2025年服贸会体育服务专题将聚焦构建体育服贸新生态 中新网北京8月27日电 (记者 吕少威 陈杭)2025年中国国际服务贸易交易会(下称"服贸会")体育服务专题 媒体通气会27日在北京举行。记者从通气会上获悉，专题以"赛事名城 链动全球"为主题，紧扣北京"双 奥之城"战略定位，集中展示体育产业在赛事聚集、科技赋能、产业融合及全球协作等方面的创新成 果，聚焦构建体育服贸新生态。 展览总面积达7650平方米 北京市体育局党组成员、副局长周玲介绍，体育服务专题将于9月10日至14日在首钢园12号馆、14号馆 精彩呈现，展览总面积达7650平方米。将以"赛事名城 链动全球"为主题，聚焦"国际化、专业化、市场 化"，从"小切口"实现"深突破"，围绕赛事资源集聚、科技赋能体育、产业融合创新和全球服务协同四 个维度，呈现体育领域的新技术、新业态与新成果，着力构建"资源对接－服务输出－品牌增值"的产业 生态闭环，助推服贸会实现提质升级。 截至目前，线下参展企业60家，线上参展企业350余家，吸引40余个国际机构踊跃参与，参展企业覆盖 英国、法国、澳大利亚、新西兰、巴西等十余个国家。其中世界500强及行业龙头24家，重点展示 ...

记者从2025年中国国际服务贸易交易会体育服务专题媒体通气会上获悉，2025年服贸会体育服务专题将 于9月10日至14日在首钢园12号馆、14号馆举行，展览总面积达7650平方米。 体育服务专题以"赛事名城·链动全球"为主题，聚焦"国际化、专业化、市场化"，从"小切口"实现"深突 破"，围绕赛事资源集聚、科技赋能体育、产业融合创新和全球服务协同四个维度，呈现体育领域的新 技术、新业态与新成果，着力构建"资源对接－服务输出－品牌增值"的产业生态闭环，助推服贸会实现 提质升级。 截至目前，线下参展企业60家，线上参展企业350余家，吸引40余个国际机构踊跃参与，参展企业覆盖 英国、法国、澳大利亚、新西兰、巴西等十余个国家。其中世界500强及行业龙头24家，重点展示双奥 100精品赛事、数字技术在体育领域的创新应用、文商旅体健深度融合成果等。 今年的体育服务专题将于9月13日至14日设立公众开放日，推出电竞赛车、FIBA篮球赛、福禄球、匹克 球、运动捕捉系统、低空飞行模拟器等50余场赛事展演及互动体验活动。 引进国际顶级赛事，培育双奥100精品赛事 据介绍，今年服贸会体育专题突出科技体育服务、体育服务出海、国际体育 ...

北京市体育局党组成员、副局长周玲在通气会上介绍说，今年服贸会体育服务专题有五大亮点。一是科 技体育服务。聚焦技术引领性强、拥有自主知识产权、达到国际先进水平的重点企业，展示智能化手段 在体育服务贸易创新中的最新应用；二是体育服务出海。通过输出技术标准，推动体育产业从"产品出 口"向"服务增值"转型；三是国际体育交流。充分发挥双奥之城优势，通过体育赛事推动体育文化交流 与国际合作；四是体育服务"产、学、研、用"。积极发挥北京科技城市优势，推动科技创新成果在体育 产业的应用；五是赛事引入与发布。着力引进国际顶级赛事，培育双奥100精品赛事，助力"双奥国际赛 事名城"建设。 8月27日，2025年中国国际服务贸易交易会（以下简称"服贸会"）体育服务专题媒体通气会在北京国金 大厦召开。会上介绍，本届服贸会体育服务专题以"赛事名城·链动全球"为主题，将有来自10余个国家 和地区的400家企业和机构参展。 今年服贸会体育服务专题将于9月10日至14日在首钢园12号馆、14号馆呈现，展览总面积达7650平方 米。体育服务专题聚焦"国际化、专业化、市场化"，从"小切口"实现"深突破"，围绕赛事资源集聚、科 技赋能体育、产业融 ...

