Group 1 - The 2025 China International Service Trade Fair is open to the public on September 13-14, featuring a blend of digital trade and local food experiences [1][2] - The venue, Shougang Park, has over 12,000 dining seats planned, with a variety of food options from local and international brands [4][10] - The event includes interactive experiences in the cultural and tourism exhibition area, suitable for families, showcasing advanced technologies like MR and XR [5][7] Group 2 - The "Jiangxi Small Fry Food Market" features 16 local restaurants, offering traditional dishes that attract visitors from the tech exhibits [2][4] - The event promotes cultural innovation by integrating classic IPs with culinary experiences, exemplified by themed food markets [4] - Various consumer activities are scheduled, including the Candy Carnival and sports events, enhancing the overall visitor experience [9][10]

Group 1 - The 2025 Service Trade Fair is being held at Shougang Park from September 10 to 14, showcasing the "Capital Peach Blossom Source World Leisure Valley" theme in the Beijing Pinggu exhibition area [1] - The exhibition area features four functional zones: exhibition and sales, interactive experiences, intangible cultural heritage performances, and investment promotion, highlighting the integration of culture, commerce, tourism, and sports in Pinggu [1][6] - The exhibition aims to present a high-end image of Pinggu and demonstrate the achievements of deep integration in various sectors [6] Group 2 - The exhibition area is divided into four main sections: Fun Enjoyment, Leisure Enjoyment, Active Enjoyment, and Intelligent Enjoyment, showcasing ten scenarios in consumption, leisure, sports, and educational experiences [3] - Fun Enjoyment focuses on the integration of agriculture and tourism, featuring attractions like Agricultural Disneyland and various consumption scenarios to engage visitors [3] - Leisure Enjoyment emphasizes the integration of cultural and ecological tourism, promoting high-quality rural leisure complexes and experiences in nature [3] - Active Enjoyment promotes the combination of sports and tourism, highlighting events like triathlons and sailing competitions to attract visitors [3] - Intelligent Enjoyment integrates education, technology, and tourism, showcasing various educational experiences that combine fun and knowledge [3] Group 3 - The exhibition also includes unique activities related to intangible cultural heritage, such as performances that blend traditional crafts with modern aesthetics, showcasing the rich cultural history of the region [4] - The Pinggu exhibition area demonstrates significant achievements in cultural and commercial tourism integration, historical cultural preservation, and food safety assurance, providing new momentum for the development of the local cultural tourism industry [6]

Core Viewpoint - The article highlights the significant role of China UnionPay in promoting the integration of culture and tourism, showcasing various initiatives aimed at enhancing consumer engagement and supporting the high-quality development of the cultural tourism industry [1][4]. Group 1: Event Overview - The 2025 China Cultural Tourism Industry Expo opened in Wuhan, focusing on "Deepening Cultural and Tourism Integration for a Better Life" [1]. - The event is organized by the Ministry of Culture and Tourism, featuring a "Hundred Cities, Hundred Districts" cultural and tourism consumption exhibition area [1]. Group 2: Government and Financial Collaboration - China UnionPay, in collaboration with commercial banks and cultural tourism enterprises, has implemented the "Hundred Cities, Hundred Districts" initiative for three consecutive years, driving cultural tourism-related consumption exceeding 2 trillion yuan [4]. - The "Jinxiu Action" has been promoted, supporting 131,000 key scene merchants to accept UnionPay cards, enhancing payment convenience for users [4]. Group 3: Consumer Engagement Initiatives - UnionPay has launched various platform-based activities to stimulate consumer enthusiasm, including support for government-issued consumption vouchers and the development of new business formats [6]. - Notable activities include Shanghai's "Le You Series," Qinghai's "Mountain Source Water, Enjoy Qinghai" vouchers, and Shandong's "Food Super Competition," benefiting over 10 billion people and covering more than 60,000 cultural tourism enterprises [6]. Group 4: Digital Service Development - UnionPay is exploring cross-scenario integration, collaborating with ticketing platforms to launch innovative consumption activities linked to events and performances [8]. - The establishment of the "Tourism Economy Key Laboratory" and "Tourism Consumption Big Data Joint Laboratory" aims to provide comprehensive services for cultural tourism departments and investment groups, serving over 200 cultural tourism units [8]. Group 5: Future Directions - The participation in the expo represents an important practice for China UnionPay in deepening cooperation and supporting the cultural tourism industry [8]. - The company aims to continue its commitment to "Payment for the People," collaborating with various industry stakeholders to promote innovative integration in cultural tourism [8].

