【文/观察者网 邓军 编辑/赵乾坤】 重回亏损区间的爱奇艺（IQ.US），正在积极寻求新的市场增长点。 爱奇艺最新披露的2025年第二季度财报显示，公司营收同比下滑11%至66.3亿元，净亏损达到1.337亿元，而去年同期实现净利润6870万元。在8月 20日举行的2025年第二财季电话分析师会议上，爱奇艺创始人兼CEO龚宇表示，公司正充分利用自有IP资源，拓展基于IP的线下体验业务——除 扬州、开封的线下乐园外，预计年底前还将确定一至两家新的线下乐园项目。 此前，作为爱奇艺首次涉足线下主题乐园的尝试，奇巴布乐园于2023年暑期启动试营业，定位为一站式"亲子+"微度假目的地。但从市场反馈来 看，该项目的表现未能达到预期。 有主题乐园专家分析指出，国际成功案例表明，影视IP从线上内容转化为线下实体体验，需经历长期的内容孵化和持续的热度维护。然而，目前 爱奇艺并未组建专业团队负责线下乐园的创意研发、工程建设、市场分析、可行性评估及游客心理研究等工作，缺乏将影视IP有效转化为实景娱 乐体验的系统化能力。 表现平平的爱奇艺奇巴布乐园 2023年7月15日，由爱奇艺授权奇巴布乐园独家运营方Qliday Producti ...

今年秋季，度假区也将推出更多门票产品。游客可以购买上海旅游节专享"午后票"，并于2025年9月13日—19日期间在所 选日期当天15时后进入上海迪士尼乐园游玩。 公开信息显示，美国两家迪士尼乐园门票均超过100美元、法国巴黎迪士尼乐园门票超过50欧元，目前上海迪士尼乐园的 基础票价依然为475元，继续位于全球迪士尼乐园基础票价的低位。 业内人士分析称，主题乐园的运营诀窍就是要持续更新，包括硬件、新项目、演出活动等，每一次更新都会带来一波客 源高峰，但也需要更多的资金投入。这也是迪士尼等全球知名主题乐园每隔数年就会进行门票价格或架构调整的根本原 因之一。门票价格或结构调整后，主题乐园也必须拿出更多更好的游乐项目来满足游客，否则游客们也会"用脚投票"。 来源：中国经济网 上海迪士尼25日宣布，10月中旬起，为给游客提供更多灵活选择，上海迪士尼乐园将在现行475元至799元的票价区间内 增加更多中间票价等级。 在最高票价和最低票价保持不变之余，度假区将继续为游客提供提前30天的滚动价格日历，方便游客提早规划行程。上 海迪士尼乐园门票的票价结构此前已从四级调整为六级。 据了解，目前上海迪士尼乐园票价分别为475元、5 ...

据了解，目前上海迪士尼乐园票价分别为475元、539元、599元、659元、719元和799元。目前尚未公布 未来增加的票价级数和具体新增票价。 上海迪士尼度假区方面表示，上海迪士尼度假区持续开发创新产品并完善票务体系以更好地满足消费者 的出游习惯，此次通过缩小现行票价结构中相邻票级之间的价差，新的多级票价结构将进一步为游客提 供更多选择，同时持续帮助度假区根据客流预估，有效均衡全年的客流分布，更大程度优化游客体验。 此外，儿童（3周岁至11周岁，含3周岁和11周岁）、老年人（60周岁及以上）和残障游客（需提供残障 证明）购买门票时将继续享受约七五折的优惠，婴幼儿（3周岁以下）仍可免票入园。 上海迪士尼25日宣布，10月中旬起，为给游客提供更多灵活选择，上海迪士尼乐园将在现行475元至799 元的票价区间内增加更多中间票价等级。 在最高票价和最低票价保持不变之余，度假区将继续为游客提供提前30天的滚动价格日历，方便游客提 早规划行程。上海迪士尼乐园门票的票价结构此前已从四级调整为六级。 公开信息显示，美国两家迪士尼乐园门票均超过100美元、法国巴黎迪士尼乐园门票超过50欧元，目前 上海迪士尼乐园的基础票价依然 ...

