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小马智行王皓俊:财务指标不全反映技术价值,2023年或成商业化验证年
Zhi Tong Cai Jing· 2025-12-17 07:24
立目标之余,王皓俊进一步结合投资者关注的财务端与技术端进行了说明,"虽然财务指标无法完全反 映技术价值,但2030年的确可成为验证商业化路径的关键年。另外,单车盈利能力主要取决于成本控制 与营收规模两方面的平衡。其中,营收端的提升与规模化效应密切相关——只有达到一定的运营规模, 才能有效摊薄固定成本、提升车辆利用率,从而为实现可持续盈利奠定基础。" 在工业和信息化部正式宣布我国首批有条件自动驾驶L3级车型的准入许可后,智驾商业的路径也逐渐 明晰。而与L3相比,Robotaxi(无人驾驶出租车)商业化更是进入"秀肌肉"的时代。 如近日奔驰、Stellantis集团也公布了各自在Robotaxi上的进展;特斯拉正式在奥斯汀启动完全无人驾驶 Robotaxi测试;Waymo披露了其运营数据——自2025年至今,累计出行量已超1400万次,比2024年增长 三倍多,并有望在年底前实现累计出行量超2000万次;以及小马智行(02026)宣布第七代Robotaxi在 广州实现单车盈利转正…… 面对首次实现单车盈利转正,在12月16日的媒体沟通会上,小马智行联合创始人、首席财务官王皓俊也 结合公司发展再次给出了"应该是在2 ...
骁龙8775助力舱驾融合落地 多款新车型集中亮相
Huan Qiu Wang· 2025-12-12 04:57
来源:环球网 随着汽车智能化水平的持续提升,汽车行业正朝着以架构优化和系统协同为核心的方向发展。舱驾融合 作为迈向多域融合乃至中央计算的重要环节,不仅推动电子电气架构从分布式向集中式演进,也为软件 定义汽车架构的构建铺垫了清晰的技术路径。高通公司作为智能汽车技术创新的赋能者,于2023年国际 消费电子展(CES)上推出了行业首款同时支持智能座舱与先进驾驶辅助系统(ADAS)的可扩展平台 ——Snapdragon Ride Flex SoC(骁龙8775)。 近期,极狐阿尔法T5、东风日产N6、别克至境L7与别克至境世家等多款搭载骁龙8775的新车型集中亮 相,这意味着骁龙汽车平台正助力生态伙伴推动舱驾融合向规模化量产迈进。凭借高性能与高能效兼具 的平台优势,骁龙8775为车企和Tier 1提供了具有竞争力的技术选择,让轿车、SUV、MPV等多种车型 能够通过更精简的架构、更高效的算力调度以及更一致的系统表现,为用户带来融合、流畅的智能驾舱 体验。 极狐阿尔法T5 短短三个月内,四款搭载骁龙8775的新车型相继发布,既体现了生态伙伴在舱驾融合方向上的推进速 度,也展现了该平台为新车型带来的智能化能力提升。9月1 ...
维修费比油车多花一倍!新能源车为何修不起?
Xin Lang Cai Jing· 2025-12-11 10:17
(来源:贝壳财经) 花12万多元买了一辆新能源车不到2个月,陈先生就遇到烦心事:他的车不小心剐蹭到树干,左前轮胎上方有一点小伤变形,结果维修要换好 几个零件,定损近6000元。他不理解为什么费用会这么高? "买得起、修不起""小故障动辄上千,大维修堪比半辆车价""充电省的钱都用来维修了",遇到类似烦心事的新能源车主不在少数。 新京报贝壳财经记者走访多家汽修店,并对车主、车企、维修技师等多方采访发现,一方面,新能源汽车维修贵、维修难,成了车主们普遍的 焦虑。有专业公司向记者提供的调查数据显示,轻微剐蹭时新能源车的维修成本是燃油车的2-2.5倍。涉及电池、电机维修,成本还会高出更 多。另一方面,目前全国获证新能源维修技师不足10万人,新能源汽车售后服务人才的缺口约84.2万人。维修技术门槛高、维修渠道垄断、维 修师傅缺口大等一系列现实而尖锐的问题摆在面前。 修不起、不敢修、缺人修的尴尬处境,成为横亘在新能源汽车行业快速增长与用户体验之间的"隐形门槛"。 正在维修的新能源汽车。 受访者供图 01 价格高:动辄数千元甚至万元 维修成本比燃油车高不少 从个案上看,在成都从事新能源汽车维修的王师傅还证实,相同剐蹭情况下, ...