Cultural and Tourism Services - The cultural tourism service exhibition attracted 415 companies, including 83 Fortune 500 and industry-leading firms, showcasing cutting-edge technologies like blockchain, AIGC, and AR/VR [2] - Haidian District is actively building an AI industry hub and a top cultural district, leveraging cultural soft power for new productivity and leading tech park development [2] - The exhibition featured immersive experiences, with highlights including the debut of WAKUKU, a collaboration with the China Open Tennis, and a showcase of over 300 exhibits in the Shunyi area [2] Sports Services - The sports service exhibition drew over 60 offline companies and 350 online participants, focusing on the theme "Global Sports City" [4] - Orange Lion Sports introduced "Smartshot," an AI tennis imaging product that captures player movements and provides data analysis for amateur players [4] - The exhibition created immersive interactive experiences, hosting over 50 events including esports and basketball competitions, enhanced by 5G and VR technologies [4] Education Services - The education service exhibition featured 55 renowned educational institutions and companies, centered on the theme "Intelligent Future, Integrated Innovation" [6] - The "Jingwa" series of virtual intelligent entities was showcased, with products like "Jingxiaojian" and "Jingxiaozhuang" providing personalized health and sports guidance for students [6] - The exhibition introduced specialized services for professional audiences, facilitating educational cooperation and partnerships [6] Telecommunications, Computing, and Information Services - The telecommunications and information services exhibition attracted over 140 offline and nearly 300 online companies, including 44 Fortune 500 firms [8] - The "Beijing Solution" promotes replicable digital service solutions, outlining a comprehensive digital service system for urban digital transformation [8] - The "San Jing" platform was presented to enhance government services and facilitate efficient public service delivery [8] Engineering Consulting and Construction Services - The engineering consulting and construction services exhibition featured 90 companies, with 74% being Fortune 500 and industry leaders [10] - The "Good House" initiative showcased standards and designs for livable housing, emphasizing comfort and adaptability for various family needs [10] - The exhibition highlighted innovative cases in urban renewal, including the renovation of old communities and the upgrade of industrial parks [10]

Core Insights - The 2025 China International Service Trade Fair showcased the integration of culture and tourism, highlighting innovative products and services that attracted numerous visitors [2][3]. Group 1: Technological Empowerment in Cultural Tourism - AI technologies such as the "AI Little Ant ROBOT" and "Xiao Yi" AI digital human were featured, enhancing visitor experiences by providing interactive guidance and personalized travel itineraries [3][4]. - Mixed reality experiences, like the Amazon rainforest simulation, allowed visitors to engage in immersive storytelling through advanced technology [3][4]. Group 2: Creative Integration and New Consumption Scenarios - New cultural IPs, such as "He Xi" and "Shui Yun Er," were introduced to engage younger audiences with the Grand Canal's heritage through various merchandise [5][6]. - Interactive cultural experiences, including customizable coffee printing and traditional craft workshops, showcased the blending of modern technology with historical culture [6][7]. Group 3: International Collaboration in Cultural Services - The "Colorful World" cultural exchange event featured diverse international products, enhancing cultural exchange and showcasing global goods [7][8]. - The fair emphasized China's role as a preferred destination for inbound tourism, with various exhibitors presenting comprehensive travel services and solutions [7][8].

Core Points - The "Beijing Cultural and Tourism Consumption Assistance" exhibition area was launched at the 2025 China International Service Trade Fair in Beijing, showcasing high-quality cultural and tourism resources from supported cooperation regions to promote regional coordinated development and stimulate tourism consumption [1][2] - The exhibition area features over 60 enterprises from supported cooperation regions, presenting more than 120 types of unique cultural and tourism products, including intangible cultural heritage handicrafts, local agricultural specialty products, and cultural creative derivatives [1][2] - A live streaming event was conducted in collaboration with Beijing Post, allowing viewers to "virtually tour" the exhibition, with promotional activities such as limited-time discounts and exclusive benefits to boost online consumption [2] Event Highlights - The event will continue to host special activities, including a Shenyang cultural tourism promotion on September 13, offering attractive packages like train tickets and hotel vouchers to entice visitors [2] - On September 14, a live performance of original ecological songs and dances from Badong will take place, along with interactive experiences such as tasting local snacks and trying on ethnic costumes [2]

