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“航空+文旅+消费”,昆明机场“茶马古道”服务项目构建特色消费体验
Sou Hu Cai Jing· 2025-09-30 15:47
9月28日,昆明长水国际机场"绝版普洱·香遇世界"普洱茶主题宣传推介活动收官。同期,由机场携手普洱市茶叶和咖啡产业发展中心、云南空港商贸有限公 司共同打造的"茶马古道"服务项目正式启动。作为2025年"民航服务提振消费年"的重点实践,这一项目根植于机场"八香"特色服务品牌,不仅以茶阐释"有 一种叫云南的生活"的深厚内涵,更凭借"航空+文旅+消费"的创新融合,为提振航空消费注入新动力,使航站楼成为展示云南生态之美、文化之韵的亮丽窗 口。 活动期间,长水机场航站楼核心区域化身为一座"普洱生活体验场",生动复刻云南"生态绿色、文化多彩"的生活美学,精准契合"民航服务提振消费年"所倡 导的"推进航空旅游融合,丰富航旅产品供给"。 "茶马古道"项目在场景营造与文化表达上别具匠心,从品牌宣传、文化陈列至情景再现,多维构建特色消费体验,成为机场践行"提振消费"理念的鲜活典 范: ——深挖文化内核,再现千年茶路。茶马古道是云南连通中外、承载贸易与文明交往的历史符号。活动现场通过实景化的马帮、传统服饰等元素,将这一文 化IP生动呈现,既呼应"强化文化赋能"的行业共识,亦让旅客沉浸式体验云南茶史的厚重,使机场由交通枢纽跃升为文化 ...
三赛合一 盘龙区总工会融合云茶消费场景打造竞赛新模式
Sou Hu Cai Jing· 2025-09-27 23:03
9月27日,由盘龙区委人才办、区委宣传部、区总工会主办的"贤才聚盘 匠心筑梦 幸福盘龙"盘龙区2025 年劳动和技能系列竞赛之"茗心匠韵 技竞芳华"云茶产业职工技能竞赛在雄达茶文化城正式拉开帷幕, 这是继上半年成功举办普洱茶手工杀青职工技能竞赛后的又一次专业技能竞赛。此次。此次竞赛首次将 茶艺师、宋代点茶、茶果子制作三大项目融为一体,以"赛项融合"呼应"产业融合",通过模拟真实消费 场景,探索"以赛促产、以赛育才"的云茶产业赋能新路径。 据了解,此次竞赛不仅比拼茶艺,还加入了宋代点茶、茶果子制作两大项目;茶艺师技能竞赛侧重冲泡 技艺与叙事表达;宋代点茶竞赛设置"传统点茶+茶百戏创作"双环节,兼顾古法复原与本地文化创意; 茶果子制作竞赛则通过"传统复刻+创意设计"双轨考核,促进茶点与地域文化深度融合,真正把茶文化 的多个维度——从品饮到观赏、从技艺到创意、从传统到现代——全部融合进一个赛事中。 经过激烈的角逐,最终评选出了茶艺师、宋代点茶、茶果子制作三个赛项的一、二、三等奖和优胜奖。 从一杯茶汤中遇见匠心,从一枚茶果中品味文化,从一场竞赛中看见未来。盘龙区总工会以"赛项融 合"为抓手,正逐步构建起一条"以竞赛育 ...
