这不是阿迪达斯今年第一项与知名高校的合作。4月，德国品牌与清华大学达成了合作，为清华大学足 球队、网球队、中长跑二队等提供专业装备支持，并同步上线了市售的联名系列产品。 智通财经记者 | 覃思悦 智通财经编辑 | 任雪松 运动品牌的目光今年频频投向知名高校。 德国运动品牌阿迪达斯（adidas）于7月初官宣了与上海知名学府复旦大学的赞助合作。后续，复旦大 学排球、武术、游泳、射击、女足等高水平运动队将得到来自阿迪达斯的专业装备支持。 更密集地与高校产生连结是今年的大趋势。不仅是阿迪达斯，亚瑟士、李宁、安踏等竞争品牌近来都在 积极地争取高校资源。李宁今年与南京体育学院、北京体育大学先后达成合作，亚瑟士6月与北京大学 联合举办了高校接力邀请赛。 体育企业与高校的合作事实上由来已久。高校的人才储备和科研实力向来是体育用品企业不能拒绝的吸 力。李宁与南京体院的合作框架中，提及了运动科技创新中心的建设。北京体育大学则形成校企协同就 业模式，与安踏共建研发中心，还与李宁、京东等企业签订战略协议，在联合研发中定制化培养人才。 如果总结共性，不难发现被品牌们频繁选择的高校本身都有比较深厚的体育基础。上述的北京体育大 学、南京 ...

证券研究报告 公司研究 [Table_ReportType] 公司点评报告 [Table_StockAndRank] 晨光股份(603899) 投资评级 上次评级 [Table_Author] 姜文镪 新消费行业首席分析师 执业编号：S1500524120004 邮 箱： jiangwenqiang@cindasc.com 相关研究 [Table_OtherReport] 晨光股份：线下零售延续压力，积极 探索 IP 产品 信达证券股份有限公司 CINDA SECURITIES CO.,LTD 北京市西城区宣武门西大街甲127号金隅大厦 B座 邮编：100031 盈利预测：我们预计 2025-2027 年归母净利润分别为 15.2、16.6、18.2 亿 元，对应 PE 为 18X、16X、15X。 请阅读最后一页免责声明及信息披露 http://www.cindasc.com 1 [Table_Title] 晨光股份：25Q1 弱势平稳，积极调整货品结 构，中期稳健增长可期 风险因素：线下客流恢复不及预期，新品推出不及预期，科力普客户修复不 [Table_ReportDate] 2025 年 05 月 05 ...

Investment Rating - The report does not explicitly state an investment rating for Chow Tai Fook, but it provides insights into the company's performance and expectations for future profitability [4][8]. Core Insights - Chow Tai Fook's overall retail sales value (RSV) declined by 11.6% year-on-year in FY25Q4, with the Mainland market and Hong Kong/Macao markets experiencing declines of 10.4% and 20.7% respectively, primarily due to macroeconomic factors and high gold prices affecting consumer sentiment [1][9]. - Despite the decline in same-store sales volume, the company successfully increased the RSV share of high-margin products by optimizing its product mix and adjusting pricing, leading to an increase in same-store average selling price (ASP) [1][11]. - The ASP for gold jewelry in Mainland China rose to HK$6,400, a 14.3% increase from HK$5,600 in FY24, while in Hong Kong and Macau, it rose to HK$8,600, a 14.7% increase from HK$7,500 [1][9]. Summary by Sections Retail Performance - In FY25Q4, same-store RSV in the Mainland market decreased by 10.4%, with direct-managed and franchised stores seeing declines of 13.2% and 8.7% respectively. The Hong Kong and Macau markets recorded a 22.5% decline in same-store RSV [2][10]. - The high gold prices have suppressed consumer willingness to purchase gold jewelry, impacting sales of gram-weight products [2][10]. Product Strategy - The company accelerated the introduction of set-price products, which accounted for 19% of total RSV in FY25, exceeding the initial target of 15%. This proportion is expected to increase to 20%-23% in FY26 [3][11]. - The RSV share of priced products in the gold jewelry category rose from 9.4% in FY24Q4 to 25.6% in FY25Q4, surpassing management expectations [3][11]. Store Network Optimization - Chow Tai Fook closed 896 stores in the Mainland market during FY25, primarily underperforming locations, with a total of 6,423 stores globally as of FY25Q4 [5][12]. - The company opened two new image stores in Shanghai and Wuhan, achieving higher productivity levels compared to closed stores, with average monthly sales of approximately HK$1 million [5][12]. Collaborative Products - In March 2025, Chow Tai Fook launched a co-branded gold jewelry collection with Chiikawa, featuring nine designs that sold out quickly, indicating strong market demand for innovative products [6][13].

