"产业变革是适应新的经济环境和市场需求的良性调整，正在成为各地茶产业持续发展的新引擎。"王庆 介绍，全国茶叶生产大省已经积极开展农业数字化转型，稳步推进数字化基础设施配置，研究成果广泛 应用。如陕西、湖北、云南、福建、广西等省区以5G物联网监测墒情、气象等指标，优化灌溉及病虫 害防控策略；福建运用遥感卫星监测茶树生长、茶园环境；浙江试点精准采摘机器人；云南研发适用高 原山地的离线分级采茶机器人；云南、福建建设数字化交易平台，提升茶青交易效率；河南、福建、云 南、广西、安徽、海南、浙江、湖北利用区块链技术记录产销全链条数据，增强消费信任。 去年，全国各地坚持茶业高质量发展，持续稳定茶园面积，优化生产布局，推进老茶园改造，不断提升 茶园应对气候变化的韧性和生产技术水平，加速绿色低碳转型与技术集成示范推广，通过深挖多元化市 场需求、优化产品服务供给、推进品牌升级等举措，实现了茶产业的稳健发展。同时，行业仍然面临很 大困境，消费需求复苏缓慢、名优茶销量减少，为此，企业积极探索在产业链、供应链各环节寻找新突 破。"去年，各级行业社会组织、骨干茶企积极主动应对新形势、新需求，茶叶内销情况呈现稳中有调 态势。"中国茶叶流通 ...

福建省福州市是茉莉花茶的发源地。福州茉莉花茶一直是国家的外事礼茶。改革开放前，中国出口的茉 莉花茶均为福州市出产。但是，20世纪末21世纪初，受多重因素影响，福州茉莉花茶在市场上一度 被"边缘化"--茉莉花种植面积不断萎缩、生产效益持续下滑。最低谷时，茉莉花种植面积从原来的6600 多公顷减少到不足3400公顷，茉莉花茶企业从1000多家锐减到20多家。 面对行业发展断崖式下滑，福州市政府发起复兴茉莉花茶"保卫战"。 鲜花"保卫战""闽江边口是奴家，君若闲时来吃茶。土墙木扇青瓦屋，门前一田茉莉花。"一首福州民 谣，道出闽江之滨、乌龙江畔是茉莉花的传统种植区域。这里阳光充足、雨量充沛，加之冲积平原土壤 肥沃，在昼夜温差的作用下，福州茉莉花的花期得以延长，花蕾尤为硕大。因而，以福州本地茉莉花为 原料制成的茉莉花茶，有着独特的"冰糖甜"口感。 近年来，由于城市扩建，大量土地被征用，加上种植茉莉花效益不高，花农的种植积极性锐减，原有的 茉莉花种植基地大部分消失。但是，更大的压力来自日益激烈的市场竞争--大红袍、普洱茶等茶类异军 突起，跨国茶企进入国内市场。此外，自身品质管理、品牌建设等方面存在的短板，导致福州茉莉花茶 ...

铜仁抹茶、潍坊鹅肝、郴州鱼子酱……越来越多传统印象中的"洋特产"，正结合各地山川风土成为中国 新特产。产自田间地头、工厂车间的新特产，丰富了老百姓餐桌，拓宽了产业赛道。 "发车仪式正式开始！"6月11日上午，贵茶集团62吨欧标抹茶出口北美、日本发运仪式在贵州省铜仁市 江口县贵茶产业园举行。今年以来，该集团抹茶出口累计超200吨。 在不少人印象中，日式抹茶较为出名，所以很多人以为抹茶是日本特产。其实，抹茶源自中国，宋代传 入日本后广为流行。随着新茶饮的火爆，国内接受抹茶的消费者越来越多。如今，中国已是全球最大的 抹茶生产国，而四分之一的抹茶产自贵州省铜仁市。 "铜仁产茶的生态环境优势无法被复制。"铜仁市农业农村局高级农艺师肖楚说，"高海拔、低纬度、多 云雾、寡日照的独特地理气候条件，非常适合抹茶产业的发展。" 不同于传统绿茶种植方式，抹茶的树种在采摘之前，要经过20天左右的遮阴覆盖，以此提升叶绿素和茶 氨酸含量，降低苦涩口感。采摘后，还要经过蒸汽杀青、冷却烘干、梗叶分离、二次干燥、精细研磨等 复杂工序，对制茶工艺提出较高要求。 冲泡一杯抹茶，飘出淡淡海苔香，这是属于抹茶的独特香气。贵茶集团销售总监李云说："现在 ...

