苏宁易购五角场店店长施欢欢介绍，消费券发放后的三天内，门店销售额环比增长超过50%，客流同比 增长约100%。今年上半年，企业还将联合工厂在上海投入约4亿元促消费资金，通过直接让利的方式惠 及消费者，预计可带动约20亿元销售额。 从年货大集的烟火气，到卖场里的换新热，上海新年消费正加速升温。 有市民表示，一次采购下来花了三四百元，五谷杂粮、点心、水果都已备齐，"忍不住就想买，现在的 生活就像天天过年一样"。 本次年货节持续近半个月，汇集了上千种优质产品，既有传统年货，也有各地特色美食。糖画、棉花糖 等摊位前，小朋友们流连忘返，不少家长直言"东西太多，一天根本买不完"，既感受年味，也让孩子开 了眼界。 与此同时，家电卖场同样热闹非凡。以旧换新补贴券到账后的首个周末，不少柜台前顾客忙着算优惠 账。对于正在装修或有换新需求的市民来说，国补政策在新年的延续，被形容为一场"及时雨"。 有市民一次性购买了三台空调，也有人趁着装修节点集中采购家电，直言"这几样加起来能省几千块， 相当于政府发的过年红包"。还有家庭成员多人中签消费券，选择尽快到店"把福利兑现"。 除家电外，手机等数码产品也迎来热销。不少消费者表示，正是冲着补 ...

记者在南宁市一家大型超市看到，牛肉丸、肥牛卷、羊肉卷等食材被摆放在显眼的促销区域，吸引着市 民驻足选购。 转载请注明央视财经 （央视财经《天下财经》）随着气温走低，在广西南宁，热气腾腾的火锅成了市民冬日餐桌上的首选， 当地各大商超和生鲜市场里火锅食材热销。 在另一家连锁超市，火锅相关食材的销量同样一路走高，超市工作人员向记者介绍，近期上新了黑山羊 肉、黑山猪肉等特色肉类，进一步丰富市民的餐桌选择。记者注意到，货架上的火锅底料品类丰富，价 格区间也十分亲民，从几元到二三十元不等。 编辑：令文芳 ...

刚刚过去的元旦假期热闹非凡：在广州，天河路商圈假期三日揽客超553万人次，销售额近2.6亿元，同 比增长均超14%；在深圳，节日大道推出"四海一家"城市巡游，新年首日即吸引逾16万观众，带动周边 销售额近2000万元。 1月1日，2026年消费品以旧换新政策（即"国补"）正式落地，广东省21地市配套优惠政策与企业补贴纷 纷跟进，政策红利集中释放。来自省商务厅的数据显示，1月1日—3日，全省消费品以旧换新及广东优 品购活动实现销售额24.2亿元，惠及31.2万人次。这个新年，广东的优质消费供给、深厚文化底蕴、暖 心服务与政策红利叠加，让流量变"留量"，消费市场实现"开门红"。 "国补""省补"拉动消费效果明显 "国补"之余，"粤享暖冬 乐游广东"消费季活动正如火如荼地进行当中，基于广东独特的自然条件、产 业基础和人文底蕴，为广大消费者提供集旅游、餐饮、购物、娱乐、康体于一体的高品质消费体验。其 中，通过发放"广东优品购"消费券，围绕"18456"优品体系——即1类汽车、8类家电优品、4类各地市自 选优品、5类电子优品、6类体育运动优品，开展专项打折促销。"广东优品购"消费券充分结合各地市优 势产业，覆盖品类更丰 ...

中新网惠州12月28日电 (孙秋霞 钟乐)TCL·2025惠州马拉松28日在惠州体育馆鸣枪起跑，本届赛事共设 置马拉松、半程马拉松两个项目，13000名跑者齐聚惠州，用脚步丈量这座国家历史文化名城的千年文 脉。 惠州是粤港澳大湾区重要节点城市，也是广东重点侨乡，自古就有"岭东雄郡"之称。苏轼被贬惠州后， 写下了多首关于岭南的诗词，对当地的文化和民风产生了深远影响。 当日7时30分，跑者从惠州体育馆出发，一路途经鹅城大桥、朝京门、惠州西湖风景名胜区、合江楼、 水东街、东坡祠等城市地标。值得一提的是，本届赛事是广东省唯一将终点设置在奥林匹克体育场内的 马拉松。 经过一番激烈角逐，新疆选手叶拉斯·哈依拉提获得半马男子组第一名，广东选手陈丽琴获得半马女子 组第一名。来自惠州惠东的陈华威以2小时18分的成绩获得全马男子组冠军，来自广西的韦洁婷以2小时 45分的成绩获得全马女子组冠军。 图为惠州 马拉松比赛现场。惠州马拉松组委会供图 图为惠州 马拉松比赛现场。惠州马拉松组委会供图 据介绍，今年惠州马拉松赛道沿线设置了超过42处文化展演与氛围加油点。赛道沿途，不仅有东坡祠 的"东坡一家人"情景互动、水东街非遗"盖子狮"、朝 ...

