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手机成了新农具!门头沟“京西匠谷”培育数字新农人
Core Viewpoint - The "Jingxi Crafts Valley" new vocational training program in the Mentougou District aims to enhance skills and promote rural revitalization through systematic training in internet marketing and live streaming sales [3][7]. Group 1: Program Overview - The program is part of the Mentougou District Human Resources and Social Security Bureau's initiative to address the skills upgrade bottleneck in urban and rural labor forces, focusing on cultural tourism promotion and homestay services [3][5]. - The first training session attracted 140 participants eager to improve their skills and serve their hometowns, highlighting the demand for new skills in the digital economy [3][5]. Group 2: Training Structure - The training employs an innovative model combining professional training, special competitions, and targeted recruitment, focusing on roles such as live salespersons, video promoters, and lifestyle service experience providers [5][7]. - The program includes expert-led sessions on safety, theoretical knowledge, and practical experience, ensuring the curriculum is relevant and effective [5][7]. Group 3: Recruitment and Outcomes - A specialized recruitment fair was held during the training, offering over 70 job positions in live streaming operations, hosting, and short video planning, attracting nearly 200 job seekers [5][7]. - Participants reported that the training significantly enhanced their employability and confidence in serving their communities, with many expressing the practical utility of the skills learned [5][7]. Group 4: Future Plans - The program will continue to develop a skilled workforce suited to new business models, leveraging the region's rich ecological and cultural tourism resources for economic development [7]. - Upcoming initiatives include a vocational skills competition for internet marketers, with winners receiving national certification and titles such as "Mentougou Star Host" and "Rural Recommendation Officer" [7].
东城区发布10条中轴线文化探访线路,首次解锁巴士体验
Xin Jing Bao· 2025-07-04 11:29
Core Viewpoint - The event held in Beijing's Dongcheng District celebrates the one-year anniversary of the successful application for World Heritage status for the Central Axis, featuring the launch of 10 cultural exploration routes and a new bus experience along the Central Axis [1][2]. Group 1: Cultural Exploration Routes - Ten cultural exploration routes have been introduced, connecting museums, art centers, unique neighborhoods, and intangible cultural heritage brands along the Central Axis, showcasing a blend of historical heritage and modern fashion [1]. - The "Stroll the Central Axis, Enjoy Intangible Heritage" route spans approximately 8 kilometers and takes about 6 hours to walk, featuring stops at various intangible cultural heritage brands and experiences like DIY Peking opera face painting [1]. - The "City V Run, Temple City Adventure" route is a light running experience covering about 4.5 kilometers, allowing participants to explore cultural landmarks and historical sites over approximately 3 hours [2]. Group 2: Immersive Experience Activities - The Dongcheng District Cultural Tourism Bureau has organized multiple immersive experience activities, including the "City V Run, Temple City Adventure," led by a renowned athlete, to promote cultural exploration [3]. - The "Most Beautiful Central Axis, Jingyun Boundless" experience involves international students from Beijing Film Academy cycling along the route to appreciate the architectural diversity and local culture [3]. - The initiative aims to attract more domestic and international tourists to stay longer and engage in various cultural experiences, enhancing tourism consumption convenience and experience [3].
月月有鲜果、全城可采摘,济南推出“泉果飘香”区域公用品牌
Qi Lu Wan Bao Wang· 2025-07-02 05:19
Core Viewpoint - The Jinan municipal government is actively promoting agricultural and rural consumption through the "Qingcheng Consumption Promotion Action," focusing on enhancing the local fruit industry and supporting rural revitalization [1][2]. Group 1: Brand and Events - The "Qingguo Piaoxiang" regional public brand was launched to unify the branding of Jinan's fruit industry, with the first Jinan Specialty Fruit Picking Carnival initiated on May 16 [1]. - The initiative integrates 130 quality picking parks across 11 districts, featuring ten signature fruit picking seasons, including cherries, sweet apricots, peaches, grapes, and apples, providing a monthly fresh fruit experience for citizens and tourists [1][2]. Group 2: Activities and Participation - Over 80 "picking+" themed activities have been conducted, including fresh fruit tasting, nature education, orchard research, and rapid testing experiences, attracting a total of 500,000 visitors [2]. - The activities aim to enhance the convenience of fruit picking for citizens by integrating a smart fruit service system into the "Love Shandong·Qingcheng Office," allowing real-time queries for picking park information [1][2]. Group 3: Future Plans - Future efforts will focus on providing technical guidance for picking parks, including planting techniques, pest control, and brand promotion to improve management and fruit quality [2]. - Upcoming activities will include grape, apple, and kiwi picking seasons, along with promotional events to connect farmers directly with consumers, thereby expanding sales channels [2]. - The initiative aims to deepen brand development and promote the synergy between brand advantages, fruit industry strengths, ecological resources, and cultural tourism, achieving ecological, economic, and social benefits [2].
