Workflow
消费市场变革
icon
Search documents
彩色贝壳面包Concha,怎么走出墨西哥,火到北美去了?
东京烘焙职业人· 2025-06-23 06:08
你有没有注意到,最近在美国的咖啡店和面包店,那个脆脆甜甜、顶上花纹像贝壳的圆面包,突然 成为了"网红面包",出现的颇为频繁?它是墨西哥最经典的甜面包之一,也有点神似我们的菠萝 包,其实它的正式名字叫Concha,中文直译就是"贝壳"。 Concha的名字源自西班牙语里的"贝壳",因为它上面的那层酥脆花纹看起来就像一个贝壳。 它由松软的酵母面团做底,顶上覆盖一层甜甜的酥皮,口味最常见的是香草和巧克力,但近年来也 有更多新潮口味加入。 它原本在纽约一些拉美移民聚居的地区很常见,但随着新一代面包师的出现,他们不断改进面包品 质,使其焕然一新,它的知名度也随之提升。在这座包容性极强的城市,正在逐渐掀起一股潮流, 颇被当地媒体看好。 用手掰开,湿润的面团丝毫没有破损,展现了酸面团的扎实,和酥脆的黄油曲奇面团搭配起来简直 完美。 Atla's Conchas、Masa Madre等知名店铺每日Concha售罄率超90%,节假日限定口味经常提前预 订,成为社交热点。2024年,美食媒体Eater、Grub Street等发布多篇专题,分析Concha从"街头点 心"到"精品面包"的华丽转身。 在墨西哥,人们的早餐和晚餐都吃 ...
新潮商场成青年“新宠”,卖点是什么?
Sou Hu Cai Jing· 2025-06-13 08:52
Group 1 - The emergence of trendy shopping malls reflects the profound changes in the consumption market, particularly driven by the younger generation's demand for unique experiences and emotional value rather than just shopping [1][2] - These new shopping malls are characterized by innovative themes and diverse business models, such as bike-friendly environments and integration of local cultural elements, which cater to the "micro-vacation" needs of consumers [1][2] - The transformation from selling products to selling experiences is a strategic shift that enhances market vitality and attracts young consumers, thereby stimulating overall consumption [1] Group 2 - The interaction between trendy shopping malls and the youth demographic illustrates the robust vitality and resilience of China's consumption market, with youth driving innovation in commercial formats [2] - The rise of these shopping malls also represents a convergence of urban governance and public demand, creating unique consumer environments that fulfill community aspirations while promoting employment and regional economic growth [2] - As consumption structures continue to upgrade, more commercial entities are expected to innovate, contributing to a dynamic consumption market and supporting high-quality economic development [2]