Investment Rating - The report does not explicitly state an investment rating for Chow Tai Fook, but it discusses expectations for gross profit margin and operating profit margin improvements, indicating a positive outlook for the company [1][9][11]. Core Insights - Chow Tai Fook's overall retail sales value (RSV) declined by 11.6% year-on-year in FY25Q4, with the Mainland market and Hong Kong, Macau, and other markets experiencing declines of 10.4% and 20.7% respectively, primarily due to macroeconomic factors and high gold prices affecting consumer sentiment [1][10]. - Despite the decline in same-store sales volume, the company successfully increased the RSV share of high-margin products through product mix optimization and flexible pricing adjustments, leading to an increase in same-store average selling price (ASP) [1][9][11]. - The ASP for gold jewelry in Mainland China rose to HK$6,400, a 14.3% increase from the previous year, while in Hong Kong and Macau, it increased to HK$8,600, a 14.7% rise [1][9]. Summary by Sections Retail Sales Performance - In FY25Q4, same-store RSV in the Mainland market decreased by 10.4%, with direct-managed and franchised stores seeing declines of 13.2% and 8.7% respectively. The Hong Kong and Macau markets recorded a 22.5% decline in same-store RSV [2][10]. - The high gold prices have suppressed consumer willingness to purchase gold jewelry, impacting sales of gram-weight products [2][10]. Product Strategy - The company accelerated the introduction of set-price products, achieving a 19% share of total RSV in FY2025, exceeding the initial target of 15%. This share is expected to rise to 20%-23% in FY2026 [3][11]. - The RSV share of set-price products in the gold jewelry category increased from 9.4% in FY24Q4 to 25.6% in FY25Q4, surpassing management expectations [3][11]. Store Network Optimization - Chow Tai Fook closed 896 stores in the Mainland market during FY2025, primarily underperforming locations, with a total of 6,423 stores globally as of FY25Q4 [5][12]. - The company opened two new image stores in Shanghai and Wuhan, achieving higher productivity levels compared to closed stores, with average monthly sales of approximately HK$1 million [5][12]. Collaborative Products - In March 2025, Chow Tai Fook launched a co-branded gold jewelry collection with Chiikawa, featuring nine designs that sold out quickly, indicating strong market demand for innovative products [6][13].

Financial Performance - In 2024, the company achieved a revenue of CNY 5.118 billion, a year-on-year increase of 19.16% [2] - The net profit attributable to shareholders was CNY 1.628 billion, up 11.41% year-on-year [2] - As of December 31, 2024, total assets reached CNY 8.026 billion, growing by 21.42% compared to the previous year [2] - For Q1 2025, revenue was CNY 1.353 billion, reflecting a 3.46% year-on-year growth [3] - The net profit attributable to shareholders for Q1 2025 was CNY 518 million, a significant increase of 21.57% [3] Business Growth Drivers - The growth in performance is attributed to the stable operation of long-term products such as "Original Legend" and "Blood of Heroes," as well as the successful launch of new products like "New Legend of the Dragon Slayer" and "Monster Alliance" [3] - The increase in net profit outpaced revenue growth due to a shift in business structure, with a higher proportion of R&D business and reduced marketing expenses [3] International Expansion - In 2024, overseas revenue reached CNY 375 million, marking a substantial year-on-year increase of 221.48% [3] - The company has established deep partnerships with various overseas channels and is actively expanding its global distribution strategy [4] Dividend Policy - In 2024, the company conducted two cash dividend distributions totaling CNY 425 million [5] - Future dividends will be balanced with business development needs and operational conditions to ensure stable returns for investors [5] Shareholder Confidence - The actual controller and executives have committed to not reducing their shareholdings for five years, reinforcing investor confidence [6] - In 2024, the chairman and executives collectively increased their holdings by approximately 979,950 shares, valued at about CNY 89.77 million [7] Product Pipeline - The company has several upcoming products, including "Tomb Raider: Journey" and "Douluo Continent: Evil Suppression Legend," which are expected to enhance its market presence [7] - A diverse range of IPs has been accumulated, including popular titles like "Gundam" and "Overlord," supporting the company's product diversification strategy [10] Strategic Investments - As of March 31, 2025, the company completed an investment in Tyrell AI Limited, acquiring over 16% of the shares, which is expected to enhance its capabilities in AI-driven gaming applications [12]