"媒体+即时零 售"协同，潮汕 牛肉火锅"沸 腾"市场新活力_ 南方+_南方plus 当潮汕牛肉火锅 的沸腾香气遇上 即时零售的"30 分钟送达"时 效，一场产业变 革正在岭南大地 上演。 12月20日，"媒 体+"首届潮汕牛 肉火锅文化节・ 2025 南方牛业 大会暨大湾区优 质牛肉产销对接 会在广州举办， 不仅揭开了"粤 牧优品"区域公 用品牌的面纱， 更让潮汕牛肉火 锅这一地域美食 IP与京东、美团 闪购等新渠道的 融合路径愈发清 晰。 广东省餐饮协会 供应链专委会执 行秘书长盛文明 品鉴现场。 对"提升品牌的 零售渗透力"颇 有见解，他认 为："以鲜切牛 肉为核心，延伸 冷冻调理品与即 食产品。开发预 包装酱料，覆盖 家庭厨房与便捷 消费场景。推动 品牌进入商超与 电商平台，扩大 消费触达。" "媒体+"搭桥， 即时零售成产业 升级必然选择 潮汕牛肉火锅之 所以主动拥抱即 时零售，并非偶 然的渠道试水。 消费需求的即时 化迭代，为即时 零售渗透提供了 土壤。随着生活 节奏加快，消费 者的餐饮需求已 从"线下堂 食""提前筹 备"向"即时享 有"转变。据显 示，2024年即时 零售增速高达 21.9%， ...

八省奔赴大湾 区，媒体+潮汕 牛肉火锅文化节 成"暖冬顶流"_ 南方+_南方plus 英歌铿锵，火锅 沸腾，八省主产 区企业赴约，海 内外宾朋乐享无 穷。 现场品鉴区，海内外宾朋如约而至。 冬至，广州街巷 间飘起牛骨清汤 的鲜醇香 气。"媒体+"首 届潮汕牛肉火锅 文化节・2025 南方牛业大会暨 大湾区优质牛肉 产销对接会，热 度满满。 来自吉林的王先 生正和大湾区合 作伙伴围炉而 坐，鲜嫩的吊龙 在沸汤中三起三 落，合作畅聊十 分愉快，这恰是 内蒙古、吉林、 宁夏、云南、贵 州、福建、河 北、山东等八省 主产区企业奔赴 大湾区的生动注 脚。这场跨越数 千公里的产业奔 赴，不仅让北方 的草原鲜品在潮 汕火锅中相遇， 更勾勒出中国牛 肉产业南北协 同、全球布局的 崭新图景。 作为全国牛肉消 费 "王者"，大 湾区的市场容量 足以让任何产区 心动。广东年消 费牛肉超百万 吨，超过英、法 两国总和，相当 于1.3个日本的 消费量，其中大 湾区集中了全省 60%的消费份 额。NCBD（餐 宝典）数据显 示，2024年潮汕 牛肉火锅市场规 模达481.8亿 元，预计2025年 将突破500亿 元，而美团平台 数据显示 ...

媒体+联动全 国"牛人"，让世 界爱上潮汕牛肉 火锅！_南方+_ 南方plus 珠江之畔，南北 产业联动。12月 20日，"媒体 +"首届潮汕牛肉 火锅文化节・ 2025 南方牛业 大会暨大湾区优 质牛肉产销对接 会在广州启幕， 这场深度契 合"粤享广东、 乐游广东"消费 季部署的产业盛 会，以沸腾的火 锅为媒，串联起 岭南年味、南北 协作、产业升级 与消费活力。开 幕式上，"粤牧 优品" 区域公用 品牌牛产业专属 标识揭幕，成为 产业升级的重要 里程碑。 "粤牧优品"揭幕仪式。 当前，"媒体 +"资源深度融入 南方牛产业全链 条。南方农村报 经营有限公司总 经理张璐表示， 南方农村报社联 合广东省牛产业 发展促进会，精 心策划了本次产 业盛会。打 破"各自为战"的 传统模式，首 创"养殖技术研 讨+产销精准对 接+餐饮文化传 播"三位一体模 舞铿锵有力，火 锅鲜香扑鼻，整 个火锅文化节是 一场潮汕文化嘉 年华，让远道而 来的游客读懂了 岭南年俗的独特 魅力。 式，旨在搭建一 个全产业链协同 共赢的平台：让 养殖企业找到优 质销路，让餐饮 商家对接稳定货 源，让专家智慧 赋能产业升级， 让潮汕火锅这一 地域文 ...

