Core Viewpoint - China's service consumption is entering a significant strategic opportunity period, with projections indicating that by 2025, per capita service consumption expenditure will account for 46.1% of total per capita consumption expenditure, nearing half of total consumption [2] Group 1: Policy Initiatives - The State Council has approved a work plan to accelerate the cultivation of new growth points in service consumption, focusing on optimizing service supply and enhancing quality [2] - Various departments, including the Ministry of Transport and the Ministry of Commerce, have announced measures to support the development of service consumption [2] - The Ministry of Commerce aims to enhance service supply and adapt to consumer demand, thereby improving public satisfaction and happiness [2] Group 2: Growth Trends - From 2020 to 2025, China's per capita service consumption expenditure is expected to grow at an annual rate of 8.5%, indicating strong growth momentum [3] - As GDP per capita surpasses $10,000, the elasticity of goods consumption decreases while the potential for service consumption increases, reflecting a natural economic progression [4] - The emotional economy market in China is projected to reach 23,077.67 billion yuan in 2024, with expectations to exceed 45,000 billion yuan by 2029, indicating a robust growth trajectory [4] Group 3: Sector-Specific Developments - The transportation sector is focusing on developing new growth points in service consumption, including self-driving travel services, high-quality development of micro-car rentals, and expanding yacht and cruise consumption [5] - The ice and snow economy is also being promoted, with significant increases in visitor numbers and spending in ski resorts, indicating a growing market [6] Group 4: Investment and Infrastructure - The government is actively investing in public service sectors, which is creating foundational conditions for service consumption growth [10] - The Ministry of Commerce and the Ministry of Finance have initiated pilot projects for new consumption models, allocating 8.6 billion yuan in initial funding to support these initiatives [8]

转自：新华社 新华社北京2月7日电 题：拼挖潜！2026年各地促进服务消费这样干 新华社记者胡旭、朱丽莉、周颖 近期陆续召开的地方两会上，"服务消 费"成为各地政府工作报告中的热词。围绕加快培育服务消费新增长点，各地提出一系列部署举措，地方人大代表和政协委员纷纷建言献策。 从多地政府工作报告中可以看到，2025年服务消费发展取得新成效：北京演艺经济更加火热，举办大型活动2295场、增长25.8%；山东游客人 数、旅游收入均增长10%以上；重庆全年接待游客突破5亿人次，入境旅游人次增长68.2%…… 2026年，各地培育服务消费新增长点从哪些方 面发力？ 天津强调，服务消费强化投资于人、服务于人导向，丰富养老、托幼、健康、家政等连锁化规模化服务供给，更好满足家居类、信 息文化服务类等多样性改善需求；重庆明确，升级餐饮、住宿、养老、托育、家政等传统服务消费；河北提出，打造"一刻钟便民生活圈"。 "作为有奖发票试点城市之一，我们将进一步打通'观演+逛街+购物'连贯消费链路，重点拉动餐饮、文旅、体育等领域消费。"河北省政协委 员、石家庄市商务局局长刘春东说。 文体商旅融合是推动服务消费扩容的"热土"。 2025年，不 ...

新华社北京2月7日电 题：拼挖潜！2026年各地促进服务消费这样干 近期陆续召开的地方两会上，"服务消费"成为各地政府工作报告中的热词。围绕加快培育服务消费新增 长点，各地提出一系列部署举措，地方人大代表和政协委员纷纷建言献策。 从多地政府工作报告中可以看到，2025年服务消费发展取得新成效：北京演艺经济更加火热，举办大型 活动2295场、增长25.8%；山东游客人数、旅游收入均增长10%以上；重庆全年接待游客突破5亿人次， 入境旅游人次增长68.2%…… 2026年，各地培育服务消费新增长点从哪些方面发力？ 天津强调，服务消费强化投资于人、服务于人导向，丰富养老、托幼、健康、家政等连锁化规模化服务 供给，更好满足家居类、信息文化服务类等多样性改善需求；重庆明确，升级餐饮、住宿、养老、托 育、家政等传统服务消费；河北提出，打造"一刻钟便民生活圈"。 "作为有奖发票试点城市之一，我们将进一步打通'观演+逛街+购物'连贯消费链路，重点拉动餐饮、文 旅、体育等领域消费。"河北省政协委员、石家庄市商务局局长刘春东说。 文体商旅融合是推动服务消费扩容的"热土"。 2025年，不少地方尝到了融合的甜头。江苏以"足球+"撬 ...

