三是各地正在兴起的农文旅融合新产业（300832）新业态。既根据当地农业资源、传统文化因地制宜， 又随着消费需求、市场动向的变化，融入新概念，发展新模式。比如，各地方兴未艾的"旅游+体育""农 业+研学""农业+康养"等。多元化业态着力于提升体验、促进消费，不仅提高了农业综合效益，对于就 业的辐射带动也较强。 2025年12月29日至30日，中央农村工作会议在北京召开。会议强调，培育壮大县域富民产业，拓展农民 参与产业发展渠道和方式，健全联农带农机制。 近年来，依托各地的自然生态和历史文化等资源禀赋，培育具有特色的优势农业产业集群，提升农业产 业化水平，成为地方政府推动乡村全面振兴的重要抓手。 2025年9月16日，国新办举行新闻发布会，介绍"十四五"时期农业农村发展成就。农业农村部部长韩俊 在答记者问时表示，"十四五"期间，强农惠农富农政策支持各地建设210个优势特色产业集群、250个现 代农业产业园、1098个农业产业强镇项目。 当前，农文旅融合、生态农业、休闲农业、农村电商等"农业+"新兴业态不断涌现。业界人士认为，农 业产业集群已经明显表现出三种发展形态和途径，一种是特色农产品规模连片种养殖以及深加工 ...

拥有350亩"稻虾轮作"基地的江头村，以"一水两用、一田双收"的农业发展模式，年产成品虾10万 斤、稻谷31万斤。"党的二十届四中全会提出，坚持产量产能、生产生态、增产增收一起抓，把农业建 成现代化大产业。"江头村党支部书记刘军说，四中全会精神为探索农业产业化指明了方向，他们将总 结以往经验，继续探索把稻虾基地与民宿、文体、观光等产业深度融合，努力蹚出一条因地制宜的乡村 振兴新路子。 经济日报记者 刘兴 随着江头牧歌等民宿项目落地，村内基础设施提档升级，咖啡馆、游乐园等多元业态逐步兴 起。"我们依托'赶超杯'农民健身运动会等赛事，推出'观赛+住宿'套餐，赛事期间入住率达到80%，线 上预订量增长3倍，游客平均停留时间从1天延长至3天。"江头牧歌民宿负责人李金文介绍，民宿将40% 的经营收入反哺村集体，带动100多户农户就业，再加上土地流转收益，户均年增收约6000元。 民宿产业的兴起，让农文旅融合有了坚实载体。通过联动周边农田打造"共享稻田"，游客可认领田 块体验农耕；依托380亩脐橙园、148亩果园与近百亩大棚果蔬基地，推出的"秋日丰收研学线"，带动了 30多户村民走上产业融合道路。 "我们学校通过高校平台 ...

Core Viewpoint - The article emphasizes the coordinated development of urban and rural areas in Guangdong, focusing on various initiatives to promote rural revitalization and enhance local economies through targeted projects and reforms [3][4][84]. Group 1: Urban-Rural Coordination Initiatives - Guangzhou is advancing urban village transformation through a combination of retention, modification, and demolition strategies [4][16]. - Foshan is establishing a provincial-level experimental zone for coordinated urban-rural development, focusing on the integration of agriculture, culture, and tourism [5][27]. - Dongguan aims to activate dormant collective village assets through innovative models to strengthen local industries [6][50]. Group 2: Agricultural Development Strategies - He Yuan is focusing on expanding its modern agriculture sector with a "1+3" industry model to enhance county-level development [5][33]. - Mei Zhou is concentrating on building exemplary counties, towns, and villages to drive industrial growth and park development [5][38]. - Re Ming is implementing the "Four Strong Projects" to modernize agriculture and aims for an agricultural output value exceeding 150 billion yuan [6][61]. Group 3: Enhancing Rural Living Conditions - Jiang Men is improving rural living environments through meticulous urban management and design initiatives [6][56]. - Qiqing is promoting the integration of ecological and cultural tourism to enhance development momentum [6][76]. - Cloud Floating is focusing on developing local specialty products and enhancing rural tourism [6][108]. Group 4: Policy and Governance - The article highlights the importance of strong party leadership in grassroots governance to ensure effective implementation of rural revitalization strategies [18][28]. - The emphasis is placed on creating a collaborative framework involving government, enterprises, and social forces to support the "Hundred Thousand Ten Thousand Project" [28][100]. - The need for continuous reform and innovation to stimulate local economic growth and improve rural living standards is underscored [100][115].

