 海。 自然馈赠:黄金纬度下的"海带之乡" 清晨6点,张智勇已经割完今天的第一船海带,正准备回港卸货。虽然已经62岁,但常年海捕的生活, 让他的身材看上去结实且魁梧。黝黑的脸庞刻满风浪的痕迹,夹杂着海盐特有的颗粒感。头顶的探照灯 见证了他数十年如一日的海洋生活。 从2022年起,叮咚买菜与荣成"海芝宝"达成深度合作,前者拥有产地优势需要更广阔的市场,后者拥有 更高效的供应链需要更新升级的产品。双方联合开发"低纳,有机,小海带"认证标签,构建从海洋到餐 桌的健康生态。叮咚买菜商品开发负责人表示,我们看重的不仅是荣成的海带的品质,更是双方对健康 概念的共识。不同于传统海带的近海养殖,有机可溯源性低,口感腥差,加工环境不可控等行业痛点, 在以下方面进行发力。 除了在研发技术和供应链上不断创 ...
2025年全球餐馆品牌25强
Sou Hu Cai Jing· 2025-06-04 01:27
今天分享的是:2025年全球餐馆品牌25强 报告共计:35页 全球餐饮品牌大变局:麦当劳重登王座,区域黑马崛起,健康科技重塑行业 Brand Finance最新发布的《2025年全球最具价值餐饮品牌25强》报告揭示了一场深刻的行业洗牌。全球前25大餐饮品牌总价值 达到1749亿美元,但竞争格局已发生显著变化:传统巨头遭遇挑战,区域品牌强势突围,而消费者偏好的转变正推动整个行业 加速变革。 一、王座易主:麦当劳的逆袭与星巴克的困局 体验失衡: 过度依赖APP订餐,牺牲了传统的咖啡馆社交体验,引发核心顾客不满。 中国受挫: 在中国市场,其"声誉"与"推荐度"指标下滑,被本土品牌瑞幸咖啡(品牌价值增长17%至17亿美元)以迅猛的开店 速度(仅2024年第三季度就新开1382家)和产品创新反超。 声誉风波与领导动荡: 国际市场的声誉受到地缘事件影响,两年内更换四位CEO,关键职位(如北美CEO)空缺,全球首席营 销官职位的取消也引发品牌战略连贯性质疑。 二、增长新势力:区域黑马与品类专家的崛起 "最快增长"冠军:福乐鸡的专注之道: 美国品牌福乐鸡(Chick-fil-A)成为最大黑马,品牌价值飙升43%,达57亿美元 ...
端午假期“充电”指南 告别“越休越累”
Yang Shi Xin Wen· 2025-05-30 02:10
这个端午,你打算如何放松休息?是否有以下几个选项↓↓↓ 补觉 "特种兵"式旅行 刷剧一部接一部 宅家疯狂打游戏 聚会到三更半夜 赶紧打住!这样放肆过假期,只会越休越累。 睡个"聪明"的觉 无论你是选择出行,还是居家。假期期间,"玩得开心"很重要,"会休息"也很重要。 这个假期提前准备,让自己得到真正的休息。 什么是真正的休息? 对于体力劳动者来说,先停止能量输出,也就是先歇下来,然后再进行能量补充,比如去吃饭,其实也是休息。 但脑力劳动者如果照搬此法,就有问题了。 脑力耗损 本质上是"缺信息" 脑力劳动者最需要的休息,恰恰不是什么都不干,而是换一种信息输入的方式。大脑皮质的工作特点是镶嵌式的,不同的脑区负责处理不同的事情,如果你 一直用同一个脑区,它就会累。 所以要想让大脑放松,最好的办法就是换个完全不同的事情干。差异越大,休息效果越好。 平时工作太累,觉都不够睡。这个假期,我一定要睡个天昏地暗,把欠的觉全都补回来! 这句话,不知说出了多少人的心声。"晚上不睡,早上不起",也不知成了多少人的节假日睡眠模式。 晚上,刷着手机熬到凌晨两三点。听上去好像很自由,很有掌控感。其实,掌管睡眠节律的"生物钟",只喜欢一样 ...
