证券研究报告 2025 年 10 月 09 日 湘财证券研究所 行业研究 银行业理财研究 银行理财月度跟踪 相关研究： | 1. | 《2025中期策略-价值重估仍 | | --- | --- | | 在进行时》 | 2025.07.02 | | 2. | 《业绩底部修复，配置价值提 | | 升》 | 2025.09.05 | 行业评级：增持(维持) 近十二个月行业表现 % 1 个月 3 个月 12 个月 相对收益 -10.1 -28.1 -8.8 分析师：郭怡萍 证书编号：S0500523080002 Tel：(8621) 50295327 Email：guoyp@xcsc.com 中国人寿金融中心10楼 核心要点： 理财市场动态 2. 《业绩底部修复，配置价值提 今年以来，理财存续规模保持稳定增长，但与公募基金相比，理财规模增 长速度较慢。根据 Wind 援引基金业协会数据，截至 2025 年 8 月末，公募 基金规模为 36.25 万亿元，同比增长 17.3%。理财存续规模自上半年末开始 超过 30 万亿元，增速仅为个位数。一方面，由于存款利率低位环境下的资 金迁移效应，理财规模整体保持扩张态势。另一方 ...

业内人士指出，节日主题专属理财产品逐渐降温，与理财产品的净值化转型进程逐步成熟、客户选择趋 于理性有所关联。在此前市场环境影响下，银行理财曾遭遇了几轮净值回撤，投资者更加关注收益稳 健、中低风险的理财产品，因此存续期表现稳定的产品更受投资者和理财公司推荐。 短期理财是营销重点 "双节"将至，银行与理财公司正紧抓假期理财窗口，以"14天收益连享""看准时间点，收益机会多10 天"等口号力推闲钱理财产品。 不过，与往年常常新发"国庆专属""中秋专属"理财产品的情况不同，今年理财公司主推的多为存续理财 产品，并以亮眼的历史收益表现吸引投资者目光。记者注意到，有被推介的理财产品近一个月年化收益 率达到了12.01%，有理财产品成立以来年化收益率达到了7.43%，另有多只理财产品近期年化收益率达 到了4%、5%以上。 你的假期"钱生钱"计划准备好了吗？ 往年每逢节假日，银行及理财子公司会推出一批节日专属理财产品，以相对较高的业绩比较基准吸引客 户购买。不过，相比往年，今年国庆、中秋双节专属理财产品市场显得有些"冷淡"，存续理财产品成为 理财公司营销的主力。 近期，平安理财、招银理财、浦银理财、徽银理财、杭银理财、北银理 ...

Core Viewpoint - The upcoming Mid-Autumn and National Day holidays have prompted banks and wealth management companies to intensify marketing activities focused on "holiday returns," offering various investment products to attract idle funds [1][2]. Group 1: Holiday Investment Products - Multiple banks and wealth management firms have launched holiday-specific investment plans, emphasizing "early layout and pre-holiday confirmation" strategies [1]. - For instance, ICBC Wealth Management's "pre-holiday investment guide" allows investors to confirm shares on September 30 for returns during the holiday period from September 30 to October 8 [1]. - Other institutions like China Merchants Bank Wealth Management suggest combinations of cash management and short-term debt products to maximize holiday returns [1][2]. Group 2: Flexible Investment Options - Institutions such as Ping An Wealth Management and Minsheng Wealth Management have introduced similar products that require subscription by September 29 to enjoy holiday interest [2]. - Some companies have extended the subscription and redemption times for certain products, allowing purchases even after regular trading hours, thus enhancing investment flexibility [2]. - A recommended strategy involves a combination of government bond reverse repos and on-market liquidity management products to achieve dual returns during the holiday [2]. Group 3: Alternative Investment Choices - In addition to wealth management products, options like notice deposits and government bond reverse repos are available for conservative investors, with notice deposits offering a higher interest rate compared to regular savings [3]. - Investors with securities accounts can easily participate in government bond reverse repos, which also cover the holiday return period [3]. Group 4: Key Considerations for Holiday Investments - The core principle of holiday investments is "early planning and precise matching," requiring investors to consider factors such as idle fund duration, risk tolerance, and liquidity needs [4]. - Investors are advised to select appropriate product types and configurations to ensure that idle funds continue to generate value during the holiday [4].

