Investment Rating - The report maintains a "Recommended" rating for Supor (002032) with a target price of 54.1 CNY [2][8]. Core Insights - Supor's Q3 2025 revenue reached 5.42 billion CNY, showing a year-over-year decline of 2.3%, primarily due to pressure on overseas sales, while domestic sales remained stable [8]. - The company's gross margin for Q3 2025 was 23.9%, unchanged from the previous year, indicating resilience in maintaining profitability despite competitive pressures [8]. - The net profit margin decreased to 7.9%, down 1.0 percentage points year-over-year, mainly due to increased marketing expenses [8]. Financial Performance Summary - **Revenue Forecasts**: - 2024A: 22,427 million CNY - 2025E: 23,127 million CNY (growth of 3.1%) - 2026E: 24,275 million CNY (growth of 5.0%) - 2027E: 26,181 million CNY (growth of 7.9%) [4][9] - **Net Profit Forecasts**: - 2024A: 2,244 million CNY - 2025E: 2,239 million CNY (decline of 0.3%) - 2026E: 2,389 million CNY (growth of 6.7%) - 2027E: 2,637 million CNY (growth of 10.4%) [4][9] - **Earnings Per Share (EPS)**: - 2024A: 2.80 CNY - 2025E: 2.79 CNY - 2026E: 2.98 CNY - 2027E: 3.29 CNY [4][9] - **Valuation Ratios**: - Price-to-Earnings (P/E) ratio for 2025E: 17 times - Price-to-Book (P/B) ratio for 2025E: 6.0 times [4][9] Market Performance - The report highlights that Supor's domestic sales of key products such as woks and pressure cookers showed positive growth, with sales increasing by 11.1% and 0.5% respectively in Q3 2025 [8]. - The company is positioned as a leading player in the small home appliance sector, benefiting from effective channel transformations and continuous product innovation [8].

苏泊尔 20251024 摘要 苏泊尔营收同比小幅下滑 2.33%，归母净利润同比下滑 13.4%，主要 受家电以旧换新补贴政策边际效应递减及公司自补贴增加费用率影响。 公司在电饭煲、炒锅等优势品类表现稳健，并积极布局净饮机、茶吧机 等新兴品类。 内销方面，苏泊尔通过优化产品结构和价格组合，三季度收入继续增长， 但整体毛利率保持稳定。外销方面，受国际贸易局势和市场需求疲软影 响，增速放缓，收入和利润承压，控股股东赛博集团下调全年业绩目标 带来负面影响。 苏泊尔前三季度内销保持增长，外销基本持平。尽管年初计划实现 5% 的年度增长，但受赛博集团业绩预期下调影响，目标达成难度增加。公 司希望四季度保持内外销稳定，外销压力较大。 三季度内销毛利率有所提升，外销毛利率短期下降。公司与赛博有 18% 的毛利率约定，全年有望保持稳定。尽管受关税影响，公司仍希望全年 净利润率达到原计划水平，但面临较大压力。 公司通过小红书、直播及线上平台推广新品，会员数量持续增加，预计 明年将超过 4,000 万，有助于提高客户忠诚度并降低流量费用。新品类 持续推陈出新，通过种草收割形成闭环业务模式，是实现销售目标的重 要手段。 2025 ...

Group 1: Company Performance and Market Outlook - The "old-for-new" subsidy policy positively impacted the home appliance industry in the first half of 2025, with hopes for more product categories to be included in future subsidies [3] - The company's external sales revenue reached 3.716 billion yuan in the first half of 2025, reflecting a year-on-year growth of 7.55% [4] - The company aims to maintain its industry-leading position through continuous product innovation and resource investment in core businesses [6] Group 2: Competitive Strategy and Product Development - In response to intense market competition, the company emphasizes product innovation and enhancing the emotional value of its products [7] - The company is actively investing in online platforms such as Tmall, JD.com, and Douyin, while also managing costs to improve efficiency [8] - Traditional essential products like rice cookers and woks show stable performance, while health-related products like steamers and health pots are experiencing good growth [8] Group 3: North American Market and Tariff Policies - The company's North American business currently represents a small portion of its overall foreign trade revenue, primarily involving cookware products [5] - The company plans to expand its small appliance production line in Vietnam to mitigate tariff impacts [5] Group 4: Employee Incentives and Corporate Strategy - The company's incentive plans include stock option and performance incentive funds to motivate management and key employees, aiming to enhance overall performance [8]