2025年瓶装果蔬茶饮料品牌推荐:新茶饮品牌争相布局,健康化趋势引领行业新风口
Tou Bao Yan Jiu Yuan· 2025-05-28 11:50
Investment Rating - The report indicates a strong growth potential for the bottled fruit and vegetable tea industry, with a projected market size exceeding 250 billion yuan by 2025, maintaining a stable growth rate of 15%-20% [9][10]. Core Insights - The bottled fruit and vegetable tea market has experienced explosive growth, driven by the health-conscious preferences of younger consumers and the demand for convenient, healthy beverages. The market is expected to reach a scale of 218 billion yuan in 2024, with a compound annual growth rate (CAGR) of over 25% [4][7]. - The industry is characterized by a seasonal sales pattern, with summer sales potentially reaching 2-3 times that of winter, necessitating flexible supply chain strategies [4]. - The market has evolved through three stages: cultivation (2015-2018), rapid growth (2019-2022), and quality upgrade (2023-present), with a forecasted steady growth of 15%-20% over the next five years [6]. Market Overview - The market size for bottled fruit and vegetable tea is projected to reach 218 billion yuan in 2024, accounting for 18.7% of the entire ready-to-drink tea market. Convenience stores contribute 42% of sales, while e-commerce channels are growing rapidly at an annual rate of 210% [7][8]. - The market exhibits a gradient development characteristic, with the East China region leading at 38% market share, and a significant preference for tropical fruit flavors in South China [8]. - Mid-range products priced between 5-8 yuan dominate the market, capturing 65% of the share, indicating consumers' willingness to pay a reasonable premium for quality [8]. Market Competition - The competition landscape is diverse, with international giants like Suntory and Ito En leveraging localized strategies to capture market share, while traditional beverage companies like Master Kong and Uni-President are transitioning to fruit and vegetable tea production [15]. - New brands such as Tea Xiaokai and Yuanqi Forest are adopting innovative supply chain models, significantly shortening product iteration cycles and increasing new product launches by 40% year-on-year [15]. - The evaluation of the top ten brands is based on product quality, market performance, and brand reputation, ensuring a comprehensive assessment of their competitive positioning [11][13][14]. Development Trends - The industry is focusing on technological innovations, including cell wall breaking technology to enhance nutrient absorption rates, membrane separation technology for flavor optimization, and microencapsulation technology to prolong the shelf life of active ingredients [27]. - Scenario-based marketing is becoming crucial, with brands developing products tailored for specific contexts such as health check-ups, dining experiences, and fitness recovery [28]. - Sustainable sourcing of raw materials is increasingly important, with brands like Nongfu Spring promoting organic farming practices and Tea Xiaokai utilizing local ingredients to reduce carbon footprints [29][30].
你以为增肥,其实易瘦!国家官方饮食秘籍发布,跟着吃准没错
GLP1减重宝典· 2025-05-27 07:53
Core Viewpoint - The article emphasizes the importance of healthy eating and balanced diet in weight management, highlighting the need for a three-year action plan to address the rising obesity rates in China [9][11]. Group 1: Dietary Recommendations - The official dietary guidelines recommend daily intake of at least 300 grams of fresh vegetables, with dark vegetables making up over 50% of that amount, and 200 to 350 grams of fresh fruits [6]. - Adults are advised to consume 50 to 100 grams of whole grains daily, ensuring at least one meal per day includes whole grains [6]. - It is suggested to eat fish, shrimp, and shellfish 1 to 2 times a week, with a weekly intake of 300 to 500 grams for adults [8]. Group 2: Weight Management Strategies - The National Health Commission reports that the overweight and obesity rate among adults in China has reached 51.2%, potentially exceeding 70% by 2030 if not controlled [9]. - Maintaining an energy deficit is crucial, meaning calorie intake should be less than calorie expenditure, but this does not require extreme dietary restrictions [9][11]. - A diverse diet is essential, with a minimum of 12 different food types daily and over 25 weekly, alongside a balanced nutritional ratio [11]. Group 3: Nutritional Supplements - Nutritional supplements are becoming popular, but experts advise against replacing meals with them, as nutrients from food are generally better absorbed and have fewer side effects [12]. - Long-term excessive intake of certain nutrients may pose health risks, and it is not recommended for healthy adults to indiscriminately supplement vitamins and minerals [14].
半岛调查|啤酒粽、中药粽……从老字号到新玩法,今年的粽子有啥新花样?