从《哪吒2》全球总票房突破159亿、到Labubu在海外市场引发"一娃难求"热象，中国企业出海，正在跳出传统贸易出口路径，转为用文化理念深入全球，融合潮流趋势扩大接受 度。更进一步的"破壁"已然被创造。 7月6日至7日，2025年金砖国家峰会在巴西里约热内卢隆重举行，小罐茶首次成为金砖国家峰会"官方唯一指定用茶"，再添一张"海外身份证"。凭借更丰富语境、更年轻姿态，和 与时代同频的"破壁"理念，小罐茶通过"人、货、场"的重构，尝试重新诠释中国茶全球化叙事。 "人"心交互：视觉符号搭建文化认同情感链接 将视线锁定在瓶身的那一秒，用户与产品间的连接不仅停留在浅层的视觉吸引，更蕴藏着符号魅力激发的灵魂碰撞。 "文化认同，语言共鸣"便是包装延展性中黏性交互的驱动力。益普索在《2019中国食品饮料行业包装趋势洞察报告》中指出，越来越多的消费者不仅满足商品的功能性，还关注 与商品的情感共鸣，青睐购买有"态度"，有"认同感"，理念相契合的产品，包装成为品牌情感传达的重要载体。 对于将打开国门作为目标的品牌而言，视觉符号则是一枚稳固的情感链接纽带。小罐茶素以简约而不失东方韵味、精致中暗藏文化巧思的设计著称。本次品牌全新亮相金 ...

天马科技集团就成长自这片土地。近年来，天马科技集团以鳗鱼产业为核心，立足特种水产业，同时深 耕畜牧业、在推进一二三产业融合发展的同时，开拓食品新领域。在自身创业与多方支持下，天马科技 集团走出了一条现代农业、渔业产业升级的发展道路。 "我们从事海洋经济、特别是鳗鱼行业30多年。特别是，全程参与、见证中国的特种水产饲料业从无到 有，从小到大的发展历程，逐步拥有了今天这样的企业影响力。"在水产饲料生产车间，天马科技集团 产业办主任黄加龙对记者介绍道。 21世纪经济报道记者杨希 福清、福州报道 六月的福清热情似火。福建天马科技集团股份有限公司（下称天马科技集团）的智慧养殖基地，大量鳗 鱼苗正在这里被悉心养殖和培育。 福建福清市是中国鳗鱼之乡，港湾水域的自然资源得天独厚，仅鳗鱼年养殖量就高达1.5万多吨。近年 来，福清市的鳗鱼产业已经从养殖延伸到了加工、销售等全产业链，加速形成鳗鱼产业集群，鳗鱼产品 热销东南亚、欧美等国家和地区。 无独有偶。在福州市，深耕茶产业30余年的福建春伦集团也正将产业布局由单一化推向系列化、多元 化。 福建春伦集团有限公司（下称春伦集团）成立于1985年，致力于福州茉莉花茶的研究、开发、保护 ...