自启动以来，项目秉持 "多方联动、优势互补、利益共享" 的理念，凝聚起跨区域协作的强大合力。在 深圳对口帮扶协作汕头指挥部的整体统筹下，南澳县政府与指挥部共同出资打造项目基底；深圳市南山 区将其纳入对口协作重点任务，驻南澳县工作队从资金、资源、技术等方面支持项目建设；南澳县委、 县政府主动作为，做好土地保障、群众协调等工作，为项目落地营造良好环境；深业集团及其下属单位 农科集团作为项目主要运营平台，以深圳国资专业优势为项目注入强大动能。各方力量的深度融合，构 建起 "指挥部统筹、南山赋能、地方主抓、国企运营" 的高效推进机制。 汕头市南澳四季田园农文旅项目作为深汕两地深化产业协作的重点抓手，是南澳县打造文旅产业园区、 建设西山农文旅示范区的核心项目。 坚持高标定位，深圳力量赋能高品质 项目始终坚守"深圳标准、高点定位"的建设初心，充分发挥深圳市产业资源优势，精准引进南山区设计 行业头部上市企业——深圳奥雅设计股份有限公司，依托其项目策划、文旅规划、景观设计、业态创新 等方面的专业优势，为项目打造高品质的项目方案。 近日，2025广东文旅资源开发大会系列活动在惠州市龙门县正式拉开帷幕。活动现场为12个2025年 ...

Core Viewpoint - The Guangdong Provincial Department of Commerce has announced the list of "Le Gou Towns" for 2025, highlighting 34 selected towns, with Yanyang Town in Meixian District recognized for its "Golden Pomelo Town"特色 [2] Group 1: Overview of "Le Gou Towns" - "Le Gou Town" is a key component of the "Shopping in Guangdong" brand under the "Yue Enjoys Warm Winter, Travel in Guangdong" consumption season initiative [2] - The initiative aims to promote local economic development by enhancing the integration of commerce, culture, and tourism through the cultivation of specialty product-focused towns [2] Group 2: Selection Process and Characteristics - The selection process involved local applications, expert scoring, and comprehensive reviews, resulting in 12 industrial towns, 6 agricultural towns, and 16 commercial towns [4] - The selected towns focus on diverse specialty consumer goods, including electronics, toys, clothing, leather goods, ceramics, jewelry, food, and more, reflecting the variety of Guangdong's specialty consumer goods industry [4] Group 3: Yanyang Town's Economic Impact - Yanyang Town has over 7,000 households and more than 20,000 people involved in the cultivation of golden pomelos, with a planting area exceeding 30,000 acres and a production value nearing 400 million [5] - The town is advancing deep processing of golden pomelos and exploring full resource utilization to enhance the industry chain and product value [5] - Yanyang Town is also promoting agricultural, cultural, and tourism integration by developing a demonstration base and creating themed tourism routes and cultural festivals to boost the overall benefits of the golden pomelo industry [5]

12月16日，广东省文化和旅游厅、自然资源厅、农业农村厅公布了2025年广东省农文旅融合发展优质项 目名单。全省共12个项目入选，惠州唯一入选的项目是龙门县百果里农文旅综合体（创意农业）项目。 民宿错落有致，科普园瓜果飘香，曾经闲置的农房与荒废的山坡，如今成了游客的"网红打卡地"。在龙 门县龙城街道城西村，700亩土地以"百果里农旅综合体"之名，力打造特色农业观光、农事体验、科普 教育、生态旅游为一体的现代农业产业基地。 龙门百果里农旅综合体的"出圈"，始于一次精准的资源盘活。2023年，城西村借乡村振兴示范带建设东 风引入该项目，以"不浪费一寸闲置资源"为核心，在700亩规划用地中，整合了500多亩村民闲置土地、 16幢闲置农房，通过"资源改造+功能升级"，让曾经的"闲置资产"成为农旅融合的"核心载体"。 目前，龙门百果里农旅综合体通过"租金+分红+就业"的多元模式，构建起稳定的利益联结机制：每年 为城西村集体经济增收18.5万元、村小组增收3万元、农户分红约43万元；带动就业约120人，周边村民 在"家门口"就能实现就业。 项目还深度挖掘龙门本土文化，让传统元素在文旅场景中焕发新生。16幢闲置农房经本地工 ...

Group 1 - Guangdong has introduced 27 measures to support the high-quality development of the integration of agriculture, culture, and tourism [3][4] - The measures include strengthening planning guidance, innovating diverse leisure experience scenarios, enhancing brand promotion, improving infrastructure, and increasing operational income for various entities [5][6] - The goal is to build a nationally leading and globally recognized model for the deep integration of agriculture, culture, and tourism in Guangdong [6][7] Group 2 - Recent exposure by CCTV revealed issues of fraud in the Chenpi market, where low-cost "quick-made" Chenpi was sold at high prices by misrepresenting its age and origin [10][11] - In response, Guangdong and Guangxi quickly initiated corrective actions, blacklisting several involved companies and prohibiting their participation in the Chenpi industry [12][13] - The New Hui Chenpi industry association and local agricultural societies have committed to quality assurance and protecting the integrity of authentic Chenpi [72][73] Group 3 - The Guangdong Provincial Government reported that the per capita disposable income of rural residents exceeded 43,000 yuan, indicating solid progress towards common prosperity [30][31] - A press conference highlighted the achievements of the "14th Five-Year Plan" in Foshan, emphasizing its status as a manufacturing hub in China [33][34] Group 4 - The 2025 Zhuhai Seed Industry Carnival was launched, showcasing modern seed industry technologies and achievements [57][59] - A "field classroom" event focused on sweet corn cultivation practices, reflecting a shift in Guangdong's fresh corn industry towards quality competition rather than just yield [60][64] Group 5 - The Clear Water and Green Mountains initiative was emphasized during the Guangdong Provincial Forestry Industry Association's annual meeting, focusing on the development direction of the forestry industry [76][81]