中新网北京8月21日电 (记者 刘文文)伴随着"打造消费新场景、培育消费新增长点"等政策持续发力，以 及国民消费需求加速向个性化、体验化和情感化方向迭代，创新消费场景正日益成为推动文旅产业高质 量发展的重要引擎。在此背景下，北京环球度假区21日宣布，其"惊彩"环球主题活动将于2025年9月5日 至11月2日焕新启幕。 北京环球度假区秋季主题活动——"惊彩"环球9月5日启幕，图中从左到右依次为恶魔兔、诡魅狐、哈觅 酷玛。(北京环球度假区供图) 在体验延伸上，此次活动同步推出主题限定商品与餐饮，涵盖朋克风恶魔兔周边、哈觅酷玛系列限定周 边，以及"诡味派对""诡魅狐特饮"等创意餐饮，搭配纪念章、面部彩绘等配套服务，形成"体验-消费-纪 念"的完整闭环。 作为创新消费场景的重要实践，"惊彩"环球活动有望拉动本地夜间经济与主题消费增长，为城市文旅品 牌注入年轻化与国际化的内容活力，对进一步激活区域经济、塑造具有全球吸引力的文旅形象具有重要 意义。(完) 在"惊彩"环球主题活动中，北京环球度假区突破传统主题乐园边界，以IP为纽带、沉浸式体验为核心， 通过系列主题场景、特色表演与周边衍生物，构建多感官、强互动的体验体系，逐 ...

Core Insights - The theme park industry is experiencing significant growth this summer, driven by increased ticket sales and a boost in related sectors such as accommodation and dining [1] - As of October 2024, there are a total of 385 theme parks across China, indicating a robust expansion in the industry [1] Group 1: Industry Performance - Various theme parks have reported high attendance and engagement, with Shanghai Lego Land hosting nearly 1,700 performances since its opening on July 5 [1] - The "Fantawild Dinosaur Water Festival" in Sichuan and the "Dream Castle Light and Shadow Show" in Hubei are examples of innovative attractions that enhance visitor experiences [1] Group 2: Economic Impact - For every 1 yuan of revenue generated by theme parks, there is a corresponding increase of 3.8 yuan in city revenue, with upstream and downstream industries benefiting by 6 to 15 yuan [1]

Core Viewpoint - The article discusses the challenges faced by Legoland parks globally, particularly focusing on the recent opening of the Shanghai Legoland, which has not met expectations in terms of visitor numbers and financial performance. It contrasts Legoland's performance with that of competitors like Disney and Universal Studios, highlighting the limitations of Legoland's appeal and its reliance on a younger demographic [5][10][15]. Group 1: Performance of Legoland Parks - The Shanghai Legoland opened in July 2023 with a visitor count of 7,500 in the first hour, significantly lower than the 50,000 tickets sold on the opening day of Shanghai Disneyland [5][6]. - Globally, Legoland parks have been struggling financially, with a projected revenue decline of 1.8% in 2024. The Korean Legoland has reported losses of £35 million over three years, while the New York Legoland lost £110 million last year [7][10]. - Merlin Entertainments, the operator of Legoland parks, reported an overall loss of £492 million in 2024 due to the poor performance of these parks [10]. Group 2: Historical Context and Ownership - Legoland parks were initially part of Lego's diversification strategy in the early 2000s but were sold to Merlin Entertainments in 2005 due to financial struggles [12][14]. - After a successful turnaround, Lego attempted to reacquire the parks in 2019, but the parks have since faced operational challenges [14][15]. Group 3: Market Position and Target Demographics - Legoland parks primarily target families with young children, with over 70% of visitors in Shanghai being families with children aged 2-12 [20][22]. - In contrast, Disney parks attract a broader age demographic, with a significant portion of visitors being adults without children, which enhances their revenue potential [16][18]. - The article emphasizes that Legoland's focus on younger children limits its appeal compared to competitors that cater to all age groups [15][27]. Group 4: Brand and IP Strategy - Unlike Disney, which creates and operates its own IP, Lego primarily relies on existing IP partnerships for its product lines, which limits its ability to attract visitors to its parks [25][26]. - The article notes that while Lego has successfully marketed its toys to adults, the same strategy has not translated effectively to its theme parks [22][27]. - Recent initiatives, such as the opening of a SEA LIFE aquarium at the Florida Legoland, indicate a shift towards diversifying attractions to appeal to a wider audience [29].

