业务发展 机构：华通证券国际 研究员：null 财务表现 2025年三季度营收28，400百万元（+8.2%），归母净利8，600百万元（非GAAP净利9，500百万元，均 同比双位数增长），毛利率维持高位、净利率约30%：经营现金流净额12，900百万元，约占营收 45%，期末净现金153，200百万元显著高于总负债53，500百万元，在游戏高毛利与费用率基本平稳的 支撑下，公司盈利能力与现金创造能力整体保持稳健。 游戏业务，Q3收入约23,300百万元（+11.8%，毛利率约69%），营收占比约82%，《燕云十六声》《漫 威争锋》叠加暴雪游戏回归带动递延收入同比+25%、环比+15%；云音乐Q3收入约1，964百万元 （-1.8%），毛利695百万元（+8.3%），通过压缩版权与推广费用、提升会员订阅和数字专辑占比：创 新业务中，有道Q3收入约1，600百万元（+3.6%，A1订阅与在线营销驱动经营利润大幅提升），创新 及其他板块收入约1，400百万元（-18.9%），严选和数据智能等业务处于主动收缩与重塑阶段。 盈利预测 预计2025年营收增长10.0%，净利润增长9.2%，对应2025-2027年PE ...

该信息由智通财经网提供 智通财经APP获悉，华通证券国际发布研报称，网易-S(09999)的2025年三季度营收28,400百万元 (+8.2%)，归母净利8,600百万元(非GAAP净利9,500百万元，均同比双位数增长)，毛利率维持高位、净 利率约30%；经营现金流净额12,900百万元，约占营收45%，期末净现金153,200百万元显著高于总负债 53,500百万元，在游戏高毛利与费用率基本平稳的支撑下，公司盈利能力与现金创造能力整体保持稳 健。投资评级为推荐。 该行指出，游戏业务Q3收入约23,300百万元(+11.8%，毛利率约69%)，营收占比约82%，《燕云十六 声》《漫威争锋》叠加暴雪游戏回归带动递延收入同比+25%、环比+15%；云音乐Q3收入约1,964百万 元，毛利695百万元(+8.3%)，通过压缩版权与推广费用、提升会员订阅和数字专辑占比；创新业务中， 有道Q3收入约1,600百万元(+3.6%，AI订阅与在线营销驱动经营利润大幅提升)，创新及其他板块收入约 1,400百万元，严选和数据智能等业务处于重塑阶段。预计2025年营收增长10.0%，净利润增长9.2%，对 应2025-20 ...

华通证券国际发布研报称，网易-S（09999）的2025年三季度营收28，400百万元（+8.2%），归母净利 8，600百万元（非GAAP净利9，500百万元，均同比双位数增长），毛利率维持高位、净利率约30%； 经营现金流净额12，900百万元，约占营收45%，期末净现金153，200百万元显著高于总负债53，500百 万元，在游戏高毛利与费用率基本平稳的支撑下，公司盈利能力与现金创造能力整体保持稳健。投资评 级为推荐。 责任编辑：史丽君 责任编辑：史丽君 热点栏目 自选股 数据中心 行情中心 资金流向 模拟交易 客户端 热点栏目 自选股 数据中心 行情中心 资金流向 模拟交易 客户端 该行指出，游戏业务Q3收入约23，300百万元（+11.8%，毛利率约69%），营收占比约82%，《燕云十 六声》《漫威争锋》叠加暴雪游戏回归带动递延收入同比+25%、环比+15%；云音乐Q3收入约1，964 百万元，毛利695百万元（+8.3%），通过压缩版权与推广费用、提升会员订阅和数字专辑占比；创新 业务中，有道Q3收入约1，600百万元（+3.6%，AI订阅与在线营销驱动经营利润大幅提升），创新及其 他板块收入约1 ...

Core Viewpoint - NetEase reported a net revenue of 28.4 billion RMB for Q3 2025, marking an 8.2% year-on-year increase, with net profit attributable to shareholders rising by 32% to 8.6 billion RMB [1][2] Financial Performance - Q3 net revenue reached 28.4 billion RMB, up 8.2% year-on-year [1] - Net profit attributable to shareholders was 8.6 billion RMB, a 32% increase year-on-year [1] - Non-GAAP net profit attributable to shareholders was 9.5 billion RMB, reflecting a 26.7% year-on-year growth [1] - Investment income increased from 580 million RMB to 1.38 billion RMB year-on-year, while foreign exchange losses decreased from 1.06 billion RMB to 370 million RMB [2] Business Segments - Revenue from online games and related value-added services was 23.3 billion RMB, an 11.8% increase year-on-year, accounting for approximately 97.6% of the segment's net revenue [6] - Major contributors to online game revenue included classic IPs like "Fantasy Westward Journey" and new releases such as "Marvel Showdown" [6] - Other business segments, including Youdao Education and Cloud Music, fell short of analyst expectations, with Youdao's revenue at 1.6 billion RMB (up 3.6%) and Cloud Music's at 2 billion RMB (down 1.8%) [6] Management Strategy - Management emphasized a focus on refining existing successful products rather than diversifying into uncertain new projects [4][5] - The company aims to enhance efficiency and concentrate resources on evergreen projects while being cautious with new project investments [5] - R&D expenditure for Q3 was 4.5 billion RMB, with AI applications significantly improving production efficiency across various processes [7] Market Reaction - Following the earnings report, NetEase's stock fell by 3% in pre-market trading in the US and by 1.39% in Hong Kong, closing at 212.6 HKD per share [3] - Despite recent adjustments, the stock price has increased by over 58% since the beginning of the year [3]

