"莱茵60V23A电动车2798元，店里就剩这些现车了。与今年上半年相比，这款车的最终落地价格上浮了 200元左右。"日前，一家雅迪电动车门店的销售人员告诉《每日经济新闻》记者，店里的旧国标车型普 遍涨了100元~200元。 近期，《每日经济新闻》记者走访多家电动自行车品牌门店发现，旧国标车型价格不仅悄然上涨，且库 存车已很少。 "现在，旧国标的电动车都不生产了，想买要抓紧。"一家绿源品牌经销商表示，其店内部分旧国标车型 已经没货了，目前门店内尚未涨价，但会根据清库存的情况考虑是否涨价。 《每日经济新闻》记者走访市场发现，今年9月1日之后，不少电动自行车售价较此前进行了上调，涨幅 在100元到300元不等，有的车型直接取消了现金优惠。 "以往，我们会在车辆的价格上进行200元左右的现金优惠，但现在都是按照标价售卖。"一家爱玛电动 车门店的销售人员表示。 在电动自行车新旧国标交替的过渡期，经销商和消费者各自盘算着自己的经济账。"不少消费者都是奔 着旧国标车型来的，这个月（10月）我们已经卖出50多辆旧国标车了，在11月淡季来临之前，应该能清 完所有库存。"上述小牛电动门店的销售人员表示。 "这款车10月初的时候 ...

扫描下方二维码 ，预约观看直播 新机遇: 新国标重塑赛道,以"合规"为起点,开启 品质化与智能化的新竞速 2 新挑战:在"标准"与"需求"的平衡木上,企业正经 历着从拼速度到拼科技与体验的转型阵痛 赵维党 鲍君( 艾瑞数智 消费事业部 艾瑞数智 消费事业部 新需求:用户选择已从"能跑多远"的单一维度,转 向"安全、智能、有颜"的全方位体验 研究总监 1 3 行业分析师 欢迎关注艾瑞数智获取更多内容 点击 阅读原文 查看艾瑞咨询更多信息 ...

"莱茵60V23A电动车2798元，店里就剩这些现车了。与今年上半年相比，这款车的最终落地价格上浮了200元左右。"日前，某雅迪电动车门店销售人员告 诉《每日经济新闻》记者，店里的旧国标车型普遍涨了100元~200元。 图片来源：每经记者 段思瑶 摄 记者近期走访各电动自行车品牌门店发现，旧国标车型价格不仅悄然上涨，且库存车已很少。"这款车10月初的时候还有30台库存车，现在就剩店里摆放 的这三辆了。"某爱玛电动车门店销售人员指着店内的一款旧国标车型说道。 电动自行车市场出现的这一现象背后，是距离新国标正式实施只剩一个多月的过渡期。根据《电动自行车安全技术规范》（GB 17761-2024）（以下简称 《新国标》）规定，自2025年12月1日起，所有不符合新国标的电动自行车将全面停止销售。 然而，在《新国标》即将实施的关键时刻，市场上却难觅新国标车型的踪影。取而代之的是，旧国标车价格持续攀升，消费者争相抢购。 旧国标车价格普涨 在各大品牌的电动自行车销售门店，旧国标车的库存已经很少。一家小牛电动门店销售人员坦言："现在库存是卖一辆少一辆，厂家已经停止生产旧国标 车了。店里现有的旧国标车型库存必须在一个月清空， ...

Core Insights - The prices of old national standard electric bicycles are rising as the deadline for compliance with the new national standard approaches, leading to a scarcity of inventory [2][4][10] - The new national standard, effective from December 1, 2025, prohibits the sale of non-compliant electric bicycles, prompting consumers to rush to purchase old models before they are phased out [2][7][10] - Many brands have halted the production of old national standard models, resulting in a significant increase in their prices, with some models seeing price hikes of 100 to 300 yuan [4][7][13] Industry Trends - The transition period between the old and new national standards has led to a surge in demand for old national standard models, while new models are scarce in the market [2][11][13] - Manufacturers are likely controlling the release of new national standard models to avoid impacting the sales of existing old models, as the latter are still in demand [11][13] - The new national standard imposes stricter safety and performance requirements, which may require manufacturers to invest in redesigning products and upgrading production lines [13][14] Market Dynamics - The electric bicycle market is experiencing a shift in competition focus from price wars to value-driven competition based on technology, safety, and intelligence [13][14] - Some companies are exploring sales opportunities in the electric motorcycle market, as the new national standard does not apply to these vehicles, allowing for higher speed models to cater to specific consumer needs [14] - As of now, several brands have begun to introduce models that comply with the new national standard, with plans for more releases starting in December [14]

