房源增多，租赁市场持续内卷，不仅卷价格，还卷服务，同时卷产品，这就要不断提升服务力、产品 力、品牌力。 8月14日，2025博鳌不动产投资大会在海南召开。招商局蛇口工业区控股股份有限公司招商伊敦总经理 李杰以"住房租赁资管运营之品牌升级探索与实践"为主题发表演讲。 他认为，国务院近期发布的《住房租赁条例》对于国内的住房租赁行业是里程碑的事件，因为这是首次 国家以行政法规的形式来规范国内的住房租赁市场的国家级文件。 "从中央、地方政策的频出，我们可以各种监管制度不断完善，政策支持力度不断加强，行业进入了快 速发展的阶段。"李杰表示，长租公寓行业发展的前景是非常广阔的。现在当下经济形势下，长租公寓 的发展就是那道曙光。 此外，在供给端，保租房的规模扩张，引发了包括上海、深圳、杭州等一线城市的集中式公寓房数量大 幅增长。这样的大幅增长，对市场化房源租金形成了挤压，租金也开始出现了下滑的趋势。 在需求端，关键在于租赁住房的建设纳入了"好房子"建设体系标准。 在他看来，在日趋激烈的住房租赁市场，租户更有资格对"好房子"提出更高的要求，以实现租房租赁幸 福感的日益提升。现在租赁住房的主要群体来自于刚刚毕业的大学生、青年群 ...

Core Insights - The release of the "Housing Rental Regulations" by the State Council in July 2023 has provided new policy momentum for the housing rental market [1] - The "2024-2025 Housing Rental Industry Development Report" white paper from Tsinghua University emphasizes that the light asset management model will become an inevitable trend in the era of large-scale rentals [1][2] - The white paper analyzes the evolution of domestic demand, international models, market insights, and future trends, offering a systematic perspective on the housing rental sector [1] Domestic Demand Evolution - The white paper highlights a significant shift in tenant demographics, with a growing rental population that includes new citizens, young people, and families, leading to an increased demand for quality living conditions [1][2] - Tenants are increasingly prioritizing not just basic housing needs but also the quality of living environments, community services, and post-rental experiences [1] Service Delivery Trends - There is a rising sensitivity among tenants towards traditional pain points such as "post-rental management," leading to a stronger demand for comprehensive lifecycle service delivery that includes property maintenance and rights protection [2] - The white paper indicates that the demand for a "comfortable and secure living" experience is reshaping the market landscape and driving improvements in service standards and operational models [2] Rental Business Models - The white paper identifies a polarization in the domestic rental market, with heavy asset models relying on large-scale investments and light asset management models focusing on efficient integration of dispersed housing resources [3] - The light asset management model is characterized by transparent rental income mechanisms, where rental income goes entirely to property owners, while management companies charge for services such as tenant matching and maintenance [3][4] Value of Light Asset Management - The light asset management model effectively addresses the challenges faced by property owners in managing rentals and the service gaps experienced by tenants [4] - This model promotes rational rental pricing, enhances market stability, and optimizes the supply structure by efficiently releasing idle housing resources [4] - Companies like Beike Shengxin Rental exemplify this model by improving operational efficiency and establishing comprehensive post-rental service systems [4][5] Future Development Trends - The white paper predicts that as societal needs evolve, the focus of rental companies will shift from temporary housing to long-term residency, with an emphasis on quality service [5] - The light asset management model is expected to become the mainstream operational model in China's housing rental industry, driving the sector towards professionalization, standardization, and quality enhancement [5]

7月21日，深圳市龙华住建局发布保租房项目华章新筑认租资格终审结果，终审合格认租申请家庭共 8849户。根据7月9日该局公布的初审结果，有10662人提交了申请。这次配租的华章新筑位于观澜，只 有220套房源，一房195套（约35㎡），两房25套（约70㎡），租金标准为24元/月/㎡，物业管理费为 3.46元/月/㎡。 租金低、申请门槛宽松、覆盖人群广泛、不设户籍与收入限制、居住体验佳……近年来，集解决居住痛 点能力于一身的保租房成为新市民、青年人的安居首选。截至2025年7月，深圳已累计面向个人配租保 障性租赁住房近1.2万套，租金为市价的6折。 一 深漂十年搬家八次，终于住上"好房子"了 来深10年，搬了8次家。前跨境电商从业者蔡女士凭借深圳保障性租赁住房政策，终于在第8次搬家时， 以市场价6折月租即月租2300元入住光明区明皓府一套2房的保租房。 这次搬家，与从前因房东、房租、居住体验等原因辗转搬家不同，这次，他们一家是带着乔迁新居的喜 悦。 吸油烟机、燃气灶……都有了，还要添置些什么呢？入住后，为了把家打造得更温馨，夫妻携手2个萌 娃"花小钱办大事"：花300元DIY美缝省下3000元，100元改造法 ...

