Workflow
两轮电动车
icon
Search documents
雅迪站在了新国标岔路口?
3 6 Ke· 2025-12-12 11:19
"毛豆"事件,揭开了两轮电动车行业转型的坎坷。 近期,雅迪新旗下"毛豆"新国标电动自行车,因"单人通勤版"被吐槽"不能带小孩""缺乏储物空间",而陷入舆论风波。公司随后致歉并称这款车型有不同 版本,并推出了带短座包围的版本。 图源:雅迪电动车 这看似是一次寻常的产品风波,却让市场嗅出了不寻常的味道。 国家层面以旧换新补贴已于10月底陆续退场,而号称"史上最严"的新国标在12月1日结束了过渡期,宣告行业全面进入合规化时代。 两轮电动车行业迎来又一个历史性节点,依赖补贴刺激和规模扩张的旧周期已然终结。对于稳坐头把交椅的雅迪而言,赖以生存的土壤正在发生根本性变 化。 真正的考验才刚刚开始。"毛豆"是雅迪适应新国标的一次小小的水土不服,但也暴露出公司在行业新周期产品力和用户体验的缺失。 雅迪,需要一场自我进化,来保卫两轮电动车的行业王座。 雅迪保卫战 消费者的需求,正悄然从"拥有一辆车"向"享受一种出行体验"迁移,智能交互、个性设计乃至车辆所承载的情感价值,开始成为新的购买驱动力。 在这个转型节点上,雅迪仍是行业老大,但是竞争压力逐步加大。 2025年上半年,雅迪以879.35万台的销量稳固了第一的地位,支撑这一地位 ...
电动自行车的2025:与旧国标说再见,AI化是大势所趋
3 6 Ke· 2025-12-08 11:11
(图源:@工信微报) 近年来,以电动自行车为代表的两轮电动车,在国内市场迎来爆发式增长,尤其是在人员密集、「最后 X 公里」出行需求旺盛的高线城市。 伴随这些年保有量和骑行量的飙升,电动自行车的安全事故量亦在攀升,而在国家大力整治存放、充电和骑行时的产品安全隐患后,骑行文明和交通事故又 成了新的公众关注焦点。 保证电动自行车存放、充电和骑行时产品本身的「极端安全性」,着力减少电动自行车骑行场景下路道用户的交通事故,多部门组织修订的强制性国家标准 《电动自行车安全技术规范》(GB 17761—2024)于去年最后一天发布。 新国标全面落地,电动车行业迎分水岭 今年,在经历 8 个月生产过渡期和 3 个月销售过渡期后,电动自行车新国标于近日全面落地实施,旧国标车型同时全面停售。然而,近几日网上相关的讨论 却愈发激烈,以至于工信部罕见声明,央媒及其新媒体高度关注。 工信部在答记者问中表示,目前全国已有 100 余家企业的 600 余款车型通过了 3C 认证,符合新国标的电动自行车正在陆续投放市场,但个别新产品的鞍 座、后衣架、后视镜等方面配置未能很好满足广大消费者实际使用需求;对此,已指导相关企业抓紧优化产品设计方 ...
两轮车新国标的影响如何?
2025-12-08 00:41
两轮车新国标的影响如何?20251207 摘要 新国标车市场接受度不高,实际销售车型数量远低于工信部公布数据, 经销商对 12 月销售额的担忧程度较低,部分经销商通过代牌等方式囤 积车辆以规避政策限制,但受到严格监管。 新国标车在通勤便利性方面未能完全满足消费者需求,预计未来地方政 府或检测部门可能在标准执行上有所放松,或允许企业通过后市场改装 等方式满足市场需求,类似上一轮政策实施时的做法。 修改现行国家标准的可能性较小,但地方政府可能在执行过程中适当放 宽规定,以维护政府形象和考虑民生问题。舆论压力和经济环境可能促 使上级部门采取更灵活的措施。 行业标准旨在促进行业健康发展,但部分政策制定可能过于"一刀切"。 小型企业受洗牌影响较大,大型品牌如 9 号市场地位稳固。通过 3C 认 证的企业约 40 至 50 家,但实际车型与市场需求存在错配。 经销商通过"0 公里二手车"形式加价出售旧车库存,预计能持续到春 节前后。不同品牌和地区库存水平存在差异,国标市场已基本停止进货, 简易电动车和电摩仍占市场主导。 Q&A 目前电动车市场的情况如何? 当前电动车市场处于政策刚开始实施的阶段,各地政府和市场检验机构对新 ...