创新赋能茶产业 湖北宜昌“老茶”发“新芽”
Zhong Guo Xin Wen Wang· 2025-09-27 08:49
中新网宜昌9月27日电 "山南,以峡州上。"《茶经》曾记载,峡州产的茶为上品。古峡州,即湖北宜 昌。该地种茶历史悠久,茶树资源得天独厚,也是万里茶道上的重要节点。 走进长盛川青砖茶产业园,淡淡茶香弥漫。茶艺师取出青褐色茶砖,用茶刀撬下、以沸水冲泡,茶汤橙 红明亮,香气随之氤氲开来。"入口滋味醇香、甜润,从茶汤的颜色及口感中,能充分证明其好品 质。"老挝资讯网副总经理杨芳说,青砖茶属于发酵茶,茶叶种植、加工工艺、存储条件均影响品质, 环环相扣。 宜昌茶产业向现代化、科技化、品牌化转型,也加速融入大健康、文旅等新赛道。茶饮品牌店里,非 遗"古茶"与奶茶、果汁等结合,引诸多年轻人"尝鲜";土家吊脚楼风格的茶展示空间内,游客体验采 茶、制茶、品茶乐趣,了解宜昌民族文化……一片茶叶正以多元"搭配"创造出更大价值。 长盛川青砖茶有650多年历史,保留渥堆、发酵等70余道传统工艺,其制作技艺被列入联合国教科文组 织人类非物质文化遗产代表作名录。现今,立足宜昌优质茶叶产区,长盛川青砖茶将非遗技艺与现代科 技结合,实现茶生产全自动化、数据化、智能化精制筛分,烘焙温湿度检测控制,既保障品质,又大幅 提升产能。 (文章来源:中国新 ...
广东“牺牲”最大的城市,深圳帮它逆风翻盘
3 6 Ke· 2025-09-23 02:19
Core Viewpoint - Heyuan, known as Guangdong's "water tower," prioritizes ecological safety over industrial development, leading to a lower GDP compared to other cities in the province [2][13]. Group 1: Water Economy - Heyuan is recognized as Guangdong's "big water tank," supplying over 40 million residents in Guangdong and Hong Kong with high-quality water, which has led to the rejection of over 400 enterprises to protect its water resources [2][5]. - The city has developed a robust water economy, with the water industry expected to reach a scale of 10 billion yuan, supported by major companies like Nongfu Spring, China Resources, and Wahaha establishing operations in the region [6][7]. - In 2024, the output value of Heyuan's bottled water and food industry reached 9.25 billion yuan, positioning it as a significant player in the national water industry landscape [6]. Group 2: Tea Economy - The tea industry in Heyuan, particularly in Zijin County, has seen explosive growth, with annual output value increasing from 150 million yuan in 2015 to 1.85 billion yuan, benefiting from the "Hundred Million Project" aimed at rural revitalization [9][10]. - The area has transformed its tea production through comprehensive support, leading to a significant increase in planting area from 18,000 mu to 85,000 mu, creating a large-scale tea plantation [10]. - The tea industry has provided economic benefits to local farmers, with an average annual income increase of over 11,000 yuan per household and nearly 20,000 rural laborers achieving employment close to home [10][11]. Group 3: Economic Transformation - Heyuan is transitioning from traditional agriculture to modern agriculture, demonstrating that ecological protection can coexist with economic development [12]. - The collaboration with Shenzhen has been pivotal in enhancing infrastructure and supporting local industries, contributing to Heyuan's evolution from a "sacrificial" city to a "green growth pole" [14].
努力建设宜居宜业和美乡村
Shan Xi Ri Bao· 2025-09-22 22:48
Core Viewpoint - The celebration of the "Chinese Farmers' Harvest Festival" and the greetings from General Secretary Xi Jinping have inspired local agricultural officials and farmers to actively engage in modernizing agriculture and rural areas, aiming for a beautiful future of Chinese-style modernization [1][2]. Group 1: Agricultural Modernization Initiatives - Local agricultural departments are organizing diverse harvest celebration activities to promote urban-rural consumption and enhance community collaboration, focusing on connecting production and sales [1]. - There is a commitment to improving agricultural production capacity through the promotion of advanced technologies and equipment, as well as enhancing the employment stability of farmers [1][2]. - The emphasis on agricultural modernization is seen as crucial for overall national development, with frontline agricultural technicians pledging to improve production capabilities and farmer incomes [1][2]. Group 2: Specific Agricultural Practices and Innovations - A cooperative in Weinan has managed 28,900 acres of land, expecting an average yield of over 1,050 kilograms per acre, marking a significant achievement in grain production [2][3]. - The tea industry in Hanzhong is focusing on standardizing tea production and integrating it with tourism and cultural experiences to enhance product value and attract visitors [3].
