Core Insights - The Chinese shooting game market is dominated by realistic shooting games, with Tencent being the leading player, holding a significant share of the top products [1][2][4] - Tencent has a robust pipeline of upcoming shooting games, including both self-developed and overseas licensed titles, indicating a strategic focus on diversifying its offerings [2][3] - The overall landscape of shooting games is evolving, with a shift towards differentiation in gameplay and themes, as companies explore new genres and innovative mechanics [13][30] Tencent's Position - Tencent's dominance in the shooting genre is evident, with several top titles like "Peace Elite" and "Call of Duty Mobile" under its belt, showcasing its strong market presence [1][4] - The company is actively developing new titles that avoid the saturated military realism theme, focusing instead on fantasy and unique gameplay experiences [3][5] - Tencent's upcoming titles include "Rainbow Six" and "The Division: Dawn," which are set to expand its portfolio in the shooting genre [2][3] Industry Trends - The shooting game market is experiencing saturation in the military realism segment, prompting companies to seek differentiation through innovative gameplay and thematic diversity [13][30] - There is a growing trend towards "PVE" and "PVPVE" modes, which may become focal points for future competition, as they cater to diverse player preferences [34][35] - The integration of AI technology in game development is expected to enhance gameplay experiences, leading to new innovations in shooting games [34][35] Global Market Dynamics - The global shooting game market remains dominated by realistic titles, with major franchises like "Call of Duty" and "Battlefield" achieving significant sales [14][16] - Companies like Sony and Microsoft are also exploring new gameplay styles and themes, indicating a broader trend towards diversification in the shooting genre [22][24] - The emergence of new gameplay mechanics, such as "search and rescue" combined with battle royale elements, reflects the industry's shift towards innovative and hybrid gaming experiences [19][30]

以下文章来源于黄青春频道 ，作者黄青春Youth 黄青春频道 . 看清流量迁徙的切面 出品｜虎嗅黄青春频道 作者｜商业消费主笔 黄青春 题图｜视觉中国 毫无疑问，腾讯游戏再次踩中了行业趋势。 "举例来说，GGG 产品负责人曾在东京电玩展上，用日文版界面行云流水地演示《流放之路 2》、游玩时运指 如飞——这种发自内心的热爱和专业，比任何华丽的广告更能打动社区与玩家。"马晓轶说道。 这恰恰符合此前马晓轶在内部的意志传达——"让最优秀的开发人员拿到最多的资源"，就是为了更快绑定自带 方法论的团队和 IP。 马斯克转发《流放之路 2》 马晓轶试玩《流放之路：降临》 这也是《流放之路：降临》国服项目负责人 BuBu 看好国服表现的底气——过去很长一段时间，腾讯游戏找准 几个前景广阔的游戏品类后，大量赛马项目挤入这些赛道"赌爆款"， 即便会使自身游戏业务陷入重复赛马与左 右互博，但也建立起优势品类的赛道控场能力。 当然，行业繁荣底层既得益于越来越多中国开发者试图为玩家构筑出一个丰饶的精神乐园、赛博分身，日拱一 卒推动着产业齿轮缓慢前行，也源于当下国产游戏早已不再局限于一个独立的产品，而变成了一门创意脑洞与 商业运作相结合 ...