Sou Hu Cai Jing· 2025-05-26 10:40
Market Overview - The zongzi market in China is expected to exceed 10 billion yuan in 2024 and reach over 11 billion yuan in 2025, driven by the influence of traditional culture and innovative marketing strategies from various brands [1] - The market features a wide variety of zongzi, including classic products from well-known brands like Wufangzhai, Sanquan, and Sinian, as well as new products that explore traditional culture and cross-industry innovations [1] Consumer Preferences - Traditional flavors remain popular among consumers, with classic combinations like meat zongzi with salted egg yolk being a must-buy for many during the Dragon Boat Festival [3] - There is a growing trend towards rational shopping, with consumers opting for smaller combination packs of zongzi to meet health needs and avoid waste, making them popular for gifting [7] Product Innovations - Creative innovations in the zongzi market include products like Qingdao Beer’s zongzi with beer filling and Starbucks’ "Star Ice Zongzi," which combines various flavors to appeal to younger consumers [9][12] - Health-conscious options such as low-GI zongzi made with oat rice and added beans have gained popularity, with some products selling nearly 1,000 units daily [12] Regional and Online Sales Trends - Regional specialty zongzi have seen a surge in online sales, with platforms like Tmall supporting local shops and showcasing unique flavors during promotional events [15][17] - The number of zongzi-related companies in China has reached 5,012, with a significant concentration in provinces like Zhejiang, Shandong, and Guangdong [21] Pricing and Market Competition - Traditional zongzi from well-known brands are priced affordably, with average prices ranging from 6 to 15 yuan per piece, while online platforms often offer lower prices due to promotions [20][21] - The competitive landscape is marked by price wars among zongzi vendors, reflecting a diverse consumer market and the need for brands to adapt to changing consumer preferences [20][21]
“端午经济”升温 “健康”小粽子撬动大市场
Zheng Quan Ri Bao· 2025-05-25 16:12
距离端午节仅剩一周时间,南北粽企已悄然打响年度"甜咸之争"。《证券日报》记者走访发现,今年这 场"舌尖上的较量"呈现新态势:传统口味稳守市场基本盘,新派口味突围,健康化趋势凸显,叠加艾草 香囊等节令商品,共同描绘出端午消费新图景。 在北京市大兴区某仓储式会员超市内,粽香四溢。花椒鸡肉、黑松露云腿等创新口味被摆放在显眼位 置,与传统豆沙、蜜枣粽形成"攻守对垒"。 "我们通过沉浸式消费场景测试市场反应,低糖、健康类粽子的复购转化率超预期。"该超市负责人对记 者透露,现制现售模式显著提升了创新口味的接受度。 星巴克相关负责人向《证券日报》记者提到,今年推出五款口味的星冰粽,巧妙融合传统粽子风味与新 中式茶点特色,实现创新搭配。在包装设计上,星冰粽采用了好运祈福五彩绳与竹编食盒相结合的风 格,盒内则是精心设计成龙舟样式。 "我们的粽子主要在淘宝平台上销售,端午节前一个月是我们线上销量的爆发期。"1980烧肉粽淘宝店铺 负责人对记者表示,线上线下的客群存在明显差异,购买偏好和习惯也各不相同。为此,公司计划从明 年开始,针对线上市场推出更多新款粽子,与线下门店形成差异化竞争,进一步拓展线上业务。 "如今,消费者在选购粽子 ...