Group 1 - The core viewpoint of the article is that Shanghai has officially opened a policy channel for the transformation of commercial buildings into rental housing, allowing for a more efficient and compliant approach to "commercial to residential" conversions [2][3][5] - The newly released implementation opinions allow certain existing commercial buildings to accommodate rental housing, elderly care, and childcare functions, establishing a 15-year contract management model [2][4] - The policy aims to address the issues of aging commercial buildings and the imbalance between living and working spaces in core areas, potentially providing new investment opportunities in the capital market [2][4][10] Group 2 - The implementation opinions encourage the integration of various functions in commercial buildings, including technology innovation, hotels, cultural and sports facilities, and rental housing, based on regional development needs [3][4] - The policy represents a significant shift from the previous restrictions on "commercial to residential" conversions, which had been in place since 2017, and is expected to impact the rental housing market in Shanghai [6][9] - The new regulations will strictly control the behavior of subdividing commercial buildings for sale, ensuring clear property boundaries and enhancing management of existing subdivided projects [9][10]

Core Viewpoint - The newly published "Housing Rental Regulations" aims to standardize the housing rental market in China, addressing various issues such as contract termination, unfair clauses, and deposit disputes, thereby providing comprehensive protection for tenants [1][2]. Group 1: Regulations and Standards - The regulations set basic standards for rental properties, ensuring they meet construction and fire safety requirements, and prohibit the separate rental of non-residential spaces like kitchens and bathrooms [1][2]. - The regulations limit the number of tenants per rental unit and establish minimum living space requirements, which must comply with local government standards [1]. Group 2: Tenant Protections - The regulations prevent landlords from entering rental properties without consent, ensuring tenants' right to a peaceful living environment [2]. - Landlords must specify the deposit amount, return timeline, and conditions for deductions in the rental contract, and cannot unjustly withhold deposits [2]. - The regulations prohibit landlords from using violence or threats to force tenants to terminate contracts or vacate properties [2]. Group 3: Responsibilities of Rental Entities - Housing rental companies are required to provide accurate and complete property information and must not publish misleading listings [3]. - Rental agencies must verify property information and conduct on-site inspections before listing, while also clearly pricing their services [3]. - Online platforms must verify the identities of those posting rental information [3]. Group 4: Government Oversight and Dispute Resolution - Local governments are tasked with monitoring rental markets, managing rental processes, and enforcing regulations, including establishing rent monitoring mechanisms [3]. - A multi-tiered dispute resolution system is established, allowing tenants to resolve issues through negotiation, mediation, arbitration, or litigation [3]. Group 5: Implementation and Enforcement - The successful implementation of these regulations is crucial, requiring local governments to develop corresponding local regulations and enhance enforcement capabilities [4][5].

"推开窗就是波光粼粼的秦淮新河，下楼就是地铁2号线青莲街站，去元通只要4站地铁，小区保安 24小时在岗巡逻，住在这里才真正体会到'安心又舒心'！""95"后租户刘女士站在河西南G116社区飘窗 前，望着楼下葱郁的滨河景观带，脸上洋溢着对新家满意的笑容。随着城市租赁需求回暖，河西片区保 障性租赁住房正密集"登场"，为像刘女士这样的新市民、青年人编织起"住有所居"的温暖保障网。 记者从市住房保障和房产局获悉，今年以来，南京通过新改建、盘活等多种途径积极筹建保障性租 赁住房1600套，有效增加了市场供给。作为全国完善住房保障体系和住房租赁市场发展双试点城市， 南京自2019年起就通过新建、改建、租赁补贴等多种方式拓宽住房供给渠道。按照"十四五"规划，南京 将建设筹措保租房15万套（间），发放租赁补贴25万人，让政策惠及不少于50万户家庭和个人，持续 缓解新市民、青年人的阶段性住房困难。 走进河西南G116社区，记者看到，三幢11层的住宅公寓已全新亮相，弧形线条搭配金属铝板的外 立面，正是南京改善型小区当下流行的风格。社区内道路整洁、绿植葱郁，空中连廊巧妙连接着楼下会 客厅与裙房屋顶打造的多功能露台，构成惬意的公共活 ...