Core Points - The BRICS Summit held in Rio de Janeiro showcased the "Big BRICS" new lineup, emphasizing multilateralism, common development, and global governance [1] - The Chinese tea brand, Xiaoguan Tea, served as the "official designated tea" for the event, representing a significant cultural exchange and exploration of Chinese culture on the global stage [1] Company Highlights - Xiaoguan Tea presented a full range of brands, including high-end Chinese tea, aged tea, and ready-to-drink tea products, demonstrating the ecological diversity of the tea industry [3] - The brand combined traditional tea brewing with modern consumption styles, creating an innovative expression that transcended cultural boundaries and showcased the multifaceted charm of Chinese tea [3][9] - Professional tea artists performed traditional tea ceremonies, allowing international guests to appreciate the aesthetics and cultural significance of Chinese tea [4][9] Cultural Significance - Xiaoguan Tea's brand director emphasized the goal of showcasing Chinese hospitality and innovation through tea culture, aiming to let the world see China through a cup of tea [6] - The unique "Tea Branch Pattern" design, inspired by traditional motifs, served as a fashionable cultural symbol, bridging ancient tea culture with contemporary aesthetics [10][12] - The event facilitated a multidimensional dissemination of Chinese tea culture, allowing guests to experience the depth and modern vitality of this tradition [12]

Core Viewpoint - The collaboration between banks and enterprises is essential for fostering "new quality productivity" and promoting high-quality economic development in Fujian province [1][2][3]. Group 1: Bank Initiatives - Guangfa Bank's Fuzhou branch is positioned to support the "21st Century Maritime Silk Road" initiative, focusing on enhancing the local economy through "new quality productivity" [2]. - As of May 2025, the green credit balance of Guangfa Bank's Fuzhou branch reached 716 million yuan, with over 1.1 billion yuan in loans to technology-based enterprises [2]. - The bank has provided 30 million yuan in credit support to Chunlun Group, a national-level intangible cultural heritage enterprise, to help establish a "World Tea Culture Exchange Port" [2]. Group 2: Enterprise Development - Chunlun Group, a key player in the Fuzhou jasmine tea industry, has over 30 years of experience and holds 12 national patents, with its tea-making process recognized as a UNESCO intangible cultural heritage [3]. - The investment of 1 billion yuan in the "World Tea Culture Exchange Port" is expected to increase annual output value by 15%, serving as a new engine for the transformation of Fujian's tea industry [3]. - The partnership with Guangfa Bank has evolved from a 5 million yuan working capital loan to comprehensive financial services, facilitating digital transformation and carbon trading platform development for Chunlun Group [3]. Group 3: Technological Integration - The research team visited Chunlun's jasmine tea cultural creative industry park, where they experienced the integration of traditional tea culture with modern technology, including IoT sensors for real-time monitoring of tea garden conditions [4]. - The use of big data has led to a 30% increase in jasmine flower yield, showcasing the effectiveness of technology in enhancing agricultural productivity [4]. - Guangfa Bank's "Technology Loan" product has alleviated funding bottlenecks for digital transformation, with a rapid credit approval process completed in just two weeks [4].

28日，合福高铁开通运营十周年。十年来，合福高铁闽赣段已累计发送旅客1.4亿人次。这条串联起皖 赣闽三省的高铁，重构了沿线产业版图。 高铁激活全域旅游新格局 李见华是"中国最美乡村"江西婺源篁岭的村民，过去守着老宅靠种地和打零工过活。合福高铁开通后， 他把老宅改造成民宿，"十年前游客从南昌来婺源要坐5小时大巴，现在高铁1个多小时就到了"。如今， 坐落在山崖边的篁岭古村有200多间精品民宿。 航拍江西上饶葛仙村度假区。陆佳骏摄 这个夏天，江西上饶的葛仙村度假区成了年轻人拍照打卡的热门地。葛仙村度假区副总经理沈兴冲介 绍，合福高铁开通后，景区年接待游客量十年增长近12倍，其中65%的游客来自高铁沿线城市。 福建古田翠屏湖，自打合福高铁开通后同样游客纷至沓来。武夷山旅行社协会会长施红军认为，高铁的 高效通达重塑了旅游格局。这种交通方式的革新与文旅需求的升级形成共振，推动沿线资源转化为发展 动能。 钢铁动脉续写千年茶章 武夷山市下梅村茶商林茗源的茶室里，飘散着武夷岩茶的醇香。这位传承祖辈茶业的年轻人，如今通过 高铁快运将茶叶送往中国各地。 "以前物流慢，茶叶香气会散，现在客户次日就能尝到鲜茶。"随着高铁快运网络的完善 ...

