智通财经APP获悉，华创证券发布研报称，元旦假期白酒需求较弱，多地反馈同比下降20%+，但环比 11、12月略有改善。供给端，酒企目标降低，渠道有望进一步去库纾压。需求端，目前渠道对春节需求 预期谨慎，预计整体下滑双位数、但降幅较元旦会收窄。价格端，对于高端酒，考虑i茅台持续出货叠 加传统渠道即将到货，预计飞天批价边际持续承压。展望2026年全年，酒企从被动应对进入主动调整， 机会在于茅台批价回落并企稳之后，预期筑底企稳。 华创证券主要观点如下： 元旦需求弱复苏，批价持续低迷，但大众消费韧性较强 元旦需求较弱，多地反馈同比下降20%+，但环比11、12月略有改善。一方面元旦距离春节约一个半月 相对较远，行业仍处淡季，另一方面消费者出行较多，宴席表现一般。量价维度看，元旦期间行业出货 量预计同降10%+，商务宴请、年会团购等需求明显减少，江苏、安徽等地反馈外部政策的疤痕效应仍 在；行业价盘承压，高端酒批价同降10%+，次高端酒批价普遍同降5-10%。局部亮点是大众消费韧性 较强，四川、安徽等地反馈大众宴席及聚饮表现较好，对应80-200元价格带周转不错。 春节的三个研判：渠道去库，下滑收窄，供需矛盾有望减轻 供 ...

Core Viewpoint - The company experienced significant revenue and profit declines in Q3 2025, prompting a mid-term dividend announcement to boost market confidence [1][3]. Financial Performance - For Q1-Q3 2025, total revenue was 60.95 billion yuan, down 10.3% year-on-year, and net profit attributable to shareholders was 21.51 billion yuan, down 13.7% year-on-year [1]. - In Q3 2025, total revenue was 8.17 billion yuan, down 52.7% year-on-year, and net profit attributable to shareholders was 2.02 billion yuan, down 65.6% year-on-year, indicating an accelerated decline in performance [1]. - Q3 2025 operating cash flow was -2.889 billion yuan, a decrease of 117.7% year-on-year, attributed to reduced cash receipts and increased cash expenses [2]. Market Strategy - The company is actively relieving channel pressure and expects market sales performance to exceed reported revenue figures, focusing on inventory reduction and maintaining market health [1]. - Increased market expenses and channel subsidies were implemented to support distributor profit margins and encourage consumer purchases [2]. Profitability Metrics - Q3 2025 gross margin decreased by 13.53 percentage points to 62.6%, primarily due to channel subsidies and promotional efforts for certain product lines [2]. - Tax, sales, and management expense ratios increased year-on-year, reflecting fixed costs despite declining revenues [2]. Future Outlook - The company anticipates a slow recovery in high-end liquor consumption, with a focus on inventory reduction and stabilizing prices in Q4 2025 [3]. - Revenue forecasts for 2025-2027 have been revised downwards, with expected revenues of 75.82 billion yuan, 75.76 billion yuan, and 79.53 billion yuan, representing year-on-year changes of -15.0%, -0.1%, and +5.0% respectively [3]. - The company plans to distribute a cash dividend of 10.01 billion yuan, corresponding to a 39% payout ratio based on 2025 profit forecasts [3].

Investment Rating - The investment rating for the company is "Outperform the Market" [6][4][20] Core Views - The company continues to face revenue and net profit pressure, with a significant decline in both metrics for Q3 2025. Total revenue for the first three quarters of 2025 was 4.516 billion yuan, down 18.09% year-on-year, while net profit attributable to shareholders was 1.511 billion yuan, down 24.67% [1][4] - The company is expected to focus on reducing channel inventory in the fourth quarter, with significant pressure to meet annual sales targets due to increased competition in the domestic market [4][12] - Despite the current challenges, there is a medium to long-term potential for recovery in demand within Anhui province, particularly for the company's cave-aged series, which is anticipated to perform better than the overall market [4][12] Summary by Sections Financial Performance - For Q3 2025, total revenue was 1.356 billion yuan, a decrease of 20.76% year-on-year, and net profit was 381 million yuan, down 39.01% [1][2] - The overall gross margin for Q3 2025 was 70.2%, a decline of 6.0 percentage points year-on-year, attributed to increased promotional efforts [3][4] - The company’s cash flow from operations was 472 million yuan, down 31.7% year-on-year, indicating a tightening cash flow situation [3][4] Product and Market Analysis - In Q3 2025, the revenue from mid-to-high-end liquor was 1.014 billion yuan, down 21.78% year-on-year, while ordinary liquor revenue was 260 million yuan, down 22.78% [2][4] - The company’s revenue from direct sales (including group purchases) was 94 million yuan, down 7.61% year-on-year, while wholesale and agency revenue was 1.180 billion yuan, down 22.94% [2][4] Future Outlook - The company has slightly adjusted its revenue and net profit forecasts for 2025-2027, now expecting revenues of 6.12 billion yuan in 2025, down 16.7% year-on-year, and net profits of 1.985 billion yuan, down 23.3% year-on-year [4][12] - The current stock price corresponds to a P/E ratio of 15.7 for 2025 and 14.5 for 2026, maintaining the "Outperform the Market" rating [4][20]