Core Insights - As the Mid-Autumn Festival and National Day approach, banks and wealth management subsidiaries are intensifying marketing activities around "holiday returns" [1][2] - Various banks have launched exclusive holiday financial products, emphasizing "early planning and pre-holiday confirmation" to attract idle funds [1][2] Group 1: Product Offerings - Multiple banks, including ICBC and CMB, have introduced holiday-specific financial plans that allow investors to confirm their shares and enjoy returns during the holiday period [1][2] - Institutions like Ping An Wealth and Minsheng Wealth have followed suit, offering similar products across cash management and short-term pure debt categories, expanding investor options [2] Group 2: Investment Strategies - Investors are advised to pay attention to fixed time windows for these products, with most requiring subscription by September 29 and confirmation by September 30 to enjoy holiday returns [2] - For those missing the regular subscription period, "delayed subscription and redemption" products are available, extending purchase and redemption times to enhance investment flexibility [2] Group 3: Alternative Investment Options - In addition to wealth management products, notice deposits and government bond reverse repos are viable options for conservative investors, with a current interest rate of approximately 0.65% for 7-day notice deposits [3] - Investors with securities accounts can participate in government bond reverse repos, which are convenient and low-risk, also covering the holiday return period [3] Group 4: Risk Considerations - The core of holiday financial planning lies in "early planning and precise matching," requiring investors to consider idle fund duration, risk tolerance, and liquidity needs to effectively utilize idle funds during the holiday [4]

Core Viewpoint - The upcoming Mid-Autumn and National Day holidays are prompting banks and wealth management companies to intensify marketing activities focused on "holiday returns," offering various investment products to attract idle funds [1][2]. Group 1: Holiday Investment Products - Multiple banks and wealth management firms have launched holiday-specific investment plans, emphasizing "early layout and pre-holiday confirmation" to maximize returns during the holiday period [1][2]. - For instance, ICBC Wealth Management's "pre-holiday investment guide" allows investors to confirm shares by September 30, enabling them to enjoy returns from September 30 to October 8 [1]. - Other institutions, such as China Merchants Bank Wealth Management, suggest combinations of cash management and short-term debt products to optimize returns during the holiday [1][2]. Group 2: Flexible Investment Options - Institutions like Ping An Wealth Management and Minsheng Wealth Management have introduced similar products that require subscription by September 29 to secure holiday interest [2]. - Some companies are extending the subscription and redemption times for certain products to enhance investment flexibility, allowing purchases even after traditional trading hours [2]. - A recommended strategy involves a combination of government bond reverse repos and on-market liquidity management products to achieve dual returns during the holiday [2]. Group 3: Alternative Investment Choices - In addition to wealth management products, options like notice deposits and government bond reverse repos are available for conservative investors, with notice deposits offering a higher interest rate compared to regular savings [3]. - Investors with securities accounts can easily participate in government bond reverse repos, which also cover the holiday return period [3]. Group 4: Strategic Planning for Holiday Investments - The essence of holiday investment lies in "early planning and precise matching," where investors should consider factors like idle fund duration, risk tolerance, and liquidity needs to select appropriate products [4].

Core Viewpoint - As the Mid-Autumn Festival and National Day "Golden Week" approach, banks and their wealth management subsidiaries are intensifying marketing activities focused on "holiday returns," aiming to attract idle funds from investors through various promotional strategies [1][2]. Group 1: Marketing Strategies - Multiple banks and wealth management companies are releasing holiday investment strategies via public platforms, encouraging investors to make early investments to secure returns during the holiday period [2][3]. - Products recommended are primarily low-risk and stable, including open-ended, closed-end, cash management, and products with holding period requirements, catering to different investor needs for liquidity and investment duration [2][3]. Group 2: Specific Product Offerings - ICBC Wealth Management has launched cash management and open-ended products, requiring purchases to be completed by September 29 to enjoy holiday returns from September 30 to October 8 [2]. - Other institutions like China Merchants Bank Wealth Management are promoting cash and short-term debt products, with specific deadlines for purchases to maximize holiday returns [2][3]. Group 3: Performance of Wealth Management Products - Some wealth management products from various banks have shown impressive historical performance, with annualized returns reaching up to 12% [4]. - For instance, ICBC Wealth Management offers a product with a risk level of R2, achieving a near one-month annualized return of 12.01% and a historical annualized return of 8.42% since inception [4]. Group 4: Investor Behavior and Market Trends - The pre-holiday period sees an influx of idle funds from bonuses and repayments, creating opportunities for banks to promote their products [3]. - Research indicates that investors should be aware of liquidity risks and market volatility when selecting products, as some may have restrictions on redemption and could be affected by market fluctuations [5][6].