Core Viewpoint - The Chinese government is implementing a comprehensive plan to accelerate the growth of service consumption, which is expected to play a crucial role in enhancing economic quality and driving consumer spending [2][3]. Group 1: Policy Framework - The State Council has issued a "Work Plan" aimed at optimizing and expanding service supply, fostering new growth points in service consumption, and enhancing the quality of service consumption [2]. - The Ministry of Commerce will establish a "1+N" policy system to support various sectors, including home services, automotive aftermarket, and performing arts, with over ten specific support policies to be introduced [2][3]. Group 2: Service Consumption Growth - From 2020 to 2025, per capita service consumption expenditure is projected to grow at an annual rate of 8.5%, with the share of service consumption in total household expenditure increasing to 46.1%, up by 3.5 percentage points [2]. - The focus of consumer demand is shifting from mere availability to quality, with increasing interest in personalized, diverse, and high-quality service consumption products [2]. Group 3: Sector-Specific Initiatives - The Ministry of Transport plans to cultivate new growth points in transportation service consumption, including the development of a high-quality car rental service network and the expansion of yacht and cruise consumption [4][5]. - The sports sector is expected to see significant consumer engagement, with ski resorts projected to attract 118 million visitors and generate a total consumption of 69.15 billion yuan during the 2025-2026 winter season [6]. Group 4: Digital and International Consumption - The network audiovisual sector is projected to reach a market size of nearly one trillion yuan by 2025, with significant growth in micro-short dramas and user engagement [7]. - The Ministry of Commerce is enhancing international consumption by promoting international consumption center cities and improving the appeal of "China Tours" and "China Purchases," with inbound tourist numbers expected to reach 82.04 million by 2025, a 26.4% increase [8].

王小亮介绍，广电总局将从三个维度发力，进一步推动微短剧拉动服务消费、助力经济社会发展。 近两年微短剧蓬勃兴起，呈现爆发式发展。2025年，微短剧的市场规模破千亿元，较2024年翻番。 2月6日下午，在国务院政策例行吹风会上，国家广电总局网络视听节目管理司司长王小亮表示，2025年 我国微短剧产业增长较快，有3.3万部微短剧上线播出，国内用户近7亿人。 近年来，广电总局出台了一系列政策措施，微短剧呈现健康繁荣的勃勃生机。在体量扩张的同时，品质 也显著提升。 王小亮称，精品化已经成为行业共识，"微短剧+"创作计划拉动消费升级，比如"跟着微短剧去旅行"， 将线上人气引向线下消费；"微短剧里看品牌"，带来边看边买新体验。 与此同时，微短剧的技术迭代也发展迅速，商业模式多样。其中，动画微短剧顺应生成式人工智能等新 技术潮流而迅猛发展，广告、会员等商业模式齐头并进，产业链条不断拓展。 当前，我国正在加快培育服务消费新增长点，在此背景下，微短剧或迎来更广阔的服务消费空间。 在强化政策保障方面，将制定实施《微短剧发展管理办法》，做到既"放得活"又"管得好"，在守好内容 安全底线的同时，大力促进市场公平竞争，激发行业创新创造活 ...