两轮电动车增长放缓 爱玛“攀上”飞行器寻找新增长点?
一笔电动飞行器投资 不久前,爱玛科技通过参与的私募股权投资基金,完成了一笔对电动垂直起降飞行器企业VOLANT"沃 兰特"的股权投资。 中经记者 陈茂利 张硕 北京报道 两轮电动车市场在经历了3年的"换购潮"后进入存量市场,增速趋缓。在存量市场中寻找结构性增长, 成为爱玛科技集团股份有限公司(603529.SH,以下简称"爱玛科技")、雅迪、台铃等行业头部公司的 一致选择。 近日,爱玛科技宣布,推出商用子品牌 "爱玛马赫",从C端消费延伸至B端商用市场,拟为外卖、家 政、政企和租赁等场景提供专业的车辆及运维服务。 然而,爱玛科技的战略布局不止推出一个子品牌,还公布了一笔电动垂直起降飞行器(eVTOL)产业 链投资。 从开拓商用市场到投资电动垂直起降飞行器,其背后的整体战略考量与投资布局正引发外界关注。《中 国经营报》记者就此致函爱玛科技,截至发稿未获回复。 近期,爱玛科技副总裁宁华山在接受媒体采访时表示,公司布局商用市场的核心考量是抢占B端的蓝海 市场,突破C端增长极。"C端传统民用市场已经进入存量,到了白热化竞争阶段,而B端商用市场存在 产品专业化不足、解决问题不够完善的供给缺口。" 推子品牌,进军商用车市 ...
新国标电动车的适应期:旧车有多火,新车就有多冷清
经济观察报· 2025-12-04 11:30
Core Viewpoint - The implementation of the new national standard for electric bicycles (GB17761-2024) has led to a limited supply of compliant models in the market, resulting in fewer choices and increased prices for consumers [2][6]. Group 1: New National Standard Implementation - The new standard, effective from December 1, 2023, prohibits the sale of old electric bicycles and introduces stricter requirements regarding speed, fire safety, and smart positioning systems [2][4]. - Under the new regulations, electric bicycles must not exceed a speed of 25 km/h, and manufacturers are required to implement anti-tampering mechanisms to prevent speed modifications [5]. - The new standard mandates the use of higher-grade flame-retardant materials for key components and sets specific technical indicators for battery safety, including thermal runaway protection [5]. Group 2: Market Supply and Pricing - The market supply of new standard electric bicycles is still in its early stages, with many stores reporting low inventory levels, often displaying only one model with limited stock [6][8]. - Prices for new standard electric bicycles have increased by 300 to 500 yuan compared to old models, with some high-end models seeing price hikes of up to 1,000 yuan due to upgraded materials and features [6][8]. - Online sales channels reflect a similar trend, with only 1-2 models available from major brands, and many listings showing "out of stock" [7][8]. Group 3: Industry Response and Future Outlook - Companies are adjusting their production lines to comply with the new standard, with some brands like Aima announcing capacity transfers and temporary shutdowns of old production lines [8][11]. - Despite the current supply challenges, industry representatives express optimism about the future, believing that the new standard will enhance safety and drive demand as production ramps up [10][11]. - The market is also witnessing a shift towards electric motorcycles, which are not subject to the new regulations and have shown higher sales volumes compared to new standard electric bicycles [10][11].