茶香致远看粤黔:功夫在诗外的协作经济
Nan Fang Nong Cun Bao· 2025-09-21 03:05
Core Viewpoint - The 2025 Zuzhou Collaborative New Tea Beverage Supply Chain Development Conference aims to enhance cooperation between Guangdong and Guizhou provinces, focusing on high-quality development and creating a new benchmark for industrial collaboration in the tea industry [2][4][10]. Group 1: Conference Overview - The conference, themed "New Tea Beverage · Zuzhou Creation," gathered over 300 guests, including government representatives, academicians, and leaders from major tea beverage companies [3][4]. - The event emphasized "collaborative upgrading and integration upgrading" to promote deeper cooperation in the Zuzhou tea beverage industry chain [4][5]. Group 2: Economic Impact - The new tea beverage industry cluster in Zuzhou is projected to achieve a total output value of 7.18 billion yuan in 2024, with an expected annual output surpassing 1 billion yuan [20][21]. - The industry has already attracted significant interest, with 2025's first eight months showing a production value of 720 million yuan [20]. Group 3: Industry Development - The conference highlighted the transformation of the traditional tea industry into a new consumption model, marking a shift from "blood transfusion" to "blood production" in regional cooperation [9][10]. - The establishment of a national new tea beverage supply chain center in Zuzhou aims to create a new brand identity for the region [18][19]. Group 4: Innovations and Collaborations - Twelve companies signed contracts for 12 production and sales projects at the conference, totaling 112 million yuan, covering areas such as raw material supply and market expansion [30][31]. - The conference also introduced a new tea beverage supply chain trading platform to integrate upstream and downstream resources [40][41]. Group 5: Financial Support and Investment - Over 87 million yuan has been invested by Zhuhai to support processing center construction, technology upgrades, and brand promotion, with more than 30 new tea beverage projects initiated [47][48]. - Financial institutions have provided over 300 million yuan in credit to local tea companies, indicating strong financial backing for the industry [50][51]. Group 6: Community and Brand Development - The new tea beverage industry has positively impacted local communities, with 2,536 households and 9,130 tea farmers seeing increased incomes, averaging 11,000 yuan per year [72]. - The "Zuzhou New Tea Beverage" brand has gained traction in major consumer regions and has been recognized in various national events, enhancing its market presence [69][71].
新会陈皮行业协会赴湖南安化等地开展非遗保护工作交流
Nan Fang Nong Cun Bao· 2025-09-19 14:33
新会陈皮行业协 会赴湖南安化等 地开展非遗保护 工作交流_南方 +_南方plus 点击图片查看专题内容。 近日,为提高非 遗保护传承水 平、加强新会陈 皮与安化黑茶产 业协同创新发 展,江门市新会 区新会陈皮行业 协会组织新会陈 皮炮制技艺、新 会柑茶制作技艺 等非遗传承人赴 湖南安化、长沙 等地调研学习。 新会陈皮行业协会一行与安化千两茶制作技艺国家级非遗传承人李胜夫合影。 新会陈皮炮制技 艺,是广东省江 门市新会区民间 世代传承数百年 的传统药材炮制 技艺,将当地特 产新会柑经开 皮、晒制、陈化 等程序,精心制 成新会陈皮。新 会陈皮药食同 源,入方和百 药、入膳调百 味、入茶增百 香。2021年,新 会陈皮炮制技艺 入选传统医药国 家级非物质文化 遗产代表性项目 名录,江门市新 会区新会陈皮行 新会陈皮行业协会一行走进安化白沙溪茶厂调研。 新会陈皮行业协 会负责人关炳 华、党支部书记 潘华金,新会陈 皮炮制技艺市级 非遗传承人何根 旺、区级非遗传 承人梁健华,新 会柑茶制作技艺 区级非遗传承人 周咏莲、谭锦 尧、陈健荣以及 新会陈皮企业、 南方农村报社等 组成调研团,先 后赴安化黑茶博 物馆、安化县黑 ...
