编者按：随着"两新"政策尤其是消费品以旧换新政策加力扩围，激发消费活力效果明显，家居家装 等多个领域迎来新一轮增长。2025年家装厨卫"焕新"工作开展以来，各地积极落实各项举措，持续释放 家居家装消费潜力。 围绕"焕新"这一核心主题，新华网联合东方雨虹共同推出《焕新了家装第二季·2025领军企业巡 礼》系列栏目，就家装行业的发展趋势与行业转型升级，同家装企业负责人及行业领袖展开对话，为观 众展示家装行业新风向，共同畅想行业发展美好新未来。本期节目，我们将走进辽宁峰子伟装饰，对话 峰子伟装饰总经理张娟。 新华网北京7月24日电（钟雨泉）秉持"宁赚十人千，不赚一人万"的经营理念，峰子伟装饰推出的 49800高性价比装修套餐，深受多地消费者喜爱。创立于大庆的峰子伟装饰，锚定旧房改造领域，凭借 二十多年如一日的坚守，在家装行业闯出了一片属于自己的天地。 初创于2003年，伴随家装市场蓬勃发展的浪潮，峰子伟装饰凭借对市场趋势的敏锐洞察，不断成长 壮大。2012 年，一个偶然的机会成为峰子伟装饰转型的关键契机。 "当时，一位家住大庆东湖小区的李阿姨找到峰子伟，希望对自家的老房子进行改造。"总经理张娟 回忆说，"从这个案例 ...

该壁材以硅藻土矿物为主要原料，采用纯无机材料配方，不含有机成分，从源头杜绝甲醛等挥发性有害 物质的释放。同时，该壁材的多孔结构会形成吸附网络，可以"捕捉"空气中的甲醛等有害气体，为室内 环境构筑健康屏障。 除了净化空气，硅藻无机干粉壁材的多孔结构还具有湿度调节功能。具体来说，当环境湿度偏高时，该 壁材会大量吸收空气中的水分。而在干燥环境下，壁材能将储存的水分缓慢释放，以此维持室内湿度稳 定。相关实验数据表明，使用该壁材可将室内湿度控制在40%至60%。 空气湿度不仅关乎人体的舒适度，也影响室内细菌生长。在潮湿的南方雨季，普通墙面由于含水量大 增，可能会成为"霉菌画布"。中国建筑材料科学研究总院有限公司研发的新型抗菌涂料通过添加银离子 等成分，让墙面具备24小时"自我消杀"能力。这类涂料还可以吸附空气中的细菌与病毒，再通过光催化 作用将其分解。 中国建筑材料科学研究总院有限公司环境材料科学与环境保护研究所教授冀志江介绍，通过添加高效功 能成分，新型抗菌涂料可实现超99%的抗菌率（大肠杆菌、金黄色葡萄球菌）、超99%的抗病毒率（甲 型流感病毒H3N2）以及超90%的甲醛净化率。这种涂料不仅突破了传统消毒剂的功能局 ...

Core Insights - The article discusses the advancements in urban renewal and old housing renovation in China, highlighting the importance of modern technologies in improving design accuracy and efficiency [1][2][4]. Group 1: Urban Renewal and Housing Renovation - Since the implementation of urban renewal initiatives in 2019, nearly 280,000 old urban communities have been renovated, benefiting approximately 120 million residents [1]. - The integration of new technologies such as fusion modeling, 3D visualization WebGIS, and indoor pollutant simulation is transforming the design and renovation processes, making them more precise and efficient [1][2][7]. Group 2: Fusion Modeling Technology - Fusion modeling technology combines oblique photography and point cloud modeling to create high-precision 3D models, enhancing the detail and accuracy of building designs [2]. - This technology allows for better communication between designers and residents, enabling the exploration of multiple design options and early identification of potential issues [2][3]. Group 3: 3D Visualization WebGIS Platform - The 3D visualization WebGIS platform aids in urban renewal projects by allowing designers to visualize and analyze spatial data in a more interactive manner compared to traditional 2D software [4][5]. - Residents can engage in the renovation discussions by visualizing the outcomes of proposed changes, ensuring that the final designs meet their needs [4][5]. Group 4: Indoor Pollutant Simulation Technology - Indoor pollutant simulation technology helps identify and mitigate air quality issues during the renovation process, ensuring healthier living environments [7]. - This technology can predict air quality post-renovation by analyzing common pollutants and optimizing design elements accordingly [7]. Group 5: Virtual Reality Technology - Virtual reality technology provides immersive experiences for residents, allowing them to visualize and interact with future designs, thus enhancing public participation in the renovation process [8][9]. - As costs decrease and technology improves, virtual reality is expected to play a crucial role in urban renewal, facilitating faster and more cost-effective transformations of old buildings [9].

Core Insights - The transformation of the real estate market from incremental development to stock optimization is creating unprecedented potential in the stock housing renovation market, which has exceeded 2 trillion yuan [1] - The old housing renovation market has reached 40% of the overall home furnishing market, indicating significant growth potential as the real estate sector enters a stock era [3] Market Potential - The current residential stock in China is 420 million units, with over 65% of these properties being over 15 years old, highlighting the aging infrastructure and the need for renovations [4] - Policies such as subsidies for replacing old items and the renovation of old communities are further stimulating market potential [4] Industry Participation - Major players in the home furnishing industry, including home improvement stores and custom furniture brands, are actively entering the old housing renovation market [5] - Companies like Red Star Macalline and Juran Home are leveraging their customer acquisition and brand integration advantages to provide comprehensive renovation services [5][6] Innovative Business Models - Property service companies are utilizing their inherent advantages in customer flow, with models that offer tailored solutions and reliable product delivery [6][7] - The new property renovation model integrates the entire industry chain and takes responsibility for the renovation outcomes, contrasting with traditional models that merely provide a traffic entry point [7] Challenges and Solutions - The home furnishing industry faces challenges such as a lack of standards, insufficient industry collaboration, and inconsistent service quality [8] - New entrants, particularly branded operators, are expected to improve the long renovation cycles and craftsmanship issues currently plaguing the market [8] - Companies must focus on integrating resources across the home appliance, home furnishing, and home decoration sectors to enhance customer experience and address diverse renovation needs [8]

Group 1 - The core viewpoint of the article is the launch of the "Hive Platform" by Shenzhen Juyoumi Industrial Co., Ltd., which focuses on residential service solutions for China's over 300 million existing homes [1][2] - The company has established 50 community stores across seven regions in Shenzhen, covering over 1,000 communities and more than 100,000 families, creating a "one-kilometer service circle" for home improvement needs [1] - The founder highlighted that 60% of China's urban residential properties are over 10 years old, indicating a significant demand for renovation services that have historically faced inefficiencies and high costs [1] Group 2 - The "Hive Platform" operates through a tiered structure of community stores, experience stores, and flagship stores to address various renovation needs, while integrating a modular pricing system to enhance transparency [2] - The company plans to initiate a "Community Store Partner" program to transition from direct management to authorized stores, aiming for national expansion [2] - The strategic vision includes a three-step plan: deepening operations in Shenzhen, expanding to Guangzhou, and ultimately reaching a nationwide presence, with a goal of creating a trillion-yuan consumer service platform focused on residential services within the next decade [2]