旅居产品
Search documents
万亿蓝海,资本潮涌:以投融资视角解码旅居产业的黄金时代
Sou Hu Cai Jing· 2026-02-26 14:06
"世界那么大,我想去看看"早已超越一句口号,正演变为一场规模浩大的国民生活方式迁徙——旅居。这一融合 了长期居住、深度体验与生活方式的产业,正从文旅行业的细分赛道,迅速崛起为下一个"万亿级"的超级风口。 在资本与产业政策的双重驱动下,一个全新的价值图谱正在展开。看懂其中的逻辑,便看清了未来。 一、 顶层设计加持:万亿市场获系统性资本赋能 资本敏锐的嗅觉,往往与政策导向同频共振。当前,旅居产业正获得从国家到地方政府前所未有的系统性金融支 持,为其高速发展注入了确定性。 市场数据则进一步验证了资本的眼光。据中国旅游研究院数据,全国旅居市场的潜在需求高达6亿人次,整体市场 规模预计接近3万亿元。途家平台数据显示,2025年暑期,入住7天及以上的旅居订单占比已超40%。面对如此确 定的增长赛道,资本的大规模涌入已成必然。 在省级层面,贵州省已率先出台纲领性文件,明确提出设立省级专项资金,并鼓励省文旅、养老等产业股权投资 基金优先支持旅居项目。更具突破性的是,政策将符合条件的项目纳入地方政府专项债券支持范围,并鼓励金融 机构创新"旅居贷"、保险机构推出"保险+旅居"产品。这标志着一套"财政+基金+信贷+债券+保险"的多 ...
陇南徽县:从“招商突围”到“双向奔赴”之约
Zhong Guo Xin Wen Wang· 2026-02-14 09:55
Core Viewpoint - The article highlights the transformative development in Huixian County, Gansu, driven by investment attraction, showcasing a blend of industrial growth and cultural tourism integration [1][3]. Investment and Economic Growth - During the 14th Five-Year Plan period, Huixian County signed contracts totaling 229.97 billion yuan, with 182.84 billion yuan actually received, leading to the rapid establishment of new factories and modern production lines [3]. - The number of industrial enterprises above designated size increased from 11 to 20, with four companies entering the provincial top 100 private enterprises and two successfully listed on the A-share market, indicating a structural upgrade in the industrial ecosystem [3]. - Industrial fixed asset investment surged by 94.5%, and the resource utilization level significantly improved, with low-carbon cement materials capable of processing 300,000 tons of industrial waste annually [3]. Service Optimization and Government Role - A case of bureaucratic hurdles faced by a food technology company catalyzed reforms in Huixian's business environment, shifting the government’s approach from compliance to proactive service [5]. - New mechanisms such as "joint handling of certificates," "pre-approval guidance," and "deficient acceptance" were implemented, reducing the approval time for businesses significantly [5]. Targeted Investment and Sustainable Development - The county has developed a clear investment blueprint for the 15th Five-Year Plan, targeting 7.6 billion yuan across various sectors, focusing on enhancing existing industrial chains rather than indiscriminate expansion [8]. - The strategy includes deep processing of meat products from pig farming and upgrading the mining sector towards high-value products like titanium alloys [8]. Development Logic Transformation - Huixian County has shifted its development logic from "policy competition" to "environmental superiority," from "resource-based investment" to "chain-based investment," and from "government-led" to "market interaction" [9]. - This transformation aims to create a robust "gravity field" for high-quality development, fostering a strong connection between enterprises and talent [9].
让绿色成为昆明最持久的竞争力
Xin Lang Cai Jing· 2026-01-12 22:07
Group 1 - The core idea emphasizes the importance of green development as a foundation for high-quality growth in Kunming, aligning with the ecological civilization thought of Xi Jinping [1][2] - The city aims to accelerate the transition to a green low-carbon economy, enhancing its ecological advantages to boost tourism and bio-industry development [2][3] - The focus is on integrating ecological protection with economic development, promoting green production and lifestyle to create new economic growth points [2][3] Group 2 - The strategy includes a comprehensive approach to environmental protection, targeting pollution control and improving ecological quality across all regions [2] - There is a commitment to building a beautiful China by promoting green lifestyles and enhancing the quality of life for citizens through sustainable practices [3] - The long-term goal is to transform ecological advantages into developmental strengths, ensuring that green becomes a prominent theme in urban development [3]
我与国家一起前行|从“旅行”到“旅居” 打开新的生活方式
Yang Shi Wang· 2026-01-08 16:47
Core Insights - The concept of "travel residence" has emerged as a new keyword in China's cultural tourism development, with potential demand reaching 600 million people and an estimated market size of nearly 3 trillion yuan [1] - "Travel residence" is characterized by "long-term stay + in-depth experience," serving as a new scene connecting urban and rural areas, as well as sightseeing and daily life [1] Group 1: Market Overview - The travel residence market is expected to attract a significant number of visitors, with 2.2357 million tourists recorded in the first ten months of 2025 in Shaxi Town alone [14] - Yunnan Province has launched 26 high-quality development pilot projects for "travel residence," aiming to enhance service standards and improve the travel experience [17] Group 2: Cultural and Historical Significance - Shaxi Town, once a vital stop on the Tea Horse