中经记者 秦玉芳 广州报道 临近年底，银行及理财公司纷纷发布公告，密集下调旗下固收类理财产品业绩比较基准。Wind数据显 示，仅12月以来就有超500只理财产品发布业绩基准调整公告，其中多为固收类理财。 与此同时，固收类理财收益表现分化也日渐加剧。整体来看，相比纯债固收类产品，"固收+"理财平均 年化收益率更低且波动浮动加大。而从产品运作模式来看，普益标准数据显示，11月封闭式固收理财近 1 个月年化收益率为3.38%，环比增幅远高于开放式固收理财。 市场人士分析指出，本轮理财业绩基准的密集调整是政策引导和市场环境的双重作用，不是短期的流动 性波动。结合当前流动性宽松的态势和资产荒的大背景，理财行业大概率已经进入持续性的"低基准"周 期，后续差异化定价的策略应该会慢慢显现。这将直接倒逼理财公司加快向"多资产、多策略"转型步 伐，新发固收类理财产品也已告别过去"高基准、粗放式"的阶段，正在进入精细化、分层化与策略化的 新发展时期。 固收理财密集下调业绩基准 渤银理财公告显示，根据当前市场情况决定对"理财有术系列持盈30天最短持有期固收理财产品1号"C 类份额的业绩比较基准进行调整，由此前的2.00%～2.80% ...

专业能力的刻度：债券投资主动管理收益率达17.09%； 客户盈利的结晶：累计为持有人创造盈利超693亿元，增速超103%； 客户信任的选择：截至2025年二季度末，为超5600万持有人提供专业服务，固收持有人户数五年增长超 1900万户，增速超50%， 投研团队的支撑：固收团队稳步成长为近100人投研大团队，其中"管大钱"的百亿基金经理从6人扩充至 16人，增速超166.67%。 良性循环的结果：固收总规模增长超5000亿元，增速超101%。 过去五年，国内理财市场悄然地落下刚性兑付的帷幕。当"保本保息"从一句承诺变成历史的注脚，这不 仅意味着理财产品告别了"承诺的收益率"，更让所有市场参与者，从机构投资者到个人投资者，共同迎 接新课题：当波动成为常态，如何在波动中追寻真正可持续的投资回报。 理财净值化转型，拆解了旧时代"刚兑"的安全幻觉，将收益背后的风险真实地呈现在每个投资者面前， 也敦使行业回归到比拼专业能力的"价值创造"。在这一趋势下，面对"低利率"与"资产荒"的双重挑战， 鹏华固收·黄金战队以"雕刻者"的姿态躬身入局，以时光为尺，以责任为刃，坚持长期主义打磨投资能 力，坚持严格标准管控风险，致力于持有 ...

Core Insights - The total scale of bank wealth management reached 3.16 trillion yuan by the end of November, marking a 6% year-on-year increase [1] - The number of existing wealth management products totaled 45,132, reflecting an 11.69% growth compared to the end of November last year [1] Group 1: Product Types - Fixed income products saw the fastest growth, with a total scale of 2.42 trillion yuan, up 12.78% year-on-year, accounting for 76.57% of the total wealth management products, an increase of 4.52 percentage points from the previous year [2] - Cash management products experienced a significant reduction, with a scale of 6.61 trillion yuan, down by 1.02 trillion yuan year-on-year, representing 20.88% of the total, a decrease of 4.72 percentage points [2] - Equity products also saw a slight decline, with a scale of 24.598 billion yuan, down 17.11 billion yuan year-on-year, making up 0.08% of the total, a decrease of 0.01 percentage points [2] Group 2: "Fixed Income +" Products - "Fixed income +" products have diversified, primarily using fixed income assets like bonds to provide basic returns, supplemented by a certain proportion of equity assets to enhance yields, appealing to investors seeking low volatility and stable returns [3] - Examples include "fixed income + preferred shares" and "fixed income + convertible bonds," which have been well-received in the market [3] Group 3: Performance and Trends - The issuance of wealth management products continued to grow, with 2,321 new products launched in November, an increase of 441 from the previous month, with over 70% of new products being open-ended [4] - The average annualized yield for open-ended fixed income products reached 2.79%, up 0.35 percentage points month-on-month, while closed-end products saw a yield of 3.38%, an increase of 0.87 percentage points [4] - The recovery in yields is attributed to declining deposit rates and seasonal market changes, particularly as year-end approaches, which typically tightens the money market [4] Group 4: Cash Management Product Yields - Cash management products have seen a decline in yields, with the average annualized yield for the past seven days at 1.26%, down 0.02 percentage points month-on-month [5] - The one-month average yield was 1.27%, also down 0.02 percentage points, while the three-month yield averaged 1.28%, down 0.02 percentage points [5] - The one-year average yield stood at 1.44%, down 0.04 percentage points, and the average yield since inception was 1.57%, down 0.03 percentage points [5]

