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商场“天降红包雨”,野蛮俗气更不尊重人
Nan Fang Du Shi Bao· 2025-10-06 02:46
10月3日,海南三亚大悦城商场的一场"天降红包雨"活动,因现场严重拥挤,有人被推倒受伤。10月4日 晚,三亚大悦城就此事发布情况说明称,因预判不足,参与人数远超预期,并表示已将现场活动调整为 线下排号抽奖形式。 网传视频中,商场活动的横幅展开后,"红包雨"倾泻而下,一楼密密麻麻的人群聚集在一起,甚至仍在 不断向"红包雨"的中心靠拢以争抢红包。在一些高楼层视角的视频里,"红包雨"结束后,外圈的人群缓 慢散去,但要在拥挤的内圈里试图挤出一条通道则显得尤为艰难。据一名参与者向媒体介绍,活动开始 时人群瞬间失控,前排摔倒引发连锁反应,多人被推倒、摔伤。 (文章来源:南方都市报) 这样的混乱让人捏一把冷汗,最终没有演变成大规模的踩踏事件,绝对是不幸中的万幸。根据现场视频 和信息,让群众如此着迷疯狂的,实际也不是多么夸张的现金红包或豪华大礼。还有参与者称,"红包 雨"实际多为红色纸片,真红包寥寥无几。但无论吸引人的是抽奖的本质,还是"撒钱"般的形式,多数 人更难以抵抗的,恐怕是这种氛围烘托下的从众心理。 利用从众心理吸引消费者的营销方式很多,但作为知名的大型商业综合体,旗下商场竟能使出一记"天 降红包雨"的昏招,还是令人 ...
“麦德姆”已加强为强台风级,即将登陆广东;车评人陈震就车祸向对向车辆道歉;特朗普:以色列同意初步撤军路线丨每经早参
Mei Ri Jing Ji Xin Wen· 2025-10-04 23:24
标题点睛: 中央气象台10月5日6时继续发布台风红色预警:今年第21号台风"麦德姆"已于10月5日早晨5点钟由台风级加强为强台风级。预计,"麦德姆"将以每小时 20-25公里的速度向西偏北方向移动,强度还将有所加强,并将于5日中午前后在广东吴川至海南文昌一带沿海登陆(强台风级,14级,42-45米/秒),登 陆后强度逐渐减弱。 10月4日下午,汽车博主陈震在微博发文就车祸事件道歉:"我都看到了,是我的问题,一切负面照单全收,全力配合解决问题中,不会有丝毫懈怠,事故 经过以官方公告、车辆EDR数据为准,造成了这么大的负面影响,在此向对方车辆道歉,向大家道歉…… " 当地时间10月4日,美国总统特朗普在其社交平台"真实社交"发文称,以色列已同意在加沙地带初步撤军路线,并将相关方案与巴勒斯坦伊斯兰抵抗运动 (哈马斯)共享。 1 台风红色预警!"麦德姆"今日登陆广东电白至海南琼海沿海 每经编辑|陈柯名 陈鹏程 胡玲 中央气象台10月5日6时继续发布台风红色预警:今年第21号台风"麦德姆"已于10月5日早晨5点钟由台风级加强为强台风级。预计,"麦德姆"将以每小时 20-25公里的速度向西偏北方向移动,强度还将有所加强, ...