Summary of Aima Technology's Conference Call Company Overview - **Company**: Aima Technology - **Industry**: Electric Two-Wheelers and Three-Wheelers Key Financial Metrics - **Q3 Revenue**: 8.062 billion CNY, up 17.3% YoY [2][3] - **Net Profit**: 650 million CNY, up 17.64% YoY [2][3] - **Sales Volume**: 3.82 million units, up 11% YoY [2][3] - **Average Selling Price**: 2,110 CNY per unit, up 6.24% YoY [2][3] - **Net Profit per Unit**: 181.9 CNY, up 4% YoY [2][3] - **Year-to-Date Revenue**: 21.093 billion CNY, up 20.78% YoY [3] - **Year-to-Date Net Profit**: 1.907 billion CNY, up 22.78% YoY [3] - **Sales Volume Year-to-Date**: 10.08 million units, up 15.5% YoY [3] Business Segments Electric Two-Wheelers - Focus on compliant products and a layered product matrix [2][6] - Emphasis on lightweight design, aesthetics, and smart features to differentiate from competitors [6] - Sales volume of electric two-wheelers: 3.62 million units, up 11% YoY [3] Electric Three-Wheelers - Strategy includes enhancing capacity, product design, and retail service capabilities [7] - Sales volume of electric three-wheelers: 204,000 units, up 6.47% YoY [3] Market Trends and Strategies Domestic Market - New national standards (New National Standard) have shifted focus to compliant products [4][6] - Anticipated industry growth of 5-10% next year due to compliance and market demand [4][12] High-End Brand Development - Launch of high-end sub-brand "Zero Season" focusing on performance, quality, and user experience [8] - Upcoming product launch event on October 28 to reveal brand positioning and core product specifications [8] Overseas Market - Differentiated competition strategy in key markets like Vietnam and Indonesia, leveraging local channels for rapid expansion [9] - Focus on potential markets like Brazil and Africa, and high-end markets like Europe and North America [9] Challenges and Responses Regulatory Changes - Transition to new standards has created short-term sales pressure due to inventory clearance [10][12] - Compliance with new standards is expected to enhance product quality and user experience [12][13] Competitive Landscape - Increased industry concentration with smaller brands exiting the market due to regulatory pressures [14] - Aima Technology aims to capture market share from exiting brands by enhancing service and product offerings [14] Future Outlook - Plans to expand into commercial vehicle markets with tailored products for specific use cases [15][18] - Anticipated growth in electric three-wheeler demand, with production capacity expansion underway [21] - Continued focus on digital support and compliance to enhance operational efficiency and reduce costs [17] Conclusion - Aima Technology is well-positioned to leverage regulatory changes and market dynamics to enhance its competitive edge in the electric vehicle sector, with a strong focus on compliance, product differentiation, and market expansion strategies.

Investment Rating - The investment rating for the company is "Buy" and it is maintained [7]. Core Views - The company reported a revenue of 21.093 billion yuan for the first three quarters of 2025, representing a year-on-year growth of 20.78%. The net profit attributable to the parent company was 1.907 billion yuan, up 22.78% year-on-year, while the net profit excluding non-recurring items reached 1.834 billion yuan, growing by 26.78% year-on-year. In Q3 2025, the company achieved a revenue of 8.062 billion yuan, a 17.30% increase year-on-year, and a net profit of 695 million yuan, up 15.24% year-on-year [2][4]. Summary by Sections Financial Performance - For the first three quarters of 2025, the company's gross margin was 18.77%, an increase of 1.35 percentage points year-on-year. In Q3 2025, the gross margin was 18.00%, up 1.21 percentage points year-on-year. The company’s operating profit for the first three quarters was 1.967 billion yuan, a 40.31% increase year-on-year, with an operating profit margin of 9.33%, up 1.30 percentage points year-on-year [10][10]. Market Dynamics - The revenue growth was driven by seasonal demand and inventory buildup by dealers in response to the transition period of new national standards. The company has strengthened its core technology capabilities in electric motors, controls, and batteries, creating a competitive edge. The introduction of the AIMA OS smart platform enhances product intelligence and risk management [10][10]. Future Outlook - The new national standards set to be implemented in 2024 are expected to optimize the industry landscape, benefiting leading manufacturers. The continuation of the "old-for-new" policy in 2025 is anticipated to boost domestic demand. The company has established strong brand and cost advantages over its 20 years in the industry and is positioned in the high-end market, which is expected to drive sustained profit growth [10][10]. Earnings Forecast - The projected net profits for the company from 2025 to 2027 are 2.372 billion yuan, 2.840 billion yuan, and 3.213 billion yuan, respectively, with corresponding price-to-earnings ratios of 11.94, 9.97, and 8.81 [10][10].

扫描下方二维码 ，预约观看直播 赵维党 鲍君( 艾瑞数智 消费事业部 艾瑞数智 消费事业部 研究总监 1 3 新机遇: 新国标重塑赛道,以"合规"为起点,开启 品质化与智能化的新竞速 2 新挑战:在"标准"与"需求"的平衡木上,企业正经 历着从拼速度到拼科技与体验的转型阵痛 新需求:用户选择已从"能跑多远"的单一维度,转 向"安全、智能、有颜"的全方位体验 行业分析师 欢迎关注艾瑞数智获取更多内容 点击 阅读原文 查看艾瑞咨询更多信息 ...

