从2023年第一次推出100个网红打卡地，长春发展的脚步从未停歇，不断涌现出深受广大市民及网友喜 爱的新晋网红打卡地。其中2024年增加了20个，截至2025年长春网红打卡地已经增至150个。为把网 络"流量"变成游客"留量"，让"网红"走向"长红"，打造出更有生命力的旅游文化品牌，小布带您开启线 上游览模式，每日点亮一个网红打卡地，漫观细品，走遍长春！ 桂林商圈 来 源：新 商圈街区类 华社、人民日报、长春朝阳 桂林商圈，承载着长春几代人市井回忆的商圈，也是时下长春最火的街区。这里是追求时尚、前卫"夜 生活"的网红打卡地，风格各异的咖啡馆、酒吧、文创小店应有尽有；熙熙攘攘的人流、香飘四溢的烧 烤，再加上亮起的楼体灯、景观灯……浓浓的"烟火气"让整座城市焕发了活力。 r Frid G 头条 @长 417 1987- 头条 @长春发布 ...

Core Insights - The "Youth Shops" are becoming a significant force driving the youth economy, serving as incubators for entrepreneurial dreams while facing challenges such as insufficient customer flow and lack of resources [1] Group 1: Attracting Customers - Initial challenges for "Youth Shops" include building brand awareness and attracting the first batch of customers [2] - The "Youth City Recommendation Officer" initiative by the Jining Youth League has helped local entrepreneurs like Gong Ting, who faced low visibility for her handmade leather goods store, by leveraging local university resources and tourism influence [2][3] - The support from the Youth League has led to increased recognition and customer loyalty for Gong Ting's shop, allowing her to offer personalized services [3] Group 2: Strengthening Operations - The key to transforming short-term interest into long-term patronage lies in addressing operational shortcomings and enhancing core competitiveness [4] - The "West Youth Quality Shop" initiative in Qingdao has been instrumental in promoting local youth shops, including the "Evening Wind with You" café, which has seen a significant increase in customer traffic due to official recognition [4][5] - The café's owner, Wang Xiaotong, has gained confidence to expand her business, opening a second location [5] Group 3: Building an Ecosystem - Systematic support is essential for the long-term development of "Youth Shops," encouraging collaboration rather than isolated efforts [6] - The "Jinan Imprint" shop has successfully integrated local culture and youth engagement, becoming a popular destination through strategic partnerships and promotional efforts [6][7] - The Jinan Youth League is implementing the "Spring City Youth Shop" cultivation plan to support a hundred innovative shops, creating a comprehensive ecosystem of policy support, skills training, resource linking, and community backing [7]

Core Points - The company "要潮人民咖啡馆" clarifies that the accounts of similarly named stores in Hebei are not affiliated with its brand and expresses sincere apologies to affected consumers [1] - The company is initiating a comprehensive rectification of its online and offline materials, ensuring that all stores in mainland China display the name "要潮" prominently [1] - There has been a rise in stores using the name "人民咖啡馆" with similar decor, becoming popular on social media platforms [1] - The term "人民" carries significant public and political connotations, and its misuse is viewed as disrespectful to legal regulations and public sentiment [1] - "要潮文化" has faced multiple rejections in its attempts to register the trademark "人民咖啡馆," and relevant authorities have made their stance clear on this issue [1]

Core Viewpoint - The company "要潮人民咖啡馆" has acknowledged public criticism regarding its use of the term "人民" (People) in its branding and is taking steps to rectify the situation by rebranding in mainland China while maintaining its original name in Hong Kong, Macau, and overseas markets [3][6]. Group 1 - The café chain has opened nearly 30 stores across 20 cities in 18 provinces in China, with its parent company being 要潮（上海）文化传播有限公司 [8]. - The original name of the café was "THE PEOPLE," and multiple trademark applications for "人民咖啡馆" were rejected since 2022, leading to the current use of "潮人民咖啡馆" and "要潮人民咖啡馆" as registered trademarks [8]. - The café's branding has faced legal compliance issues due to the public and political connotations associated with the term "人民," prompting a re-evaluation of its marketing materials [6][8]. Group 2 - The company has committed to making changes to its branding by adding "要潮" to all signage and promotional materials in mainland China, while expressing sincere apologies to affected consumers [3][8]. - The café has gained popularity on social media as a new landmark, with many locations featuring similar designs and branding, which has raised concerns about the originality and legality of its branding [5][6].