Group 1 - The core focus of local government reports is on "service consumption," with various initiatives proposed to accelerate the growth of this sector by 2025 [1] - Significant achievements in service consumption by 2025 include Beijing hosting 2,295 large events (up 25.8%), Shandong seeing over 10% growth in tourist numbers and revenue, and Chongqing receiving over 500 million tourists with inbound tourism increasing by 68.2% [1] - By 2026, local governments plan to enhance service consumption through investments in diverse sectors such as elderly care, health, and cultural services, with specific initiatives like creating convenient living circles and upgrading traditional service sectors [1][2] Group 2 - The integration of culture, sports, and tourism is seen as a fertile ground for expanding service consumption, with various regions reporting successful initiatives [2] - Jiangsu's "football+" initiative and Chongqing's "viewing and touring" plan are examples of how localities are leveraging cultural events to drive consumer traffic [2] - By 2026, regions like Zhejiang and Tianjin aim to innovate in the cultural and tourism sectors to enhance consumer experiences and expand service offerings [2] Group 3 - New business models such as low-altitude tourism and aviation sports are emerging, with suggestions for regulatory reforms to foster these sectors [3] - There is a shift in consumer demand from material satisfaction to experiences that offer cultural and social value [3] Group 4 - Enhancing emotional, experiential, and self-satisfying service offerings is a key strategy for expanding service consumption [4] - Events like the fourth Zhengjia Datang Lantern Festival in Guangzhou are designed to boost interaction and experience for visitors, leading to increased foot traffic and sales [4] - Various regions are focusing on personalized service offerings and expanding event-driven economies to stimulate consumer spending [4] Group 5 - The youth demographic is becoming a significant force in the service consumption market, driving trends through events like drama, anime, and music festivals [5] - Recommendations include collaboration between business and cultural sectors to enhance consumer experiences and introduce new consumption formats [5] Group 6 - The concept of "youth economy" has been officially recognized in government reports, with proposals for targeted electronic consumption vouchers for young people to stimulate engagement in various social and cultural activities [6] Group 7 - Digital technologies and artificial intelligence are reshaping service consumption landscapes, with local governments emphasizing tech-driven enhancements to improve consumer experiences [7] - Initiatives include the development of smart tourism platforms and AI-driven data analysis to optimize consumer interactions and service delivery [7] - The focus is on transitioning consumer behavior from purchasing goods to enjoying services and experiences, which is expected to invigorate the economy [7]

新华社北京2月7日电 题：拼挖潜！2026年各地促进服务消费这样干 新华社记者胡旭、朱丽莉、周颖 近期陆续召开的地方两会上，"服务消费"成为各地政府工作报告中的热词。围绕加快培育服务消费新增长点，各地提出一系列部署举措， 地方人大代表和政协委员纷纷建言献策。 从多地政府工作报告中可以看到，2025年服务消费发展取得新成效：北京演艺经济更加火热，举办大型活动2295场、增长25.8%；山东游 客人数、旅游收入均增长10%以上；重庆全年接待游客突破5亿人次，入境旅游人次增长68.2%…… 2026年，各地培育服务消费新增长点从哪些方面发力？ 天津强调，服务消费强化投资于人、服务于人导向，丰富养老、托幼、健康、家政等连锁化规模化服务供给，更好满足家居类、信息文 化服务类等多样性改善需求；重庆明确，升级餐饮、住宿、养老、托育、家政等传统服务消费；河北提出，打造"一刻钟便民生活圈"。 "作为有奖发票试点城市之一，我们将进一步打通'观演+逛街+购物'连贯消费链路，重点拉动餐饮、文旅、体育等领域消费。"河北省政协 委员、石家庄市商务局局长刘春东说。 文体商旅融合是推动服务消费扩容的"热土"。 2025年，不少地方尝到了融合 ...

Core Viewpoint - The State Council has introduced a work plan to accelerate the cultivation of new growth points in service consumption, emphasizing the importance of service consumption in driving high-quality economic development [2][3]. Group 1: Policy Framework - The work plan aims to optimize and expand service supply, with a focus on developing specific support policies for sectors such as home services, automotive aftermarket, and performing arts [2]. - The Ministry of Commerce will establish a "1+N" policy system to support the cultivation of new growth points in service consumption, implementing tailored policies for over ten specific areas [2]. Group 2: Quality Improvement and Consumer Benefits - An action plan will be developed to enhance service quality and benefit consumers, featuring over 60 specific measures targeting both supply and demand sides [3]. - The plan includes initiatives to improve service levels in cultural entertainment, tourism, and sports events [3]. Group 3: Infrastructure and New Consumption Models - The Ministry of Transport plans to foster new growth points in transportation service consumption, including the development of a high-quality car rental service network and the expansion of yacht and cruise consumption [4][5]. - There will be a focus on enhancing charging facilities at highway service areas, with a target of building over 10,000 charging stations by 2026, including at least 25% high-power chargers [4]. Group 4: Sports and Entertainment Consumption - The sports sector is expected to see significant consumer engagement, with ski resorts projected to attract 118 million visitors and generate a total consumption of 69.15 billion yuan during the 2025-2026 winter season [6]. - The network audiovisual sector is projected to reach a market size of nearly one trillion yuan by 2025, driven by the popularity of micro-short dramas [6][7]. Group 5: International Consumption and Tourism - The Ministry of Commerce is working to enhance the international consumption environment, with a target of 82.04 million inbound travelers by 2025, reflecting a 26.4% year-on-year increase [7]. - The growth of duty-free shopping is highlighted, with a 95.9% increase in sales of duty-free goods, and nearly 13,000 duty-free stores expected by the end of 2025 [7].

