Core Insights - The fragrance industry is transitioning from "sensory pleasure" to "emotional health core needs," indicating a strategic shift in consumer preferences and market focus [1] - The Hong Kong and Macau fragrance market is experiencing three key transformations: emotional demand-driven consumption, the popularization of home fragrances, and the rise of the olfactory economy in commercial spaces [1][2] Company Strategy - The company plans to leverage its 40 years of channel advantages and multinational service network to act as a core bridge for global fragrance brands entering the Chinese market, integrating international innovation with Chinese consumption upgrades [1] - The company aims to establish its first fragrance experience flagship store in Hong Kong by 2026 and open a "Perfume Box" flagship store in Shanghai by the end of 2026, creating immersive retail experiences for customers [2] Market Data - According to a survey conducted in July 2025 involving 790 consumers in Hong Kong and Macau, 81% of respondents have integrated fragrances into their daily lives, a 9% increase from the previous year [1] - The global home fragrance market is projected to reach $40 billion by 2032, with a compound annual growth rate of 6.56% [2] Product Portfolio - As of June 10, 2025, the company is the largest fragrance group in China by retail sales (excluding brand owners), distributing products from 72 external brands across various pricing tiers and functions to meet diverse consumer needs [3]

Core Insights - The fragrance industry in China is experiencing significant growth, with the retail market size increasing from 11.4 billion RMB in 2018 to 22.9 billion RMB in 2023, reflecting a compound annual growth rate (CAGR) of approximately 15% [3] - The market is projected to reach 44 billion RMB by 2028, with a CAGR of about 14% [3] - A recent survey of 790 consumers in Hong Kong and Macau revealed a notable shift in fragrance usage habits, with 81% of respondents incorporating fragrances into their daily lives, a 9 percentage point increase from the previous year [3] Market Trends - The survey indicates that 86% of consumers prefer to extend their personal fragrance preferences to their living spaces, suggesting a transition of fragrances from luxury items to essential products for emotional and health benefits [3] - In commercial settings, 70% of consumers favor shopping spaces designed with fragrances, which can increase the time spent in stores by 58% and enhance purchase intentions by 52% [3] Emotional Health Focus - Fragrances are identified as key mediators for promoting relaxation (30%), comfort (26.8%), and tranquility (22%), addressing stress and anxiety for nearly 18% of consumers, highlighting the market's role in "emotional health" [3] - The company aims to capitalize on this trend by upgrading its "local brand matrix" and "Perfume Box retail upgrade" strategy to translate health consumption trends into scalable business outcomes [3] Strategic Initiatives - The CEO of the company stated that the fragrance industry is undergoing a transformation from decorative products to emotional health solutions [4] - The company plans to establish its first fragrance experience flagship store in Hong Kong by 2026 and open a flagship "Perfume Box" store in Shanghai by the end of 2025, aiming to provide an immersive retail experience [4] - The company is committed to leading the healthy development of the fragrance market by collaborating with various international brands and partners to promote the industry towards an "emotional health era" [4]

智通财经APP获悉，8月14日，中国香水产业领航者颖通控股（06883）于香港会议展览中心举办"香气 革新：市场趋势、机遇与未来"专题论坛，并携手旗下国际香氛协会正式发布《2025港澳香氛市场发展 趋势白皮书》。 据市场数据，中国内地香水市场规模（按零售额计）由2018年的114亿元人民币增加至2023年的229亿元 人民币，复合年增长率约为15%，预计2028年将增长至440亿元人民币，复合年增长率约为14%。全球 香氛市场规模保持稳定增长态势，消费者对香氛类产品的需求持续上升。 颖通控股执行董事及首席执行官林荆女士表示，香氛产业正经历从装饰性商品向情绪健康解决方案的深 度转型。颖通控股作为行业领航者，致力于推动香氛产业的全面升级，从单一商品迈向跨场景健康解决 方案的战略转型。未来，颖通控股将持续优化品牌组合、深化全渠道布局，充分把握市场增长黄金机 遇。 为把握"情绪健康"的市场机遇，颖通控股计划于2026年在香港设立首间香氛体验旗舰店，并于2025年年 底开设"Perfume Box"上海新天地之旗舰店，为顾客打造崭新的沉浸式零售体验，感受多个国际及小众 品牌香氛品牌的非凡魅力。颖通控股将持续引领香氛市场 ...