Core Viewpoint - The meeting between Moutai Group and Wuliangye Group emphasizes the need for collaboration and resilience in response to the cyclical adjustments in the liquor industry [1] Group 1: Company Collaboration - Moutai Group's General Manager Wang Li and Wuliangye Group's Chairman Zeng Congqin discussed the importance of unity and cooperation to tackle current industry challenges [1] - Both companies agreed to enhance their regular communication and cooperation mechanisms for better collaboration at higher levels and broader scopes [1] Group 2: Industry Context - The liquor industry is currently experiencing a cyclical adjustment, necessitating a collective effort from leading companies to navigate the challenges [1]

文丨酒食汇团队 4月24日，有市场消息称：今天起，泸州老窖公司全国全品系停止订单接收，停止发货，至端午节前全国各公司（国窖、特曲、怀旧丶窖龄、大成浓香） 全面清理价格、渠道和政策，保证消费者体验感，保护渠道服务者利益。 全品系、全国范围停货，泸州老窖挺价决心 在白酒行业淡季停货属于"常规操作"，而在行业TOP5酒企中，泸州老窖更是以停货频率高而被行业熟知，但如这次全品系产品停货操作并不多见，上一 次泸州老窖全品系停货还是在2023年。此举也彰显出泸州老窖对渠道问题进行系统性治理的坚定决心。 白酒的价格动荡会动摇市场的信心，泸州老窖此次停货，正是以"休克疗法"阻断低价倾销，为渠道库存去化争取时间，更为后续价格体系重塑铺路。对于 今年面临挑战的酒商和终端而言，厂家主动停货控量，可以较好的缓解资金压力，更主动地去与厂家配合维护产品的价格体系。 值得注意的是，泸州老窖此次停货选择在端午节消费旺季前夕完成调整，既是对"淡季控货、旺季放量"行业规律的精准把握，亦是对市场信心的强势宣 示。正如其经销商大会上所言：要深刻认识"无利润无渠道"，坚决实施厂商一体行动。此次全国范围、全品系停货，由此也被解读为泸州老窖用实际行动 去 ...