图② 图③ 运动员终有离开赛场的一天，退役转型相当于开启"第二次人生"。近期，上海等地体育部门为运动员举 办退役仪式或开展技能培训，表达尊重与感谢、提供支持与助力。 无论是成绩耀眼的世界冠军，还是更广泛的运动员群体，退役后如何在新赛道上继续打拼？听听他们的 故事。 ——编 者 图①：徐莉佳（右）在拍摄中国帆船帆板队选手。 受访者供图 摔跤运动员黄雅玲—— 婚庆公司蒸蒸日上时，黄雅玲又转换了赛道——去福州开餐厅。"我就是追寻自己的内心，希望走出舒 适圈，探索人生更多的可能。"找到独特定位后，餐厅生意很快红火起来，还开了多家分店。 "人生要有归零的勇气" 本报记者 李 硕 10岁进入体校，14岁进入福建省摔跤队，17岁获得全国青少年锦标赛女子摔跤50公斤级冠军，22岁因伤 退役……黄雅玲（图②，受访者供图）的运动员生涯不算长。 "谁都想当冠军，但也要正视自己的能力。"退役后，黄雅玲渴望去"闯一闯"，也迎来了更丰富多彩的生 活。 起初，她在福建宁德创办了一家婚庆公司。这一选择，来自"我在哥哥的婚礼上客串过主持。" "人生要有归零的勇气。"黄雅玲不怕推倒重来。"走下领奖台，一切从零开始"，运动员时期背得滚瓜烂 熟的这 ...

Group 1 - The core viewpoint emphasizes the importance of stimulating sports consumption demand and expanding sports consumption scenarios to better meet the upgrading needs of the public [1] - The total scale of China's sports industry reached 3.67 trillion yuan in 2023, with an average annual growth rate of 10.3%, and the added value reached 1.49 trillion yuan [1] - The proportion of sports service industry, led by competition performance and fitness leisure, increased from 68.7% in 2020 to 72.7% in 2023 [1] Group 2 - Sports activities can significantly boost related product and service demands, as well as promote the development of industries like catering, transportation, and accommodation through sports tourism [2] - The "Su Super" league in Jiangsu has become a phenomenon, driving up consumption in local culture, food, and leisure, while also increasing sales of sports merchandise [2] - A survey indicated that 95.9% of spectators engaged in additional spending beyond ticket purchases, with average travel expenses for out-of-town visitors ranging from 1,000 to 2,000 yuan [2] Group 3 - The State Council meeting highlighted that developing the sports industry and consumption is crucial for implementing the strategy of expanding domestic demand [3] - Key strategies to enhance sports consumption include improving infrastructure, expanding consumption scenarios, and enhancing service quality [3] - It is essential to avoid homogenized competition by tailoring sports events to local economic conditions, social foundations, and resource endowments [3]

Core Insights - The sports industry has become a significant driver of economic growth in China, with an average annual growth rate exceeding 10% over the past five years [1] - The value added by the sports industry has grown at an average rate of 11.6% since the start of the 14th Five-Year Plan, reaching 1.15% of GDP in 2023, moving closer to becoming a pillar industry [1][6] - The ice and snow industry is projected to grow from 381.1 billion yuan in 2020 to 970 billion yuan by 2024, reflecting an annual growth rate of 26.3% [1] Sports Events Economy - The popularity of grassroots events like "Su Chao" and "Village Super" has surged, with significant media attention and public engagement [3] - In the first half of the year, key events in seven regions generated over 16 billion yuan in related consumption, averaging over 30 million yuan per event [3] - Major events like the Hangzhou Asian Games have led to consumption increases of over 40% in surrounding areas [4] Infrastructure and Accessibility - Jiangsu province's robust economic strength and infrastructure have facilitated the success of large-scale sports events, with many cities equipped with large-capacity sports venues [5] - The government has invested 5.65 billion yuan to support the opening of public sports venues, enhancing community access to sports facilities [5] Transformation of the Sports Industry - The sports service sector's contribution to the sports industry's value added has increased from 68.7% in 2020 to 72.7% in 2023, indicating a shift towards service-oriented growth [6] - The number of national-level "specialized, refined, distinctive, and innovative" small giant enterprises in the sports sector has more than doubled to 146 by the end of 2024 [6] Consumer Trends and Market Dynamics - The rise of domestic manufacturing has significantly reduced costs for sports products, such as carbon fiber bicycles, making them more accessible to consumers [7][8] - The diversification of sports consumption patterns is evident, with increased participation in events like marathons and local sports activities [8] - The number of events is expected to rise from 699 to 749, with participant numbers increasing from 6.05 million to 7.05 million in 2023-2024 [8]