Core Viewpoint - Brand rejuvenation is a systematic transformation starting from product strength [38] Group 1: Brand Engagement with Youth - Young people use social media to showcase their experiences, creating a demand for brands to engage meaningfully [3][4] - Brands face challenges in standing out and avoiding aesthetic fatigue among consumers [4][5] - Yadea's innovative approach includes opening a creative store in a culturally rich area, integrating local culture and appealing to young consumers [6][9] Group 2: Unique Marketing Strategies - The opening event featured high-profile collaborations and interactive elements, attracting significant foot traffic and engagement [8][33] - Yadea's strategy emphasizes emotional connection and cultural relevance, moving beyond mere trend-following [9][16] - The brand's focus on aesthetics and safety in product design resonates with young consumers' desires for both functionality and style [39][42] Group 3: Product Innovation and Emotional Value - Yadea redefines electric scooters as fashion accessories and social tools, highlighting the importance of emotional value in purchasing decisions [22][23] - The brand's collaboration with Sanrio introduces beloved characters, enhancing emotional appeal and marketability [29][30] - Yadea's product design reflects a deep understanding of female consumers' needs, integrating safety and aesthetic preferences [43] Group 4: Retail Experience and Community Engagement - Yadea's creative stores serve as experiential spaces, transforming traditional retail into community hubs for interaction and engagement [44] - The brand's marketing efforts include participation in major events and collaborations with influencers to enhance visibility and emotional resonance [46][48] - Yadea's approach emphasizes understanding consumer pain points and fostering emotional connections to drive sales [48]

Core Viewpoint - Chongqing is transforming into a global industrial base for smart connected electric vehicles, with ambitious production targets and a focus on electric two-wheelers, aiming for an annual output of over 15 million units by 2027 [1][14]. Group 1: Industry Transformation - The production of electric motorcycles in Chongqing reached 1.45 million units from January to July this year, marking a 34% year-on-year increase, indicating a rapid shift towards electrification [2]. - Chongqing has attracted seven of the top ten electric vehicle companies in China, including Yadea and Aima, with a local supply rate exceeding 60% for key components [1][10]. - The local government has initiated the "Chongqing Smart Connected Electric Vehicle Industry Development Action Plan (2025-2027)," aiming to establish a global industrial base for smart electric vehicles [1][14]. Group 2: Historical Context - Chongqing was once the heart of motorcycle manufacturing in China, producing the first civilian motorcycle, the "Jialing CJ50," in 1979, which symbolized the beginning of motorized transportation for Chinese families [4][7]. - The decline of the "Big Three" motorcycle manufacturers—Lifan, Longxin, and Zongshen—was attributed to policy changes, market saturation, and technological limitations, leading to a significant shift in the industry landscape [8][9]. Group 3: Smart and Electric Integration - The focus is shifting from merely achieving electrification to integrating smart technologies, with companies like Tailin implementing Huawei's HarmonyOS for enhanced connectivity features [12][13]. - The Chongqing government is promoting the development of a "Smart Electric Vehicle Data Service System" to facilitate future applications like battery swapping and shared mobility [10][12]. - The challenge lies in balancing the cost of smart features with consumer willingness to pay, as the electric two-wheeler market is highly price-sensitive [12][13]. Group 4: Global Expansion - With the domestic market reaching saturation, Chongqing's motorcycle companies are looking to expand internationally, particularly in Southeast Asia, Africa, and Latin America [2][16]. - The logistics network in Chongqing is a competitive advantage for exporting electric vehicles, with efficient routes established to key markets [19]. - Companies are adapting their products for international markets, focusing on customization and smart technology to differentiate themselves from competitors [20][21].

年轻宝妈电动车出行丨 白皮书 核心摘要： 近年来，随着两轮电动车行业"她经济"效应的持续凸显，头部品牌纷纷聚焦女性用户需求，持续推出注重颜 值、舒适度和个性化的女性专属产品；女性用户尤其是年轻宝妈群体，正在成为驱动市场进一步增长的关键 动力和新支点。在此行业背景下，艾瑞咨询通过对超千名年轻宝妈人群进行问卷调查，并对10位年轻宝妈进 行深度访谈，系统梳理了年轻宝妈群体对两轮电动车的购买动机、场景需求、产品体验及核心痛点等，旨在 为两轮电动车行业的产品研发、营销策略优化及精细化用户运营提供洞察和参考。 中国两轮电动车市场保有量与销量规模 截至 2024 年底，我国两轮电动车保有量已突破 4 亿辆，已是国民主流的出行工具； 2022 年以来，两轮电动车的年销量连续 3 年超过 5000 万辆， 2025 年有望继续保持 两轮电动车行业持续高质量发展， " 她经济 " 效应凸显 新国标实施、以旧换新政策及智能化潮流等，带来的产品更新与消费升级需求，均是 推动行业稳健增长的重要力量；注重颜值、舒适度和个性化的女性专属两轮电动车产 品，有望成为推动行业增长的新支点 通过定量定性结合方式分析年轻宝妈电动车使用情况 本研究通 ...