Road, has preserved its historical and cultural heritage through restoration projects, attracting new residents and tourists alike [5][11] - The restoration efforts in Shaxi are guided by the principle of "minimal intervention, maximum preservation," ensuring that the town retains its historical essence while accommodating modern needs [13] Group 3: Demographics and Lifestyle Changes - There are currently over 220 long-term residents in Shaxi, coming from various provinces, who contribute to the local culture and economy [16] - The lifestyle of these new residents reflects a shift towards a more relaxed and community-oriented way of living, with many engaging in local traditions and forming new social connections [7][10] Group 4: Economic Impact - The travel residence trend has led to a significant increase in tourism, with Yunnan Province reporting a 54.9% year-on-year growth in travel residents, and an expected annual consumption scale surpassing 50 billion yuan [19] - The integration of long-term residents with local communities is fostering economic revitalization and cultural exchange, enhancing the overall appeal of rural areas [20]
不止歇脚!贵阳市南明区“住宿+”解锁旅行新玩法
Xin Lang Cai Jing· 2026-01-05 04:15
南明区文旅局通过个性化的"住宿+"服务,为游客打造独特而难忘的沉浸式体验,推动住宿业与城市文旅IP从"毗邻"到"共生",增强南明区文旅市场吸引 力。 南明区文旅游局副局长李琴表示,将文旅融合度纳入住宿业及培育的重要指标,鼓励酒店民宿主动对接甲秀楼、青云路、南明河等核心的文旅资源。酒店民 宿深度植入路边音乐会、甲秀电子赛等全区的重点文旅活动,推动住宿空间从住宿点转变为体验点,成为市民游客感知本地文化的重要窗口。下一步,南明 区还将持续深化"住宿+文旅"融合模式,重点结合城市更新和文旅项目建设,打造一批住宿与文创、研学、康养等业态融合的示范项目;开发面向不同客群 的旅居产品,推动"住在南明"从旅行配套升级为旅行目的;强化品牌培育与服务提升,推动住宿业向高品质、特色化、智能化方向发展。 对于喜欢旅行的朋友来说,住酒店,不再仅仅是旅行中的"歇脚点",更成了沉浸式感受地域风情、解锁当地文化密码的"体验站",每一处设计、每一份细节 都可能藏着意外惊喜。 在贵阳市南明区,越来越多的酒店和民宿悄然变身,与甲秀楼、南明河、青云路等城市文化地标深度联动,成为游客感知本地风情的"第一站"、体验城市温 度的"会客厅"。 在位于太慈桥 ...
主动作为 奋力攻坚全力以赴完成好全年目标任务
Xin Lang Cai Jing· 2025-12-25 22:30
Group 1 - The meeting emphasized the need to focus on key industries, enterprises, and projects to address shortcomings and tap into potential for economic recovery [2] - There is a strong push for industrial development, with increased efforts in attracting investment, project investment, and optimizing the business environment [2] - The real estate market is targeted for improvement through the creation of high-quality, diverse housing products and enhanced marketing efforts [2] Group 2 - The meeting called for unified action among all levels of government to meet the economic and social development goals set by the municipal committee [2] - Safety inspections and risk management are prioritized as the New Year and Spring Festival approach to ensure public safety and stability [2]
适应作息规律 解决出行焦虑 延长服务链条 银发旅游 如何适老又悦老?(深阅读·文旅新观察)
Ren Min Ri Bao· 2025-06-04 21:35
Core Insights - The article highlights the growing focus on senior tourism in China, driven by an aging population and increasing demand for quality leisure travel experiences [1] - Various government departments and organizations are promoting the development of senior-friendly travel services, including specialized train services and improved tourist facilities [1][2] Group 1: Senior Tourism Initiatives - The Chinese government has issued documents encouraging the expansion of senior tourism train services, reflecting a commitment to enhancing travel options for older adults [1] - By the end of the 14th Five-Year Plan, it is estimated that over 100 million low-age healthy seniors will have high travel rates and significant tourism spending [1] - The introduction of "Silver Travel Trains" aims to provide a hassle-free travel experience for seniors, including all-inclusive pricing for transportation, accommodation, and most attraction tickets [2][3] Group 2: Health and Safety Measures - Trains catering to senior tourists are equipped with medical supplies and health consultation services, ensuring a safe travel environment [3] - The Shanghai Railway Group is implementing modifications to train facilities to enhance accessibility for elderly passengers, such as adjusting thresholds and adding safety features [3] Group 3: Smart Tourism Solutions - Tourist attractions are adopting smart technology to assist older visitors, including real-time information systems and easy access to facilities [4][5] - The integration of smart security systems in tourist areas allows for quick recovery of lost items and enhances overall safety for senior tourists [7] Group 4: Customized Travel Products - Senior travelers are increasingly seeking personalized travel experiences that cater to their pace and health needs, leading to the development of specialized travel products [9][10] - The tourism industry is responding by offering accommodations with senior-friendly modifications and creating itineraries that emphasize slow travel and cultural immersion [10] - Local governments are actively promoting wellness tourism and community engagement activities to attract senior visitors, with a focus on enhancing the overall travel experience [10]