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从“挑担叫卖”到“订单不愁”:一碗酸汤里的乡村振兴路
Zhong Guo Xin Wen Wang· 2025-11-25 10:20
"宁舍家财,不舍酸汤!"黔东南人对"酸",可谓情有独钟。每到用餐时间,遍布街头巷尾的酸汤馆子,总飘散出酸汤浓浓的香气,这几乎成了 凯里一道独特的城市风景。 然而,传统酸汤依赖陶罐自然发酵,周期长达数月甚至两年,风味易受环境因素影响,且缺乏标准化工艺,制约了产业发展。 如何让这碗"深山味道"走出大山?如何把田间农作物连缀成一条"三二一产联动"的致富链? 乡村振兴不仅"输血"更帮 "造血" "2023年,锅圈联合多家机构成立乡村振兴研究院,苗苗食品作为首个落地项目,承载着更深层次的探索使命。"我们不仅要'输血',更要帮助 当地建立'造血'。" 如果按照纯商业的标准,苗苗食品可能并不符合锅圈自建工厂的条件。"苗苗食品总经理于汶鑫直言,"但苗苗食品从立项之初就不是一个纯商 业的项目。" 这一理念与技术突破的契机不谋而合。 "过去,扶贫多聚焦于帮扶一产,助力老百姓种植、养殖以增加产量来赚钱。然而,贵州地域特色鲜明,土地面积有限,土地资源成为产业发 展的制约因素。"李淑英表示,"后来机缘巧合认识了锅圈,双方在产品品类上十分契合,锅圈又始终在坚持进行产业助农,最终一拍即合。" 苗苗食品落地后,原材料辣椒便采购于当地。革一镇 ...
椰子咖啡香料等16大专业展区! 2025第三届海食会精彩抢先看→
Zhong Guo Shi Pin Wang· 2025-08-27 09:36
Core Viewpoint - The 2025 Third Hainan International Tropical Ingredients Supply Chain Expo (referred to as "Hainan Food Expo") aims to create a global trade platform for tropical ingredients, scheduled to take place from October 16 to 18, 2025, in Haikou, attracting nearly 4,000 brands from over 50 countries and regions [1][3]. Group 1: Event Overview - The Hainan Food Expo focuses on building an efficient supply chain hub that connects domestic and international markets, leveraging Hainan's free trade port policies and geographical advantages [3]. - The expo will cover a total exhibition area of 50,000 square meters, featuring four major exhibition halls and 16 specialized exhibition areas, encompassing the entire tropical ingredients industry chain [6]. - The event has already completed over 80% of its recruitment tasks, with participation from over 30 international consulates and trade associations [10]. Group 2: International Participation - The expo will showcase leading domestic food enterprises such as Zhengda Group and Shuanghui, alongside quality industry players from tropical regions like Malaysia, Thailand, and Vietnam [8]. - The event aims to achieve a significant increase in international participation, enhancing its global brand presence [8]. Group 3: Innovative Services - The expo introduces a "Five Major Selling" service system to assist enterprises in converting orders throughout the year, providing a comprehensive support mechanism for exhibitors [12]. - This system includes various components such as exhibitions, activities, e-commerce, new media, and brand development, ensuring continuous engagement with potential buyers [12]. Group 4: Sustainability Initiatives - The expo promotes a green and low-carbon exhibition philosophy, implementing measures like electronic tickets and modular booths to reduce carbon footprints [14]. - The initiative aims to set a new standard for resource-saving and environmentally friendly exhibitions [14]. Group 5: Product Showcase - The exhibition will feature a wide range of high-quality tropical products, including international seafood selections and local specialties from Hainan [15][16]. - The event will also highlight the industrialization and high-value development of tropical crops through various activities [16]. Group 6: Forums and Competitions - Over 40 high-end forums and competitions will be held during the expo, focusing on the future of the tropical ingredients industry and fostering collaboration [18]. - Notable awards like the "Golden Coconut Award" and "Golden Spoon Cup" will be presented to recognize excellence in traditional and innovative food products [18]. Group 7: Global Promotion - The organizing committee collaborates with major media outlets and social platforms to create a comprehensive global communication network for brand promotion [21]. - This strategy aims to provide full-cycle brand empowerment for participating enterprises before, during, and after the expo [21].
贵阳咖啡摘冠后,贵州菜为何能站稳北上广?
首席商业评论· 2025-08-03 05:50
Core Viewpoint - Guizhou, particularly its capital city Guiyang, is emerging as a significant player in the coffee and culinary scene, transforming from an overlooked region to a vibrant hub for coffee culture and local cuisine [4][10][12]. Group 1: Coffee Culture in Guiyang - Guiyang has become known as the "Coffee Champion City" with over 3,000 coffee shops, making it one of the cities with the highest coffee shop density in China, with a ratio of one coffee shop for every 2,000 residents [12][16]. - The local coffee culture emphasizes quality and craftsmanship, with a history dating back to 2005, leading to a competitive environment that has fostered skilled baristas and innovative coffee offerings [13][15]. - Guiyang's coffee scene is characterized by unique local flavors, with drinks like "Erythronium American" and "Wood Ginger Special" that blend traditional Guizhou tastes with coffee [15][32]. Group 2: Rise of Guizhou Cuisine - Guizhou cuisine is rapidly gaining popularity in major cities, with new brands expanding quickly and often requiring long wait times for customers [20][22]. - The distinct flavor profile of Guizhou cuisine, known for its "spicy, sour, and fresh" characteristics, is a key factor in its appeal, featuring dishes like sour soup and various fermented foods [22][24]. - The transformation of Guizhou cuisine into a high-end dining experience has attracted a younger demographic seeking unique culinary experiences, blending traditional elements with modern aesthetics [24][27]. Group 3: Consumer Behavior and Market Dynamics - Guiyang residents are willing to spend on experiences that enhance their quality of life, ranking second nationally in a survey on spending to please oneself [16][28]. - The slower pace of life in Guiyang allows residents to explore diverse food options, leading to a culture of culinary discovery that values local and authentic dining experiences [28][29]. - The local market is characterized by a blend of traditional flavors and the incorporation of external influences, allowing Guizhou cuisine to adapt and thrive in new environments [29][34]. Group 4: Challenges and Future Outlook - Despite the rapid expansion of Guizhou cuisine brands, most remain small-scale, with over 99% having five or fewer locations, indicating a slow national expansion [34][36]. - The culinary industry faces challenges of maintaining authenticity while innovating, as some consumers express concerns over the rising costs and perceived loss of traditional flavors [36][37]. - The ongoing evolution of Guizhou's culinary scene suggests that balancing unique local characteristics with modern trends will be crucial for sustained success [36].