"人生天地，过隙白驹。一起奋斗的日子是最难忘的，能经历极氪高速发展、登顶、IPO，再到极氪科 技成立、回归吉利，也是职场生涯中最珍贵的荣幸。感谢大家关心，即将结束杭漂。"《中国经营报》 记者注意到，10月10日，极氪科技CBO（首席商务官）关海涛在其朋友圈确认了即将离职的消息。 公开资料显示，关海涛此前曾任荣耀中国区CMO（首席市场官）、电商部部长。2023年9月，关海涛从 荣耀离职加盟极氪智能科技出任CMO，2025年2月担任极氪科技集团CBO。 （文章来源：中国经营报） 今年9月，极氪智能科技控股有限公司召开特别股东大会，公司股东投票赞成多项提案，其中包括7月15 日与吉利汽车签署的合并协议和合并计划。上述合并协议以94.2%的赞成票获批。合并完成后，极氪科 技成为吉利汽车的全资子公司，并不再在纽约证券交易所上市。 极氪科技致力于打造全球领先的高端豪华新能源汽车。合并后，吉利汽车将融合其高性能、智能化与全 球化优势，结合自身在主流市场的深厚根基，全面协同技术、产品、供应链、制造、营销及国际化资 源。吉利汽车也将实现对主流、中高端与豪华三大细分市场的全面覆盖，形成"燃油+纯电+插混+醇氢 电动"多元动力体系 ...

Core Insights - Zeekr has achieved a significant milestone with the production of its 500,000th vehicle in just 44 months, showcasing its strong brand power and market competitiveness with an average vehicle price of nearly 300,000 yuan [1][4] - The company focuses on core technology and product value, maintaining a luxury brand positioning without relying on price reductions, and plans to launch the ultra-luxury SUV flagship Zeekr 9X in Q3 this year [3][4] Product and Market Strategy - Zeekr's product strategy includes launching an average of two new models per year, covering various segments such as luxury electric sedans, MPVs, and SUVs [3] - The Zeekr 009 has become a top seller in multiple categories, while the Zeekr 001 has dominated the niche market for shooting brakes, with nearly 300,000 units delivered [4] Technological Advancements - The company emphasizes product strength as its core competitive advantage, with a cumulative R&D investment exceeding 23.5 billion yuan by 2024, enabling it to develop key technologies across the automotive value chain [4][5] - Zeekr is set to unveil its "Horizon Super Electric Hybrid Technology," marking a new phase in its multi-energy development strategy [5] Global Expansion - Zeekr has implemented four major overseas strategies, successfully entering over 40 countries and regions, with strong sales in the Middle East, Australia, and Southeast Asia [7] - The company has partnered with Qualcomm to enhance its smart cockpit technology and is rolling out its 800V ultra-fast charging infrastructure in international markets [7] Strategic Integration - Zeekr is aligning its strategy with Geely's overarching goals, focusing on high-end luxury electric vehicles while leveraging Geely's extensive manufacturing and supply chain capabilities [8] - The company has over 550 global stores, with a significant presence in first and second-tier cities, and is adopting a partner model to penetrate lower-tier markets [8] Charging Infrastructure - Zeekr has established a robust charging ecosystem, with over 1.3 million third-party charging stations integrated and 1,628 self-built charging stations across 189 cities [9] - The company has pioneered the "three 800V" ultra-fast charging service ecosystem, with 939 dedicated ultra-fast charging stations [9]

Core Viewpoint - An Conghui, the CEO of Zeekr Technology Group, will be promoted to CEO of Geely Holding Group, overseeing the group's operational management after four years of leadership at Zeekr [2][3][4] Group 1: Leadership Transition - An Conghui will transition to CEO of Geely Holding Group, while Gan Jiayue, who previously succeeded him as CEO of Geely Automobile Group, will take over as CEO of the merged Geely Automobile Group [2][5] - The leadership change will occur after Zeekr is integrated into Geely Automobile, with An Conghui remaining as CEO of Zeekr until the transition [2][4] Group 2: Performance and Achievements - Under An Conghui's leadership, Zeekr achieved a revenue of 22 billion yuan in Q1 2025, marking three consecutive quarters of profitability with a quarterly profit of 510 million yuan and a record gross margin of 19% [3][4] - Zeekr's sales reached 114,011 units in Q1 2025, making it the top seller in China's high-end luxury electric vehicle segment [3][4] Group 3: Strategic Focus and Integration - Geely aims to consolidate its numerous brands to enhance resource allocation and reduce internal competition, shifting focus from capital expansion to production and manufacturing [4][6] - The integration of Zeekr into Geely is expected to facilitate product technology and strategic collaboration, leveraging Zeekr's self-developed technologies to enhance the competitiveness of Geely's brands [6] - The group targets a sales goal of 2.71 million vehicles for the year, with specific targets for its brands, including 1 million for the Galaxy brand and 320,000 for the Zeekr brand [6]

