旅游消费
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培育旅游消费超级品牌,推动三张“金字招牌”能级跃升
Xin Lang Cai Jing· 2026-01-28 16:48
三是构建国际旅游消费集聚地。将海口、三亚进一步建设成为高能级旅游消费中心城市。稳步推进儋 州"文体娱乐之都"、文昌"航天旅游之都"、琼海"医疗旅游之都"建设,加快建设海花岛、航天科技城、 博鳌乐城国际医疗旅游消费集聚区。建设一批高水平消费集聚区,推动建设海口和三亚免税消费集聚 区,万宁体育运动、陵水黎安国际教育休闲、保亭和五指山康养旅游消费集聚区。 四是营造国际一流旅游消费环境。提升全球可达便利性。继续实施服务质量提升行动,研究推出旅游保 险等服务,大力塑造"放心消费在海南"品牌。 二是丰富国际旅游消费供给。大力发展海洋旅游,实施海洋旅游景区焕新、滨海旅游度假提质、海洋主 题街区创新、渔旅融合发展、海上旅游综合体建设"五项工程"。积极稳妥开发航天旅游,推动航天旅 游、航天搭载、航天康养、航天训练、航天文旅、航天教育、航天文创等多层次、立体化发展。大力发 展康养旅游、低空旅游、体育旅游;积极发展文物艺术、智慧文旅、演艺经济、夜间经济、即时消费、 首发经济、票根经济,打造旅游科技深度体验地。大力推进5A级景区、国家级旅游度假区和休闲街区 等旅游产品打造。 刘成表示,2025年,海南旅游经济迈入全新发展阶段。全省全 ...
三亚:力争引进“三类500强”60家
Hai Nan Ri Bao· 2026-01-24 00:52
海南日报三亚1月23日电(海南日报全媒体记者 刘操)1月23日,记者从三亚市第八届人民代表大 会第七次会议上获悉,三亚今年将大力发展开放型经济,立足开放做好"外资、外贸、外国人"三篇文 章。 招商引资方面,三亚力争引进"三类500强"60家、央企子公司11家、总部企业10家,全年新增经营 主体不少于3.7万家。 今年,三亚将积极引进高质量外资项目,大力推动跨国公司在三亚设立区域总部、功能性总部、结 算中心、研发中心,持续推进旅游消费、医疗健康、商贸物流等领域标志性外资项目落地;加快推进琼 港经济合作三亚示范区建设,提升港资企业吸引力和集聚度;打造"两个总部基地"三亚示范区,大力建 设三亚环球贸易之窗,引进高品质外资外贸企业,加快形成集聚规模;聚力提升货物贸易,扩大"零关 税"产品进口、农产品进出口等外贸业务;创新服务贸易发展,用好跨境服务贸易负面清单、国家中医 药服务出口基地、国家对外文化贸易基地等政策叠加优势,培育壮大运输、旅游、商业等服务贸易新业 态;实行更加开放的人才引进政策,提升人才和外国游客规模,持续增辟国际航空、邮轮航线,加密班 次,推动机场、邮轮港游客扩容。 做好"外资、外贸、外国人"三篇文章 ...
2026年首场“知音湖北 超级文旅日”暨第五届非遗嘉年华活动将在武汉启动
Xin Lang Cai Jing· 2026-01-14 04:07
在2025中国文化旅游产业博览会上,湖北省文化和旅游厅正式发布"知音湖北 超级文旅日"这一创新性 文旅IP,通过"固定日期、月度主题、循环推进"的模式,将大众文旅消费变成了可预期、可参与的欢乐 节日。这一IP通过核心引领、异业联动、融合创新、共创共享,致力于打造"有主题、有互动、有温 度"的文旅消费场景,进一步激发文旅消费活力,形成湖北文旅独特品牌记忆。 马年将至,这一品牌IP焕新出发。2026年首场"知音湖北 超级文旅日"暨第五届非遗嘉年华活动将于1月 16日至18日在武汉长江新区华中贸易服务区盛大启动。本次活动将以最具烟火气的年味与充满荆楚记忆 的湖北非遗一起,共同打造新年第一场文旅之约,为大家奉上一场集文化体验、消费购物、民俗娱乐于 一体的新春文旅盛宴! 文旅盛会 喜迎新年 启动仪式将在国家级非遗代表性项目土家族摆手舞的热烈节奏中拉开序幕。现场有黄梅戏《夫妻观灯》 选段、建始丝弦锣鼓等经典展演,AI动画短片创新发布非遗好物,著名相声表演艺术家陆鸣与夫人杨 鸣秋以湖北道情"唱响"湖北非遗旅游线路。还将发布"知音湖北 邀你过大年"文旅优惠政策,年味拉 满。6000万消费礼包,玩转三大系列活动。3000万票根 ...