江苏张家港汇聚“主理人”力量 注入文旅发展新动能
Group 1 - The event titled "Shazhou Has an Appointment · Mastering the Future" was held in Zhangjiagang City, Jiangsu, focusing on gathering innovative forces in the cultural and tourism sectors to promote high-quality development [1][3] - A strategic cooperation was established between Zhangjiagang City and Tongcheng Group, resulting in the signing of three project agreements aimed at enhancing the local cultural tourism industry [3] - The "Shazhou Master Plan" was launched to provide comprehensive support for the development of local master operators, including resource allocation, financial incentives, and brand empowerment [3][4] Group 2 - The "Shazhou Master Alliance" was formed to create a vibrant and mutually beneficial ecosystem for master operators in the region [3] - Notable brand operators participated in a site visit to key cultural tourism areas in Zhangjiagang, exploring local heritage and ecological attractions [4] - Zhangjiagang City plans to deepen the cultivation of master operators through various initiatives, including the "Hundred Master Operators Landing Plan" and the "One Meeting One" investment plan [4]
集势聚力,提质增效:国旅联合拟并购润田实业,开启价值增长新征程
Sou Hu Wang· 2025-06-18 02:44
Core Viewpoint - The recent merger and acquisition plan between Guolv Cultural Investment Group Co., Ltd. and RunTian Industrial Co., Ltd. represents a strategic move to enhance quality and optimize structure in response to national policies aimed at fostering new productive forces in the economy [1][8]. Company Overview - RunTian Industrial is a leading company in the packaged drinking water industry in Jiangxi Province, recognized as one of the "Top Ten Consumer Brands" and "Leading Enterprises" in the region, with a strong brand presence and a national distribution network covering 22 provincial-level administrative regions [2][3]. - The company has achieved significant sales milestones, with its "RunTian Cui" natural selenium mineral water series being the national sales champion for three consecutive years (2022-2024) and ranking among the top ten in China's packaged drinking water and natural mineral water sectors in 2024 [2]. Financial Performance - RunTian Industrial is projected to achieve revenues of approximately 1.15 billion yuan and 1.26 billion yuan in 2023 and 2024, respectively, reflecting a year-on-year growth of about 9.4% [3]. - The company is expected to report net profits of approximately 147.25 million yuan and 176.75 million yuan for the same years, alongside operating cash flows of 222.50 million yuan and 182.65 million yuan, indicating strong financial health and operational efficiency [3]. Strategic Synergy - The merger is anticipated to enhance Guolv's financial status and market resilience by integrating RunTian's stable cash flow from the drinking water sector with Guolv's high-value tourism services, thereby optimizing revenue structure and operational efficiency [4][5]. - The collaboration will allow both companies to leverage shared resources in procurement, production, and sales, effectively reducing operational costs and expanding profit margins [4]. Market Opportunities - The merger aligns with national policies aimed at boosting domestic consumption, with the government planning to invest over 500 billion yuan in consumer infrastructure upgrades by 2025 [6][7]. - The consumer sector is expected to experience a new growth phase, supported by favorable policies and a recovering economic backdrop, which will benefit the combined entity's market positioning and growth potential [7]. Future Outlook - The acquisition is seen as a significant step in Jiangxi's state-owned enterprise reform, providing a model for financial synergy and value creation in the capital market [8]. - With the integration of RunTian's financial foundation and industry advantages, Guolv is poised to accelerate its transformation into a comprehensive service provider in the cultural and tourism consumption sector, injecting new vitality into regional economic development [8].