Core Viewpoint - The company, Supor, is actively implementing sustainable development practices and has received multiple awards for its commitment to ESG (Environmental, Social, and Governance) principles, showcasing its efforts in reducing carbon emissions and promoting social responsibility [1][4][6]. Group 1: Sustainable Development Initiatives - Supor has optimized packaging design to reduce carbon emissions throughout the year [1] - The company has implemented water recycling practices in its workshops, leading to a significant and continuous decrease in monthly water usage [1] - Supor's sustainable development projects have been recognized as benchmarks for ESG practices within its industrial system [1][4] Group 2: Awards and Recognition - In the past six months, Supor has received four significant honors, including "2024 Zhejiang Province Corporate Social Responsibility Benchmark Enterprise" and "National Energy Conservation and Emission Reduction Carbon Neutral Commitment Demonstration Unit" [4] - The company has been acknowledged for its contributions to ESG, reflecting its commitment to environmental, social, and governance dimensions [6] Group 3: Innovation and R&D - Supor's infrared rice cooker project was listed among the top 10 in patent industrialization in Hangzhou, highlighting its innovative technology [7] - The company plans to invest 470 million yuan in R&D in 2024, employing over 1,400 R&D personnel across multiple bases [7] - Supor has developed a robust patent matrix supporting 21 product categories, including rice cookers and pressure cookers [7] Group 4: Environmental Impact - The company has introduced dry dust removal equipment and paint sludge separators at its Hangzhou base, expected to save 5,000 tons of water annually [9] - The Yuhuan base has a distributed photovoltaic matrix generating 5.69 million kWh of electricity annually, with an 87% consumption rate [9] - Supor plans to procure 18,503 tons of recycled aluminum and 13,007 tons of recycled steel in 2024, significantly reducing carbon emissions [9] Group 5: Packaging Innovations - Supor is implementing a packaging revolution using honeycomb cardboard, achieving a 99% plastic-free rate in foreign trade packaging [10] - The company adheres to the 3R principles (Reduce, Reuse, Recycle) in its packaging materials, utilizing FSC-certified materials and eco-friendly inks [10] - Various strategies have been employed to optimize packaging, including reducing material usage and integrating electronic instructions [10] Group 6: Social Responsibility and Education - Supor's "Future Life Home" project has been implemented in 52 schools, promoting educational equity and community engagement [12] - The company has donated to 30 schools, benefiting over 30,000 students and teachers across 12 provinces [12] - Supor organizes annual volunteer weeks, encouraging employee participation in community service [12] Group 7: Commitment to Quality and Innovation - Supor integrates ESG principles into its core operations, emphasizing quality and innovation as part of its brand identity [15] - The company's sustainable practices extend from production lines to the broader industrial ecosystem, reinforcing its commitment to enhancing the quality of life for families in China [15]

Core Viewpoint - Supor's operating performance shows signs of fatigue, with revenue and net profit growth slowing down significantly in recent years [1][3][6]. Financial Performance - In 2024, Supor achieved revenue of 22.427 billion yuan, a year-on-year increase of 5.27%, and a net profit attributable to shareholders of 2.244 billion yuan, up 2.97% year-on-year [1][3]. - From 2019 to 2024, Supor's revenue and net profit grew by 13.29% and 16.88% respectively, indicating a slowdown in growth rates [1][3]. - Quarterly data for 2024 shows stable revenue but a decline in net profit in Q4, with revenue of 5.915 billion yuan and net profit of 0.812 billion yuan [4][5]. Market Position - Supor claims to hold the number one market share in domestic cookware, with continuous growth in online market share for cookware and leading positions in small kitchen appliances [5][6]. - In 2024, sales to the major shareholder amounted to 7.046 billion yuan, a year-on-year increase of 20.51%, accounting for 31.42% of total revenue [5]. Dividend Policy - Supor has a high cash dividend payout, distributing 2.239 billion yuan in 2024, which is 99.74% of its net profit [1][10]. - Over the past three years, the total dividends paid amount to 7.863 billion yuan, while the total net profit during the same period was 6.492 billion yuan [1][10]. Marketing and R&D - Supor's marketing expenses have been increasing, with 2024 marketing costs reaching 1.691 billion yuan, which is 77.48% of total sales expenses [7]. - In contrast, R&D expenses have remained relatively low, with 2024 R&D spending at 0.470 billion yuan, indicating a heavy reliance on marketing over product development [7]. Quality Issues - Supor has faced multiple complaints regarding product quality, including issues with electric cookers and cookware, which may impact brand reputation [8][9].