Core Insights - The "14th Five-Year Plan" period has seen significant achievements in building a sports powerhouse in China, guided by Xi Jinping's thoughts on socialism with Chinese characteristics for a new era [1] Group 1: Expansion of Public Fitness Spaces - The establishment of community "15-minute fitness circles" has been largely achieved, meeting the public's demand for convenient fitness activities [2] - Over 170,000 sets of small fitness facilities, such as table tennis tables, have been installed in nearly 20,000 old residential communities and over 5,000 urban parks [2] - A total of 1,300 sports parks, each covering over 40,000 square meters, are expected to be completed and operational by the end of 2024 [2] Group 2: Participation in Fitness Events - During the 2025 "National Fitness Day," over 22,000 events were held nationwide, with direct participation exceeding 11 million people [3] - The "Run, Youth" initiative has organized over 145,000 events, engaging 151 million young participants, effectively covering all age groups and time slots [3] - A preliminary model for youth health intervention has been established in 12 provinces to address common issues like myopia and obesity [3] Group 3: Improvement in Competitive Sports - China's competitive sports have seen significant achievements, with the country hosting five major international sports events during the "14th Five-Year Plan" period [4] - The focus is on enhancing the strength of six key sports (diving, weightlifting, gymnastics, shooting, table tennis, badminton) and three foundational sports (athletics, swimming, water sports) [4] - Efforts to combat corruption and improve the political ecology of sports have been emphasized, alongside the revision of sports laws and standards [4] Group 4: Growth of the Sports Industry - The national sports industry reached a total scale of 3.67 trillion yuan in 2023, with an average annual growth rate of 10.3% [6] - The share of sports service industries, led by competition and leisure sectors, increased from 68.7% in 2020 to 72.7% in 2023 [6] - By the end of 2024, the number of national-level specialized "little giant" enterprises in the sports sector is expected to reach 146, more than doubling since 2022 [6] Group 5: Economic Impact of Sports Events - The Hangzhou Asian Games led to a consumption increase of over 40% in surrounding areas [7] - The ticket sales for the China Open tennis tournament exceeded 80 million yuan last year [7] - The outdoor sports sector is projected to see approximately 200 million online consumers and a total expenditure exceeding 300 billion yuan by 2024 [7]

Core Insights - The sports industry in China has shown a steady growth with an average annual growth rate exceeding 10% over the past five years, reaching a total scale of 3.67 trillion yuan in 2023, with a value added of 1.49 trillion yuan [1][2] - The contribution of the sports industry to the GDP has increased, with a value added growth rate of 11.6% annually, accounting for 1.15% of GDP in 2023, moving closer to becoming a pillar industry [1][2] - The ice and snow industry has experienced significant growth, expanding from 381.1 billion yuan in 2020 to 970 billion yuan by 2024, with an average annual growth rate of 26.3% [1] Industry Structure and Quality - The structure of the sports industry is improving, with the sports service sector, led by competition and performance industries, increasing its share of the industry's value added from 68.7% in 2020 to 72.7% in 2023 [2] - The number of national-level specialized and innovative "little giant" enterprises in the sports sector is expected to reach 146 by the end of 2024, more than doubling since 2022 [2] - The application of advanced materials and technologies in sports is enhancing product innovation and competitiveness, with high-tech products like carbon fiber bicycles and smart fitness equipment becoming more common [2] Outdoor Sports Development - The outdoor sports industry is projected to see approximately 200 million online consumers and a total consumption exceeding 300 billion yuan by 2024 [2] - As of 2024, there are 171,800 fitness trails totaling 407,500 kilometers, and 2,055 flying and automotive camps across the country, indicating a growing infrastructure for outdoor activities [3] - The participation in water sports is expected to surpass 120 million people, with the industry scale reaching 438.6 billion yuan, reflecting an 18.7% year-on-year growth [3] Event-Driven Economic Impact - In the first half of this year, key sporting events in seven provinces generated over 16 billion yuan in sports and related consumption, averaging over 30 million yuan per event, highlighting the role of sports in boosting domestic demand [4] - The government plans to develop policies to promote event economics, enhance event supply, and strengthen the coordination between events and the industry to further stimulate consumption and economic growth [4]