四川全民健身冰雪季启幕 “冰雪+N”激活冰雪经济
Zhong Guo Xin Wen Wang· 2026-01-05 13:19
Core Viewpoint - The twelfth National Mass Ice and Snow Season (Sichuan sub-venue) and the eighth Sichuan Provincial Mass Fitness Ice and Snow Season have commenced, aiming to activate the ice and snow economy through a comprehensive "Ice and Snow + N" model [1][3]. Group 1: Event Overview - The event, themed "Passionate Ice and Snow, Vibrant Sichuan," will last for three months and cover 19 snow venues and 12 ice venues across Sichuan Province [1][3]. - The opening ceremony featured real-time connections to five sub-venues, showcasing local ice and snow cultural activities [3]. Group 2: Economic Impact - The event is expected to directly involve over 20,000 participants and drive more than 6 million people in skiing experiences and training, with online participation projected to exceed 10 million [3]. - The anticipated economic benefit from the event is over 100 million yuan [3]. Group 3: Policies and Incentives - Various inclusive policies have been introduced, including free tickets, discounted tickets, and family packages at multiple ice and snow venues [5]. - The Aba Prefecture is issuing 100,000 consumer vouchers worth a total of 1 million yuan, aimed at both local residents and national tourists [5]. Group 4: Historical Context and Future Plans - Since its inception in 2019, the ice and snow season has attracted over 57 million participants and distributed more than 23.4 million yuan in subsidies, generating over 400 million yuan in related consumption [5]. - The current ice and snow season will continue until March 2026, leveraging digital platforms for precise promotion of discounts and seamless consumer access [5].
2025,中国旅游消费彻底变了
Sou Hu Cai Jing· 2026-01-01 01:48
Core Insights - In 2025, domestic tourism consumption in China experienced an unexpected trend where major economic hubs like Beijing and Shanghai saw a decline in tourism spending, while less developed regions such as Northeast (Heilongjiang, Jilin, Liaoning), Northwest (Gansu, Qinghai), and Southwest (Yunnan, Guizhou) exhibited a surge in tourism activity [2][4][9]. Group 1: Consumption Patterns - Beijing and Shanghai have been categorized as "cautious consumers," indicating that residents in these economically advanced cities are spending less on tourism compared to their counterparts in less affluent regions [3][4]. - The decline in tourism spending in Beijing and Shanghai is attributed to high living costs and economic pressures, leading residents to reduce their travel budgets significantly [4][5]. - In contrast, residents in the Northeast, despite lower incomes, are more willing to spend on tourism due to lower living costs and stable incomes, resulting in a higher propensity for travel [10][11]. Group 2: Changing Consumer Behavior - A notable trend in 2025 is the shift towards camping and high-cost performance experiences, with many tourists opting to sleep in tents rather than expensive hotels during peak travel times [12][13]. - The concept of "high cost performance" has become crucial in influencing tourism consumption decisions, with consumers seeking value for money and unique experiences [14][19]. - The demand for high cost performance is not limited to tourism but reflects a broader global consumer trend towards purposeful spending [16][18]. Group 3: Ineffectiveness of Traditional Stimulus Measures - Traditional measures to stimulate tourism, such as free admission and consumption vouchers, have become less effective, prompting the need for new strategies [20][21]. - New initiatives, including the introduction of school autumn breaks and local cultural festivals, have emerged as effective means to boost tourism consumption [21][22]. - The rise of local intangible cultural heritage as a tourism draw has shown significant potential, with many regions successfully leveraging these cultural elements to attract visitors [24]. Group 4: Future Opportunities - The tourism industry is witnessing a shift in focus towards high-activity markets like Northeast China, with new tourism products and services being developed to meet changing consumer preferences [26][27]. - The introduction of new public holidays and school breaks is expected to further stimulate tourism consumption in the coming years, with predictions of increased government-led cultural and tourism festivals [27][28]. - The evolving landscape of tourism consumption presents opportunities for businesses that can adapt to the demand for high cost performance and unique experiences [28][29].
