9月26日，作为理想汽车从增程市场迈向纯电市场的重要产品，理想i6以24.98万元的价格正式上市。这款被理想汽车视为纯电战略关键棋子的车型，于9月 27日启动交付。 值得一提的是，小米创始人雷军9月25日在其2025年度演讲中意外地推荐了理想i6车型："国内还有很多值得考虑的好车，比如明天晚上将要发布的理想i6， 也非常值得关注。" 理想汽车是目前少数推出VLA司机大模型的车企之一。区别于端到端架构的模仿学习，VLA大模型的优势是通过强化学习不断进化。此前，理想汽车自动 驾驶研发高级副总裁郎咸朋预测，未来VLA能做到600万公里才出一次事故（当前理想辅助驾驶为350万至400万公里/次事故，人类驾驶约60万公里/次事 故）。 在发布会当日，理想汽车还宣布青年演员、歌手易烊千玺成为理想汽车品牌代言人，谋求争取更多Z世代用户的好感，在20万至30万元五座纯电SUV细分市 场打造更鲜明的产品形象。 对于雷军的赞誉，理想汽车董事长兼CEO李想回应称："衷心感谢雷总对理想i6的推荐。"他还进一步提出了一个全新概念——"67Y"（小米YU7、理想i6和特 斯拉Model Y），并称这三款车型"都是极为优秀的五座纯电SUV ...

风险提示及免责条款 9月26日，理想纯电i6正式发布，全系仅一个配置，价格24.98万元。新车配备前排双躺椅、21.4英寸3K 大屏、标配5C超充电池，充电10分钟续航500公里，CLTC续航720km。智能化部分，i6搭载自主决策深 度思考模型MindGPT，支持自由对话、面容声纹解锁、停车缴费等功能；同时i6上车 VLA司机大模 型，全系标配700TOPS算力的Thor-U芯片和激光雷达，支持自主寻路超强记忆、听得懂指挥、自然沟 通、记住习惯，能130km/h紧急避险。（Auto有范儿） 市场有风险，投资需谨慎。本文不构成个人投资建议，也未考虑到个别用户特殊的投资目标、财务状况或需要。用户应考虑本文中的任何 意见、观点或结论是否符合其特定状况。据此投资，责任自负。 ...

Core Viewpoint - Li Auto has made a rapid adjustment to the configuration and pricing of its newly launched electric vehicle model i8, responding to user feedback and market demand, which has led to a significant increase in daily orders [10][18]. Summary by Sections Configuration and Pricing Adjustments - The i8 model's configurations were simplified from three variants (Pro, Max, Ultra) to a single configuration, the i8 Max, with a price reduction from 349,800 yuan to 339,800 yuan [1][5]. - The i8 now comes standard with a 720 km range battery, NVIDIA Thor-U chip, platinum sound system, refrigerator, and comfortable seating [1][7][12]. User Feedback and Market Response - Over 98% of users who ordered the i8 chose the Max and Ultra configurations, indicating a strong preference for higher specifications [10][11]. - Following the configuration and price adjustments, daily orders for the i8 surged to three times the previous day's numbers [10][18]. Strategic Shift in Product Offering - The decision to unify configurations reflects a return to Li Auto's original strategy of offering fully equipped models at competitive prices, similar to its earlier products like the Li ONE and L9 [15][17]. - The i8's adjustments include enhancements in battery capacity, comfort features, and advanced driving assistance systems, all standardized across the model [12][14]. Competitive Positioning - In the current market, where electric vehicle penetration exceeds 50%, Li Auto has outperformed luxury brands like Mercedes-Benz, BMW, and Audi in the 300,000 to 400,000 yuan SUV segment [18]. - The i8's launch is expected to strengthen Li Auto's product lineup in this price range and enhance its competitive edge in the electric vehicle market [18].

