以下文章来源于盐财经 ，作者任早羽、孙月 盐财经 . 洞察趋势，睿智人生。《南风窗》旗下专业财经媒体。 即使拥有了AI，创作者们其实也无法绕开"人"。 文 ｜ 任早羽、孙月（实习生） 编辑 ｜ 江江 来源｜ 盐财经（ID：nfc-yancaijing） 封面来源 ｜ @LT小狗日记 一个工作日夜晚，陈林（化名）又在互联网平台上刷到了AI制作的小视频，视频里一只美国短毛猫在自由体操赛场上，先做了一个侧翻，又做了一个后空 翻，最后稳稳落地。 这不是陈林第一次刷到类似的视频，几乎每一次刷到，她都会看完。除了小猫在运动，还有橘猫穿上外卖服去送外卖，而后在湿滑的道路上摔倒的经典剧 情，或者小猫打羽毛球的图片内容……她随口就能举出例子来。 打开手机社媒平台，能看见橘猫在炒菜 "我觉得很可爱。"本身养猫的陈林，会对诸如此类用AI生成的猫狗拟人化内容产生情感投射，并由此共情宠物主角。但其实沉迷其中的不止陈林一个。 在短视频平台中，类似视频内容的评论区总是十分热闹，有"总算明白我奶看AI小孩的感觉"的调侃型评论，有晒出自家宠物的"攀比型"评论，也有真正讨论 视频剧情的"道德审判型"评论。 面对如此网络热度，一些创作者灵机一动， ...

中金点睛"精品数据上新"栏目将带您回顾近期上新的数据看板。 01 潮流玩具线上销售数据 深度监测泡泡玛特、乐高、布鲁可等14个国内外潮玩品牌在天猫/京东/抖音三大平台的销售 动态，解析潮玩IP市场趋势。 ➡【中金轻工】潮流玩具线上销售数据 图： 泡泡玛特月度销售额 数据来源:久谦数据，飞瓜数据，中金公司 研究部 02 清洁电器月度数据跟踪 全面覆盖清洁电器行业整体，扫地机、洗地机等品类及石头、科沃斯、小米、追觅等知名企 业的线上、线下渠道零售详情，核心指标一键速览。 深度追踪美国、欧元区、日本等核心海外经济体GDP与通胀、劳动力市场、房地产市场、工 业、消费、投资、对外贸易、货币银行、调查指数等九大维度，精准把握全球经济动态。 ➡【中金宏观】海外核心经济指标跟踪 图：美国CPI环比与同比 数据来源:美国劳工部，中金公司研究部 04 短视频行业数据库 精选短视频行业的代表应用，月度更新抖音、快手等重点APP的活跃用户数、人均使用时长 等数据。 ➡【中金家电】清洁电器月度数据跟踪 图： 扫地机线下零售额/量月度同比 数据来源:奥维云网，中金公司研究部 03 海外核心经济指标跟踪 法律声明 ➡【中金传媒】短视频行业 ...

消费公众同情心的摆拍、以"科学解读"之名散播谣言、打造低俗人设……作为当下热门的传播形式之 一，短视频激活了一池春水，为众多主播带来了可观收益，也引得不少人因利相争，为追逐流量不择手 段。近日，北京等地通报了开展"清朗·整治短视频领域恶意营销乱象"专项行动的成果，有力净化了网 络空间，对短视频恶意营销乱象起到了有效震慑。 面对短视频恶意营销，必须坚持"露头就打"，采取有力措施持续形成高压态势。还要不断健全完善内容 筛选机制，丰富审核管理技术手段，用更多"预防针"减轻整治打击的压力。短视频平台应更多承担起主 体责任，明确审核和处置标准，强化重点环节内容管理，完善标签标注功能，健全算法推荐和流量分配 规则，遏制违法违规内容的传播。同时，应加强对创作者的引导，避免流量成为唯一导向，提高创作者 的法律意识和社会责任感。 广大网民也应积极参与到网络空间的治理中来，提高自身的媒介素养和甄别能力，不轻信、不传播未经 证实的信息。对于恶意营销等违法违规行为，应及时向平台或监管部门举报，共同守护好网络空间。 （文章来源：经济日报） 短视频恶意营销行为的表现形式多种多样，令人防不胜防，危害不容小觑。不论是"编故事"还是打"擦 边 ...