Core Insights - The "search, fight, and retreat" (搜打撤) genre has gained significant traction, with major companies like Sony, Supercell, and Tencent actively participating in this space [1][3] - Tencent is currently the leader in the domestic "search, fight, and retreat" market, with games like "Dark Zone Breakout" and "Delta Action" solidifying its position [3][6] - The gameplay mechanics of "search, fight, and retreat" present inherent contradictions, making it challenging to balance tactical execution with fast-paced action [5][6] Tencent's Dominance - Tencent's "Delta Action" achieved an average daily active user (DAU) of 20 million in July, ranking among the top five in the industry [3] - "Dark Zone Breakout" was launched in 2022, focusing on a realistic approach that creates a "high-risk, high-reward" psychological experience [7] - The company has expanded its offerings, including the recent launch of "Dark Zone Breakout: Infinite" for PC, which has maintained a top 10 position in internet café rankings [9] Market Dynamics - Despite Tencent's stronghold, other companies like NetEase are also entering the "search, fight, and retreat" arena with unique approaches, such as the "Desert Gold" mode in "Naraka: Bladepoint" [15][19] - New entrants like "No Master Star Abyss," developed by former Blizzard CEO Mike Morhaime, are exploring innovative gameplay mechanics that combine cooperative and competitive elements [17][20] - The genre is evolving, with various companies experimenting with different gameplay styles and mechanics, indicating a competitive landscape that is not solely dominated by Tencent [26][27] Future Outlook - The "search, fight, and retreat" genre is characterized by its appeal to players' sense of risk and reward, creating a gambling-like experience that is distinct from traditional competitive shooting games [27] - The ongoing development of diverse gameplay experiences suggests that the future of this genre will not be monopolized by a single product but will instead cater to a variety of player preferences [26][27]

Core Insights - The "search, fight, and retreat" gameplay has evolved from a niche concept to a mainstream trend, attracting numerous game developers eager to capitalize on this opportunity [1][39] - Tencent has emerged as a dominant player in the domestic market with successful titles like "Delta Action" and "Dark Zone Breakout," both achieving significant revenue growth and user engagement [2][39] - The gameplay's appeal is broadening, with more players engaging with the genre, indicating a growing market potential [5][39] Market Dynamics - The "search, fight, and retreat" concept was popularized by the overseas game "Escape from Tarkov," which, despite its initial limited reach, has proven to be a forward-looking gameplay style [2][39] - Tencent's "Dark Zone Breakout" has maintained a position in the iOS top 80 for two years, while "Delta Action" has quickly climbed to the top 10, showcasing the competitive landscape [2][11] - The user base for "Dark Zone Breakout" has expanded significantly, reaching over 180 million global registered users, indicating strong market penetration [5][11] Gameplay Evolution - The gameplay mechanics are evolving to cater to different player tiers, enhancing the experience for hardcore, mid-tier, and casual players [7][9] - "Dark Zone Breakout" has introduced features to reduce player loss experiences, such as limited-time modes and safety zones, making the game more accessible [9][39] - "Delta Action" incorporates various gameplay modules, with the "search, fight, and retreat" mode being the primary focus, and has introduced new mechanics to balance hardcore and enjoyable gameplay [13][39] Competitive Landscape - The domestic market has become a testing ground for "search, fight, and retreat" games, with many new titles emerging [21][39] - Other companies, such as NetEase, have struggled to achieve similar success in the overseas market with their attempts at this gameplay style [18][39] - The genre is witnessing diversification, with various adaptations across different game types, including ARPGs and casual games, indicating a shift from its hardcore roots [32][39] Future Outlook - The "search, fight, and retreat" gameplay is expected to continue evolving, with developers exploring new themes and mechanics to attract a wider audience [39] - The market for this genre is still expanding, with potential for further growth as more titles are developed and released [39]

Core Viewpoint - The new season "Breaking the Wall" of the game "Delta Operation" introduces a unique gameplay experience by combining escape elements with the traditional "search and extract" mechanics, immersing players in a prison break scenario [1][14]. Map Design - The new map "Tide Prison" features a complex structure with multiple pathways, including sewage pipes and research facilities, making it the most intricate map in the game [5][7]. - Players face numerous variables during gameplay, such as ambushes and unexpected challenges, enhancing the excitement and unpredictability of the "search and extract" experience [7][9]. Immersion and Theme - The prison break theme is emphasized through the game's entry animation and the need for players to escape without weapons, creating a strong sense of immersion [9][14]. - The map includes various Easter eggs that reference popular culture, adding layers of fun and nostalgia for players [11][13]. Team Cooperation - The design of the new boss "Raven" and associated challenges encourages team cooperation, as players must work together to defeat this formidable enemy [15][19]. - Tasks within the map require collaboration among team members, emphasizing the importance of communication and coordination to succeed [21][24]. Overall Experience - The "Tide Prison" map successfully combines risk and reward, providing players with a thrilling and enjoyable experience that stands out in the "search and extract" genre [14][26].