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company reported stable performance with a focus on global game expansion, achieving revenue of 27.99 billion yuan in Q2 2025, representing a year-over-year increase of 9.4% and a quarter-over-quarter decrease of 3.2% [3][4] - The gross profit for Q2 was 18.05 billion yuan, with a gross margin of 64.7%, an increase of 1.8 percentage points year-over-year [3][4] - The adjusted net profit reached 9.53 billion yuan, reflecting a year-over-year growth of 32.0% and a net margin of 34.2%, up 3.5 percentage points year-over-year [3][4] Game Business Performance - The revenue from games and related services in Q2 was 22.8 billion yuan, a year-over-year increase of 13.7% [4] - Several games celebrated anniversary updates, achieving high rankings on various sales charts, including "Marvel Contest" reaching the top of the global Steam sales chart [4] - The company continues to deepen its overseas expansion with multiple new game launches and ongoing development of international versions of existing titles [4] Youdao Business Strategy - Youdao's revenue for Q2 was 1.42 billion yuan, exceeding consensus estimates, with a year-over-year growth of 7.2% and a gross margin of 43.0% [5] - The "production-model integration" strategy is driving the application of AI innovations in education, including new AI learning assistants and virtual speaking coaches [5] Cloud Music Operations - Cloud Music generated 1.97 billion yuan in revenue for Q2, with a gross margin of 36.1%, an increase of 4 percentage points year-over-year [6] - The company is focused on building a music ecosystem, enhancing user experience through innovative features [6] Financial Projections - The company expects revenues of 114.73 billion yuan, 119.65 billion yuan, and 124.39 billion yuan for the years 2025, 2026, and 2027 respectively [7] - The projected adjusted net profits for the same years are 39.41 billion yuan, 40.85 billion yuan, and 42.59 billion yuan [7] - The report maintains a "Buy" rating based on these projections [7]

Summary of Conference Call Notes Industry or Company Involved - Focus on the Chinese AI ecosystem, technology hardware, and semiconductor industry, particularly related to H20 shipments and their implications for companies like NVIDIA, TSMC, and Samsung Electronics Core Points and Arguments 1. **H20 Shipment Recovery**: The recovery of H20 shipments is seen as a positive development for China's AI ecosystem and technology hardware sector, alleviating recent supply constraints [1][4][5] 2. **Geopolitical Risks**: Despite the positive impact of H20, geopolitical uncertainties are expected to continue affecting China's semiconductor self-sufficiency efforts [2][5] 3. **Huawei's Advancements**: Huawei has developed a super cluster using Ascend 910 chips capable of training models with over 1 trillion parameters, enhancing China's competitive edge in AI [2] 4. **Samsung Electronics Outlook**: Samsung is favored due to its inventory adjustments and potential improvements in supply chain conditions following the reversal of H20 shipment bans [3][4] 5. **Capital Expenditure Trends**: The capital expenditure plans of major internet companies are expected to remain stable despite short-term GPU shortages, with potential upward adjustments if AI applications progress [4][5] 6. **Investor Sentiment**: There is a noticeable shift in investor interest towards China's data center industry, with long-term investors looking to position themselves as risks are alleviated [6] 7. **Impact on Alibaba Cloud**: The resumption of H20 shipments is anticipated to accelerate revenue growth for Alibaba Cloud in upcoming quarters [6] 8. **Technology Hardware Supply Chain**: Various suppliers, including ODMs and component manufacturers, are preparing to restart projects related to H20, indicating a positive outlook for the technology hardware sector [7][8] 9. **FII's Revenue Contribution**: FII is expected to see significant revenue contributions from AI-related sales, with projections indicating over 50% of total revenue from AI by 2026 [10] 10. **NVIDIA's Revenue from China**: NVIDIA's revenue from China is projected to be between $25 billion to $35 billion, with H20 shipments contributing significantly to this figure [11] 11. **TSMC's Position**: TSMC views the H20 recovery as a positive development, although there is uncertainty regarding wafer production levels [12][21] 12. **Market Dynamics**: The overall semiconductor market is expected to experience a positive trend, particularly in AI, while non-AI segments are recovering slowly [19][20] Other Important but Possibly Overlooked Content 1. **Competitive Landscape**: Concerns regarding competition from JD.com in the OTA sector are minimal, with existing players maintaining strong positions [14] 2. **Travel Industry Performance**: Recent data indicates a decline in hotel occupancy and airline ticket sales, raising concerns about the sustainability of recovery in the OTA sector [15][16] 3. **Gaming Sector Insights**: Expectations for revenue growth in the gaming sector remain high, with significant contributions anticipated from new game releases [17][18] 4. **IDC Orders Resumption**: Major players like ByteDance are expected to quickly resume large-scale IDC procurement following the lifting of supply constraints [22]