Core Viewpoint - Li Auto has made a rapid and precise adjustment to its newly launched electric vehicle, the i8, by consolidating its configurations and reducing the price, responding directly to user demands and preferences [1][9][20]. Summary by Relevant Sections Product Adjustment - The i8's configurations were simplified from three versions (Pro, Max, Ultra) to a single version, the i8 Max, with a new price of 339,800 yuan, down from 349,800 yuan [1][9]. - The i8 now comes standard with a 720 km battery from CATL, NVIDIA Thor-U chip, platinum sound system, refrigerator, and comfortable seating [1][12][16]. User Demand and Market Response - Over 98% of users who ordered the i8 chose the Max and Ultra configurations, indicating a strong preference for higher specifications [9][20]. - Following the configuration and price adjustment, daily orders for the i8 surged to three times the previous day's numbers [9][20]. Competitive Strategy - The adjustment marks a return to Li Auto's original strategy of offering high-value configurations at competitive prices, similar to its previous models like the ONE and L9 [17][19]. - The i8's strategy aims to create a unique "configuration moat" in the 300,000 to 400,000 yuan electric SUV market, where Li Auto has already surpassed luxury brands in sales [20]. Technological Enhancements - The i8 now features a unified advanced driver assistance system (AD Max) across all configurations, enhancing its technological capabilities with a powerful computing chip [14][15]. - The VLA driver model, which allows for natural language processing and improved driving capabilities, will be launched alongside the i8 [15][20].

Core Viewpoint - The article discusses the competitive advantage of Li Auto's new model, the Li i8, emphasizing its pricing strategy and product configuration adjustments to enhance perceived value and simplify consumer decision-making [2][4][10]. Product Configuration Changes - Initially, the Li i8 was offered in three versions: Pro, Max, and Ultra, with prices ranging from 321,800 to 369,800 yuan. This diverse configuration led to consumer confusion [2]. - After one week, Li Auto consolidated the i8 into a single version priced at 339,800 yuan, which restored the concept of "value for money" [2][4]. Intelligent Features - The i8 now features a unified intelligent driving system, AD Max, across all models, equipped with the NVIDIA Thor-U chip, providing 700 TOPS of computing power. This enhances its capabilities in natural language processing and decision-making during driving [5][6]. - The VLA driver model, which allows for advanced interaction and safety features, will debut in the i8, enabling it to understand and execute voice commands effectively [5]. Battery and Energy Efficiency - The i8 now comes standard with a 720 km range battery, addressing previous concerns about battery capacity variations among different versions. The vehicle can gain 500 km of range with just 10 minutes of charging [6]. - The energy consumption has been optimized to as low as 14.6 kWh per 100 km, thanks to Li Auto's self-developed electric drive system and silicon carbide power chips [6]. Comfort and Convenience Features - Comfort features have been standardized across the i8, including a built-in refrigerator, zero-gravity seats, and a premium sound system, enhancing the overall user experience [6]. - The rear entertainment screen is now an optional add-on, allowing for customization while maintaining a simplified decision-making process for consumers [6]. Historical Context and Market Positioning - Li Auto's competitive strategy has historically focused on offering high-value configurations at lower prices compared to competitors like BMW and Mercedes-Benz. The i8 aims to continue this trend by providing a full-size SUV experience at a mid-size SUV price [8][9]. - The initial versioning strategy for the i8 was a misstep, as consumer preference leaned heavily towards higher-end configurations, prompting the company to realign its offerings [10]. Future Outlook - Following the i8's adjustments, Li Auto plans to launch the i6, targeting the 200,000 yuan market segment, with expectations of a more refined product and pricing strategy based on lessons learned from the i8 experience [12].

Core Viewpoint - Li Auto has announced a unified version of the Li Auto i8, priced at 339,800 yuan, aiming to streamline its offerings and enhance sales performance in the 300,000 to 400,000 yuan price segment [1] Group 1 - Starting today, the Li Auto i8 will only have one version, eliminating the Pro, Max, and Ultra variants, aligning with the value definition of the Li ONE [1] - The i8 now comes standard with features such as the VLA driver model, CLTC range of 720 kilometers, refrigerator, and platinum sound system, emphasizing improved active safety and convenience [1] - The CEO encourages potential customers to review market data on electric SUVs priced above 300,000 yuan to gauge reasonable order expectations for the i8 [1]