“小故障动辄上千,大维修堪比半辆车价”,新能源车为何修不起?
Xin Jing Bao· 2025-12-11 02:26
炒股就看金麒麟分析师研报,权威,专业,及时,全面,助您挖掘潜力主题机会! 特斯拉Model 3车主徐先生被追尾,后备箱盖出现一条约10厘米的轻伤裂纹,返厂维修后被告知需要换后备箱盖,费用将近2万元。同为特斯拉车主的董先 生也吐槽,车尾右侧被三轮车剐蹭但并不严重,维修费也将近1万元。 新京报贝壳财经记者采访了数十位新能源汽车车主,他们普遍反映新能源汽车维修比传统燃油车高出很多。 新京报贝壳财经记者 王琳琳 编辑 岳彩周 校对 杨利 花12万多元买了一辆新能源车不到2个月,陈先生就遇到烦心事:他的车不小心剐蹭到树干,左前轮胎上方有一点小伤变形,结果维修要换好几个零件, 定损近6000元。他不理解为什么费用会这么高? "买得起、修不起""小故障动辄上千,大维修堪比半辆车价""充电省的钱都用来维修了",遇到类似烦心事的新能源车主不在少数。 新京报贝壳财经记者走访多家汽修店,并对车主、车企、维修技师等多方采访发现,一方面,新能源汽车维修贵、维修难,成了车主们普遍的焦虑。有专 业公司向记者提供的调查数据显示,轻微剐蹭时新能源车的维修成本是燃油车的2-2.5倍。涉及电池、电机维修,成本还会高出更多。另一方面,目前全 国获证 ...
维修成本是燃油车2倍多,新能源车为何修不起?
Bei Ke Cai Jing· 2025-12-11 01:23
花12万多元买了一辆新能源车不到2个月,陈先生就遇到烦心事:他的车不小心剐蹭到树干,左前轮胎上方有一点小伤变形,结果维修要换好几个零件,定 损近6000元。他不理解为什么费用会这么高? "买得起、修不起""小故障动辄上千,大维修堪比半辆车价""充电省的钱都用来维修了",遇到类似烦心事的新能源车主不在少数。 新京报贝壳财经记者走访多家汽修店,并对车主、车企、维修技师等多方采访发现,一方面,新能源汽车维修贵、维修难,成了车主们普遍的焦虑。有专业 公司向记者提供的调查数据显示,轻微剐蹭时新能源车的维修成本是燃油车的2-2.5倍。涉及电池、电机维修,成本还会高出更多。另一方面,目前全国获 证新能源维修技师不足10万人,新能源汽车售后服务人才的缺口约84.2万人。维修技术门槛高、维修渠道垄断、维修师傅缺口大等一系列现实而尖锐的问题 摆在面前。 修不起、不敢修、缺人修的尴尬处境,成为横亘在新能源汽车行业快速增长与用户体验之间的"隐形门槛"。 正在维修的新能源汽车。受访者供图 价格高:动辄数千元甚至万元,维修成本比燃油车高不少 特斯拉Model 3车主徐先生被追尾,后备箱盖出现一条约10厘米的轻伤裂纹,返厂维修后被告知需要 ...