Core Insights - The report highlights the growth and ranking of housing rental enterprises in China as of July 2025, with a total of 138.9 million rental units opened by the top 30 companies, an increase of approximately 30,000 units from June 2025 [5][6] - The management scale of these enterprises reached 198.2 million units, reflecting a growth of about 24,000 units compared to the previous month [7][8] - The introduction of the "Housing Rental Regulations" by the State Council aims to standardize rental activities and promote high-quality development in the housing rental market, effective from September 15, 2025 [18][19] Opening Scale Rankings - The top three companies by opening scale are: 1. Vanke Boyu with 200,800 units 2. Longfor Guan Yu with 123,000 units 3. Mofang Living Service Group with 84,154 units [1][2] - The total number of rental units opened by the top 30 companies is 138.9 million, with various types of enterprises represented, including housing rental companies, local state-owned enterprises, startups, hotel groups, and intermediaries [5][6] Management Scale Rankings - The top three companies by management scale are: 1. Vanke Boyu with 276,000 units 2. Longfor Guan Yu with 164,000 units 3. Lian Yu International with 135,736 units [3][4] - The total management scale of the top 30 companies reached 198.2 million units, indicating a general increase across various enterprise categories [7][8] Business Dynamics - In July, several local platforms launched batch rental housing projects, including various community and talent apartment projects [9][10] - Major companies like JD.com are investing significantly in employee housing, with JD planning to invest 7 billion yuan to create nearly 5,000 fully furnished apartments for young talents [12][13] Financing Trends - Multiple housing rental enterprises are advancing financing efforts, with Guangzhou Anju Group planning to issue public REITs of no less than 800 million yuan [16][17] - The issuance of various asset-backed securities (ABS) and REITs indicates a growing interest in financing within the housing rental sector [16][17] Policy Developments - The "Housing Rental Regulations" introduced by the State Council aim to enhance the management framework of the housing rental market, emphasizing the need for standardized practices and the protection of legal rights for all parties involved [18][19] - Local governments are actively promoting the acquisition of existing properties for use as rental housing, with cities like Guilin and Zhengzhou leading initiatives to convert stock properties into affordable housing [21]

Core Insights - The report from the China Index Academy reveals the ranking of housing rental companies in China as of July 2025, indicating a significant increase in the scale of operations for various companies in the sector [1][7]. Scale Ranking - The threshold for entering the top 30 companies in terms of operational scale has been raised to over 15,000 units, with the total number of operational units among the top 30 reaching 1.389 million, an increase of approximately 30,000 units from June [7]. - The average rental price in 50 major cities is reported at 34.93 yuan per square meter per month, reflecting a month-on-month decrease of 0.07% and a year-on-year decrease of 3.81% [1]. Management Scale - The total management scale of the top 30 housing rental companies reached 1.982 million units, an increase of about 24,000 units compared to June [9]. - The management scale has seen growth across various categories, with local state-owned enterprises, housing rental companies, and hotel companies all reporting increases [9]. Company Dynamics - New projects for affordable rental housing are being launched, including several by local platforms and large enterprises, such as JD's investment of 7 billion yuan to create nearly 5,000 comfortable apartments for young talents in Beijing [11][14]. - The report highlights ongoing collaborations between rental companies and local governments or enterprises to enhance housing supply, such as the partnership between China Resources and local governments in Jiaxing [15] [16]. Financing Trends - Several housing rental companies are progressing with financing initiatives, including Guangzhou Anju Group's plan to issue public REITs with a scale of no less than 800 million yuan [17]. - The issuance of various asset-backed securities (ABS) and REITs is noted, indicating a robust interest in financing within the rental housing sector [17]. Policy Developments - The State Council has officially announced the "Housing Rental Regulations," which aim to standardize rental activities and protect the rights of parties involved, set to take effect on September 15, 2025 [20][21]. - The regulations provide a framework for the housing rental market, emphasizing the need for a balanced approach between market-driven and government-led initiatives [20][21]. Industry Standards - The China Real Estate Association has released the "Long-term Rental Apartment Management and Operation Standards," which will be implemented starting August 1, 2025, to enhance operational quality and standardization in the industry [23].