Group 1 - The core point of the article is the restructuring of the management team at Zeekr Technology Group, which reflects the company's strategic adjustments following the merger with Lynk & Co [1][2] - Zeekr Technology Group aims to become a leading global high-end luxury electric vehicle group, with plans to adjust product and technology strategies for both Zeekr and Lynk & Co brands [2] - The management changes indicate that Zeekr Technology Group is facing market pressure amid intense competition [2] Group 2 - For 2025, Zeekr Technology Group has set a sales target of 710,000 units, with Lynk & Co aiming for 390,000 units and Zeekr for 320,000 units, representing a 40% year-on-year growth [5] - In April, Zeekr Technology Group sold 41,316 vehicles, marking an 18.7% year-on-year increase and a 1.5% month-on-month increase, with Zeekr brand sales at 13,727 units and Lynk & Co at 27,589 units [5] - From January to April, the cumulative sales reached 165,300 units, achieving 23.28% of the annual target, with Zeekr brand at 55,000 units (17.19% of its target) and Lynk & Co at 110,400 units (28.31% of its target) [5] Group 3 - Zeekr Technology Group plans to launch five new products in 2025, including three new models for the Zeekr brand, such as the Zeekr 007 GT and two super electric hybrid products [5] - The Zeekr 007 GT has already been launched, priced between 202,900 to 232,900 yuan, while the flagship SUV Zeekr 9X made its global debut at the Shanghai Auto Show [5] - Lynk & Co will introduce two new models, including the Lynk 900 and an EM-P plug-in hybrid product, with the Lynk 900 targeting a top-three position in the mid-large SUV market [6]

Core Viewpoint - ZEEKR is entering its 2.0 brand development phase with the launch of its first super electric hybrid model, ZEEKR 9X, which is positioned as a high-end luxury SUV priced above 400,000 RMB [2][6]. Group 1: Product Features - ZEEKR 9X features a full-stack 900V high-voltage architecture and is equipped with a 6C Xiaoyao battery, allowing the battery to charge from 20% to 80% in just 9 minutes [2]. - The vehicle is powered by a 2.0T hybrid engine with a total power output of 205 kW, and its front and rear motors have power outputs of 290 kW and 370 kW respectively, achieving a 0-100 km/h acceleration in approximately 3 seconds [2]. - It is the world's first SUV to feature a closed dual-chamber air suspension and dual-valve CCD system, providing a suspension lift of 110 mm and a maximum ground clearance of 288 mm [3][4]. - ZEEKR 9X boasts the longest pure electric range among hybrid SUVs globally and the fastest charging speed [4]. Group 2: Intelligent Technology - The vehicle is equipped with the Qianli Haohan intelligent driving H9 solution, featuring L3-level intelligent driving capabilities, dual Thor chips, and 5 laser radars, with a computing power of 1400 TOPS [4][10]. Group 3: Market Strategy and Positioning - ZEEKR 9X aims to cater to a diverse customer base with three different style versions: luxury, cool, and fashionable [5]. - The vehicle is set to launch in the third quarter of this year, with a four-month pre-launch period during which no new models will be released [6]. - The luxury car market is characterized as a giant market with a high net worth user base, and ZEEKR aims to capture a larger share of this market despite the overall contraction in the 400,000 to 500,000 RMB segment [15][27]. Group 4: Sales Expectations and Challenges - The company believes that the product's capabilities are sufficient to capture a significant market share, although marketing has been identified as a shortcoming that needs improvement [16]. - ZEEKR 7X remains the main model, but ZEEKR 9X is expected to cover a broader audience and compete effectively in the market [17]. - The overall high-end new energy market is experiencing some challenges, but the company is optimistic about overcoming these difficulties as brand momentum begins to recover [27].

Group 1 - The core viewpoint of the articles highlights the debut of Zeekr Technology Group and its brands Zeekr and Lynk & Co at the Shanghai International Auto Show, showcasing China's advancements in the high-end luxury electric vehicle market [2][4]. - Zeekr 9X and Lynk & Co 900 are the two flagship luxury SUVs that attracted significant attention at the auto show, featuring advanced technologies such as a 900V high-voltage architecture and L3-level intelligent driving capabilities [3][4]. - The CEO of Zeekr Technology Group emphasized the strategic goal of becoming a leading global high-end luxury electric vehicle group, aiming to reshape the high-end luxury market landscape in China and globally [4]. Group 2 - Zeekr Technology Group aims for a 40% sales growth by 2025, targeting a total sales volume of 710,000 units, with Zeekr aiming for 320,000 units and Lynk & Co for 390,000 units [5][6]. - The company plans to launch five new models in 2025, with four being hybrid vehicles, to enhance its competitive position in the luxury market [5][6]. - As of the end of Q1 this year, Zeekr's sales reached 41,403 units, a 25% year-on-year increase, while Lynk & Co's sales were 72,608 units, up 19% year-on-year [6][7]. Group 3 - Zeekr is expanding its presence in global markets, having entered over 40 countries with plans to increase its store count to over 100 by the end of this year [7]. - The company is also focusing on expanding its large store formats to better accommodate its growing product lineup, as current smaller stores limit vehicle display capacity [7]. - The merger of Zeekr and Lynk & Co is expected to leverage Lynk & Co's resources in lower-tier markets, providing strong support for Zeekr's growth strategy [7].