中国首个入境自助消费平台Meet China落地北京,解锁跨境消费新体验
Sou Hu Cai Jing· 2025-12-31 15:04
Core Insights - The "Meet China" initiative marks a significant shift in Beijing's inbound tourism consumption from "traffic aggregation" to "service enhancement," injecting strong digital momentum into the trillion-level inbound consumption market [1][3]. Group 1: Project Overview - "Meet China" is China's first self-service consumption platform aimed at inbound tourists, addressing key issues in the current inbound tourism market such as "understanding, selection, and payment" [3][10]. - The project is a collaboration between China Digital Culture Group and CBD International Group, with the goal of creating a friendly consumption environment in Chaoyang District, known as "China's first foreign-related district" [3][5]. Group 2: Features and Functionality - The platform offers a comprehensive digital solution that includes multi-language interpretation, intelligent product recommendations, and seamless payment integration, enhancing user experience and operational efficiency [5][11]. - "Meet China" features a dedicated multi-language corpus that provides practical information on food ingredients and cultural stories, facilitating a deeper understanding of Chinese culture for foreign tourists [10][11]. Group 3: Market Impact and Future Plans - The initiative aims to reduce the selection cost for tourists by offering visual recommendations and curated products like "must-buy souvenirs" and "intangible cultural heritage experience packages" [10][11]. - The platform collaborates with major global payment institutions to support various payment methods, allowing tourists to complete transactions without the need for unfamiliar apps or cash exchanges [11].
中国首个入境自助消费平台“Meet China”在北京首发
Sou Hu Cai Jing· 2025-12-29 13:29
Core Insights - The "Meet China" self-service consumption platform for inbound tourists has officially launched in Beijing, aiming to enhance the international tourism experience and boost consumer spending [1][3]. Group 1: Platform Overview - "Meet China" is designed to address the challenges faced by foreign tourists, such as language barriers and payment difficulties, by providing a comprehensive digital solution that includes a multilingual cultural database and seamless payment options [4]. - The platform aims to create a national-level demonstration brand that facilitates understanding of Chinese culture while enabling smooth consumption for international visitors [4]. Group 2: Market Context - The launch of "Meet China" comes at a time when China's inbound tourism market is recovering, making it crucial for Beijing to convert international visitor traffic into consumer spending [3]. - The initiative is part of Beijing's strategy to establish itself as an international consumption center, with the first implementation site being the popular shopping area of Silk Street [3]. Group 3: Future Plans - The project will expand from its initial location in Chaoyang to other key commercial districts and cultural landmarks in Beijing, enhancing the overall service experience for international tourists [4]. - The "Meet China" team plans to continuously improve service functions and operational models to establish the platform as a trusted symbol for foreign tourists in China [6].
海南封关,布局这几个领域就是抢占最后财富窗口期
Sou Hu Cai Jing· 2025-12-23 18:45
Core Insights - The core viewpoint of the news is that the implementation of the Hainan Free Trade Port policy, effective from December 18, 2025, will create significant market opportunities through zero tariffs and low tax rates, benefiting both consumers and businesses [1][3]. Group 1: Policy Overview - The "closure" of Hainan is a misunderstanding; it is about upgrading policy benefits, allowing for freer movement of goods and capital between Hainan and foreign countries, with 6,637 items achieving zero tariffs, covering 74% of goods [3]. - The policy framework includes "one line open," "two lines controlled," and "freedom within the island," facilitating a favorable business environment with a corporate tax rate as low as 15% and personal income tax for high-end talent capped at 15% [3][4]. Group 2: Cross-Border E-Commerce - Cross-border e-commerce is highlighted as a key growth area, with a target of 20% annual growth in import and export scale by 2030, supported by reduced logistics costs and improved customs efficiency [5]. - Opportunities for individuals include starting cross-border e-commerce stores selling zero-tariff products or collaborating with e-commerce parks for supply chain and logistics services [5]. Group 3: Manufacturing Sector - The manufacturing sector benefits from a dual advantage of zero tariffs on imported raw materials and exemption from tariffs on domestic sales of products with over 30% added value, leading to significant cost savings [6]. - Industries such as grain and oil processing, meat processing, and medical device manufacturing are expected to see substantial profit margins due to these policies [6]. Group 4: Tourism and Consumer Experience - The tourism sector is evolving from a focus on duty-free shopping to a combination of duty-free, cultural tourism, and health care, expanding market potential [7]. - Data shows that duty-free sales in Sanya surged to 3.31 billion yuan in the first three days post-closure, with the annual sales expected to exceed 20 billion yuan [8]. Group 5: High-Tech Industry - The high-tech sector is receiving significant support, with 70% of industrial funding directed towards it, and the number of high-tech enterprises in Hainan surpassing 5,000, growing at an annual rate of 40% [9]. - Key focus areas include digital economy, marine technology, and new energy, with favorable tax incentives and policies to attract investment [9]. Group 6: Strategic Considerations - Companies are advised to comply with regulations, avoid blindly following trends, and stay updated on policy changes to seize opportunities effectively [10]. - The emphasis is on finding familiar fields to invest in, aligning with official policies to benefit from the wealth opportunities presented by the new trade environment [10].