Core Viewpoint - The company "要潮人民咖啡馆" has acknowledged public criticism regarding its branding and has committed to making necessary adjustments to align with trademark regulations and consumer expectations [3][5]. Group 1: Brand Adjustment - The brand will be officially referred to as "要潮人民咖啡馆" in mainland China, while retaining "人民咖啡馆" in Hong Kong, Macau, and overseas regions [3][5]. - The company has initiated a comprehensive rectification of both online and offline materials, ensuring that all storefronts in mainland China display the "要潮" branding [5][11]. Group 2: Public Response - The company expressed gratitude for the feedback received from the media and consumers, emphasizing that all criticism serves as motivation for improvement [5][11]. - A clarification was made regarding a separate establishment in Hebei that falsely claims association with the brand, which contradicts the company's values [5][9]. Group 3: Company Background - "人民咖啡馆" has opened nearly 30 direct stores across 20 cities in 18 provinces, under the parent company "要潮（上海）文化传播有限公司" [11]. - The brand initially attempted to register the trademark "人民咖啡馆" multiple times since 2022, but faced rejections, currently holding only "潮人民咖啡馆" and "要潮人民咖啡馆" trademarks [11].

Core Insights - Café de Flore is not just a café but a cultural landmark in Paris, embodying a rich history of literary and philosophical discussions that have taken place within its walls [5][11][18]. Historical Significance - Established in the 1880s, Café de Flore has been a cornerstone of Parisian café culture, attracting notable figures from the literary and artistic communities [6][8]. - The term "surrealism" was coined at this café during discussions among prominent writers and artists in 1917 [9]. - During World War II, it served as a hub for existentialist thinkers like Jean-Paul Sartre and Simone de Beauvoir, solidifying its role as a cultural epicenter [11]. Contemporary Relevance - The "Prix de Flore" literary award, established in 1994, continues to celebrate new literary talents, linking the café's historical significance to contemporary culture [14]. - Today, Café de Flore remains a popular destination for tourists and locals alike, operating without reservations and open from 7:30 AM to late at night [16][18]. Atmosphere and Experience - The café's interior features iconic red leather sofas and mirrors, creating a timeless ambiance that invites patrons to linger [21][30]. - The outdoor terrace is a symbolic space where patrons can engage with the vibrant street life of Paris, blurring the lines between observer and participant [25][26]. Culinary Offerings - The menu is characterized by classic French pastries and simple meals, emphasizing quality over trendiness, with items like croissants and quiches being staples [30][39]. - The hot chocolate is particularly noted for its richness and is often recommended as a must-try item [47]. Cultural Impact - Café de Flore has transcended its role as a café to become a cultural "coordinate" on the literary and artistic map of France and the world [18][54].

Core Insights - The article discusses the emergence of "Tibetan-style coffee," which combines traditional Tibetan culture with modern coffee practices, highlighting a cultural and commercial fusion [1][2][3] Group 1: Tibetan-Style Coffee Overview - Tibetan-style coffee has roots tracing back to the 8th century, where it was initially used as a natural remedy against the harsh conditions of the Tibetan plateau [3] - The coffee culture in Tibet evolved from its use in monasteries and among the nobility, leading to unique blends such as barley coffee and Gesang flower coffee [3] - Recent years have seen a significant increase in the popularity of Tibetan-style coffee, with a reported growth of over 320% in the number of coffee shops in Lhasa over the past five years [8][7] Group 2: Market Growth and Trends - As of August 2024, the number of coffee businesses in Lhasa reached 128, doubling from 56 in 2023, indicating a rapid expansion in the market [7] - The number of people consuming specialty coffee in Lhasa is projected to exceed 500,000 in 2024 [8] Group 3: Business Models and Innovations - Leading brands like Ningdu Coffee have established a systematic approach to Tibetan-style coffee, achieving monthly revenues of several hundred thousand yuan per store [36][39] - Other brands, such as Cidu Coffee, leverage their unique geographical location to attract tourists, offering a blend of accommodation and coffee experiences [44][46] - Gongsangzi Courtyard adopts a cultural space operation model, hosting events that promote Tibetan culture and enhance customer engagement [47][51] Group 4: Product Differentiation and Cultural Integration - Tibetan-style coffee shops often feature vibrant decor with Tibetan elements and offer unique products that incorporate local ingredients like barley and butter [54][55] - The rise of Tibetan tea drinks, such as those introduced by Heytea, showcases the growing trend of integrating Tibetan flavors into modern beverage offerings [60][62] Group 5: Conclusion and Future Outlook - The Tibetan coffee and tea market represents a significant cultural and commercial opportunity, emphasizing the importance of cultural roots and product differentiation in a competitive landscape [77][78]