老年人正在成为上海商场最大金主
虎嗅APP· 2025-09-25 10:28
以下文章来源于真叫卢俊 ,作者真叫卢俊团队 真叫卢俊 . 认认真真聊地产,实实在在谈买房。 本文来自微信公众号: 真叫卢俊 ,作者:真叫卢俊团队,题图来自:真叫卢俊 当工作时间和商场营业时间基本同步,你有多久没有逛过商场了? 周末好不容易挪个时间出来去商场,是不是感觉人又多,排队时间又很长?逛商场成了一件辛苦的事。 所以我决定,替大家在工作日去逛一次商场,看看平时工作日的商场是什么样的。 发现:商场真是变天了,到处都是老年人欢乐的身影。 之前还在想星巴克相比于国内的那些茶品品牌价格贵,还都开在最好的位置上,怎么赚得回房租啊? 工作日10点半到商场才发现,原来是赚老年人的钱啊。 商场刚开门,她们早已收拾妥当穿戴整齐,搜罗去哪家咖啡店开始优雅聚会聊天了。 大早上,一个动漫快闪店前就有很多人排队了,叽叽喳喳还挺热闹,好奇就凑上前去看。 结果发现最激动的是退休的大姐姐,一看就是用心地打扮了,准备进去拍美照。 早上是KTV的淡季,但是路过听见已经有歌声了。 好奇走进去,跟网上说的一样啊,几乎全是中气十足歌声嘹亮的叔叔阿姨。 有了这些老年人,商场哪还有什么工作日淡季? 上海商场,还真是吃上银发红利了。 01 老年人有社交 ...
商场空调,为啥不凉快了?
Hu Xiu· 2025-09-19 07:03
以前去商场总要带件外套,现在逛10分钟就热出一身汗。从北京到上海,从广州到杭州,很多城市的商 场都遭到了吐槽,顾客抱怨吃碗面都热得坐不住。那么今年夏天,商场空调为啥都不制冷了? ...
老年人正在挤满上海商场
投资界· 2025-08-25 07:27
Core Viewpoint - The article discusses the emergence of the "silver economy" in Shanghai's shopping malls, highlighting how they are increasingly catering to the elderly population, who are becoming significant consumers due to their social needs and financial stability [5][21]. Group 1: Observations in Shopping Malls - Shopping malls are witnessing a demographic shift with a noticeable presence of elderly individuals, who are actively engaging in social activities and enjoying their time in these spaces [6][7]. - Elderly consumers are not just passive participants; they are seeking social interactions, discussing travel, investments, and enjoying leisure activities like karaoke [9][10]. - Malls are adapting by providing comfortable spaces for the elderly, including rest areas and dining options that cater to their preferences, leading to increased foot traffic during weekdays [10][14]. Group 2: Financial Capability of the Elderly - The median retirement pension in Shanghai has reached over 5,000, with the top 10% receiving more than 8,000, indicating a strong financial position compared to many working individuals [15][16]. - The financial independence of retirees, free from housing and child-rearing burdens, allows them to spend more freely on leisure and social activities [16][19]. - Many elderly individuals are also participating in part-time jobs, contributing to their income and enhancing their social engagement [19][20]. Group 3: Market Adaptation and Strategy - Shopping malls in Shanghai are responding to intense competition by targeting the elderly demographic, recognizing their higher disposable income and willingness to spend [21][22]. - The shift in consumer demographics is prompting malls to redesign their spaces and offerings, moving away from traditional retail to more experience-oriented services that appeal to both the elderly and younger consumers [22][28]. - The silver economy is expected to grow significantly, with projections indicating that by 2038, the retired population may exceed the working population, necessitating further adaptation in retail strategies [24][27].
新锐品牌进商场,8大避坑指南
Hu Xiu· 2025-08-01 05:57
Group 1 - The core viewpoint of the article emphasizes that while the market may not be recovering, competition among brands is intensifying, necessitating new strategies for brand positioning and partnerships in shopping malls [1][2][3] - New brands must create offerings that align with current consumer trends, and shopping malls need to seek new brand partners to foster a new ecosystem [3][4] Group 2 - Location and transportation are crucial for new brands, which should not solely rely on their unique identity but also consider traditional commercial factors like location and traffic advantages [5][6][7] - The target audience's characteristics, such as their consumption habits and preferences, are more important than mere foot traffic in determining a brand's success [22][23][24] Group 3 - The survival and update rates of brands within a shopping mall are indicators of the overall health of the commercial ecosystem, with a focus on continuous brand turnover and adaptation [29][30][36] - The professionalism and stability of the team behind the brand are essential for long-term success, as frequent changes in leadership can disrupt strategic continuity [44][46] Group 4 - New brands should balance storytelling with practical business considerations, ensuring that their narratives align with their operational capabilities and market realities [48][50][52] - Innovation is key for new brands, but it must be approached with caution to ensure that it resonates with the target market and does not compromise brand identity [55][62]
北京又开近80家典型首店,新老商场火力全开!