调整信 8月5日，理想汽车方面宣布对理想i8进行统一的配置调整，以理想i8 Max版本车型作为标准配置，并将售价从34.98万元调整为33.98万元，同时额外赠送 价值1万元的铂金音响，并提供后舱娱乐屏套装作为选装，价格1万元。 FEFE 18 售价33.98万元 · CLTC续航670公里* · 双申机,四驱 · 双腔魔毯空气悬架 · 辅助驾驶AD Pro* · CLTC续航720公里* · 双申机,四驱 · 双腔魔毯空气悬架 · 高级辅助驾驶AD Max* ·智能冷暖双用冰箱 · CLTC续航720公里* · 双申机四驱 · 双腔魔毯空气悬架 · 高级辅助驾驶AD Max* · 智能冷暖双用冰箱 · 铂金音响系统 · 21.4英寸后舱娱乐屏 · 标配97.8度三元锂5C超充电池 · CLTC综合工况续航里程720公里* · 标配理想高级辅助驾驶AD Max(含VLA司机大模型)* · 标配双电机智能四驱,零百加速4.5秒。 · 标配双腔魔毯空气悬架 · 标配全车座椅电动调节和加热,一二排通风按摩。 · 标配二排右侧零重力座椅 · 标配前排双15.7英寸超清屏+超清HUD抬头显示 · 标配20扬声器7.3. ...

凤凰网科技讯 8月1日，理想汽车公布2025年7月交付新车30,731辆，同比下降40%，截至2025年7月31 日，理想汽车历史累计交付量为1,368,541辆。 此外，截至2025年7月31日，理想汽车在全国已有535家零售中心，覆盖153个城市;售后维修中心及授权 钣喷中心527家，覆盖222个城市。理想汽车在全国已投入使用3028座理想超充站，拥有16,671个充电 桩。 据悉，理想方面将继续升级老车主的用车体验，随着VLA的交付，所有理想AD Max车主的端到端辅助 驾驶都将升级成VLA司机大模型，无论是购买2022年理想L9的Orin X平台的老用户及焕新版Thor平台的 新用户都将配备VLA。 ...

Core Viewpoint - Li Auto officially launched the new i8 model, targeting the mid-to-large luxury family vehicle market, with prices ranging from 321,800 to 369,800 yuan [1][2] Group 1: Product Launch and Features - The i8 features a design that continues the MEGA front face style and inherits the tail design from the L series SUVs [1] - The i8 is equipped with a standard 5C ternary lithium battery pack, achieving a maximum range of 720 km under CLTC conditions, with a power consumption of 13.4 kWh per 100 km [2] - The vehicle can recharge 500 km of range in just 10 minutes [2] Group 2: Market Position and Competition - The i8's main competitors include the AITO M9 electric version, Tesla Model X, and NIO ES8 [1] - Li Auto aims to provide an option for consumers who appreciate the MEGA but have budget constraints [1] Group 3: Sales and Delivery Expectations - Li Auto adjusted the release schedule for the i8 due to underperformance of the MEGA model, which was initially planned for 2024 [2] - The company has set a goal of achieving 2,500 supercharging stations by the time of the i8's launch, having already surpassed 3,000 stations as of July 28 [2] - Despite a 24% year-on-year decline in monthly delivery volume in June, analysts predict that the i8 could contribute over 5,000 units in stable monthly sales [3]

Core Viewpoint - Li Auto is accelerating its transition to the pure electric era with the launch of its first pure electric SUV, the Li Auto i8, which is set to begin deliveries on August 20, 2023 [3][4]. Group 1: Product Overview - The Li Auto i8 is defined as a family six-seat SUV, combining features of an off-road vehicle, luxury sedan, and MPV [4]. - The i8 is available in three versions: Pro priced at 321,800 yuan, Max at 349,800 yuan, and Ultra at 369,800 yuan, with various promotional offers for early buyers [5]. - The design of the i8 is inspired by yachts, aiming for lower drag coefficients and better cabin space utilization [7]. Group 2: Market Strategy - Li Auto aims to capture a larger share of the pure electric market, which is crucial for the company's next growth phase [4][8]. - The company has built 3,000 supercharging stations and 16,000 supercharging piles, claiming the highest coverage rate in the industry [7]. - The i8 is positioned as a key product to drive sales, with expectations to achieve a sales target of over 500,000 units in 2024 [9]. Group 3: Competitive Landscape - The i8 faces competition from established players like Tesla's Model Y and emerging models such as the Leado L90 and Hongmeng Zhixing's M8 [12]. - Li Auto's previous model, the MEGA, faced challenges but has seen a threefold increase in sales, indicating potential for the i8 [13]. - The company is focusing on brand strength and user experience to differentiate itself in a crowded market [13].