“旅游+”焕新 消费市场上新 青海打造列车流动消费新场景
Xin Lang Cai Jing· 2025-12-22 19:20
Core Viewpoint - The collaboration between Qinghai Provincial Department of Commerce and China Railway Qingzang Group aims to create new mobile consumption scenarios on trains, enhancing the integration of commerce and tourism in Qinghai province [1] Group 1: Collaboration Objectives - The initiative seeks to leverage the extensive railway network and concentrated passenger flow to transform train carriages into mobile platforms for unique consumption, cultural experiences, and brand promotion [1] - The goal is to effectively reach national travelers with Qinghai's specialty products, intangible cultural heritage, and tourism resources, injecting new momentum into the integration of commerce and tourism [1] Group 2: Participation and Implementation - The collaboration will follow principles of "government guidance, market operation, enterprise participation, and safety compliance" [1] - Enterprises can choose to participate in various ways, such as creating immersive themed carriages showcasing Qinghai's agricultural products and handicrafts, or developing themed consumption trains that combine sightseeing, consumption, and cultural displays [1] - Eligible participating enterprises must be legally registered independent entities with good operational status and credit records, and they should have clear operational strategies and investment capabilities [1]
多视角观察海南全岛封关·释放多重发展机遇“让企业省钱、人才多赚钱”
Yang Shi Wang· 2025-12-18 06:47
Core Points - The Hainan Free Trade Port officially launched its island-wide customs closure on December 18, marking a significant step in China's commitment to high-level opening-up and the construction of an open world economy [1] Group 1: Customs and Trade Policies - Hainan's customs closure allows for a special customs supervision area with a policy framework characterized by "open on one line, controlled on another, and free within the island" [1] - The first batch of "zero tariff" imported products, including 179,000 tons of petrochemical raw materials, arrived at Yangpu Port, saving nearly 4 hours in customs clearance time [1] - The list of "zero tariff" goods has expanded to approximately 6,600 tax items, significantly broadening the scope of beneficiaries [2] Group 2: Economic Impact and Business Opportunities - The "zero tariff" policy is expected to lower procurement costs for businesses, allowing more funds to be invested in research and production, thereby enhancing innovation [3] - The processing and value-added products with over 30% domestic processing can enter the mainland market duty-free, further optimizing the policy [3] - The closure marks the beginning of a new phase in Hainan's development, with plans to continuously expand open fields and improve policy systems [4] Group 3: Consumer Benefits and Tax Policies - The upgrade of the duty-free shopping policy will allow consumers to purchase a wider variety of duty-free goods at lower prices, enhancing the attractiveness of Hainan as a tourist destination [5] - The "two 15%" tax policy aims to reduce corporate income tax to 15% and exempt individuals from income tax on amounts exceeding 15%, benefiting both businesses and talent [11][14] - The duty-free shopping limit for individuals is set at 100,000 RMB per year, with specific categories of goods available for immediate purchase [9][12] Group 4: Talent Attraction and International Engagement - Hainan's policies are designed to attract global talent and investment, creating a favorable environment for businesses and enhancing the overall quality of life for residents [5][17] - The government aims to establish Hainan as a key hub for domestic and international dual circulation, facilitating connections to global resources [4][22] - Entrepreneurs express optimism about the opportunities presented by the free trade port, indicating a growing demand for services and innovation in the region [17][20]