以下文章来源于盐财经 ，作者任早羽、孙月 盐财经 . 洞察趋势，睿智人生。《南风窗》旗下专业财经媒体。 来源|盐财经 作者 | 任早羽、孙月 编辑 | 江江 一个工作日夜晚，陈林（化名）又在互联网平台上刷到了AI制作的小视频，视频里一只美国短毛猫 在自由体操赛场上，先做了一个侧翻，又做了一个后空翻，最后稳稳落地。 这不是陈林第一次刷到类似的视频，几乎每一次刷到，她都会看完。除了小猫在运动，还有橘猫穿 上外卖服去送外卖，而后在湿滑的道路上摔倒的经典剧情，或者小猫打羽毛球的图片内容……她随 口就能举出例子来。 "我觉得很可爱。"本身养猫的陈林，会对诸如此类用AI生成的猫狗拟人化内容产生情感投射，并由 此共情宠物主角。但其实沉迷其中的不止陈林一个。 这些用AI短剧里，雪纳瑞成了霸总，比熊成了女王 按照逻辑，流量在前，收入在后，这便有了诸多"AI猫狗短剧从业者收入颇丰"的新闻。其中，最引 人关注的一则是，成都某MCN机构负责人在接受媒体采访时提到，其机构所孵化的宠物账号利用AI 工具，可以实现一个月涨粉100万，首月综合广告收入达到50万元的效果。 "月入50万"的字眼刺激了无数人的眼球，随即，网络平台上出现了许多相 ...

作者 | 任早羽、孙月（实习生） 编辑 | 江江 视觉 | 顾芗 一个工作日夜晚，陈林（化名）又在互联网平台上刷到了AI制作的小视频，视频里一只美国短毛猫在自 由体操赛场上，先做了一个侧翻，又做了一个后空翻，最后稳稳落地。 在短视频平台中，类似视频内容的评论区总是十分热闹，有"总算明白我奶看AI小孩的感觉"的调侃型评 论，有晒出自家宠物的"攀比型"评论，也有真正讨论视频剧情的"道德审判型"评论。 面对如此网络热度，一些创作者灵机一动， 他们开始将短剧剧本内容套入，在平台上连载AI猫狗短剧。 这不是陈林第一次刷到类似的视频，几乎每一次刷到，她都会看完。除了小猫在运动，还有橘猫穿上外 卖服去送外卖，而后在湿滑的道路上摔倒的经典剧情，或者小猫打羽毛球的图片内容……她随口就能举 出例子来。 打开手机社媒平台，能看见橘猫在炒菜 "我觉得很可爱。"本身养猫的陈林，会对诸如此类用AI生成的猫狗拟人化内容产生情感投射，并由此共 情宠物主角。但其实沉迷其中的不止陈林一个。 在这些用AI做出的短剧里，雪纳瑞成了霸总，比熊成了女王，橘猫成了高富帅，这些毛孩子和同为AI制 作的对手毛孩子演员们，一同演起了"这一次，我要夺回属于我的一 ...

Core Insights - The seminar on "The Value Research of Douyin in Promoting High-Quality Full Employment" highlighted the significant role of the Douyin platform in job creation and employment services [1] Group 1: Employment Creation - Douyin's unique "goods find people" mechanism has successfully unlocked consumer potential, leading to approximately 30% of product consumption being driven by this innovative recommendation system, resulting in the creation of 300,000 new jobs [2] - The total number of online jobs created by Douyin reached 800,000, with a net increase of 100,000 jobs when combined with the jobs generated from increased consumption [2] Group 2: Employment Quality Improvement - As of October 2024, over 1,300 government accounts have been established on Douyin, with 73,600 live-streaming job fairs conducted, attracting 244,400 participating companies and providing a total of 3,480,900 job positions [3] - The live-streaming job fair model has improved recruitment efficiency by 37%, and job seekers' income levels have increased by an average of 10% compared to traditional recruitment methods [3] - Short video live-streaming has also enhanced training efficiency by 12%, providing a more convenient and effective way for blue-collar workers to improve their skills [3] Group 3: Employment Ecosystem Development - The rise of short video live-streaming platforms like Douyin has led to the emergence of over 20 new professions, creating a vast employment ecosystem encompassing content creation, logistics, and supply chain management [4] - The "Vitality 28" factory exemplifies this ecosystem, experiencing a 4-5 times increase in production and adding 245 new jobs within three months due to Douyin live-streaming, showcasing the revitalization effect on traditional businesses [4] - Future developments in short video live-streaming are expected to leverage artificial intelligence to enhance job matching efficiency and deepen integration with the real economy, continuously unlocking employment potential [4]