日照绿茶集团当选中国农促会茶产业分会副会长单位
Qi Lu Wan Bao Wang· 2025-09-19 03:38
Group 1 - The China Agricultural International Cooperation Promotion Association's Tea Industry Branch held a re-election conference and matcha development seminar in Beijing, where Rizhao Green Tea Group was invited and elected as a vice president unit [1] Group 2 - Since its establishment, Rizhao Green Tea Group has focused on product development, marketing layout, model innovation, and brand communication [3] - The company has developed popular products such as "Haiqu Xueqing," "Haiqu Yuqing," "Haiqu Luqing," and "Bihai," catering to various consumer needs and strengthening brand competitiveness [3] - The marketing system is built on a dual-track model combining "online and offline official flagship stores + distributor system," and has launched the "35°Tea" new-style tea drink experience brand to meet the demands of younger consumers [3] - The company promotes farmer income through a "Party branch + cooperative + farmer" tea garden management model, aligning corporate development with farmer interests to achieve a win-win situation for industry prosperity and corporate growth [3] - Rizhao Green Tea Group has appeared on CCTV for two consecutive years, enhancing the recognition and reputation of the regional public brand "Rizhao Green Tea" [3] - In the future, the company aims to leverage its role as a vice president unit to lead the tea industry, enhance brand value, and support the income growth of tea enterprises and farmers, contributing to the high-quality development of the Rizhao tea industry and the internationalization of China's tea industry [3]
南农晨读 | 低空经济飞起来
Nan Fang Nong Cun Bao· 2025-09-19 01:34
Group 1 - The rise of "play corn" has led to some corn selling for thousands of yuan each, attracting both young consumers and rural farmers [3][4][5] - The fresh corn industry in Guangdong has seen rapid growth, with the annual planting area reaching approximately 700,000 acres and the national planting area exceeding 25 million acres [17][18] - The fresh corn industry faces challenges such as insufficient genetic resource exploration, tightening production resources, and increased natural disasters and pests [19] Group 2 - The national agricultural technology promotion center has released scientific fertilization guidelines for tea trees to enhance production quality and efficiency [11][12][13] - Yunfu City has made significant progress in its "zero waste city" initiative, completing 28 construction indicators and 54 system construction tasks ahead of schedule [30][32]
不止于茶,共创未来:2025珠遵协作新茶饮供应链产销交流会即将启幕
Nan Fang Nong Cun Bao· 2025-09-18 13:34
不止于茶,共创 未来:2025珠遵 协作新茶饮供应 链产销交流会即 将启幕_南方+_ 南方plus 一杯茶,连接山 海;一条链,共 创未来。9月20 日下午,由珠海 市人民政府、遵 义市人民政府主 办的"2025珠遵 协作新茶饮供应 链发展大会"将 在遵义开幕。作 为大会核心环 节,"新茶饮供 应链产销交流 会"将同步举 办,旨在推动珠 遵新茶饮供应链 向体系化、高端 化、品牌化全面 升级,生动展现 两地协作"共 赢"的深刻转 变。 共谋新路径:从 生态茶园走向千 亿赛道 构建规模化、标 准化、品牌化新 茶饮供应链"为 主题,分享前瞻 见解与发展路 径。在"珠海企 业+遵义资 源""全球市场 +遵义产品"协作 机制推动下,遵 义正加速成为全 国新茶饮供应链 的关键枢纽与价 值新高地。 届时,贵州贵茶 集团、沃丰茶 业、春水堂茶 业、去茶山、逅 唐生物科技、遵 义遵道智造实业 公司等贵州新茶 饮产业链代表性 企业将进行现场 路演,集中展示 新茶饮原料研 发、工艺突破及 市场拓展等方面 的最新成果。 智库新声音:顶 尖专家共话茶饮 新趋势 会议特邀中国国 际茶文化研究会 副会长、浙江大 学茶叶研究所所 长王岳飞, ...