Investment Rating - The investment rating for the company is "Outperform the Market" [6][19]. Core Views - The company experienced a significant decline in revenue and net profit in Q2 2025, with total revenue of 3.16 billion yuan, down 16.9% year-on-year, and net profit of 1.13 billion yuan, down 18.2% year-on-year. In Q2 2025, revenue was 1.11 billion yuan, down 24.1% year-on-year, and net profit was 302 million yuan, down 35.2% year-on-year [1][2]. - The demand pressure in Anhui Province has increased, with the sales performance of the cave-aged series expected to outperform the overall market. The mid-to-high-end liquor segment saw revenue of 817 million yuan, down 23.6% year-on-year, while ordinary liquor revenue was 210 million yuan, down 32.9% year-on-year [2][3]. - The company is focusing on promoting sales and alleviating channel pressure, leading to slight pressure on profit margins and cash flow. The gross profit margin decreased by 2.62 percentage points year-on-year, and the sales expense ratio increased by 3.43 percentage points year-on-year [3][4]. Financial Forecasts - The company has adjusted its revenue and net profit forecasts for 2025-2027, expecting revenues of 6.23 billion yuan, 6.57 billion yuan, and 7.20 billion yuan, representing year-on-year changes of -15.1%, +5.4%, and +9.7% respectively. The net profit forecasts are 2.14 billion yuan, 2.30 billion yuan, and 2.58 billion yuan, with year-on-year changes of -17.4%, +7.4%, and +12.4% respectively [4][5][12]. - The current stock price corresponds to a P/E ratio of 17.6 for 2025 and 16.4 for 2026 [4][5]. Market Dynamics - The company is expected to see a narrowing decline in revenue and net profit in the second half of 2025, driven by a potential recovery in the mass market segment and the low price point of the cave-aged series. The third quarter is anticipated to enter a low base period year-on-year [4][5].

Investment Rating - The investment rating for the company is "Outperform the Market" [6][20]. Core Views - The company is experiencing a significant decline in revenue, with a 30% year-on-year decrease in Q2 2025, leading to a total revenue of 6.95 billion yuan for H1 2025, down 4.8% year-on-year [1][4]. - The company is focusing on channel management and inventory reduction to stabilize pricing amid declining demand, with a notable increase in sales expenses by 26.3% in H1 2025 [3][4]. - The company anticipates a challenging market environment in the second half of the year, with uncertain recovery in consumer demand and sales pressure on product structure [4]. Financial Performance Summary - In Q2 2025, the company's total revenue was 1.85 billion yuan, a decrease of 29.7% year-on-year, and the net profit attributable to shareholders was 585 million yuan, down 37.1% year-on-year [1]. - The revenue contribution from premium products (Special A and above) was 95.7%, an increase of 0.22 percentage points year-on-year [1]. - The company reported a gross profit margin decline of 0.2 percentage points in Q2 2025, indicating stable performance despite the demand pressure [3]. Regional Performance Summary - In Q2 2025, the company's revenue in Jiangsu province was 1.611 billion yuan, down 32.2% year-on-year, with the Suzhong region showing a smaller decline of 19.5% [2]. - The company added 10 new distributors in the province and 22 outside the province in Q2 2025, indicating ongoing efforts to strengthen its distribution network [2]. Earnings Forecast and Valuation - The company has adjusted its revenue and net profit forecasts for 2025-2027, expecting revenues of 10.615 billion yuan, 11.090 billion yuan, and 12.007 billion yuan, with year-on-year changes of -8.1%, +4.5%, and +8.3% respectively [4][10]. - The projected net profit for 2025 is 3.011 billion yuan, reflecting a year-on-year decrease of 11.7% [10]. - The current stock price corresponds to a P/E ratio of 18.5 for 2025 and 17.7 for 2026, maintaining the "Outperform the Market" rating [4][11].