Core Insights - The domestic AAA game "Mingmo: Yuanshu Zhi Yu" has reached the second position on the Steam global sales chart, excluding free games and Steam Deck, ranking only behind the independent game "PEAK" [1] Group 1: Game Performance - "Mingmo: Yuanshu Zhi Yu" is currently available for pre-order at HK$ 298.00 [2] - The game has seen an increase in sales, with a notable rise of 88 positions in the rankings [2] Group 2: Market Context - The current top-selling games on Steam include "Counter-Strike 2" (free to play), "Steam Deck," and "Warframe" (free to play), indicating a competitive market landscape [2] - "PEAK," the only game above "Mingmo: Yuanshu Zhi Yu," is priced at HK$ 48.00 and has experienced a decrease in its ranking by 2 positions [2]

Core Viewpoint - The article discusses the shift in the gaming industry from content-driven products to platform-driven products, highlighting the challenges faced by major game developers in launching new titles that replicate past successes [2][5]. Group 1: Industry Overview - In April 2025, 33 mobile game publishers generated $2 billion, capturing nearly 40% of global publisher revenue [5]. - The current market is characterized by a "mobile gaming small year," with new heavy mobile games failing to perform as expected due to a lack of innovative content [5][6]. Group 2: Company Strategies - Major companies like Tencent are focusing on long-term operations of flagship products, such as "Honor of Kings," which saw a 71% increase in global revenue in April [6]. - NetEase is emphasizing self-developed games and international expansion, as seen with "Marvel Duel," which topped the Steam global sales chart after seasonal updates [7]. - MiHoYo maintains its position in the rankings through flagship projects like "Genshin Impact," which significantly boosted overseas revenue by nearly 200% [7]. Group 3: Market Dynamics - The gaming industry is witnessing a trend where casual and hyper-casual games are gaining traction, attracting a broader user base beyond traditional gamers [8]. - The competition in the overseas market is intense, with higher performance expectations for products compared to the domestic market [9]. - Smaller game developers are finding success with light games, although the profit margins and return on investment timelines are challenging for larger companies [9].

Core Viewpoint - NetEase's Q1 2025 performance showed significant growth, driven by both new and existing games, with a net revenue of 28.8 billion yuan, a year-on-year increase of 7.4% [1][11] Revenue Growth - In Q1 2025, NetEase's net revenue from online games and related value-added services reached 24 billion yuan, up from 21.2 billion yuan in the previous quarter and 21.5 billion yuan in the same quarter last year [2] - Online games accounted for approximately 97.5% of the net revenue in this segment, an increase from 96.7% in the previous quarter and 95.2% year-on-year [2] Game Performance - The newly launched games, including "Marvel Showdown" and "Yanyun Sixteen Sounds," contributed to revenue growth, with "Marvel Showdown" achieving record highs on Steam after its second season update [2][3] - "Yanyun Sixteen Sounds" surpassed 30 million registered players by March 2025, filling a gap in the market for martial arts-themed games [5][10] Game Strategy - The company plans to adjust the update cycle for "Marvel Showdown" from three months to two months, aiming to enhance player engagement and stabilize game metrics [5] - The monetization strategy for "Yanyun" focuses on a tiered, low-pressure payment model, allowing players to enjoy the game without heavy financial commitment [6] Long-term Game Development - The success of "Identity V," which has been optimized over six years, demonstrates the potential for long-term game sustainability, with a significant revenue increase of 123% in January 2025 [7][8] - The company emphasizes the importance of continuous content updates and player loyalty for the longevity of its games, particularly for "Yanyun" [9][10] Market Response - Following the positive financial results, NetEase's stock price rose by 13.03% to 190 HKD on May 16, 2025, reflecting investor confidence [11]