Core Insights - The article discusses the significant developments in the banking wealth management sector in November, highlighting regulatory changes, industry dynamics, and product innovations [3][4][5]. Regulatory and Industry Dynamics - The new generation of wealth management systems has been fully launched, marking a critical breakthrough in market infrastructure and laying the technical foundation for future information disclosure improvements [3]. - Concerns have arisen regarding the use of T-1 valuation rules for cross-product value transfer, emphasizing the need to prevent arbitrage risks during the transition to net value management [3]. - Several wealth management companies have undergone management changes, reflecting active adjustments in operational strategies amid a low-interest-rate and highly regulated environment [3]. - The trend of open-ended amortized cost bond funds has emerged, with wealth management subsidiaries becoming the main players in seeking stable returns amid market volatility [3]. - The "China Banking and Insurance Asset Management Association" has completed its name change, promoting deeper functional regulation within the industry [3]. Innovations in Wealth Management Products - China Post Wealth Management launched index products focused on technology innovation and green bonds, while other firms like CCB Wealth Management are exploring customized products to support tech enterprises [4]. - Several wealth management companies have introduced diversified product systems to meet varied customer needs, such as the global commodity integration strategy index by China Merchants Bank Wealth Management [4]. - The trend of wealth management funds participating in equity investments, particularly in hard technology companies, is evident, showcasing a shift towards supporting the real economy [4]. Market Trends and Performance - The total market size of wealth management products reached 31.67 trillion yuan in November, reflecting a slight month-on-month increase of 0.12% and a year-on-year increase of 6.21% [5][13]. - The annualized yield for cash management products decreased to 1.28%, while pure fixed-income products saw a yield of 2.04%, down by 1.13 percentage points [5]. - The market's net value breach rate was recorded at 2.79%, indicating a slight decrease, while credit spreads also contracted [5]. New Product Launches - The scale of newly issued wealth management products decreased in November, consistent with seasonal trends, with a continued focus on fixed-income and closed-end products [5][13]. - Most new products have seen a downward adjustment in performance benchmarks, reflecting a consensus among wealth management companies regarding the long-term low-interest-rate environment [5]. Product Maturity and Compliance - The achievement rates for closed-end and open-end products were 84.09% and 62.16%, respectively, indicating a slight decline from October [6]. - The article emphasizes the importance of compliance and risk management in the evolving landscape of wealth management, particularly in light of regulatory pressures and market dynamics [3][4].

在时代浪潮中，中邮理财迎来了成立六周年的重要时刻。六载春秋，公司与中国经济的澎湃脉搏同频共 振；两千余日夜，与万千客户的稳健成长携手同行。从诞生于资管新规的晨曦，到穿越市场周期的风 雨，作为国有大行理财公司，中邮理财始终锚定"践行国家战略、服务实体经济、守护人民财富"的使命 定位，于坚守中砺初心，在变革中开新局。截至2025年三季度末，中邮理财产品规模12524亿元，较年 初增加2298亿元，增速居国有大行理财公司第一，成立以来年均复合增速超8%，超过行业平均水平， 居国有大行理财公司前列，产品净值化率98.9%，累计为超2000万客户创造收益约1500亿元。 六年征程是一条以不变守正、以变创新的发展之路。不变的是对金融工作政治性、人民性的矢志坚守， 是对邮银协同战略的笃实践行；变的是顺应国家战略的功能转型，是持续夯实的核心能力，是迭代升级 的体制机制。正是在变与不变的辩证统一中，中邮理财用专业与责任谱写出特色鲜明的高质量发展篇 章。 自2018年资管新规落地以来，银行理财行业步入净值化转型与结构重塑的新阶段。银行理财公司作为行 业的新生与中坚力量，已成为服务实体经济、护航居民财富的核心。截至2025年三季度 ...