Core Viewpoint - The article discusses the disturbing trend of individuals, particularly vulnerable women, engaging in extreme behaviors such as selling their children to fund their addiction to live-streaming platforms and the culture surrounding them, highlighting the psychological and societal implications of this phenomenon [1][2][30]. Group 1: Individual Cases and Impacts - A single mother in Fujian sold her children to support her lifestyle, primarily spending the money on clothing and tipping game streamers [1][2]. - The narrative includes a woman whose husband lost their family's wealth to support a streamer, leading to her legal battles for financial restitution [3][25]. - The article emphasizes that these extreme actions are not isolated but reflect broader societal issues, questioning the relationship between personal despair and the allure of live-streaming culture [2][30]. Group 2: Live Streaming Dynamics - The "verification PK" game format on platforms like Douyin has become a significant revenue generator, with instances of streamers raising between 12 million to 14 million yuan in a single session [5][7]. - The mechanics of live-streaming, including the pressure to perform and the competitive nature of tipping, create an environment where users can easily lose track of their spending and motivations [6][11][24]. - The article notes that the introduction of tipping leaderboards has transformed the dynamics of live-streaming, tapping into deep-seated human desires for recognition and validation [15][16][18]. Group 3: Broader Industry Trends - The live-streaming industry has seen exponential growth, with over 1.5 million professional streamers and daily live sessions exceeding 3.5 million [22]. - The platforms have developed features that enhance user engagement and impulsivity, leading to increased financial contributions from viewers [20][24]. - The article questions the societal value of live-streaming, contrasting its purported benefits with the exploitative nature of high-stakes tipping games [26][28].

近日，有消息称周杰伦入驻抖音。南都记者在抖音查询发现，抖音出现一个名称为"周同學"的账户，认证身份为 歌手，主页背景用的是周杰伦的照片。 刚刚，抖音方面向南都记者证实，账号属实。南都记者在抖音搜索"周同学"后发现，出现的活动页面显示"周杰伦 真抖音号出现了"，并显示"明星账号"周同学。抖音大明星官方账号也发文称，"这次是真的周同学来了" 此外，有消息称，抖音花费9位数与周杰伦签约。针对网传的抖音花费9位数与周杰伦签约传言，抖音相关负责人 予以否认，"消息不实，为谣言"。 "周同學"账号在7月8日出现，截至7月9日，粉丝已经增长到622.9万人。 值得一提的是，2020年6月，周杰伦此前还曾经高调入驻快手，开通了首个中文社交媒体账号。两年后，在2022年 12月，快手还官宣成为周杰伦元空间独家合作伙伴，构建了其个人音乐元宇宙。目前，周杰伦的快手号签名仍然 写着"周杰伦首个中文社交媒体，全网唯一，只在快手"。该账号最近一次发布内容在今年4月，目前有4848.4万粉 丝。 过去几年里，各短视频、直播平台都曾争相邀请明星入驻。对于周杰伦这类粉丝数量较大的明星，也成为各平台 的争夺对象。此前，2023年，梅西曾跟随阿根 ...

Core Viewpoint - Kuaishou's Q1 2025 earnings report shows overall revenue in line with expectations, with overseas business operations turning profitable for the first time, achieving a revenue of 32.6 billion yuan, a year-on-year increase of 11% [1] Business Segments - E-commerce: Kuaishou's Q1 e-commerce GMV reached 332.3 billion yuan, up 15% year-on-year, with active buyers reaching 135 million and a penetration rate of 19.0%. The platform supports small and medium-sized businesses, with a 25% increase in active sellers year-on-year [2] - Advertising: Q1 advertising revenue grew by 8% year-on-year, with significant growth in content consumption and local life sectors. AI-driven advertising material generation reached an average of 30 million yuan daily, indicating potential acceleration in ad revenue growth in the second half of the year [2] - Live Streaming: Q1 live streaming revenue was 9.8 billion yuan, up 14% year-on-year. User growth and algorithm optimization contributed to a 7% increase in total traffic, with daily active users (DAU) at 408 million, up 4% year-on-year [2] Keling AI - Kuaishou's Keling AI 2.0 model, set to launch in April 2025, is positioned as a global leader in generative AI technology, achieving a score of 1201 in the Arena ELO benchmark test. The model supports multi-modal input for video generation, enhancing its competitive edge in the market [3]

Core Viewpoint - The article discusses the innovative strategies and competitive advantages of Doubao, a product developed by ByteDance, in the AI assistant market, particularly focusing on its unique interaction design and technological advancements. Group 1: Product Development and Innovation - Douyin, as a latecomer in the short video market, succeeded by innovating interaction design and leveraging technology effectively, which allowed it to capture user interest and engagement [5][10][11] - The full-screen design of Douyin minimizes distractions, enhancing user experience by allowing immediate content consumption [6][7] - ByteDance's product development philosophy centers around user experience, setting OKRs that prioritize user needs and employing comprehensive technical capabilities to create distinct user experiences [15][16] Group 2: Market Position and Competitive Landscape - The AI assistant market has reached a saturation point where many companies are enhancing existing services rather than innovating, leading to a competitive stalemate [20] - ByteDance's strategy is to differentiate itself by investing in AI multimodal interaction, moving beyond traditional text-based interfaces to more intuitive voice and video interactions [21][30] Group 3: User Interaction and Accessibility - Doubao's introduction of real-time voice calling and video features aims to lower the entry barrier for users, particularly benefiting older adults who may struggle with text input [22][23][30] - The article highlights the importance of reducing user psychological barriers in AI interaction, suggesting that simplifying user engagement is more critical than merely advancing model technology [34][36]