3 6 Ke· 2025-07-23 02:28
Core Insights - The commercial market in Beijing is experiencing a significant boost with the introduction of major new projects and flagship stores, enhancing the offline consumption landscape [1][29] - The number of new flagship stores opened in Q2 2025 has surged, outperforming the previous two years, indicating a strong recovery in consumer interest [2][29] - The focus on experiential and emotional value in consumer behavior is driving innovation in the restaurant and retail sectors, with brands emphasizing customization and unique experiences [10][29] Group 1: New Store Openings - In Q2 2025, Beijing saw the opening of 80 flagship stores, a substantial increase from 48 in the same period last year and 50 two years ago [2] - The first month of May recorded the highest number of new flagship store openings, with 31 stores launched [3] - The new openings included 13 national flagship stores, 5 North China flagship stores, and 62 Beijing flagship stores, showcasing a diverse range of brands [4] Group 2: Sector Performance - The restaurant sector led the way with 42 new flagship stores, compared to 33 in retail, indicating a strong trend towards dining experiences [7] - Emerging restaurant brands are actively expanding, while retail brands are also eager to enter the Beijing market, reflecting growing confidence [7][24] - Notable new restaurant concepts include unique regional cuisines and innovative dining experiences, appealing to both local and tourist demographics [17][24] Group 3: Consumer Trends - The consumer market is undergoing a transformation, with a shift towards rational spending and a focus on experience and value [10] - Brands are increasingly adopting a multi-faceted approach to create engaging shopping and dining environments, enhancing the overall consumer experience [10][11] - The rise of the "self-indulgence economy" is evident, with brands focusing on personalized and immersive experiences [10] Group 4: Policy Support - Various government initiatives have been introduced to stimulate consumption, including financial support for commercial projects and the promotion of flagship store openings [29][30] - The Beijing government aims to establish the city as a global flagship center, encouraging the introduction of high-quality brands and innovative concepts [29][30] - Upcoming projects and urban renewal initiatives are expected to further enhance the commercial landscape and consumer engagement in the latter half of 2025 [30]
上海二次元商场4天狂卖1000万,揭秘“谷子经济”如何救实体?
3 6 Ke· 2025-07-22 03:01
Core Insights - The rise of the two-dimensional (2D) shopping malls in Shanghai demonstrates a successful adaptation to changing consumer preferences, contrasting with the struggles of traditional malls facing e-commerce and consumption downgrading [1][4][15] - The "circle economy" model, focusing on community and experience rather than just products, is reshaping the retail landscape, allowing 2D malls to thrive [9][10][20] Group 1: Sales Performance and Consumer Engagement - Jing'an Joy City’s "Dimension Festival 2.0" achieved over 10 million in sales within four days [2] - Bailing ZX Creative Park attracted over 15 million visitors in 18 months, with sales nearing 5 billion [3] - The two-dimensional economy is projected to reach a trillion-level industry, driven by 15 top 100 national 2D malls and 80 well-known brand stores in Shanghai [3] Group 2: Consumer Experience and Preferences - Young consumers prioritize experience, identity, and community over traditional shopping, leading to the development of "vertical pain buildings" that cater to these needs [7][8] - The design and offerings of 2D malls are heavily influenced by fan participation, creating a sense of ownership and community [12][13] - The repurchase rate of fans participating in mall activities is 40% higher than that of regular customers, indicating the effectiveness of community engagement [13] Group 3: Differentiation and Market Positioning - Successful 2D malls employ differentiated strategies, such as IP pop-up events and targeted customer segments, to avoid competition and enhance their unique market positions [14][17][20] - Jing'an Joy City focuses on high-profile IPs to attract a broader audience, while Bailing ZX emphasizes niche IPs for dedicated fans [17][18] - The spatial design of malls is tailored to create immersive experiences, encouraging longer visits and higher spending [19][26] Group 4: Challenges and Future Directions - Despite impressive sales figures, the 2D mall sector faces challenges such as product homogenization and reliance on trending IPs, which can lead to inventory issues [21][22] - The key to long-term success lies in transitioning from short-term traffic generation to sustainable value creation through diversified offerings and community engagement [23][24] - The balance between "breaking the circle" and "monetization" is crucial for the evolution of the 2D economy from a trend to a stable business model [28]