独家对话北汽设计1号位:设计要在核心层发声
汽车商业评论· 2025-11-23 23:06
Core Viewpoint - The article discusses the transformation of BAIC Group, particularly focusing on its electric vehicle brand Arcfox, under the leadership of newly appointed Chief Design Officer, Luo Weiji. The emphasis is on enhancing design as a strategic driver for the company's growth and market competitiveness in the rapidly evolving automotive industry [4][24]. Group 1: Company Overview and Current Challenges - BAIC Group's Arcfox brand has struggled with sales, with only 7,000 units sold in April 2025, raising concerns among dealers about the brand's profitability [6][8]. - The company has historically relied on joint ventures for revenue, with only 2% of its total sales coming from new energy vehicles in 2021 [24]. - The ambitious goal set by the new chairman, Zhang Jianyong, aims for BAIC to achieve 3 million total vehicle sales by 2027, with 2 million from its own brands and over 70% from new energy vehicles [24][26]. Group 2: Luo Weiji's Background and Role - Luo Weiji, a prominent figure in automotive design, has a rich background, having worked with brands like Lotus, Audi, and Renault, where he significantly influenced design strategies [10][12][18]. - His appointment marks a significant shift for BAIC, as he is the first overseas designer to lead the company's product design, indicating a move towards a more global perspective in design [8][24]. - Luo's design philosophy emphasizes efficiency and speed, aiming to adapt to the fast-paced Chinese automotive market while maintaining high-quality standards [38][41]. Group 3: Strategic Initiatives and Design Philosophy - Luo introduced the "Arc-flow" design philosophy, focusing on efficiency and adaptability, which aligns with the brand's future direction [34][36]. - He aims to streamline the design process by establishing a forward-looking design phase that integrates design and engineering from the outset, reducing delays and enhancing product quality [41][42]. - The establishment of cross-departmental teams, such as the Advanced Design Architecture team, is intended to ensure that design considerations are integrated into the foundational aspects of vehicle development [41][42]. Group 4: Future Outlook and Expectations - The next two years are critical for BAIC as new models designed under Luo's leadership are set to launch, which will test the effectiveness of his strategies in the Chinese market [42]. - The success of this transformation hinges on Luo's ability to resonate with Chinese consumer preferences and translate design innovations into tangible product improvements [42].
北汽集团董事长张建勇:目前订单交付周期已稳定控制在30天以内
Mei Ri Jing Ji Xin Wen· 2025-11-23 06:21
Core Insights - The global dealer conference for BAIC International was held on November 22, 2023, in Guangzhou, highlighting the company's strategic initiatives for international expansion [1] Group 1: Operational Improvements - The order delivery cycle has been stabilized to within 30 days, indicating enhanced operational efficiency [1] - The parts availability rate has significantly improved from 65% last year to 95% currently, showcasing better supply chain management [1] Group 2: Product Development - All products being developed by BAIC are undergoing international testing and validation, reflecting the company's commitment to global standards [1] - Upcoming international models include the Arcfox Alpha T5 and Alpha S5, which are set to be launched in the near future [1]
副驾也能坐!坐标广深,小马智行最新自动驾驶车型上路接单了
Nan Fang Du Shi Bao· 2025-11-05 09:16
Core Insights - The launch of the seventh-generation Robotaxi by Pony.ai marks a significant milestone in China's Robotaxi industry, transitioning to large-scale operations with the introduction of fully compliant L4 autonomous vehicles [2][4] Group 1: Vehicle Features and Technology - The new Robotaxi features advanced smart capabilities, including automatic door unlocking via Bluetooth and pre-ride climate control through an app [4] - Safety is enhanced with over 20 redundant systems and more than 1,000 monitoring designs, ensuring operational safety [4] - The vehicle's design includes a reconfigured interior space, allowing for the first-time use of the front passenger seat, improving space utilization and user experience [4][6] Group 2: Cost Reduction and Efficiency - The seventh-generation Robotaxi achieves a 70% reduction in total cost compared to the previous generation, primarily due to self-developed domain controllers and optimized supply chain costs [7][9] - The cost of LiDAR technology has significantly decreased from $100,000 to approximately 2,000 RMB, benefiting from China's advanced smart driving industry chain [9] - The company emphasizes lifecycle cost management, designing vehicles for a 5-year, 600,000 km operational lifespan to ensure lower operational costs [9] Group 3: Market Expansion and Future Plans - As of October 2025, Pony.ai's fleet has grown to 726 vehicles, a 127% increase since the beginning of the year, with plans to exceed 1,000 vehicles by year-end [9] - The successful deployment of the seventh-generation models is crucial for the company to achieve operational self-sufficiency [9]
