Investment Rating - The report maintains a "Recommended" rating for the home appliance industry, indicating a cautious but positive outlook for investment opportunities in this sector [2]. Core Insights - The report highlights a decrease in the proportion of public funds heavily invested in the home appliance sector, with a notable shift towards black appliances and cleaning appliances, while white appliances and two-wheeled vehicles saw a reduction in allocation [2][18]. - The overall market sentiment is influenced by concerns over domestic demand due to the temporary suspension of national subsidy policies and escalating trade tensions with the U.S. [13][19]. - Despite the challenges, leading home appliance companies are expected to expand their presence in emerging markets, which may enhance their overseas revenue and provide stable growth opportunities [13][19]. Summary by Sections Section 1: Fund Heavyweight Analysis - In Q2 2025, the proportion of public funds invested in home appliances decreased to 4.74%, down by 0.77 percentage points from the previous quarter [13]. - The overweight ratio for the home appliance sector was 2.44%, reflecting a decline of 0.55 percentage points [13]. Section 2: Sector Allocation - Funds increased their allocation to black appliances and small appliances, with respective increases of 0.09 percentage points and 0.06 percentage points [18]. - Conversely, allocations to white appliances, kitchen appliances, upstream components, and two-wheeled vehicles decreased by 0.63, 0.02, 0.10, and 0.17 percentage points, respectively [18]. Section 3: Key Stocks - The report notes an increase in fund holdings for companies such as Hisense Visual and TCL Electronics, with increases of 0.03 and 0.06 percentage points, respectively [69]. - In the white appliance sector, major companies like Midea Group, Gree Electric, and Haier Smart Home saw declines in fund holdings, with decreases of 0.29, 0.15, and 0.15 percentage points, respectively [66][67][68].

Investment Rating - The report initiates coverage on TCL Electronics with a "Buy" rating [2][5]. Core Views - TCL Electronics is focusing on high-end MiniLED televisions to enhance its global brand strength, with expectations to surpass Samsung in global brand sales within three years [5]. - The company has set ambitious performance targets through stock incentive plans, aiming for significant profit growth in the coming years [5][36]. - The global black television market is shifting in favor of Chinese brands, with TCL positioned to benefit from this trend as competitors like Samsung and LG exit the LCD panel production market [5][63]. Financial Forecasts - Revenue projections for TCL Electronics are as follows: - 2024: 99,322 million HKD - 2025: 114,834 million HKD (growth of 15.6%) - 2026: 128,495 million HKD (growth of 11.9%) - 2027: 142,249 million HKD (growth of 10.7%) [2][5]. - Net profit forecasts are: - 2024: 1,759 million HKD - 2025: 2,378 million HKD (growth of 35.2%) - 2026: 2,878 million HKD (growth of 21.1%) - 2027: 3,463 million HKD (growth of 20.3%) [2][5]. Market Trends - The global television market is experiencing stable demand, with a notable increase in Mini LED technology adoption, expected to grow significantly in the coming years [49][50]. - The trend towards larger screen sizes is becoming mainstream, with a projected increase in demand for televisions over 80 inches [57]. - High refresh rate televisions are also seeing rapid growth, with expectations for significant increases in market share [60]. Competitive Landscape - The report highlights a shift in the competitive landscape, with Korean companies like Samsung and LG exiting the LCD panel market, which may benefit TCL and other Chinese brands [63][64]. - TCL's strategy of focusing on high-end products and large screens is expected to improve its market position against traditional competitors [5][63].

Investment Rating - The report maintains a "Positive" investment rating for the home appliance industry, indicating an expected return that is stronger than the market benchmark by more than 5% [5][20]. Core Insights - The report highlights that TV panel prices have shown signs of weakening, with expectations for continued decline in the second half of the year. Despite potential weakening in domestic demand for color TVs, the trend of price increases is expected to persist due to the rapid adoption of MiniLED technology, which will drive up the average industry price [3][7]. - Leading color TV manufacturers are anticipated to benefit from structural optimization and the price drop in panels, creating a "scissors effect" that will enhance profit margins in the second half of the year. The report specifically recommends focusing on Hisense Visual (600060, Buy) [3][7]. - The report suggests that the cyclical fluctuations in panel prices are likely to weaken, with mid-term prices expected to stabilize. This is attributed to a shift in manufacturing power from overseas to mainland China, where over 70% of panel shipments originate, and a decrease in the willingness of manufacturers to increase supply significantly [7][11]. Summary by Sections Panel Price Trends - TV panel prices have been declining for two consecutive months, with July prices expected to continue this trend. The average price for a 55-inch TV panel is $124 (down $2 from June), and for a 65-inch panel, it is $174 (also down $2). Year-on-year, the price drop for 55-inch panels has expanded to -4% [7][9]. - The report notes that the domestic subsidy policy is entering a new phase, with demand resilience but reduced momentum. Additionally, the end of the tariff buffer period in July-August may suppress overseas procurement demand [7][9]. MiniLED Technology Impact - The report anticipates that the penetration rate of MiniLED TVs will approach 20% in Q3 2024 and exceed 30% in Q4 2024. The online market share of MiniLED products during the 618 shopping festival reached 41%, a significant increase of 22.1 percentage points compared to the previous year [7][11]. - The concentration of MiniLED TV sales is expected to increase, with leading manufacturers projected to capture significant market shares, enhancing their competitive edge [7][11]. Market Dynamics - The report indicates that the global retail volume of color TVs is stabilizing around 200 million units, with a slight downward trend. The demand for larger screens is expected to maintain low-speed growth, contributing to a more stable supply-demand relationship in the panel market [7][11].