“党建引领产业创新联建机制”活动将开启
Core Viewpoint - The establishment of the "Party Building Leading Industry Innovation Joint Mechanism" by Tongrentang Group, ShouLve Group, and Jingneng Group in June 2024 is a significant initiative aimed at enhancing the high-quality development of state-owned enterprises in the capital through the leadership of party organizations [1][2]. Group 1: Mechanism Establishment and Activities - The "Party Building Leading Industry Innovation Joint Mechanism" was established on June 20, 2024, and has since organized various activities, including a large-scale New Year market event that attracted over 6,000 participants and generated sales exceeding 1.35 million yuan [2][5]. - The mechanism emphasizes the integration of party building with business development, fostering collaboration among member units through various forms of interaction, such as meetings, visits, and business negotiations [3][4]. Group 2: Resource Sharing and Innovation - The mechanism promotes a model of "resource sharing, mutual learning, and common development," facilitating strategic cooperation across multiple sectors, including healthcare, tourism, and energy [4][6]. - Notable collaborations include partnerships between Tongrentang Group and various entities to enhance consumer experiences and service quality, as well as initiatives in the health and wellness sector [4][5]. Group 3: Impact and Expansion - The mechanism has expanded from 3 initial members to 11, covering diverse industries and achieving significant collaborative outcomes, including nearly 60 project partnerships with a total cooperation amount of approximately 27 million yuan [6][7]. - The initiative has garnered extensive media attention, with over 80 news articles published on its launch day, highlighting its role in promoting consumption upgrades and meeting public demand for better living standards [7][8]. Group 4: Future Plans - In celebration of its first anniversary, the mechanism plans to host a series of activities aimed at expanding its membership and engaging with local communities through health-related events and educational initiatives [8].
“大礼包”惠民跟着比赛去打卡 “苏超”走红燃动文创体育用品消费“热”力
Yang Shi Wang· 2025-06-09 09:00
Group 1 - The popularity of the Jiangsu Province urban football league, known as "Su Super," has led to a significant increase in sales of related cultural and sports products [1][4] - A canvas bag called "Nan Ge" gained viral attention, with over 1,000 units sold within five days at a price of 19.9 yuan, showcasing the impact of creative designs on sales [3] - Sales of football-related merchandise, including jerseys and shoes, have surged, prompting retailers to increase inventory and launch promotional activities [4] Group 2 - The sports consumption market is experiencing a continuous rise, with an increase in venue bookings as summer approaches [6] - In Yangzhou, local tourism departments have introduced significant benefits for residents of 12 neighboring cities, including free daytime entry to state-owned scenic spots during "Su Super" match weekends [6][8] - Various cultural performance units in the area are offering discounts and free ticket promotions, enhancing the appeal of the "Follow 'Su Super' to Tour Yangzhou" initiative [10] Group 3 - Hotels in Yangzhou are providing discounts of up to 20% on online booking platforms for residents of visiting teams' cities, along with complimentary access to various entertainment experiences [11]
国际赛事接连落户山西 拉开暑期文旅消费序幕
Xin Hua She· 2025-06-09 02:13
飞碟射击运动员们调整呼吸喊出一声"好",橙色的碟靶瞬间从抛靶机中迸射而出,他们肩抵枪托,目光如鹰隼般锁定目标,子弹命中飞碟后炸开一团橙色的 烟雾,场边观众屏住的呼吸瞬间化作欢呼。6月1日至12日,2025年亚洲杯飞碟射击比赛在临汾市举办,来自亚洲15个国家和地区的运动员在这里展开角逐。 新华财经太原6月9日电(记者樊欣阳)2025年亚洲杯飞碟射击比赛在山西省临汾市打响;2025中国网球巡回赛太原公开赛将在山西省太原市举行……这个夏 天,当飞碟靶场清脆的枪声与网球的跃动划破山西的古韵长空,多项高规格体育赛事为这片镌刻着五千年文明的黄土地注入崭新活力。 2025年亚洲杯飞碟射击比赛场馆。新华社发 "临汾首次举办亚洲大赛,我们要抓住这个机会宣传自己的文化特色,力求为临汾经济社会的发展加分。"赛事组委会负责人、临汾市体育局四级调研员冯玉 亭说。 6月9日至15日,2025中国网球巡回赛太原公开赛将在太原举行。为进一步展示锦绣太原浓厚的历史底蕴和现代城市魅力,赛事期间,参赛运动员、裁判员可 以免费参观太原多项文旅景点,包括5A景区晋祠博物馆等。 近年来,太原市力求"办好品牌赛事,激活赛事经济",引进多项品牌赛事,促进体 ...