Investment Rating - The report does not explicitly provide an investment rating for the wealth management industry, but it discusses the challenges and potential strategies for improvement in the sector. Core Insights - The wealth management industry is transitioning to a net value management model, but there is a fundamental conflict between the liability side's rigid expectations for "capital preservation and high returns" and the asset side's need to face market volatility [1][3]. - The asset side is increasingly difficult to manage due to asset scarcity, regulatory changes, and intense competition, with fixed-income products dominating at 97.14% as of Q3 2025 [2][9]. - The report highlights the need for a transformation in the liability side's expectations to allow for a more flexible and diversified asset allocation strategy [17][18]. Summary by Sections Section 1: Challenges in the Asset Side - The asset side faces multiple pressures, including asset scarcity and regulatory requirements for net value management, leading to a decline in the ability to meet performance benchmarks [2][9]. - The reliance on fixed-income products limits the ability to diversify and share in other market returns, increasing liquidity risks during interest rate fluctuations [2][9]. Section 2: Conflict Between Liability and Asset Sides - There is a mismatch between the liability side's slow change in rigid capital preservation expectations and the asset side's need to adapt to market volatility [3][18]. - The public fund industry has seen significant growth, indicating a shift in investor acceptance of volatility, contrasting with the stagnant growth of the wealth management sector [3][16]. Section 3: Strategies for Transformation - The report suggests several strategies for the wealth management industry to adapt, including: 1. **Investor Education**: Enhancing understanding of market dynamics and risk-return relationships to reshape client expectations [19][20]. 2. **Service Model Transformation**: Shifting from single product sales to comprehensive account management to better align with client needs [21]. 3. **Product Diversification**: Developing a diverse product range to combat homogenized competition and meet varying client demands [22]. 4. **Focus on Core Value**: Transitioning from short-term alpha chasing to long-term beta management to meet clients' wealth preservation needs [23]. 5. **Systematic Research and Management**: Establishing a robust research framework to support multi-asset strategies and enhance investment capabilities [24][26]. 6. **Digital Transformation**: Leveraging technology to streamline operations and improve client service [28]. Section 4: Future Outlook - The report emphasizes that the key to future success in the wealth management industry lies in managing liability expectations and enhancing asset management capabilities to create a sustainable and mutually beneficial environment for both clients and institutions [17][18][29].

唐倩华则从客户视角切入，强调"稳健"并非客观标准，而是主观体验。她认为，理财公司应聚焦两点： 一是确保产品过程与结果的可控性；二是构建覆盖不同风险收益特征的产品体系，实现"合适的产品卖 给合适的人"。例如，对零回撤容忍者提供现金类产品，对愿意承担波动者提供固收+产品。 （原标题：当"稳健"不再等于保本 大资管如何重建客户信任？） 在全球低利率与资本市场高波动并存的新常态下，中国资产管理行业正经历从"刚兑信仰"向"净值化理 性"的深刻转型。11月26日，在经济观察报主办的"2025资产管理高峰论坛"上，经济观察报财富与资产 管理部主任、资深记者洪小棠与中邮基金总经理张志名、华夏理财副总裁贾志敏、民生理财副总裁兼投 资总监王旭、中邮理财高级业务专家唐倩华围绕"财富新局——理财视角的资产配置艺术"展开深度对 话。银行理财、公募基金、保险资管等多类机构在资产荒背景下重新定义"稳健"，探索多资产、多策略 的配置路径，以应对居民财富管理需求的结构性变化。 张志名指出，低利率环境压缩了传统固收资产的收益空间，行业正从"一切+固收"转向"固收+一切"的配 置逻辑。贾志敏强调，银行理财需通过"策略标签化"实现客户需求、产品特征 ...