国新办6日举行国务院政策例行吹风会，介绍《加快培育服务消费新增长点工作方案》有关情况。 近年来，随着居民生活水平提升，我国居民消费结构从商品消费为主向商品消费和服务消费并重转变， 服务消费日益成为经济高质量发展的重要引擎。2020年至2025年中国居民人均服务性消费支出年均增长 8.5%，展现出强大的增长动能。2025年，我国人均服务性消费支出占居民人均消费支出的比重达 46.1%。商务部服务贸易和商贸服务业司司长孔德军说，在消费规模扩大的同时，居民消费关注点正在 从"有没有"向"好不好"转变，对个性化、多样化、品质化服务消费产品的需求日益强烈。针对情绪式、 体验式服务等新兴领域，《工作方案》从创新监管方式、营造健康发展环境、创新消费场景等方面予以 支持引导。 服务消费与民生福祉紧密相关。《工作方案》中很多领域和大众日常生活紧密联系，发展好这些领域有 助于提升居民幸福感、获得感。鄢东表示，下一步，将依托服务消费协调机制，牵头抓好《工作方案》 落实，统筹各方面力量，加快培育服务消费新增长点，为我国经济高质量发展提供有力支撑。 (责任编辑：朱赫) 商务部副部长鄢东表示，近年来，我国服务消费蓬勃发展，新业态新模式新 ...

Core Viewpoint - The State Council has introduced a work plan to accelerate the cultivation of new growth points in service consumption, emphasizing the importance of service consumption in driving high-quality economic development [2][3]. Group 1: Policy Framework - The work plan aims to optimize and expand service supply, with a focus on developing specific support policies for sectors such as home services, automotive aftermarket, and performing arts [2]. - The Ministry of Commerce will establish a "1+N" policy system to support the cultivation of new growth points in service consumption, implementing tailored policies for various industries [2][3]. Group 2: Quality Improvement and Consumer Benefits - An action plan will be developed to enhance service quality and benefit consumers, featuring over 60 specific measures targeting both supply and demand sides [3]. - The plan includes initiatives to improve service levels in cultural entertainment, tourism, and sports events, promoting a better consumer experience [3]. Group 3: Infrastructure and New Consumption Models - The Ministry of Transport plans to foster new growth points in transportation service consumption, including the development of a high-quality car rental service network and the expansion of yacht and cruise consumption [4][5]. - There will be a focus on enhancing charging facilities at highway service areas, with a target of installing over 10,000 charging stations by 2026, including at least 25% high-power chargers [4]. Group 4: Sports and Entertainment Consumption - The sports sector is expected to see significant consumer engagement, with projections indicating 1.18 billion visitors to ski resorts during the 2025-2026 season, generating a total consumption of 69.15 billion yuan [6]. - The network audiovisual sector is projected to reach a market size of nearly 1 trillion yuan by 2025, driven by the popularity of micro-short dramas [6][7]. Group 5: International Consumption and Tax Refunds - The Ministry of Commerce is working to enhance the international consumption environment, with a target of 82.04 million inbound travelers by 2025, representing a 26.4% increase [7]. - The number of duty-free shops is expected to reach nearly 13,000 by the end of 2025, with a significant increase in sales of duty-free goods [7].