Group 1: Financial Performance - In 2024, the company achieved a revenue of 1.183 billion CNY and a net profit of 118 million CNY, with a decrease in performance primarily due to the impact on terminal business [3] - The revenue for Q4 2024 was 419 million CNY, a significant increase of 157.68% year-on-year [3] - In Q1 2025, the company reported a revenue of 259 million CNY, a slight increase year-on-year, and a net profit of 46 million CNY, representing a 32% growth [3] Group 2: Business Segments - The revenue in 2024 was mainly derived from backlight modules and terminal display businesses, with Mini LED backlight modules accounting for over 50% of revenue [3] - The company’s terminal products include Mini LED-based direct display products and traditional TFT-LCD technology displays, with traditional displays currently dominating the market [3] - The company’s backlight module global market share exceeded 10% in 2024, with major competition in the Mini LED TV segment dominated by brands like Hisense, TCL, and Xiaomi, which together hold a 64% market share [3] Group 3: Market Trends and Policies - Since August 2024, national policies promoting consumption through subsidies have significantly boosted demand, leading to a rapid increase in orders for display products [4] - The display industry is characterized by a stable global shipment volume of around 200 million units, with ongoing technological advancements driving demand [4] Group 4: Strategic Planning - The company plans to focus on core businesses, particularly display modules and vehicle display products, while also exploring MicroLED technology applications [7] - The revenue forecast for 2025 is projected to be between 1.2 billion and 1.5 billion CNY for display modules and 50 million CNY for vehicle display business [7] - The company aims to achieve a net profit of approximately 170 million CNY to meet stock incentive targets [7] Group 5: Competitive Positioning - The company’s net profit margin for Q1 2025 was 18.05%, reflecting the effects of the contraction in traditional display terminal business [6] - The company maintains a competitive gross margin level comparable to peers, supported by effective budget management and government project initiatives [6]

Group 1: Financial Performance - In 2024, the company achieved a total revenue of 1.183 billion CNY, with a net profit attributable to shareholders of 118 million CNY, and a net profit excluding non-recurring items of 100 million CNY, indicating a year-on-year decrease primarily due to the impact of display terminal business [3] - In Q4 2024, the company reported revenue of 419 million CNY, a significant year-on-year increase of 157.68%, positively influencing the annual performance [3] - In Q1 2025, the company generated revenue of 259 million CNY, a slight year-on-year increase, with a net profit of 46 million CNY, reflecting a growth of 32% [3] Group 2: Mini LED Business Insights - In 2024, the revenue from Mini LED display modules doubled year-on-year, accounting for over 50% of the company's total revenue [3] - The global market for Mini LED typical terminals is projected to reach 54.05 billion USD in 2024, with a year-on-year growth of 22.4%, and is expected to exceed 100 billion USD in 2025, growing by 95.9% [4] - The introduction of Mini RGB backlight technology enhances color gamut and display quality, positioning it as a competitive advantage over traditional display technologies [4] Group 3: Strategic Developments - The company is focusing on the development of new display terminal products, including Mini LED-based direct display products and automotive display terminals, while reducing reliance on traditional display terminals due to declining profitability [4] - The strategic goal for 2025 includes a revenue growth target of 40%-60% for display modules, with projected revenue between 1.2 billion CNY and 1.5 billion CNY [8] - The automotive display business is being developed in collaboration with the company's affiliate, RuLong Electronics, to enhance brand promotion and reduce communication costs [6][7] Group 4: Market and Policy Impact - National policies promoting consumption through subsidies have significantly boosted orders for display products, reflecting a strong market demand for high-quality display parameters [5] - The display industry is characterized by stable global shipments of around 200 million units, with ongoing technological advancements driving market growth [5]