Core Viewpoint - As the Mid-Autumn Festival and National Day "Golden Week" approach, banks and their wealth management subsidiaries are intensifying marketing activities focused on "holiday returns," aiming to attract idle funds from investors through various promotional strategies [1][2]. Group 1: Holiday Investment Strategies - Multiple banks and wealth management companies are releasing holiday investment plans via public platforms, encouraging investors to make early investments to secure returns during the holiday period [2][3]. - Recommended products primarily feature low-risk and stable styles, including open-ended, closed-end, cash management, and products with holding period requirements, catering to different investor needs for liquidity and investment duration [2][3]. Group 2: Specific Product Offerings - ICBC Wealth Management has launched cash management and open-ended products, requiring purchases to be completed by September 29 to enjoy returns from September 30 to October 8 [2]. - Other institutions, such as China Merchants Bank Wealth Management, are promoting cash and short-term debt products, allowing investors to enjoy extended holiday returns if purchased before specified deadlines [2][3]. Group 3: Performance of Wealth Management Products - Some wealth management products from various banks have shown impressive historical performance, with certain products achieving annualized returns of around 12% [4]. - For instance, ICBC Wealth Management offers a product with a risk level of R2 (medium-low risk) that has a recent annualized return of 12.01% over the past month and 8.42% since inception [4]. Group 4: Investor Considerations - Investors are advised to be aware of potential liquidity risks associated with certain products that may have redemption restrictions or lock-up periods, necessitating careful planning of cash flow needs during the holiday [5]. - Different investment strategies are suggested based on risk tolerance, with conservative investors encouraged to prioritize money market funds and fixed-income products for stable returns, while more aggressive investors may consider increasing equity exposure for higher potential returns [6].

Group 1 - As the Mid-Autumn Festival and National Day "Golden Week" approach, banks and their wealth management subsidiaries are intensifying marketing activities around "holiday returns" to attract idle funds from investors [1][2] - Various banks and wealth management companies are releasing holiday investment strategies through public platforms, emphasizing the need for investors to plan ahead and complete investments before the holiday [2][3] - Many institutions are offering low-risk, stable investment products, including cash management and short-term debt products, to cater to different investor needs regarding liquidity and investment duration [2][3] Group 2 - Some wealth management subsidiaries are launching high-yield products, with historical performance benchmarks reaching up to 12% for certain offerings [4] - For instance, ICBC Wealth Management has introduced a product with a risk level of R2 (medium-low risk) that has a recent annualized return of 12.01% over the past month [4] - Other banks, such as Ping An Wealth Management, are also showcasing competitive returns on their products, with annualized returns ranging from 5.09% to 5.98% [4]

人民财讯9月26日电，9月以来，下调存款利率的地方中小银行队伍持续扩大。9月25日，河南洛阳农商 行、洛宁农商行等多家银行宣布下调人民币存款利率，调整范围覆盖活期存款、通知存款和各期限定期 存款等产品，最高降幅达35个基点(BP)。 从"比价效应"上看，年化收益率接近2%至3%的现金管理类、固收类银行理财产品，以及混合型、股票 型基金产品的可观表现，也让不少银行客户改变投资思路，纷纷买入。 与此同时，证券时报记者从多家银行基层零售客户经理处获悉，近期零售存款的流失较为明显。而做好 财富管理，以做大管理客户资产规模(AUM)来减缓存款流失带来的负面影响，成为众多银行当前主要策 略。 ...

Core Viewpoint - The article discusses the challenges faced by fixed-income products in China due to declining interest rates, emphasizing the need for domestic money market funds to learn from international experiences in managing their scale and attractiveness [1]. Group 1: Changes in Money Market Fund Scale in Major Overseas Markets - In the U.S., during periods when money market fund yields fell below 1%, there were significant outflows from these funds, particularly noted in 2003-2004, 2009-2017, and 2020-2021 [2][3][5]. - The Eurozone experienced a decline in money market fund scale during the positive interest rate period from 2009 to 2014, with a contraction of 43%, but saw a rebound during the negative interest rate period from 2014 to 2022, with a 24% increase from historical lows [6][8]. - Japan's money market funds (MMF) faced extinction due to negative interest rates, while money reserve funds (MRF) thrived due to special regulatory arrangements that exempted them from negative rates [9][10]. Group 2: Factors Influencing Money Market Fund Scale Changes - The elasticity of nominal interest rates to policy rate changes leads to a "funds migration" effect, where money market fund yields are more sensitive to central bank rate adjustments compared to bank deposit rates [11][13]. - Different central bank policies regarding negative interest rates have resulted in divergent outcomes for MMFs in Europe and Japan, with Japan's MMFs ceasing operations while European MMFs expanded [19][20]. - Inflation impacts actual interest rates, influencing market preferences for low-risk assets; lower inflation typically leads to higher demand for money market funds and similar products [21]. Group 3: Implications for China's Money Market Funds - China's money market rates have historically shown a higher beta value compared to deposit rates, but this trend has reversed since 2023, indicating a potential shift in fund flows [22]. - The future of money market funds in China will depend on the central bank's ability to maintain attractive yields relative to deposit rates, especially as rates approach or fall below 1% [24]. - Anticipated adjustments in monetary policy could lead to a correction in the low beta environment of money market rates, potentially impacting fund flows and necessitating proactive strategies from fund managers [23][24].