“会展经济+数字产业+文旅服务”引领新风尚 点燃镇域经济新“引擎”
Yang Shi Wang· 2025-06-04 06:24
Core Insights - The region of Wuzhen in Tongxiang, Zhejiang, aims to achieve a GDP of 10.886 billion yuan in 2024, with a growth target of over 6% for 2025 [1] - The integration of digital economy with cultural tourism is expected to create new opportunities for economic development in Wuzhen [1] Group 1: Cultural Tourism Development - Wuzhen has a history of over 1,300 years and has seen a more vibrant cultural tourism market since 2025, attracting visitors to experience local traditions and hospitality [4] - Tourists are not only interested in sightseeing but also in becoming part of the scenery, often dressing in traditional attire for photography [7] - Traditional transportation methods, such as rowing boats, have transitioned into cultural tourism experiences, enhancing the visitor experience [8] Group 2: Digital Economy Integration - The Wuzhen Supercomputing Center, with a capacity of 18 exaflops, supports various industries by providing significant computational power, equivalent to the continuous operation of 14 billion people for four years [8] - A life sciences research company has seen a tenfold increase in data transmission speed and a 30% reduction in costs due to its connection with the supercomputing center [10] - The company plans to double its production capacity after relocating to Wuzhen, with a significant portion of its orders destined for international markets [12] Group 3: Policy and Economic Strategy - Experts from the National Development and Reform Commission highlight Wuzhen's dual-driven model of digital economy and cultural tourism, which expands new consumption scenarios and promotes sustainable economic development [16] - The integration of "Internet+" with cultural tourism is creating a new model that enhances the tourism industry and extends its value chain [18] - Wuzhen is establishing an ecosystem that combines exhibition economy, digital industry, and tourism services, fostering a positive cycle of flow, industry, and talent [18]
中国经济样本观察·“镇”了不起丨苦水镇里玫瑰香!你化妆品里的六成香产自这个小镇
Xin Hua Wang· 2025-06-03 02:29
Core Insights - The article highlights the significance of Ku Shui Town in the production of rose essential oil, which is a key ingredient in cosmetics, with over 60% of China's rose essential oil sourced from this region [1][2][3]. Industry Overview - Ku Shui Town, located in Gansu Province, has a history of over 200 years in rose cultivation, with a planting area exceeding 100,000 acres, accounting for over 40% of the national total [1][2]. - The annual production of fresh roses in Ku Shui Town is nearly 30 million kilograms, contributing to more than half of the domestic output of Ku Shui roses [1][2]. - The rose essential oil production reaches 1,200 kilograms annually, representing over 60% of the domestic market [1][2]. - The total output value of the Ku Shui rose industry chain is approximately 2.8 billion yuan, with products exported to North America, Europe, and Southeast Asia [1]. Production and Processing - Ku Shui roses are known for their high oil content and quality, thriving in the arid conditions of the Loess Plateau [2][3]. - The extraction process for rose essential oil was established in the 1970s with the establishment of the first processing factory, significantly enhancing the local economy [3][4]. - The oil yield from Ku Shui roses is about 0.4%, which is approximately double that of other varieties, requiring about 3,000 kilograms of rose petals to produce 1 kilogram of essential oil [3][4]. Economic Impact - The rose industry has become a vital source of income for local residents, with many households engaged in cultivation and processing [4][5]. - By 2024, the Ku Shui rose industry is expected to benefit over 50,000 local farmers, with an average income increase of over 12,000 yuan per household [5]. Cultural and Tourism Development - A cultural and tourism base has recently opened in Ku Shui Town, expected to attract 100,000 visitors annually and create over 100 jobs [6]. - The local economy is diversifying with the development of over 180 products, including dried flower decorations and beauty products, alongside essential oil [5][6].