6年时间,上涨800%后暴跌98%,”人造肉网红“Beyond Meat的溃败
Hua Er Jie Jian Wen· 2025-05-24 05:00
Core Insights - Beyond Meat, once hailed as a "plant-based meat superstar," has experienced a dramatic decline from a high-performing IPO to a stock deemed "junk" [1] - The company's stock price has plummeted over 90% from its peak, dropping to under $3 by 2024, resulting in a market cap loss of billions [1][6] - This situation highlights how Wall Street's hype can transform a seemingly revolutionary concept into an investment bubble, obscuring critical warning signs such as ongoing losses, increasing competition, high pricing, and low customer retention [1][6] Group 1: Initial Success and Market Trends - Beyond Meat went public in May 2019, aligning perfectly with growing consumer trends towards health and environmental consciousness, leading to an over 800% stock price increase shortly after its IPO [3] - The plant-based meat market saw sales reach $1.3 billion in 2020, a 46% increase from 2019, but this was significantly below Wall Street's expectations [3] - Analysts initially projected a market opportunity for plant-based meat to reach $20-30 billion over ten years, drawing misleading comparisons to the plant-based beverage market [3][6] Group 2: Warning Signs and Decline - Despite initial enthusiasm, Beyond Meat continued to report significant net losses and struggled to achieve profitability, with a pricing strategy that limited appeal to price-sensitive consumers [6] - Customer retention became a critical issue, as many consumers tried Beyond Meat products only once or twice without becoming regular buyers, leading to disappointing sales growth [6] - The competitive landscape intensified with established food giants like Tyson Foods and Nestlé entering the plant-based protein market, alongside innovative startups [6][7] Group 3: Lessons Learned - Beyond Meat's fundamentals illustrate a cautionary tale for investors, with projected revenues of approximately $330 million by 2025 representing only a 10% increase over six years, and an operating loss rate of 45% [9] - The company's $1 billion convertible debt, maturing in March 2027, is trading at a mere 17% of face value, indicating severe market skepticism [9] - This case underscores the importance of fundamental analysis, as actual consumer acceptance, product cost structures, and competitiveness against traditional meat are crucial for investment success [9]
居民食物消费有哪些问题?官方“指南”来了!倡导增加三类食品摄入→
Sou Hu Cai Jing· 2025-05-22 06:48
Group 1 - The core message of the National Nutrition Health Guidance Committee emphasizes "healthy eating and reasonable diet" during the 11th National Nutrition Week from May 17 to 23, advocating for increased intake of three types of foods [1] Group 2 - Vegetables and fruits are highlighted, recommending daily intake of at least 300 grams of fresh vegetables, with more than half being dark vegetables, and 200-350 grams of fresh fruits [4] - It is suggested to consume at least 3-5 types of vegetables and 1-2 types of fruits daily, aiming for over 10 varieties of vegetables and fruits weekly, with a note that vegetables and fruits should not replace each other [4] Group 3 - Whole grains are identified as important sources of dietary fiber, B vitamins, and minerals, defined as grains that retain their complete grain structure during processing, such as brown rice, oats, quinoa, and whole wheat [6] - The recommendation for adults is to consume 50-100 grams of whole grains daily, with at least one meal per day including whole grains [6] Group 4 - Seafood, particularly fatty fish like salmon, eel, and mackerel, is rich in polyunsaturated fatty acids, DHA, EPA, vitamin D, and vitamin A [8] - Seaweed and shellfish are also recommended for their micronutrient content, with a suggestion to consume seafood 1-2 times a week, totaling approximately 300-500 grams for adults, and encouraging increased intake for children, pregnant women, nursing mothers, and the elderly [8]
全民营养周:豆制品、奶制品怎么吃更健康?
Yang Shi Wang· 2025-05-22 04:21
Core Viewpoint - The discussion emphasizes the importance of nutrition in maintaining health and the need for balanced dietary habits, particularly focusing on oil consumption, soy products, and dairy intake. Group 1: Oil Consumption - The recommended daily intake of cooking oil for adults is 25-30 grams, equivalent to 2-3 tablespoons [4] - A family of four consuming three meals at home would use approximately 2/3 to 3/4 of a 5L bottle of cooking oil in a month [4] - It is advised to prefer plant oils over animal fats due to higher unsaturated fat content in plant oils [4][5] Group 2: Cooking Techniques - Suggested cooking methods to reduce oil usage include steaming, boiling, and stir-frying instead of frying [6] - Using measuring oil containers can help control the amount of oil used in cooking [6] - When dining out, it is recommended to choose dishes that are steamed or boiled and to request less oil and salt when ordering [7] Group 3: Soy Products - Soy and its products are rich in high-quality protein, comparable to animal protein, making them essential for vegetarians [9] - Fermented soy products are particularly beneficial for preventing vitamin B12 deficiency, which is common in vegetarian diets [9] - Regular consumption of soy can support heart health and reduce the risk of coronary heart disease by 12% for those consuming tofu weekly [10][11] Group 4: Dairy Intake - Adults should aim for 300-500 grams of dairy products daily, which can include milk and various dairy products [15] - Children should develop habits of consuming dairy to ensure adequate intake of calcium and protein [15] - For older adults, drinking milk before bed can improve sleep quality, and they should consider specialized dairy products that cater to their health needs [16] Group 5: Nutritional Labels - Consumers are encouraged to read nutritional labels to identify fat content in packaged foods, especially those labeled as "low-fat" or "fat-free" [7][13] - The distinction between different dairy products, such as "reconstituted milk" and "dairy beverages," is crucial for ensuring adequate protein intake [18][19] - Individuals with high blood sugar should select dairy products with low sugar content and avoid those with added sugars [22][24]