Group 1 - The China International Fair for Trade in Services (CIFTIS) is being held from September 10 to September 14, 2025, at Shougang Park, attracting over 100,000 visitors on the opening day alone [1] - The event features a variety of exhibitions, including a cultural tourism section in Hall 11, showcasing diverse consumer experiences and themed activities centered around "Beijing Gifts" [3][4] - The "Beijing Gifts" exhibition area includes a 200 square meter immersive space replicating traditional Beijing hutong and commercial street styles, featuring local brands and unique cultural products [4][6] Group 2 - The "Peking Opera Cultural Journey" section is developed by the Beijing Overseas Cultural Exchange Center, collaborating with various brands to offer costume experiences and cultural activities [6][10] - The event includes an XR Peking Opera photography studio, allowing visitors to engage with traditional opera scenes using real-time rendering technology [10][11] - A variety of food and beverage options are available, including traditional snacks and innovative products inspired by Peking Opera, enhancing the cultural experience [11][20] Group 3 - The fair also features a food market with over 70 dining options and 12,000 seats, providing a wide range of culinary experiences [30] - Special events and activities are planned around the fair, including live performances and interactive challenges, aimed at engaging visitors and enhancing their experience [22][34] - The fair is supported by various cultural and commercial activities in the surrounding areas, promoting a vibrant atmosphere [33][39]

Group 1 - The 2025 China International Service Trade Fair is being held from September 10 to September 14 at Shougang Park in Beijing, showcasing a variety of special exhibition areas and highlights [4][10][20] - The event features innovative technologies such as remote-controlled robots and human-machine collaboration devices, indicating a strong focus on technological advancements in service trade [5][9] - Various thematic exhibition areas are present, including education services, cultural tourism, and sports services, highlighting the diversity of the service trade industry [19][22][36] Group 2 - The fair includes interactive experiences, such as AI education products and immersive VR projects, which demonstrate the integration of technology in education and entertainment [19][22] - Notable exhibits include a demonstration of a smart orthopedic surgery room and a showcase of humanoid robots, reflecting advancements in healthcare and robotics [15][29] - The event also features activities like the "Yongding River Gathering - Opening Life Festival," which promotes community engagement and cultural exchange during the fair [32]

Group 1 - The core theme of the cultural tourism service exhibition is "Technology Empowerment and Creative Leadership," covering an area of approximately 11,100 square meters, including Shougang Park's No. 9 Pavilion and No. 11 Shed [3] - The exhibition attracted 425 participating companies, including 83 from the Fortune Global 500 and 40 international enterprises, achieving an internationalization rate of 9.4% [3] - The event showcased high-quality development achievements of Beijing's cultural industry, featuring numerous new scenes, products, and services, creating a "perceptible and participatory" cultural technology integration landscape [3] Group 2 - The exhibition included immersive experiences such as a "multi-sensory immersive mobile digital space," allowing visitors to feel the flutter of butterflies and hear rainforest sounds through MR glasses and tactile gloves [2] - The "Park Gifts" initiative returned for the sixth time, featuring AI digital customer service at the Summer Palace and MR ecological experience projects at Yuyuantan Park, enhancing the interaction between technology and cultural tourism [2] - The "Zaojing Xuanqiong: Building the Galaxy Together" digital art exhibition attracted attention, allowing visitors to create personalized designs of traditional ceiling art using tablets, showcasing the blend of tradition and technology [1]

Core Insights - The development of new business models in the cultural tourism industry signifies a shift from "resource-driven" to "innovation-driven" approaches, with technology empowerment and enhanced consumer experiences as the main driving forces [1][2] - The integration of advanced technologies such as AI, blockchain, and VR is fostering a new landscape of cultural production and consumption, leading to an upgrade in cultural tourism experiences and stimulating new consumer demands [1][2] - The 2025 China International Service Trade Fair's cultural tourism exhibition serves as a microcosm of current industry transformations and a barometer for future service trade trends, emphasizing the need for a closer synergy between technology, policy, and consumer demand [3] Industry Developments - The application of digital technologies is significantly improving production efficiency in the cultural tourism sector, with virtual production enhancing film-making processes and AI digital humans accelerating service response times [2] - The emergence of new productive forces driven by technology is permeating consumer endpoints, prompting cross-industry collaborations and comprehensive upgrades in cultural consumption scenarios [2] - The transition from "selling resources" to "selling experiences" is a key focus for companies in the cultural tourism sector, as they seek to enhance the attractiveness and international influence of cultural destinations through enriched experience offerings [1][2] Challenges and Opportunities - Despite rapid growth, the cultural tourism industry faces multiple bottlenecks that could hinder the sustained expansion of service trade, including challenges in technology application, deep integration, talent scarcity, and complexities in data management and copyright protection [2] - The need for interdisciplinary talent is highlighted as a critical factor for overcoming cognitive barriers between different sectors such as culture, commerce, tourism, and sports, which often leads to superficial collaborations rather than synergistic outcomes [3]