深圳:11月30日将停止2025年电动自行车以旧换新补贴
Core Point - The Shenzhen Municipal Bureau of Commerce announced that the subsidy for replacing old electric bicycles will cease on November 30, 2025 [1] Summary by Categories Subsidy Program Details - The subsidy program for replacing old electric bicycles will stop accepting applications after November 30, 2025, at 24:00 [1] - The required documentation for subsidy applications, including the scrapping proof and new vehicle sales invoice, must be dated on or before November 30, 2025 [1] Application Process - The application platform, "Shenzhen Electric Bicycle Replacement" WeChat mini-program, will close the subsidy application entry on December 10, 2025, at 24:00 [1] - The correction entry for applications will be closed on December 12, 2025, at 24:00 [1]
新国标之下,两轮电动厂商开始押注B端场景
Tai Mei Ti A P P· 2025-11-20 06:10
Core Insights - The new national standard mandates that all electric bicycles sold after December 1 must not exceed a maximum design speed of 25 km/h, fundamentally changing the landscape of the two-wheeled electric vehicle industry [2] - Companies are increasingly focusing on the B2B market, with significant investments in delivery and service scenarios to capture emerging opportunities [2][3] Industry Trends - The number of delivery riders in China has surpassed 10 million, with projected sales of two-wheeled electric vehicles reaching approximately 49.5 million units in 2024 [3] - Delivery riders typically travel an average of 120 km per day, requiring frequent battery changes and high usage rates, indicating a faster replacement cycle compared to regular consumers [3] Company Strategies - Aima has launched the Aima Mahe S1 series, designed specifically for delivery riders, addressing key pain points such as long range, strong power, and high safety [4] - Aima's strategy includes partnerships with major companies like JD.com to create specialized vehicles for various service scenarios, enhancing durability and stability for service providers [4] Market Dynamics - The competition in the two-wheeled electric vehicle market is shifting from a focus on individual products to an ecosystem-based competition, driven by the new national standards [5] - The previous cost-cutting and low-price competition model is expected to be replaced by a focus on providing higher quality products and services [5]
2000万骑手的生意经:爱玛发布马赫品牌剑指即时配送蓝海
Feng Huang Wang· 2025-11-19 05:11
Core Insights - The electric two-wheeler industry in China is experiencing a strategic differentiation with Aima Technology Group launching its commercial sub-brand "Aima Mahe" to expand into high-frequency commercial scenarios such as delivery services and rental services after 26 years in the consumer market [1][2] Group 1: Strategic Expansion - Aima Mahe aims to create a second growth curve for Aima by entering the commercial market, which includes delivery, life services, and corporate customization [1] - The launch event attracted major industry players, indicating a shift from traditional manufacturing to becoming a "mobile productivity solution provider" [1][2] Group 2: Manufacturing and Supply Chain - Aima has completed the construction of national bases across various regions in China, ensuring strong delivery capabilities and consistent product quality through a comprehensive control of the manufacturing process [2] - The company emphasizes its commitment to high-quality design and components to enhance the performance of its commercial products [2] Group 3: Market Demand and Product Offering - The commercial market for two-wheelers is driven by a significant demand for instant delivery and life services, with a projected order volume exceeding 1 billion by 2030 [3] - Aima Mahe's product "Positioning House" targets four key scenarios: instant delivery, life services, corporate customization, and travel rentals, aiming to address the lack of standardization in the current market [3] Group 4: Business Model and Ecosystem - Aima Mahe will implement an Integrated Product Marketing Service (IPMS) to create a full-link integration strategy, moving away from the traditional "civilian to commercial" model [4] - The company plans to integrate offline stores with online platforms to create a win-win ecosystem for riders and partners [4] Group 5: Technological Innovation - Aima Mahe is focused on addressing core pain points in commercial scenarios, including riding, endurance, safety, and road conditions, through technological innovations [5] - The introduction of advanced safety systems and energy-efficient solutions aims to enhance the overall user experience and safety of commercial vehicles [5] Group 6: Collaborative Partnerships - The presence of major partners like JD.com and SF Express at the launch event highlights Aima Mahe's ecosystem appeal, with JD.com reporting a 300% growth since partnering with Aima [5] - Aima Mahe is positioned not just as a product brand but as an open commercial mobility ecosystem platform, fostering deep collaboration among various stakeholders [5]