谁还在商场买东西?我们在北京有了新发现
Sou Hu Cai Jing· 2025-06-16 07:45
Core Insights - The article highlights the transformation of commercial spaces in China, focusing on the shift from traditional shopping environments to experiential and culturally rich venues that cater to the evolving preferences of consumers, particularly the younger generation [42][44]. Group 1: Commercial Space Trends - Increasingly, commercial spaces are adopting themes such as "park-style," "cultural arts," and "pet-friendly" to attract consumers, reflecting a deeper understanding of target market needs [1][20]. - The "first store + first launch" strategy is being implemented in various shopping centers, introducing designer brands and lifestyle stores to enhance consumer experience [12][10]. - The pop-up store industry is projected to exceed 800 billion yuan by 2025, indicating a growing trend towards limited-time experiences that create excitement and higher price premiums [3]. Group 2: Consumer Engagement and Experience - Shopping centers are integrating art and local culture, as seen in exhibitions and installations that draw in visitors and enhance the shopping experience [6][8]. - The rise of "night markets" and themed events in commercial areas is contributing to increased foot traffic and consumer engagement, with night-time spending accounting for a significant portion of overall retail sales [33][37]. - The integration of diverse activities, such as pet-friendly spaces and family-oriented attractions, is becoming essential for attracting a broader audience [20][22]. Group 3: Market Dynamics and Consumer Behavior - The report indicates that the number of urban pets in China has surpassed 120 million, with the pet-related market exceeding 300 billion yuan, reflecting a growing consumer segment [24]. - The "Z Generation" is becoming the dominant consumer group, showing a preference for high-quality, trendy, and experiential shopping environments [19]. - The shift in consumer habits, driven by the rise of e-commerce, is prompting shopping centers to innovate and adapt their offerings to remain competitive [43][44]. Group 4: Future Outlook - The article suggests that the boundaries of commercial spaces are continuously expanding, with a focus on creating immersive experiences that blend culture, technology, and retail [45][46]. - Government initiatives aimed at boosting consumption and enhancing the shopping environment are expected to further stimulate market growth [44].
新潮商场成青年“新宠”,卖点是什么?
Sou Hu Cai Jing· 2025-06-13 08:52
Group 1 - The emergence of trendy shopping malls reflects the profound changes in the consumption market, particularly driven by the younger generation's demand for unique experiences and emotional value rather than just shopping [1][2] - These new shopping malls are characterized by innovative themes and diverse business models, such as bike-friendly environments and integration of local cultural elements, which cater to the "micro-vacation" needs of consumers [1][2] - The transformation from selling products to selling experiences is a strategic shift that enhances market vitality and attracts young consumers, thereby stimulating overall consumption [1] Group 2 - The interaction between trendy shopping malls and the youth demographic illustrates the robust vitality and resilience of China's consumption market, with youth driving innovation in commercial formats [2] - The rise of these shopping malls also represents a convergence of urban governance and public demand, creating unique consumer environments that fulfill community aspirations while promoting employment and regional economic growth [2] - As consumption structures continue to upgrade, more commercial entities are expected to innovate, contributing to a dynamic consumption market and supporting high-quality economic development [2]