升级技术监管手段是关键。平台应加大技术投入，运用大数据、人工智能等技术开发风险识别模 型，通过分析商户订单量波动、地址变更频率、消费者投诉关键词等数据，精准定位疑似"幽灵外卖"商 户。此外，应积极推进"互联网+明厨亮灶"建设，让消费者能够直观监督餐饮制作过程。 近日，国家市场监督管理总局发布实施《外卖平台服务管理基本要求》，直指"幽灵外卖"等行业痛 点，为外卖行业规范发展划定了清晰底线。 "幽灵外卖"通常指那些没有堂食场地的外卖商户，他们通过租借证照、使用虚假地址、伪造门店照 片等手段入驻外卖平台，甚至将自己包装成"高分店铺"。低廉的运营成本使他们能够以低价吸引消费 者，但其后厨往往存在环境脏乱差、食材来源不明、加工操作不规范等问题。一旦被投诉查处，还能迅 速换个"马甲"重新上线，让消费者防不胜防。 "幽灵外卖"的出现，首先在于部分平台在审核机制上的宽松或执行不力。同时，网络经营模式导致 现行监管技术和手段难以做到全方位覆盖。此次新规的出台，为治理"幽灵外卖"提供了制度遵循。但从 纸面规定到落地见效，仍需一系列切实可行的措施。 强化源头管控是首要环节。在商户入驻环节，新规要求商户提供带有门店定位的一镜到底视频 ...

来源：海峡都市报 N海都全媒体记者 梁展豪 见习记者 张雅皇 文/图 12月4日，市场监管总局发布实施推荐性国家标准《外卖平台服务管理基本要求》。针对"幽灵外卖"问 题，标准提出，商户应提供带有门店定位的"一镜到底"视频，平台应根据视频核验定位信息与商户证照 的一致性，并校验配送员地址、对商户标识"堂食"标签等。 在高校周边，学生群体密集，外卖点单频繁。然而，记者调查发现，在福州高校周边，尽管不乏规范经 营、口碑良好的优质商家，但"虚假门头图""一店多用"的情况依然存在。更令人担忧的是，在淘宝、闲 鱼等交易平台上，无证经营的"幽灵外卖"通过中介包装，即可摇身一变成为"正规店铺"，入驻各大外卖 平台。 外卖平台店铺"照骗"泛滥 问题1： 平台登记地址唱"空城计" 连江县潘渡镇有两所高校——福建商学院（连江校区）和福州理工学院。尽管地处偏僻，周边多为农田 与村庄，但记者打开多个主流外卖平台后发现，除校园食堂外，平台上可选择品类繁多的餐饮商家。 以淘宝闪购平台上的"明哥烤肉拌饭"为例，该店月销量超200单，不少学生评价"好吃""碗大"。平台公 示的经营地址为"连江县潘渡镇潘渡村潘渡街101号"。然而，记者实地走访该 ...

Group 1 - The core viewpoint of the articles highlights the proactive measures taken by Lhasa city to ensure food safety and regulate the rapidly growing online food delivery market, particularly addressing the issue of "ghost kitchens" [1][2] - In the first three quarters of the year, Lhasa conducted over 72,000 food safety inspections with a compliance rate of 99.6%, and 2,207 samples were tested with a compliance rate of 98.2% [1] - The city identified and addressed 979 risks related to "ghost kitchens," leading to 86 food-related cases being filed and 414 kilograms of non-compliant food being confiscated [1] Group 2 - Lhasa's market supervision department has intensified efforts against counterfeit and substandard products, inspecting 2,505 food businesses and identifying 251 issues, all of which have been rectified [1] - The department also focused on rural markets, inspecting 1,696 food production and operation units, resulting in 97 issues being discovered and corrected [1] - In addition to food safety, the department has taken action in other areas, including 13 legal cases related to Tibetan medicine and dental clinics, with fines totaling 265,100 yuan [2]

Core Viewpoint - The National Market Supervision Administration has released a draft regulation aimed at enhancing food safety responsibilities for third-party online food delivery platforms and their partnered restaurants, focusing on clearer labeling and stricter oversight measures. Group 1: Key Highlights of the Draft Regulation - The draft requires platforms to label restaurants that do not offer dine-in services with a "no dine-in" sign, which is expected to improve consumer confidence regarding food safety [1][2] - The regulation emphasizes the implementation of "Internet + Bright Kitchen" video monitoring, allowing consumers to view the cooking process in real-time, thereby increasing transparency and trust [2][3] - A "one certificate, one store" model is proposed to prevent the use of the same business license for multiple online stores, addressing the issue of "ghost restaurants" that lack physical locations [3][5] Group 2: Industry Reactions and Implications - Restaurant operators express that the new regulations will help eliminate unfair competition from non-compliant businesses, allowing compliant operators to compete based on quality and service [3][4] - Experts highlight that the draft addresses critical issues in food safety regulation, such as the need for better scrutiny of online food service providers and the challenges of cross-regional operations [4][5] - The draft is seen as a step towards more refined, standardized, and regulated food safety oversight in the online food delivery sector, with a focus on consumer rights and safety [4][5]