Group 1 - In 2025, the Anhui Provincial Finance Department will allocate 200 million yuan to support the high-quality development of emerging industries such as high-end equipment manufacturing [1] - In the first quarter, the output value of strategic emerging industries grew by 8.1%, accounting for 9.3% of the province's total [1] - A total of 80.78 million yuan has been allocated for the "Manufacturing Strong Province" and small and medium-sized enterprise development special funds to support industrial transformation and upgrading [1] - Anqing City has been selected for the 2025 National Camellia Oil Industry Development Demonstration Subsidy Project, expected to receive 500 million yuan from the central government [1] Group 2 - In 2025, the Anhui Provincial Finance will allocate 2.9 billion yuan for rural revitalization subsidies to consolidate and expand poverty alleviation achievements [1] - An allocation of 300 million yuan will support the construction of provincial-level central villages and rural toilet reforms [1] - 120 million yuan will be allocated to support the second round of land contract extension pilot work for an additional 30 years [1] Group 3 - In 2025, the Anhui Provincial Finance will coordinate 47.4 million yuan to promote air pollution prevention, energy conservation, and carbon reduction, as well as water pollution control and drinking water source protection [1] - By the end of 2024, the average PM2.5 concentration in old areas is expected to be 31.7 micrograms per cubic meter, with a good air quality day ratio of 86.9% [1] - The proportion of good water quality at national control sections of surface water is expected to reach 93.2%, indicating steady improvement in ecological environment quality [1] Group 4 - In 2025, the provincial finance will allocate 11 million yuan to support free public access to cultural venues in old areas and implement cultural benefit activities such as "Sending Drama to Ten Thousand Villages" [2] - A total of 10.25 million yuan will be allocated to support the creation of national red tourism integration development demonstration zones in Liu'an and Anqing cities [2] - The old areas have launched red-themed tourism routes, including "Thousand Miles of Leap - Hometown of Generals," and established three national and provincial-level red tourism boutique routes [2]

6月初，芒种至，杭州的麦子熟了，金色麦粒裹着阳光的暖香汇入谷仓。与此同时，浸润着夏的热 烈的水田里，翠绿的稻秧整齐排列，随着智能插秧机的"绣针"操作，在泥土里"编织"出一片连绵的新 绿。 恰如麦稻的季节交接，杭州乡村也正经历着一场由传统农耕向现代农业转变的沃野新生。这场变革 离不开一支强大队伍的支撑。他们被称为乡村振兴的生力军、共同富裕的带头人，并且拥有一个统一的 名字——"新农人"。 这支新农人队伍里，有人循着记忆深处的袅袅炊烟，从繁华都市重返故土；也有人从小生活在都 市，却被"诗与远方"吸引，怀着蓬勃的向往奔赴乡野。他们中不乏海归硕士、IT工程师、金融从业者等 高学历人才，无论是乡愁的召唤还是梦想的指引，他们都正在或将在这片古老而年轻的土地上书写新的 人生诗行，汇聚起一股重塑乡村的澎湃力量。 从城市精英到田间创客 5月末6月初，在萧山区"世纪田园"里，小麦开镰收割，金黄的田野与飞驰而过的高铁、鳞次栉比的高楼 共同构成一幅壮美的都市田园丰收画卷。 广阔乡村大有可为。青年返乡"为"什么？怎么"为"？这是从事乡村工作几年来，鲁松一直在思考的 问题。 鲁松是重庆人，2016年农业大学毕业后，首先去了上海从事生鲜电 ...