Core Viewpoint - The beef industry is becoming a new growth engine for the southern agricultural economy, with the Guangdong-Hong Kong-Macao Greater Bay Area emerging as a key market for beef consumption and collaboration [4][5][10]. Group 1: Event Overview - The 2025 Southern Beef Industry Conference and the first National Chaozhou Beef Hotpot Cultural Festival will be held in Guangzhou from December 19 to 21, 2025 [6][12]. - The event aims to analyze the current state of the industry and decode its development genes [7][8]. Group 2: Market Dynamics - The Greater Bay Area is transforming from a major beef consumption hub to an industrial integration "hub," reshaping the north-south cooperation landscape in China's beef industry [9][10]. - Guangdong consumes over 1 million tons of beef annually, surpassing countries like the UK and France, and accounting for 10% of national beef consumption [39][42]. Group 3: Participation from Northern Regions - Companies from major beef-producing regions like Jilin and Inner Mongolia are actively participating in the conference, bringing customized products for the Chaozhou hotpot market [17][21]. - Jilin is recognized for its favorable natural conditions and mature breeding systems, with several well-known beef processing companies already established [24][25]. Group 4: Consumption Trends - The Chaozhou beef hotpot market is projected to exceed 50 billion yuan in 2025, with a growth rate of 8.1% from 2024 [51][52]. - The average spending per customer for beef hotpot in the Greater Bay Area is expected to rise from 85 yuan in 2020 to 128 yuan in 2025, with a 120% increase in the ordering rate of high-end meat cuts [45]. Group 5: Standardization and Quality - The "Yue Mu You Pin" standard has been introduced to address quality inconsistencies and improve the traceability system in the beef industry [72][73]. - Products certified under this standard will receive media promotion support, enhancing brand visibility and market competitiveness for northern producers [81][82]. Group 6: Media Empowerment - The "Media+" initiative is enhancing the efficiency and impact of supply and demand connections, showcasing northern beef quality through various media platforms [94][96]. - The event represents not only a quality competition between northern and southern beef but also a deep integration of industry resources and a cultural exchange [98][100].

Core Viewpoint - The meeting between Hebei Quyang and Guangdong's beef industry development association aims to address the supply-demand imbalance in the beef industry and promote high-quality beef from northern regions to the Greater Bay Area [8][9][11]. Group 1: Industry Challenges - The beef industry is at a critical transformation point, shifting from a phase of "product availability equals market" to facing overcapacity and supply-demand mismatches [15][16][17]. - Quyang County produces 50,000 to 60,000 beef cattle annually, but faces structural issues, with nearly 80% being Simmental cattle, leading to price instability and difficulties in selling [18][19][20]. - Key pain points identified include: 1. Single breed dependency and market disconnection, with a lack of focus on high-quality breeds like Angus and Qin Chuan [23][25]. 2. Information asymmetry and intermediary barriers, where brokers control channels and farmers lack market price knowledge [26][28]. 3. Fragmented industry chain and insufficient refinement, leading to blind expansion without quality improvement [29][30]. Group 2: Proposed Solutions - New pathways for breaking through industry challenges include: 1. Market-oriented breed optimization and quality enhancement, introducing high-quality breeds and improving breeding techniques to meet market demands [45][46][48]. 2. Establishing a platform to bridge industry barriers and information gaps, promoting direct connections between farmers and markets to reduce intermediaries [52][54][56]. 3. Focusing on niche markets to extend the industry chain and enhance value, emphasizing specialized production and diverse product offerings [60][62][64]. Group 3: Collaborative Actions - The Guangdong Beef Industry Development Association plans to share resources, channels, information, and branding with Quyang to enhance local beef production [68][71]. - The introduction of the "Yue Mu Quality Certification" system will serve as a standard for local restaurants and supermarkets to procure quality beef [72][75]. - Upcoming initiatives include online training for farmers on breed selection and market trends, as well as field visits to the Greater Bay Area for direct market engagement [82][84].

Core Points - The Guangxi Zhuang Autonomous Region Market Supervision Administration conducted a food safety inspection, testing 834 samples across 19 categories of food products, resulting in 8 batches of non-compliant samples primarily due to microbial contamination, heavy metal pollution, pesticide residue, and excessive use of food additives [2][3][4]. Microbial Contamination Issues - A product named "Bubble Duck Wings (Irradiated Food)" sold by Guangxi Pan Ning Investment Co., Ltd. was found to have a total bacterial count exceeding the national food safety standards [2]. Heavy Metal Pollution and Pesticide Residue Issues - The "Yellow Ginger" sold by a local store in Nanning was found to have lead levels exceeding the standard, while "Local Small Tai Mango" and "Chives" had pesticide residues (pyraclostrobin and thiamethoxam) that did not meet safety standards [3][7]. Excessive Use of Food Additives Issues - "Beef Balls" and "Pork Balls" sold by Yang Ji Fu Xing Meatball Shop in Guigang were found to have levels of benzoic acid and sorbic acid exceeding the permissible limits according to national food safety standards [4][8]. Follow-up Actions - The Guangxi Zhuang Autonomous Region Market Supervision Administration has mandated local regulatory bodies to take legal action against the entities involved with non-compliant products, including product recalls and risk control measures [5].