Investment Rating - The investment rating for the company is "Outperform" (maintained) [1] Core Insights - The company reported a revenue of 2.20 billion yuan in 2024, a year-on-year decrease of 1.27%, and a net profit of 286 million yuan, down 15.9% year-on-year. The first quarter of 2025 saw a revenue of 796 million yuan, a decline of 4.32%, with a net profit of 144 million yuan, down 9.29% year-on-year. The company aims for a revenue target of 2.30 billion yuan and a profit target of 405 million yuan for 2025 [8][9] - The company’s dividend proposal for 2024 includes a cash dividend of 4.50 yuan per 10 shares, resulting in a total cash dividend of 213 million yuan, with a payout ratio of 74.5% [8] - The company’s long-term outlook remains positive due to the recovery of demand for liquor in Xinjiang and ongoing marketing reforms [8] Financial Data and Profit Forecast - The total revenue forecast for 2025 is 2.20 billion yuan, with a projected net profit of 287 million yuan, reflecting a year-on-year growth of 0.3%. For 2026 and 2027, the net profit is expected to be 299 million yuan and 337 million yuan, respectively, indicating growth rates of 4.4% and 12.6% [7][8] - The gross profit margin for 2024 is reported at 52.3%, an increase of 4.06 percentage points year-on-year, while the net profit margin is 13.1%, down 2.44 percentage points year-on-year [9] - The company’s operating cash flow for 2024 was 87 million yuan, a significant decrease of 71.0% year-on-year, with cash received from sales declining by 2.23% [9]

Core Viewpoint - The company reported a decline in revenue and net profit for 2024 and Q1 2025, with a focus on strategic goals for future growth and a significant dividend proposal for 2024 [1][2]. Financial Performance - In 2024, the company achieved revenue of 2.2 billion, a year-on-year decrease of 1.27%, and a net profit of 286 million, down 15.9% [1]. - For Q4 2024, revenue was 549 million, a decline of 6.61%, with net profit at 45 million, down 59.6% [1]. - In Q1 2025, revenue reached 796 million, a decrease of 4.32%, and net profit was 144 million, down 9.29% [1]. - The combined revenue for Q4 2024 and Q1 2025 was 1.35 billion, a decline of 5.27%, with net profit at 189 million, down 30% [1]. Dividend Policy - The proposed dividend for 2024 is 4.50 yuan per 10 shares (before tax), totaling 213 million, resulting in a dividend payout ratio of 74.5% [1]. Revenue Breakdown - In 2024, high-end liquor revenue was 1.53 billion, up 4.27%, with a volume decrease of 13.6% and a price increase of 20.7% [2]. - Mid-range liquor revenue was 506 million, down 8.17%, with a volume decrease of 6.47% and a price decrease of 1.82% [2]. - Low-end liquor revenue was 134 million, down 20.5%, with a volume decrease of 27.1% and a price increase of 8.99% [2]. - In terms of regions, domestic revenue was 1.6 billion, down 5.81%, accounting for 73.7%, while external revenue was 571 million, up 16.7%, accounting for 26.3% [2]. Profitability Metrics - The net profit margin for 2024 was 13.1%, down 2.44 percentage points, primarily due to increased tax and fees as a percentage of revenue and rising expense ratios [3]. - The gross profit margin for 2024 was 52.3%, up 4.06 percentage points, attributed to improved product mix [3]. - In Q1 2025, the net profit margin was 18.0%, down 1.27 percentage points, mainly due to a decrease in gross profit margin [4]. - The gross profit margin for Q1 2025 was 48.8%, down 3.12 percentage points, likely due to changes in product mix and price declines [4]. Cash Flow Analysis - The operating cash flow for 2024 was 87 million, down 71%, with cash received from sales at 2.25 billion, down 2.23% [4]. - In Q1 2025, the operating cash flow was -59 million, compared to 160 million in the same period last year, due to a decrease in cash received from sales [4]. - Cash received from sales in Q1 2025 was 587 million, down 24.4%, indicating cash flow growth lagging behind revenue growth [4].