Core Insights - The rise of exotic pet cafes in China reflects a growing consumer demand for unique experiences and a shift in the pet ownership landscape, particularly among younger generations [1][5][6] Group 1: Market Trends - Exotic pet cafes are gaining popularity, especially in cities like Hangzhou, where cafes featuring parrots, raccoons, and sloths are attracting young customers seeking novel interactions [1][2] - The number of exotic pet owners in China is expected to reach approximately 17.07 million by 2024, with a market size nearing 10 billion yuan, primarily driven by the "post-95" generation [5][6] Group 2: Business Strategies - Operators of exotic pet cafes are adopting diverse strategies, from turning personal hobbies into businesses to responding to market demands, as seen with the raccoon cafe in Nanjing [2][5] - Unique offerings, such as the ability to interact with rare animals like raccoons, serve as a core competitive advantage for these cafes, enhancing customer retention in a competitive market [5] Group 3: Operational Considerations - Long-term success for exotic pet cafes hinges on addressing animal welfare and safety, requiring operators to create suitable environments, conduct socialization training for animals, and educate consumers on safe interaction methods [6]

Core Insights - The "village coffee" industry in China has experienced a rapid rise and subsequent decline, with many entrepreneurs facing operational challenges as the market normalizes [1][5][19] - The industry is characterized by a stark contrast between successful brands and struggling outlets, highlighting the importance of strategic location, cost management, and effective marketing [3][5][19] Group 1: Industry Overview - In 2023, the village coffee trend surged, driven by cultural influences and a desire for rural experiences, leading to over 44,000 village coffee shops nationwide by October 2024 [1][5] - However, many initial operators are now facing severe financial difficulties, with some reporting daily revenues as low as 200-300 yuan, leading to closures after significant investments [1][3][5] Group 2: Challenges Faced - The village coffee sector is experiencing a supply-demand imbalance, with oversaturation and a lack of business acumen among many operators contributing to failures [5][19] - Key pain points include poor site selection leading to insufficient customer flow, significant revenue fluctuations tied to holiday seasons, and high operational costs due to underestimating rural infrastructure needs [8][10][11][14][16] Group 3: Regional Disparities - There is a notable regional disparity in the success of village coffee shops, with economically developed areas like Zhejiang and Guangdong seeing more successful establishments compared to less developed regions [5][7] - The density of village coffee shops in certain areas, such as Guangdong's 崖口村, far exceeds urban centers, indicating a mismatch between supply and local demand [7][19] Group 4: Strategies for Success - Successful village coffee shops employ precise location strategies, optimizing for accessibility and tourist traffic, which is crucial for attracting urban consumers [20][22] - Cost management is essential, with successful operators collaborating with local farmers for fresh ingredients and optimizing operational costs through shared resources [24][26] - Innovative marketing strategies, including social media engagement and partnerships with local tourism entities, are vital for enhancing brand visibility and attracting customers [26][28][30]

Core Viewpoint - The "village coffee" trend, which initially saw rapid growth, is now facing significant challenges as many entrepreneurs struggle to maintain profitability and sustainability in their coffee shops [5][9][10]. Group 1: Market Overview - The "village coffee" concept gained popularity as urban dwellers sought a connection to nature, leading to a surge in coffee shops in rural areas, particularly in provinces like Zhejiang and Guizhou [7][8]. - As of October 2024, the number of village coffee shops in China has exceeded 44,000, with significant concentrations in areas like Anji County, which has over 300 shops generating a market size of 121 million yuan [7][8]. Group 2: Entrepreneurial Challenges - Many village coffee shop owners are experiencing financial difficulties, with some reporting daily revenues as low as 200 yuan, leading to closures after significant losses [5][8][10]. - The primary issue for many entrepreneurs is a lack of understanding of the business fundamentals required to operate a coffee shop, including location selection and customer engagement [10][12]. Group 3: Operational Insights - The success of a village coffee shop heavily relies on its ability to attract a consistent customer base, which is often seasonal and dependent on weekends and holidays, creating a "feast or famine" scenario [10][11]. - Many owners underestimate the hidden costs associated with rural infrastructure, such as renovations and utilities, which can significantly impact profitability [14][15]. Group 4: Marketing and Customer Engagement - Effective marketing strategies are crucial for the survival of village coffee shops, yet many owners lack the necessary skills to promote their businesses effectively, often relying on inadequate social media efforts [15][16]. - The core appeal of village coffee shops lies in their unique ambiance and emotional experience, which requires targeted marketing to attract the right clientele [15].