2025年第43周:数码家电行业周度市场观察
艾瑞咨询· 2025-11-05 00:07
Group 1: Travel Industry Insights - The rise of AI travel assistants is marked by platforms offering smart itinerary planning and real-time suggestions to address traditional travel pain points [3] - AI assistants like Tongyi Qianwen and Ctrip AI excel in transportation, accommodation, and attraction planning, but still lack in dining recommendations and time management [3] - The commercial potential of AI travel assistants lies in transaction closure, data-driven recommendations, and content operations, although scaling monetization will take time [3] Group 2: AI and Gaming Market - The application of generative AI in gaming is rapidly increasing, with an 800% surge in related games on Steam, and an expected 20% share of new game releases this year [4] - Major companies like Tencent and NetEase are accelerating their investments in AI-native games, which are categorized into four types: enhancement, auxiliary development, research, and strategy [4] - Despite early-stage technology, AI has significantly improved development efficiency, contributing to revenue growth for companies like Tencent and 37 Interactive Entertainment [4] Group 3: Surgical Robotics Market - Domestic surgical robots are gaining traction, with a market share of 48.89% for laparoscopic robots in 2024, challenging foreign brands like Da Vinci [5] - Price advantages (30%-40% lower than imports) and policy support (medical insurance coverage in 28 provinces) are accelerating the replacement process [5] - Challenges include reliance on imported core components and the need for technological breakthroughs to transition from price competition to technological leadership [5] Group 4: Smart Bathroom Market - The smart toilet market is experiencing growth driven by policies like "old-for-new" exchanges and mandatory certifications, with a year-on-year growth exceeding 30% [6] - Consumer demand is shifting from mere availability to quality, prompting companies to innovate in health, comfort, and smart technology [6] - Despite growth, the industry faces challenges such as insufficient user awareness and inconsistent service standards [6] Group 5: Home Appliance Market Dynamics - The national subsidy policy has injected vitality into the home appliance market, with 300 billion yuan allocated for the fourth quarter [7] - However, market growth is sluggish, and the diminishing marginal effects of policies may lead to a decline in sales for products like air conditioners and refrigerators [7] - Companies need to shift focus from price competition to product value, service innovation, and technological upgrades to navigate the post-subsidy era [7] Group 6: AI in Entertainment - The introduction of AI actress Tilly Norwood has sparked controversy in Hollywood, with strong opposition from the industry regarding the use of actor data without consent [8] - The situation highlights the conflict between technology and traditional industries, raising concerns about AI's impact on employment and artistic value [8] Group 7: Global Smart Companionship Market - The global smart companionship market is projected to exceed $140 billion by 2030, with China and Singapore as key markets [9] - Experts emphasize the importance of user experience, cultural adaptation, and ethical governance in the development of AI products [9] Group 8: AI Glasses Market - The AI glasses market is experiencing rapid growth, with a 54.9% increase in global shipments, particularly in China, but faces high return rates of 30%-50% due to functionality issues [11] - The industry struggles with a lack of unified standards and challenges in balancing performance, weight, and battery life [11] Group 9: Robotics Industry Trends - The robotics industry is entering a rapid development phase, with companies collaborating to accelerate technology implementation [12] - The competition is shifting from technological rivalry to ecosystem collaboration, although challenges remain in mass production and cost control [12] Group 10: Washing Machine Market Innovations - The focus on partitioned washing machines is growing, driven by consumer health care demands and strategic initiatives from leading brands [13] - Companies are expected to innovate around user health needs and technology to gain a competitive edge in the market [13] Group 11: Electric Vehicle Industry - The two-wheeled electric vehicle sector is undergoing a smart transformation, with AI technology enhancing user experience [15] - However, challenges such as functionality gaps and safety concerns persist, necessitating a focus on core user pain points [15] Group 12: AI in Healthcare - The healthcare sector is a key focus for AI applications, with policies driving the integration of AI in precision diagnosis and health management [16] - Companies like Neusoft are leveraging large model technology to improve efficiency, although challenges related to data quality and standardization remain [16] Group 13: AI Toys Market - The AI toy market is rapidly evolving, combining IP with AI features to enhance companionship and educational value [17] - Despite high market interest, issues such as high return rates and poor user experience need to be addressed for commercial success [17] Group 14: AI Glasses in Tourism - AI glasses have gained popularity during the recent holiday season, used for photography and navigation, but face challenges in comfort and battery life [19] - Major tech companies are entering the market, but the glasses must overcome integration issues with smartphones to achieve widespread adoption [19] Group 15: AI Investment Trends - OpenAI is forming partnerships with tech giants to enhance AI infrastructure, leading to significant market capitalization growth [20] - However, the aggressive investment strategy poses risks, as it relies on long-term returns from AI technologies [20] Group 16: Robotics in Hospitality - CloudMinds Technology has become the first publicly traded company focused on service robots, achieving a market share of 6.3% in the hotel sector [23] - Despite revenue growth, the company faces challenges related to profitability and market competition [23] Group 17: Automotive Industry Challenges - Mercedes-Benz is facing declining sales in China, prompting a partnership with ByteDance to integrate AI technology into new electric models [24] - The collaboration aims to enhance user experience but faces stiff competition from local manufacturers [24] Group 18: AI and Robotics Collaboration - The collaboration between Huawei's Seres and ByteDance aims to advance the development of intelligent robots in the automotive sector [25] - The market for humanoid robots is expected to grow rapidly, with Chinese companies playing a significant role [25] Group 19: AI in Lithium Battery Sector - ByteDance is entering the lithium battery market, leveraging AI to accelerate research and development [31] - The company aims to reduce costs and create an ecosystem that integrates energy storage solutions [31] Group 20: Autonomous Driving Investments - Didi has secured significant funding for its autonomous driving initiatives, focusing on L4 technology and commercial operations [32] - The company aims to leverage its extensive network to enhance its position in the autonomous driving market [32] Group 21: Semiconductor Industry Performance - TSMC reported a revenue of $33.1 billion, driven by demand for AI chips and advanced manufacturing processes [28] - The company maintains a strong position in the AI chip supply chain, benefiting from increased capital expenditures [28]
电动自行车新国标实施“前夜” 部分旧标车涨价去库存 新标车难觅踪影
Mei Ri Jing Ji Xin Wen· 2025-10-30 14:40
Core Insights - The prices of old national standard electric bicycles have increased by approximately 100 to 300 yuan, with inventory levels dwindling as the new national standard approaches implementation [1][2][4] - The new national standard, effective from December 1, 2025, prohibits the sale of electric bicycles that do not comply, leading to a rush among consumers to purchase old standard models before they are phased out [1][4] - There is a noticeable scarcity of new national standard models in the market, as manufacturers have halted production of old standard models and are controlling the release of new models to avoid impacting sales of existing inventory [4][5] Price Trends - Old national standard electric bicycles have seen price increases of 100 to 200 yuan, with some models no longer offering cash discounts [2][3] - As of October, inventory of old national standard models is rapidly depleting, with some stores reporting only a few units left [1][2] Market Dynamics - Dealers are focused on clearing old national standard inventory before the November 30 deadline, as they anticipate a seasonal slowdown in sales [3][5] - The transition to the new national standard presents both challenges and opportunities for manufacturers, requiring adjustments in production lines and compliance with new safety standards [6][7] Consumer Behavior - Many consumers are actively seeking old national standard models due to their higher speed capabilities, while others are willing to wait for the new national standard models for enhanced safety features [5][7] - The new national standard emphasizes safety, limiting maximum speeds to 25 km/h, which may deter some speed-oriented buyers [5][7] Industry Response - Companies are adapting to the new national standard by redesigning products and upgrading production processes to meet the new technical requirements [6][7] - Several brands, including Ninebot, Green Source, and Tailin, have already introduced models that comply with the new national standard, with more expected to launch starting December [7]