Group 1 - The ice cream market in Linyi is showing a clear trend towards affordable products, with high-priced "ice cream assassins" becoming rare and low-priced options dominating consumer preferences [2][3] - Sales of ice cream products priced below 5 yuan have increased by approximately 30% compared to previous years, with brands like Mengniu, Yili, and Helu Xue seeing daily sales exceeding 1,000 boxes [3] - Consumers are increasingly favoring traditional low-cost ice creams like "Old Popsicle" and "Choco Pie," while high-end products priced over 20 yuan are seeing reduced interest from both consumers and wholesalers [3] Group 2 - There is a growing demand for healthier ice cream options, with consumers prioritizing low-sugar and low-calorie products, reflecting a shift towards health-conscious eating habits [4] - Sales of health-oriented ice creams, such as those with zero sugar and high fresh milk content, account for about 30% of overall sales, indicating a significant market trend [4] - A specific low-sugar green bean ice cream has seen sales increase by nearly 200% compared to 2024, highlighting the rising popularity of health-focused products among consumers [4] Group 3 - The ice cream market is also witnessing innovation in product design, with creative ice creams resembling various food items like chicken legs and hamburgers, priced around 10 yuan [5] - Collaborative ice cream products featuring popular cartoon characters are being launched, targeting younger consumers, with prices ranging from 10 to 20 yuan [5] - Despite the creative appeal, brands recognize that merely relying on novelty and collaborations is insufficient for market success; improvements in ingredients and taste are essential for gaining market share [5]

健康风潮年年有，但像羽衣甘蓝这种被吐槽口感"歹毒"，却能火遍全行业的"超级食物"，实属罕见！ 图片来源：新浪微博 两年前，羽衣甘蓝还在国内无人问津。 而现在，消费者一边戏谑地称其为"吃草"，一边又心甘情愿为"超模同款"、"纤体神器"买单； 品牌们更是集体陷入狂欢——从喜茶、奈雪的茶、瑞幸等现制茶咖，到盒马、山姆等零售巨头，再到洽洽、白象、三只松鼠等食品大厂，纷纷押注这 位"绿叶明星"。 被嫌弃"难吃"的羽衣甘蓝，怎么反而越来越火了？这款蔬菜又有何迷人之处，总能吸引消费者"前赴后继"？ 上市一个月，消耗超10万斤，从现制茶到预包装，羽衣甘蓝一火再火？ 回望羽衣甘蓝在中国的走红之路，起点正是2024年夏天，喜茶推出「超级植物茶」羽衣纤体瓶（又称"夺冠纤体瓶"）。 在当时，喜茶主要做了两件事，把羽衣甘蓝成功带入大众视野。 一是破局羽衣甘蓝痛点，解决难吃问题。喜茶将羽衣甘蓝切入中国人相当熟悉的场景——现制茶饮，并将羽衣甘蓝与苹果、柠檬等水果以及经典茶底搭配 来中和苦涩感，将"鲜榨羽衣甘蓝"转化为"喝果汁"的愉悦体验。 二是精准踩点，抓住国人的健康焦虑。当体重管理已经成为中国人的全民课题，喜茶精准抓住"健康焦虑"与"奥 ...

眼下，DQ共有三种门店模型。分别是常规的"冰淇淋店""冰淇淋与定制蛋糕店"以及热食"冰淇淋与汉堡店"。近日，在接受包括第一财经记者在内的媒体采 访时， CFB集团（DQ是CFB集团旗下品牌）首席执行官许惟抡表示："虽然所有DQ冰淇淋店都卖蛋糕，但是南京这家手工蛋糕店提供60款以上不同蛋糕产 品，且在门店现场配备专业的裱花师。该门店接到订单以后现场制作，可以根据现场需求提供祝福语。" 由于多元化产品的涌现，大单品"暴风雪"冰淇淋贡献的销量在整个DQ品牌的占比逐渐下滑。也就是说，DQ不再依赖冰淇淋产品中卖得最好的"暴风雪"贡献 大部分销量了。"我刚刚加入DQ的时候，'暴风雪'的销售占比大概为70%，这几年业绩一直上升，其实'暴风雪'还是维持很好的销售额。但是，它的占比已 经下降到40%。"许惟抡说，"目前，蛋糕销售占比大概在20%左右。" 之所以选择在蛋糕赛道分羹，一方面除了蛋糕与冰淇淋的部分原料高度重合，公司具有供应链优势以外，在许惟抡看来，蛋糕是一个高速成长的品类。"不 同消费者对蛋糕的设计、尺寸等有多种不同的需求。疫情之后，年轻的消费者更珍惜当下，因此蛋糕的消费场景比以前丰富了许多。早在五六年前，蛋糕的 D ...