Core Insights - The sports industry in China has shown a steady growth with an average annual growth rate exceeding 10% over the past five years, reaching a total scale of 3.67 trillion yuan in 2023, with a value added of 1.49 trillion yuan [1][2] Industry Growth - The value added of the national sports industry has grown at an average annual rate of 11.6%, accounting for 1.15% of GDP in 2023, moving closer to becoming a pillar industry [1][2] - The ice and snow industry has expanded from 381.1 billion yuan in 2020 to 970 billion yuan in 2024, with an average growth rate of 26.3% [1] Sports Consumption - In 40 pilot cities for sports consumption, the total sports consumption of residents increased by over 100 billion yuan from 2020 to 2023, indicating a continuous release of sports consumption potential [1] - The outdoor sports industry is projected to have approximately 200 million online consumers and a total consumption exceeding 300 billion yuan in 2024 [2] Structural Quality Improvement - The structure of the sports industry is improving, with the sports service industry, led by competition performance and fitness leisure, increasing its share of the industry's value added from 68.7% in 2020 to 72.7% in 2023 [2] - By the end of 2024, the number of national-level specialized and innovative "little giant" enterprises in the sports sector is expected to reach 146, more than doubling since the end of 2022 [2] Outdoor Sports Development - As of 2024, there are 171,800 fitness trails totaling 407,500 kilometers, and 2,055 flying and automotive camps across the country [3] - The water sports participation is expected to exceed 120 million people, with an industry scale reaching 438.6 billion yuan, reflecting an 18.7% year-on-year growth [3] Event-Driven Economic Impact - In the first half of this year, key events in seven provinces, including Hebei, Zhejiang, and Fujian, generated over 16 billion yuan in sports and related consumption, averaging over 30 million yuan per event [4] - The National Sports Administration plans to develop policies to promote event economics, enhance event supply, and strengthen the coordination between events and the industry [4]

Core Insights - The sports industry in China has become a new highlight for economic development, with an average annual growth rate exceeding 10% over the past five years [1][3] - The sports service industry, led by competition performance and fitness leisure sectors, has rapidly grown, increasing its share of the sports industry's added value from 68.7% in 2020 to 72.7% in 2023 [1][4] - The National Sports Administration plans to develop policy documents to promote event economics, enhance event supply, and strengthen the coordination between events and industries [1][8] Industry Growth - The total scale of China's sports industry reached 3.67 trillion yuan in 2023, with an average growth rate of 10.3% [3] - The added value of the sports industry has been growing at an annual rate of 11.6%, reaching 1.49 trillion yuan in 2023, and accounting for 1.15% of GDP [5] - The ice and snow industry is projected to grow from 381.1 billion yuan in 2020 to 970 billion yuan by 2024, with an annual growth rate of 26.3% [5] Event-Driven Economic Impact - In the first half of the year, 511 key events across seven regions generated over 16 billion yuan in related consumption, averaging over 30 million yuan per event [6] - Major events like the Hangzhou Asian Games have significantly boosted local consumption, with surrounding areas experiencing growth rates exceeding 40% during the event [7] - The integration of sports events with tourism and commerce has created a "golden combination" for driving consumption and expanding domestic demand [7][8] Policy and Structural Support - The new sports law has established a dedicated chapter for the sports industry, leading to the formulation of specialized plans and the issuance of 84 sports standards [3][4] - The number of national-level "specialized, refined, distinctive, and innovative" small giant enterprises in the sports sector is expected to exceed 146 by the end of 2024, more than doubling since 2022 [4] - The introduction of 81 national holiday sports tourism routes and various outdoor sports routes has enhanced regional resource development and collaborative growth [4]