Core Viewpoint - The State Administration for Market Regulation is seeking public feedback on a draft regulation aimed at enhancing food safety responsibilities for third-party online food delivery platforms and their partnered restaurants, with a feedback deadline of November 16 [1] Group 1: Regulatory Framework - The draft regulation aims to clarify the responsibilities and rights of platforms, third-party institutions, and restaurants regarding food safety, addressing issues like "ghost kitchens" [1] - It requires platforms to establish comprehensive food safety management systems and mechanisms, ensuring proper monitoring and inspection of partnered restaurants [1] Group 2: Operational Requirements - The regulation stipulates a "one certificate, one store" model, prohibiting restaurants from using the same operating license to open multiple online stores on the same platform [1] - Platforms must continuously publicize their operating qualifications, ensuring that the names of online stores match those of their physical counterparts, and that the pickup addresses align with the registered business locations [1] Group 3: Special Identifications - The regulation mandates special identification for "no dine-in" businesses and sets guidelines for their display positions and pages on the platform [1]

Core Viewpoint - The article discusses the draft regulations by the State Administration for Market Regulation aimed at enhancing food safety responsibilities for third-party platforms and online food service providers in the network catering industry [1][4]. Group 1: Regulatory Focus - The regulations address key issues in food safety within online catering services, including unclear platform responsibilities, lax management of food service providers, and lack of transparency in food safety information [1]. - The draft aims to clarify the responsibilities and rights of platforms, third-party institutions, food service providers, and delivery units regarding food safety [1][4]. Group 2: Implementation Requirements - Platforms are required to establish comprehensive food safety management systems and mechanisms, ensuring clear delineation of food safety responsibilities among all parties involved [4]. - Food service providers must implement the "Internet + Open Kitchen" model to enhance transparency [4]. - The regulations stipulate a "one certificate, one store" operating model, prohibiting the use of the same operating credentials for multiple online stores on the same platform [4]. Group 3: Information Disclosure - Platforms must continuously disclose their operating qualifications and ensure that the names of online store signs match those of the physical stores [4]. - The regulations require that the pickup address aligns with the operating qualifications, and special identifiers must be added for "no dine-in" merchants, along with specific display position and page regulations [4].

Core Viewpoint - The emergence of "ghost takeout" has become a significant issue in China's booming online food delivery market, characterized by fraudulent practices that deceive consumers and evade regulatory oversight [4][7][10]. Group 1: Definition and Characteristics - "Ghost takeout" refers to restaurants that operate without proper licenses, often using fake permits and nonexistent physical locations, leading to poor food quality and safety risks for consumers [1][6]. - Various fraudulent practices include the use of forged licenses, operating multiple online entities from a single physical location, and misrepresenting business addresses [2][6]. Group 2: Market Context - As of December 2024, China's online food delivery user base reached 592 million, making it the largest market globally, which presents both opportunities and risks for the industry [7]. - The low barriers to entry in the food delivery sector have attracted unscrupulous operators seeking to profit illegally by minimizing operational costs [7]. Group 3: Regulatory Challenges - The lack of stringent oversight and enforcement by online platforms has allowed "ghost takeout" businesses to thrive, often with platforms turning a blind eye to illegal activities [9]. - Regulatory bodies have identified the need for stricter compliance with food safety laws and have announced plans to enhance inspection efforts to combat these fraudulent practices [12]. Group 4: Consumer Impact and Recommendations - The prevalence of "ghost takeout" has raised concerns among consumers regarding food safety, prompting discussions on how to identify and avoid such fraudulent services [6][10]. - Recommendations for consumers include choosing restaurants with verified physical locations and being cautious of overly perfect food images and suspiciously high ratings [6].

