Core Insights - Zeekr has achieved a significant milestone with the production of its 500,000th vehicle in just 44 months, showcasing its strong brand power and market competitiveness with an average vehicle price of nearly 300,000 yuan [1][4] - The company focuses on core technology and product value, maintaining a luxury brand positioning without relying on price reductions, and plans to launch the ultra-luxury SUV flagship Zeekr 9X in Q3 this year [3][4] Product and Market Strategy - Zeekr's product strategy includes launching an average of two new models per year, covering various segments such as luxury electric sedans, MPVs, and SUVs [3] - The Zeekr 009 has become a top seller in multiple categories, while the Zeekr 001 has dominated the niche market for shooting brakes, with nearly 300,000 units delivered [4] Technological Advancements - The company emphasizes product strength as its core competitive advantage, with a cumulative R&D investment exceeding 23.5 billion yuan by 2024, enabling it to develop key technologies across the automotive value chain [4][5] - Zeekr is set to unveil its "Horizon Super Electric Hybrid Technology," marking a new phase in its multi-energy development strategy [5] Global Expansion - Zeekr has implemented four major overseas strategies, successfully entering over 40 countries and regions, with strong sales in the Middle East, Australia, and Southeast Asia [7] - The company has partnered with Qualcomm to enhance its smart cockpit technology and is rolling out its 800V ultra-fast charging infrastructure in international markets [7] Strategic Integration - Zeekr is aligning its strategy with Geely's overarching goals, focusing on high-end luxury electric vehicles while leveraging Geely's extensive manufacturing and supply chain capabilities [8] - The company has over 550 global stores, with a significant presence in first and second-tier cities, and is adopting a partner model to penetrate lower-tier markets [8] Charging Infrastructure - Zeekr has established a robust charging ecosystem, with over 1.3 million third-party charging stations integrated and 1,628 self-built charging stations across 189 cities [9] - The company has pioneered the "three 800V" ultra-fast charging service ecosystem, with 939 dedicated ultra-fast charging stations [9]

Group 1 - The core point of the article is the restructuring of the management team at Zeekr Technology Group, which reflects the company's strategic adjustments following the merger with Lynk & Co [1][2] - Zeekr Technology Group aims to become a leading global high-end luxury electric vehicle group, with plans to adjust product and technology strategies for both Zeekr and Lynk & Co brands [2] - The management changes indicate that Zeekr Technology Group is facing market pressure amid intense competition [2] Group 2 - For 2025, Zeekr Technology Group has set a sales target of 710,000 units, with Lynk & Co aiming for 390,000 units and Zeekr for 320,000 units, representing a 40% year-on-year growth [5] - In April, Zeekr Technology Group sold 41,316 vehicles, marking an 18.7% year-on-year increase and a 1.5% month-on-month increase, with Zeekr brand sales at 13,727 units and Lynk & Co at 27,589 units [5] - From January to April, the cumulative sales reached 165,300 units, achieving 23.28% of the annual target, with Zeekr brand at 55,000 units (17.19% of its target) and Lynk & Co at 110,400 units (28.31% of its target) [5] Group 3 - Zeekr Technology Group plans to launch five new products in 2025, including three new models for the Zeekr brand, such as the Zeekr 007 GT and two super electric hybrid products [5] - The Zeekr 007 GT has already been launched, priced between 202,900 to 232,900 yuan, while the flagship SUV Zeekr 9X made its global debut at the Shanghai Auto Show [5] - Lynk & Co will introduce two new models, including the Lynk 900 and an EM-P plug-in hybrid product, with the Lynk 900 targeting a top-three position in the mid-large SUV market [6]

Core Viewpoint - ZEEKR is entering its 2.0 brand development phase with the launch of its first super electric hybrid model, ZEEKR 9X, which is positioned as a high-end luxury SUV priced above 400,000 RMB [2][6]. Group 1: Product Features - ZEEKR 9X features a full-stack 900V high-voltage architecture and is equipped with a 6C Xiaoyao battery, allowing the battery to charge from 20% to 80% in just 9 minutes [2]. - The vehicle is powered by a 2.0T hybrid engine with a total power output of 205 kW, and its front and rear motors have power outputs of 290 kW and 370 kW respectively, achieving a 0-100 km/h acceleration in approximately 3 seconds [2]. - It is the world's first SUV to feature a closed dual-chamber air suspension and dual-valve CCD system, providing a suspension lift of 110 mm and a maximum ground clearance of 288 mm [3][4]. - ZEEKR 9X boasts the longest pure electric range among hybrid SUVs globally and the fastest charging speed [4]. Group 2: Intelligent Technology - The vehicle is equipped with the Qianli Haohan intelligent driving H9 solution, featuring L3-level intelligent driving capabilities, dual Thor chips, and 5 laser radars, with a computing power of 1400 TOPS [4][10]. Group 3: Market Strategy and Positioning - ZEEKR 9X aims to cater to a diverse customer base with three different style versions: luxury, cool, and fashionable [5]. - The vehicle is set to launch in the third quarter of this year, with a four-month pre-launch period during which no new models will be released [6]. - The luxury car market is characterized as a giant market with a high net worth user base, and ZEEKR aims to capture a larger share of this market despite the overall contraction in the 400,000 to 500,000 RMB segment [15][27]. Group 4: Sales Expectations and Challenges - The company believes that the product's capabilities are sufficient to capture a significant market share, although marketing has been identified as a shortcoming that needs improvement [16]. - ZEEKR 7X remains the main model, but ZEEKR 9X is expected to cover a broader audience and compete effectively in the market [17]. - The overall high-end new energy market is experiencing some challenges, but the company is optimistic about overcoming these difficulties as brand momentum begins to recover [27].