还要发展生态康养度假，推进滨海、温泉、山地、湖泊旅游度假区以及中医药健康旅游、森林康养基地 等建设，做强生态观光，拓展低空、水上、天文等观光业态，并开发高品质银发旅游产品。 在户外运动方面，拓展乡村徒步、水上运动、山地越野等新兴业态，打造高质量户外运动目的地。建设 环南岭、云雾山等登山步道，推动滨海滨水赛事发展，构建大湾区文体旅走廊、粤北山地湖泊运动经济 带和滨海休闲运动示范区。 农文旅发展还需创新多元休闲体验场景。《措施》提出丰富特色美食体验，实施"广东美食"推广行动， 打造"百县千碗""广东鲜品"品牌，推动"粤菜师傅"扩面提质；创新工业科技体验，活化利用工业遗产、 老旧厂房、工业类博物(展览)馆等特色资源，开发"岁月工场"等融合体验项目；增强数字沉浸体验，建 设一批智慧农业、智慧景区、数字乡村，支持农文旅项目运用VR、AR等技术打造沉浸式体验新空间。 《措施》明确，要推动农文旅全域全业态融合发展。 12月17日，据广东省"百县千镇万村高质量发展工程"指挥部办公室消息，《关于促进农文旅融合高质量 发展的若干措施》(以下简称《措施》)已于近日印发，围绕业态融合、场景创新、品牌推广、设施提升 等方面制定"路线图 ...

12月17日，记者从广东省"百县千镇万村高质量发展工程"指挥部办公室获悉，《关于促进农文旅融合高 质量发展的若干措施》（以下简称《措施》）已于近日印发，围绕业态融合、场景创新、品牌推广、设 施提升等方面制定"路线图"，部署27条具体措施，推动农文旅融合走深走实、见行见效。 农文旅融合是以农业为基础、乡村文化为纽带、旅游为形态的现代乡村产业发展模式。在扩大内需成为 我国经济重点任务的背景下，加快农文旅的融合发展已是当务之急。 广东在全省开展了19个整县推进农文旅融合发展试点，环南昆山—罗浮山县镇村高质量发展引领区成效 初显，其中618公里最美旅游公路全线贯通，环万绿湖"湖泊+"绿色发展区稳步开局，水科技水文化博览 园、水经济产业园加快建设。2023年至今，全省累计52条线路入选中国美丽乡村休闲旅游行精品景点线 路推介名录，建设全国乡村旅游重点镇村51个、美丽休闲乡村72个，省文化和旅游特色村365个，农民 群众人居环境舒适度明显提升…… 这些实践成果印证了农文旅融合的强大生命力，也为《措施》落地奠定了坚实基础。 《措施》的一大亮点在于强化规划引领，明确特色化发展定位。 广东地域广阔，各地资源禀赋各异，因此《措施 ...

Core Viewpoint - Guangdong has introduced 27 measures to support the high-quality development of the integration of agriculture, culture, and tourism, aiming to establish a leading national and globally recognized model for this integration [4][6][7]. Group 1: Planning and Development - The measures emphasize the importance of planning guidance, encouraging localities to leverage their advantages and explore development paths tailored to their specific environments, such as mountainous, coastal, and forest ecosystems [10][11]. - High-level planning for the integration of agriculture and tourism is to be developed, ensuring alignment with land use planning and promoting cross-regional collaboration [14][15][16]. Group 2: Product and Experience Innovation - The initiative aims to create high-quality cultural tourism products by deeply exploring Lingnan culture and integrating traditional agricultural and fishing practices [19][20]. - There is a focus on enhancing agricultural and rural leisure functions, promoting activities like farm tours, fishing experiences, and cultural tourism [22][23]. Group 3: Outdoor and Ecological Tourism - The measures encourage the development of outdoor sports and eco-health tourism, promoting activities such as hiking, water sports, and wellness retreats [31][26]. - There is an emphasis on creating high-quality outdoor sports destinations and expanding eco-tourism offerings [27][28]. Group 4: Brand and Market Development - The measures propose the establishment of demonstration projects for agricultural and cultural tourism integration, supporting the development of high-quality tourism destinations [44][46]. - There is a plan to enhance brand recognition through unique local activities and collaborations with new media and internet platforms [47][50]. Group 5: Support and Resource Allocation - The measures call for attracting quality cultural tourism enterprises to set up in Guangdong and support the development of local tourism enterprises [52][53]. - Financial, land, and resource support will be provided for key projects, with an emphasis on integrating land use with tourism project needs [56][59].