Group 1 - The "Shanghai Food Safety White Paper" was released, indicating that "no dine-in" does not necessarily equate to "ghost kitchens," with nearly 25% of respondents willing to accept "independent delivery-only restaurants" [1] - The overall takeaway consumption in Shanghai shows a "high-frequency necessity" characteristic, with 54.58% of respondents ordering takeout more than three times a week and 66.49% ordering on weekends or holidays [1] - Consumer trust in food safety is primarily derived from safety standards, transparency, and brand endorsement, with 64.81% believing that "real-time kitchen live streaming and visualized operations" significantly enhance trust [1] Group 2 - The white paper highlights that the investment threshold and operating costs for delivery-only restaurants are low, catering to various consumer needs and serving as a beneficial supplement to traditional dining models [2] - "Ghost kitchens" are reported to constitute only about 5.78% of the overall delivery business, with strict qualification checks by delivery platforms reducing their prevalence [2] - The platform has initiated social supervision cooperation with delivery personnel, encouraging them to report food safety issues, with over 500,000 stores covered by safety inspections this year [3]

Core Viewpoint - The article highlights the enforcement actions taken by market regulatory authorities in China to combat illegal activities in the food and beverage sector, focusing on issues such as illegal additives, counterfeit products, and unlicensed operations, thereby ensuring consumer safety and market integrity [1][2][3][4][5][6][7][8][9][10][11][12][13]. Group 1: Illegal Additives and Food Safety - The Jiangxi market regulatory authority investigated a case involving the illegal addition of tadalafil in a liquor product, with a detected concentration of 151 mg/kg, leading to a total value of 1.9386 million yuan for 450 units [1] - In Fujian, a case was uncovered where meat products contained harmful substances like morphine and codeine, with sales exceeding 1 million yuan [2] - In Liaoning, a duck neck shop was found using excessive and unauthorized food additives, with illegal sales exceeding 200,000 yuan [3] Group 2: Ghost Restaurants and Licensing Violations - In Guangxi, a restaurant was penalized for using forged food operation licenses to conduct online delivery services, resulting in a fine of 7,000 yuan [4][5] - In Anhui, a restaurant operated multiple online entities without proper licenses, leading to fines totaling 8,600 yuan for both the restaurant and the third-party platform involved [6] Group 3: Regulatory Actions Against Platforms - In Beijing, two major food delivery platforms were investigated for failing to verify the licenses of their vendors, resulting in fines of 200,000 yuan and the confiscation of illegal earnings [7][8] Group 4: Trademark Infringement and Counterfeit Goods - In Shanghai, a construction company was found selling counterfeit paint products, leading to a total illegal operation value of 32,800 yuan and subsequent penalties [9][10] - The investigation revealed a network of counterfeit production, with significant quantities of infringing goods seized [9][10] Group 5: Compliance in Testing and Measurement - A testing company in Shandong was penalized for issuing reports without valid certification, resulting in fines totaling 81,400 yuan [11] - In Gansu, a gas station was found using tampered fuel dispensers, leading to fines of 788,700 yuan [12] Group 6: Consumer Safety in Household Products - In Jiangsu, a company was penalized for selling substandard gas stoves and hoses, with a total value of 65,000 yuan for the non-compliant products [13]

Core Viewpoint - The competition in the food delivery market is intensifying, particularly due to a subsidy war among platforms, raising questions about market expansion, protection of rights for riders, merchants, and consumers, and the future of the industry once subsidies decline [1][8]. Group 1: Market Structure and Issues - The food delivery market in China has been dominated by two platforms, Meituan and Ele.me, with Meituan holding a 70% market share, leading to various issues such as low profit margins for restaurants [2][3]. - Over 50% of food delivery businesses report profit margins below 5%, primarily due to high commission and marketing costs associated with the dominant market structure [3]. - The high costs force many merchants to cut expenses, leading to the emergence of "ghost kitchens," which operate without proper licenses and pose food safety risks [3][4]. Group 2: Impact of Competition - New entrants like JD's "Qixian Xiaochu" are emerging, which focus on quality and collaboration with established restaurants, potentially improving market dynamics and reducing the prevalence of "ghost kitchens" [5][6][7]. - JD's model allows partners to sell dishes without upfront investment, sharing profits while maintaining quality control, indicating a shift from cash subsidies to asset investment for long-term sustainability [6][7]. Group 3: Concerns Over Subsidy Wars - The ongoing subsidy wars may lead to unsustainable practices, with platforms potentially transferring costs to weaker entities in the supply chain, which could harm product quality and consumer welfare [9][10]. - The effectiveness of subsidies is diminishing, and the intense competition may negate the benefits of these subsidies for merchants, leading to further profit declines [10]. - There is a need for clearer rules regarding subsidy distribution and transparency in how platforms allocate resources to ensure fair competition and protect smaller merchants [10].