8月19日微博热搜截图 规矩五花八门 记者调查了解到，关于儿童票的评判标准，不同行业、地域差异明显。 景区、游乐园和体验馆普遍以身高作为主要判定依据，常见1.2米以下免票、1.2-1.4米半票等，如北京前门的再现山海经大型沉 浸体验馆以"身高1.2（不含）-1.5米（含）"为标准。不过像上海迪士尼、北京欢乐谷等市场化主题乐园则更为灵活，采用年龄、身 高"二选一"的方式。一些头部景区、博物馆则以年龄为主，如国家自然博物馆儿童票限定"按生日计算6-11周岁（含）"。 暑期亲子游旺季，两则热搜引发对儿童票判定的关注： 有家长带孩子去主题乐园，孩子穿鞋超1.4米、脱鞋不足1.4米，被拒售儿 童票；另一位大学生带刚满十岁的妹妹出游，自己可以买半价票，妹妹却因身高超过1.5米无法购买儿童票，票价反而"倒挂"。 同样是享受优惠，为何景区、主题乐园的儿童票要在年龄与身高之间反复纠结？该以哪个为标准？ 某平台上北京欢乐谷儿童票页面截图，其采用年龄、身高"二选一"购票方式：满足"身高1.2-1.5米"或"5（含）-10周岁（不 含）"即可购票。 家长、景区怎么看？ 许多家长对当前儿童票标准的不统一感到头疼。 记者梳理发现，国家层 ...

Core Insights - The company remains confident in the overall extension of its IP despite existing challenges [1] - The Beijing Bubble Mart theme park is undergoing significant upgrades, with 50% of its area being iterated and upgraded [1] - The theme park has seen increased popularity, with visitor numbers surpassing the total from the previous year, even with half of its area closed [1] - The second phase of the theme park will double the area compared to the first phase [1]

Core Insights - The theme park industry is experiencing significant growth during the summer season, driving not only ticket sales but also boosting related sectors such as accommodation and dining [1][4][6] Group 1: Industry Growth and Impact - Various theme parks have become popular destinations, with attractions like the Shanghai Lego Land and the "Dinosaur Water Festival" in Sichuan drawing large crowds [2][4] - Data from the China Theme Park Research Institute indicates that for every 1 yuan earned by a theme park, it can generate 3.8 yuan in city revenue, leading to a total income increase of 6 to 15 yuan across related industries [4][9] - Hotel bookings in Shanghai's Jinshan District have surged, with a 3.5 times increase in hotel reservations and a 6 times increase in homestay bookings compared to last year [4] Group 2: Future Projections - The number of theme parks in China is expected to reach 385 by October 2024, with an anticipated annual visitor growth of 10% to 20% and revenue growth of 5% to 15% by 2025 [9] - The continuous emergence of new parks is expected to enhance the product offerings in the domestic market, catering to the increasingly diverse consumer demands [9] Group 3: Differentiation and Competition - The industry faces challenges related to homogenization, necessitating a focus on personalized, diverse, and high-quality experiences to meet consumer expectations [10][11] - Successful theme parks will need to balance scale and quality, brand and localization, as well as cultural and technological elements to stand out in a competitive market [11] - Innovations such as integrating local cultural elements and enhancing IP collaborations are being pursued by parks like Shanghai Lego Land and Harbin Ice and Snow World to create unique visitor experiences [11]

今年暑期，各类主题乐园成为热门打卡地，不仅带动门票收入的增长，还拉动周边住宿、餐饮等相关产 业消费，乐园产业正在释放更大发展活力。 乐园游暑期走热 新华社上海8月17日电 题：乐园游升温激发消费新活力 新华社记者赵逸赫、戴锦镕、张骁 步入上海乐高乐园度假区，26米高的巨型"搭搭"映入眼帘，它是目前全球最大的乐高人仔。园内各种游 乐设施色彩缤纷，人们身处其间，仿佛进入了童话世界。 来自江苏南京的王女士说："孩子从半年前就念叨着乐高乐园，我们一看到售票信息就订了票。孩子非 常喜欢这里，要与每个人偶拍照，玩得十分尽兴。" 上海乐高乐园自7月5日开园以来，已累计举办了近1700场演出，其中，角色见面会950余场，氛围演出 超600场，剧场表演超百场，火爆程度可见一斑。 今年暑期，各地主题乐园凭借丰富多样的游乐项目、独特的IP魅力和沉浸式体验，成为人们出游的主要 目的地。 "方特恐龙泼水节"在四川自贡方特恐龙王国开启，打造集清凉嬉水、泼水狂欢、现场互动于一体的夏日 玩水盛宴；湖北襄阳华侨城奇幻谷的"奇梦城堡光影秀"加入烟花表演，为游客带来7D全息投影与璀璨 烟花交融共舞的沉浸体验；郑州银基动物王国的"夏日激爽水派对"， ...