月销破3万辆,北汽新能源的“新国企”打法正在奏效
Di Yi Cai Jing· 2025-11-05 05:49
Core Insights - The Chinese new energy vehicle (NEV) market is entering a "淘汰赛" phase, with unprecedented restructuring occurring within the industry [1] - BAIC New Energy has achieved a significant sales milestone, with monthly sales jumping from 20,000 to 30,000 units in just one month, marking a 112% year-on-year increase in October [1][6] - The company has adopted a dual-brand strategy with "Arcfox" and "Xiangjie," which is proving effective in capturing market share across different consumer segments [6][15] Sales Performance - In October, BAIC New Energy's sales exceeded 30,000 units for the first time, contributing to a total of 142,000 units sold in the first ten months of the year, a 73% increase year-on-year [1][8] - The rapid sales growth indicates that BAIC New Energy has established itself firmly within the mainstream NEV market [1][15] Market Positioning - The NEV market has seen a penetration rate exceeding 50%, leading to intensified competition and a clear divide between leading and trailing companies [6] - BAIC New Energy's dual-brand strategy effectively targets both the mainstream market and the high-end segment, with products priced between 70,000 to 400,000 yuan [6][11] Product Strategy - The Arcfox brand focuses on the mainstream market, leveraging BAIC's resources and emphasizing self-researched core technologies [8][12] - The Xiangjie brand targets the high-end market, combining Huawei's technology with BAIC's manufacturing expertise to create a new luxury segment [9][11] Technological Innovation - BAIC New Energy is implementing a dual-technology strategy with both pure electric and range-extended vehicles, addressing diverse consumer needs [12][14] - The Arcfox Alpha T5 features self-developed range-extended technology, achieving impressive performance metrics such as a 215 km pure electric range and a total range of 1,215 km [12][14] Strategic Partnerships - The collaboration with Huawei has evolved into a comprehensive ecosystem, focusing on design, intelligent driving, and quality safety, with a planned investment of 20 billion yuan over three years [11][17] - This partnership enhances the brand's technological edge and market positioning, particularly in the high-end segment [11][17] Future Outlook - BAIC New Energy aims to achieve monthly sales of 40,000 units in the last two months of the year, targeting a total annual sales figure exceeding 200,000 units [15][19] - The company's "three-year leap" plan aims to position it among the top players in the NEV market by 2027, with ambitious sales targets for both the Arcfox and Xiangjie brands [19]
纵横游长江,零跑晒奶奶,奔驰淋黄油,阿维塔开餐厅…… 车企渴望“胆大出奇迹”
汽车商业评论· 2025-11-02 23:06
Core Viewpoint - The automotive industry is experiencing a "year-end sprint" as 2025 approaches, with companies employing unconventional marketing strategies to capture consumer attention amidst a crowded market [4][5]. Group 1: Innovative Marketing Strategies - Mercedes-Benz collaborated with McDonald's to promote the new electric CLA by transforming the car into a "giant hamburger" and using youth-oriented language in their campaign [6][8]. - Chery Jetour's G700 made headlines by successfully crossing the Yangtze River, showcasing its capabilities and significantly boosting brand visibility, with over 15,717 orders within 24 hours of its launch [10][12]. - GAC Group partnered with JD.com for a promotional event leading up to Double Eleven, generating significant buzz and engagement through a blind auction that attracted over 23,000 bids [14][18]. Group 2: Celebrating Milestones - FAW-Volkswagen celebrated the production of its 30 millionth vehicle with a month-long marketing campaign, including a cultural festival and promotional offers that attracted around 130,000 participants [16][20]. - The success of FAW-Volkswagen's campaign highlights the importance of integrating celebration with promotional activities to maximize brand value [20]. Group 3: Unique Brand Engagement - Leap Motor's 61-year-old sales representative gained widespread admiration, leading to the launch of a training program that emphasizes the brand's commitment to employee empowerment and customer connection [21][23]. - Avita introduced a unique dining experience in its showrooms, offering high-quality meals to visitors, aiming to enhance customer engagement and brand perception [35][37]. Group 4: Product Testing and Globalization - Avita and Great Wall Motors are conducting extreme environment tests in Antarctica to validate their vehicles' performance, addressing the growing demand for adaptability in various climates [25][30]. - This focus on rigorous testing reflects the industry's shift towards ensuring product reliability in diverse global markets [30]. Group 5: Addressing Safety Concerns - Multiple incidents of vehicle fires in October raised safety concerns across the industry, with Li Auto taking proactive measures by recalling over 11,000 vehicles to address identified issues [41][45]. - The response from Li Auto contrasts with the silence from other brands, highlighting the importance of transparency and accountability in maintaining consumer trust [45].