Core Viewpoint - The implementation of the "Housing Rental Regulations" marks a significant shift towards the standardization of China's rental market, addressing long-standing issues faced by tenants and promoting equal rights for renters and homeowners [2][4]. Group 1: Regulation Overview - The "Housing Rental Regulations" officially took effect on September 15, 2025, representing the first dedicated administrative regulation for housing rentals in China [2]. - The regulations aim to eliminate chaotic practices in the rental market, such as unauthorized changes to rental properties and difficulties in retrieving deposits [2]. - In 2024, there were 473,000 rental dispute complaints nationwide, reflecting a 12.6% year-on-year increase, indicating a pressing need for regulatory management [2]. Group 2: Equal Rights for Renters - The regulations establish "equal rights for renting and purchasing," ensuring that renters have access to the same public services as homeowners, including education and healthcare [4][6]. - This change is particularly beneficial for families concerned about their children's education and medical services while renting [6]. Group 3: Market Regulation and Tenant Protection - The regulations prohibit the separate rental of non-residential spaces such as kitchens and bathrooms, aiming to eliminate overcrowded living conditions [6]. - Specific limits on the number of tenants per room and minimum living space requirements have been set, with penalties for violations reaching up to 50,000 yuan [6]. - Landlords are now required to obtain tenant consent before entering rental properties, and the rules clarify conditions under which deposits can be withheld, significantly reducing arbitrary deductions [6]. Group 4: Simplified Rental Processes - Tenants can now independently handle the registration of rental contracts, addressing previous issues where landlords refused to register, which hindered tenants' access to public services [7][9]. - Registered rental contracts will serve as legal proof for obtaining residence permits and accessing housing funds, enhancing the security and convenience of renting [9]. Group 5: Future of Rental Housing - The implementation of these regulations is expected to transition the rental market from merely providing housing to offering quality living experiences, promoting a more stable and comfortable rental environment [9]. - This shift allows individuals who have not purchased homes to enjoy a better quality of life without relying on high leverage for home buying [9].

Core Viewpoint - The newly announced Housing Rental Regulations aim to standardize housing rental activities, protect the legal rights of parties involved, stabilize rental relationships, and promote high-quality development in the housing rental market, with implementation set for September 15, 2025 [1][4]. Group 1: Market Recognition and Challenges - Rental housing has become an important part of housing supply and demand, especially in first and second-tier cities, where it is widely accepted as a living choice [2]. - Current issues in the housing rental market include a lack of market order, insufficient protection of legal rights for both parties, and inadequate development of market-oriented and professional institutional entities [2][3]. Group 2: Regulation and Rights Protection - The regulations provide a comprehensive framework to protect the rights of both landlords and tenants, addressing aspects such as living conditions, rental relationships, financial security, and dispute resolution [4]. - Specific provisions include compliance requirements for landlords regarding property legality and rental fees, as well as obligations for tenants to use properties responsibly [4][8]. Group 3: Government Oversight and Market Transparency - Local governments are required to establish rent monitoring mechanisms and regularly publish rental price information to enhance market transparency and stability [5][6]. - The establishment of a rent monitoring mechanism is expected to improve market transparency and provide reference points for both parties, promoting fair transactions [6]. Group 4: Development of Market-oriented Rental Enterprises - The regulations emphasize the need for market-oriented and professional housing rental enterprises, with a focus on improving the quality of rental products and services [7]. - As of June 2025, the top 30 housing rental enterprises in China had a total of 1.359 million rental units, indicating a relatively low market share and significant growth potential for professional rental companies [7][8]. Group 5: Future Policy Support - Future policies are expected to continue supporting the housing rental market from various angles, including financial, market cultivation, and optimizing supply-demand dynamics [8]. - The regulations encourage multiple channels for increasing rental housing supply and promote equal rights for renters and buyers [8].