Investment Rating - The report does not explicitly provide an investment rating for the industry Core Insights - The industry is experiencing a shift in the main holders of amortized cost bond funds from banks to wealth management companies, which are increasingly viewing these funds as tools for reducing volatility in a low-interest and high-volatility environment [3][11][12] - The application of AI in the industry has progressed from initial human-machine interaction to a collaborative phase, with AI becoming a core component of business operations [3][17] - The report highlights the launch of a global commodity integration strategy index by a wealth management company, aiming to capture diverse returns through systematic allocation across various commodity strategies [4][18][19] Summary by Sections Regulatory and Industry Dynamics - The concentrated opening period for amortized cost bond funds is expected in Q4 2025 to Q1 2026, with a total opening scale exceeding 480 billion [11][10] - The transition of holders from banks to wealth management companies is driven by market changes and regulatory policies, leading to a shift in the underlying assets of these funds from government bonds to credit bonds [12][13] Peer Innovation Dynamics - A wealth management company has introduced a global commodity integration strategy index, which utilizes quantitative models for dynamic rebalancing to capture diverse risk factors in different market environments [18][19] - A partnership between a regional equity trading center and a wealth management company has successfully completed the first fund share transfer, marking a significant step for wealth management funds to enter the private equity investment field [20] Yield Performance - Cash management products recorded a 7-day annualized yield of 1.27%, a decrease of 2 basis points, while money market funds remained stable at 1.17% [21][23] - The bond market is currently experiencing a narrow fluctuation pattern, influenced by various factors including Federal Reserve interest rate expectations and market concerns regarding AI [24][25] Net Value Tracking - The net value ratio of bank wealth management products increased to 1.16%, up 0.43 percentage points, indicating a potential upward pressure on the net value ratio if credit spreads continue to widen [28][30]

Regulatory and Industry Dynamics - The amortized cost bond funds are entering a concentrated opening period from Q4 2025 to Q1 2026, with a total opening scale exceeding 480 billion yuan, marking a significant maturity peak [6][7] - The shift in the main allocation body of amortized cost bond funds from bank proprietary funds to wealth management companies is driven by market changes, with the latter viewing these funds as "volatility reduction tools" in a low-interest and high-volatility environment [6][7] - The application of AI in the industry has evolved from initial "human-machine interaction" trials to an "human-machine collaboration" exploration phase, with various wealth management companies implementing AI in trading, research, and customer engagement [9][11] Peer Innovation Dynamics - China Merchants Bank Wealth Management launched a global commodity integration strategy index on November 19, aiming to systematically allocate three mainstream strategies in the commodity CTA field, enhancing the ability to capture diverse returns in different market environments [12] - On November 25, Hangzhou Bank Wealth Management successfully completed its first fund share transfer through the Zhejiang Equity Exchange, marking a significant step for wealth management funds to enter the private equity investment field through a compliant secondary market [13][15] Yield Performance - During the week of November 17-23, 2025, cash management products recorded an annualized yield of 1.27%, a decrease of 2 basis points, while money market funds remained stable at 1.17% [16][17] - The bond market experienced a narrow fluctuation pattern, with the 10-year government bond yield remaining stable at 1.81%, influenced by the Federal Reserve's interest rate expectations and concerns over AI market bubbles [17][19] Net Asset Value Tracking - The net asset value (NAV) of bank wealth management products rose to 1.16%, an increase of 0.43 percentage points, while credit spreads widened by 0.16 basis points, indicating limited cost-effectiveness [22][24]

Regulatory and Industry Dynamics - Recent high-level management changes have occurred in several wealth management companies, including Zhaoyin Wealth Management, Xinyin Wealth Management, Jiaoyin Wealth Management, and Beiyin Wealth Management, attracting widespread industry attention [6] - The wealth management industry is facing dual structural challenges: low interest rates are pressuring traditional fixed-income asset yields, while regulatory measures are reinforcing the authenticity and standardization of net value management, pushing funds towards technology innovation and green development [6][7] Innovation in the Industry - Jianxin Wealth Management has successfully launched a non-standard equity investment business, utilizing a "customized wealth management product + non-standard equity investment" model to guide market funds towards supporting technology enterprises [8][9] - Jiaoyin Wealth Management participated in the China International Import Expo for the first time, launching a comprehensive upgrade of its "ten categories" wealth management product system, focusing on innovative products such as "Cash+" and "Pension Wealth Management" [10] Performance of Financial Products - Last week, cash management products recorded a 7-day annualized yield of 1.29%, remaining flat week-on-week, while money market funds saw a slight increase to 1.17% [11] - The bond market exhibited a narrow fluctuation pattern, with the 10-year government bond yield remaining stable at 1.81% [12] - The overall environment for the bond market in the fourth quarter remains favorable, but significant constraints persist, including low sensitivity to fundamental factors and ongoing market risk preferences [12] Net Value and Credit Spread Tracking - The net value ratio of bank wealth management products decreased to 0.56%, down 0.17 percentage points week-on-week, with credit spreads also contracting [16] - The current credit spread is at a historical low since September 2024, indicating limited cost-effectiveness, and future trends in credit spreads will be closely monitored as they may impact the net value ratio [16]