Core Insights - The article highlights the efforts in Guangdong to enhance the production and sales of lychee, particularly focusing on the implementation of technology and community support to improve the industry [1][2]. Group 1: Planting and Production - The "Agriculture 110" initiative provides on-site technical support to lychee farmers, ensuring timely assistance for issues such as pest control and harvesting [2][4]. - A lychee farm in Maoming expects to produce over 20,000 pounds of lychee this year, with a focus on fresh fruit sales and processing into dried products [2][5]. - The introduction of pressure differential pre-cooling technology has been adopted to extend the shelf life of lychee, allowing for better preservation during transport [6][12]. Group 2: Preservation Techniques - Traditional water cooling methods are being complemented by advanced pressure differential pre-cooling techniques, which can reduce the core temperature of lychee to 0-5 degrees Celsius within 2-3 hours [6][12]. - The establishment of on-site cold storage facilities has significantly improved the preservation period for lychee, benefiting farmers economically [7][12]. Group 3: Sales and Market Access - Efforts to improve communication infrastructure in rural areas have enabled farmers to better connect with customers, enhancing sales opportunities [8][9]. - The construction of better roads has facilitated easier transportation of lychee to markets, improving overall efficiency in the supply chain [8][9]. - The establishment of centralized selling points and partnerships with e-commerce platforms has broadened market access for lychee farmers [8][9]. Group 4: Empowerment and Technology Integration - The promotion of smart farming practices, including drone training for farmers, is enhancing the management of lychee cultivation and creating new job opportunities [10][11]. - The integration of technology in traditional practices, such as the use of high-temperature heat pump dryers for making dried lychee, is improving production efficiency and product quality [12][13]. - The diversification of products, including dried lychee and lychee ice cream, is extending the industry value chain and increasing farmers' income [13].

Core Insights - The article highlights the booming litchi market in Guangzhou, emphasizing the city's efforts to enhance the litchi supply chain and promote tourism related to litchi consumption [1][4][9] Group 1: Market Overview - Guangzhou's litchi production is expected to reach 120,000 tons this year, with high-quality varieties like Guiwei and Nuomici making up nearly 70% of the total [4] - The "Guangzhou Litchi Tasting Map" has been upgraded to provide comprehensive information on nearly 200 quality litchi orchards, including variety details, picking times, and navigation assistance [4][5] Group 2: New Varieties and Innovations - The newly developed "Xiantao Litchi," a hybrid of "Ziniangxi" and "Seedless Litchi," has gained attention for its unique appearance and high market price, selling for over 100 yuan per pound [5][6] - The introduction of the "Jinxiang" variety, known for its high yield and excellent taste, is part of the ongoing innovation in litchi cultivation aimed at improving quality and extending the supply period [6][10] Group 3: Sales and Distribution Strategies - The launch of the Luogang Litchi Market has been upgraded to enhance the sales experience, with an expected transaction volume of 6,000 tons over 40 days [8] - Guangzhou has implemented ten measures to promote litchi marketing, including offline promotions in major markets like Shanghai and Xi'an, and establishing cross-regional sales networks [9][10] Group 4: Logistics and Export - The logistics for litchi exports have been streamlined, with fresh litchis reaching London within three days of harvest, showcasing the efficiency of the supply chain [3][9] - The government is working on improving cold chain logistics and customs processes to facilitate quicker market access for litchis, which are sensitive to storage conditions [10]

Core Points - The 18th Chaonan Leiling Lychee Cultural Tourism Season will be held on June 28, aiming to promote local lychee and tourism [11][12][15] - Leiling lychee, particularly the late-maturing varieties, is entering its peak sales season, with the first batch of 60,000 pounds of Leiling Wuye lychee exported to North America [2][3] - The town of Leiling has established geographical indication trademarks for "Leiling Wuye Lychee" and "Leiling Lychee," enhancing its reputation as "the hometown of lychee in Eastern Guangdong" [10][11] Industry Actions - The local government is organizing various activities to boost the production and sales of lychee, including a lychee banquet led by a prominent local chef [7][8] - A series of events titled "Lychee Fragrance Across the Seas: Win-Win Production and Sales" will take place at the Leiling Lychee Cold Chain Center, facilitating connections between producers and buyers [9][12] - The initiative aims to attract more tourists and buyers to Leiling, thereby enhancing the local economy and promoting industry upgrades [15][16]

Core Viewpoint - The article highlights the significance of the China-Thailand Fruit Week in Beijing, showcasing the collaboration between Thai durians and Guangdong lychees, which serves as a platform for Guangdong lychees to penetrate the Southeast Asian market and accelerate their internationalization journey [1][10]. Group 1: Event Overview - The China-Thailand Fruit Week was held in Beijing, featuring prominent fruits from both countries, particularly Thai durians and Guangdong lychees, aimed at enhancing agricultural exchanges [1]. - The event's location in Beijing is strategic, targeting high-end consumer markets and providing a window for Guangdong lychees to access the Beijing-Tianjin-Hebei region and international procurement needs [3]. Group 2: Market Dynamics - Guangdong lychees have gained popularity among northern consumers due to their quality, with sales progress reaching 85% in major production areas like Maoming, and prices for certain varieties like Guiwei lychee increasing by nearly 2 yuan [3][4]. - The marketing team for Guangdong lychees conducted research in Beijing's Xinfadi wholesale market, identifying key trends in pricing, circulation efficiency, and consumer feedback, which informed their market strategy [4]. Group 3: International Expansion - Guangdong lychees are actively expanding their international presence, with 11 tons of "Feizixiao" lychees successfully exported to Thailand, utilizing a multi-channel distribution system that includes supermarkets, wholesale markets, and e-commerce platforms [7]. - In 2023, Guangdong's lychee exports reached 12,800 tons, accounting for nearly 50% of the national total, with a growing number of countries and regions importing these fruits [7][8]. Group 4: Strategic Collaboration - The article emphasizes the potential for collaboration between Thai durians and Guangdong lychees, suggesting that their complementary characteristics can enhance consumer experiences and create opportunities for joint marketing efforts [10]. - Guangdong's lychee industry is leveraging RCEP policy benefits and deepening supply chain integration with Thailand, aiming to enhance brand value and market share in Southeast Asia [10][11].

Core Insights - Guangdong is the largest lychee producer globally, accounting for over 30% of the world's lychee production, with the current season seeing a surge in both domestic sales and exports [1][2][3] - The introduction of C2C (customer-to-customer) export models marks a significant innovation in the lychee market, allowing for direct sales to international customers [1][3] - Advanced cold chain technologies are enhancing the preservation of lychees, enabling longer transport times and maintaining quality during shipping [3][5] Export Growth - Guangdong's lychee exports exceed 8,000 tons annually, representing over 55% of the national export share, with popular varieties like "Meizi Xiao" and "Bai Tang Ning" favored by overseas consumers [3] - New markets are being explored, with lychees from Maoming exported to Belarus and other Eastern European countries for the first time, and lychees from Guangzhou and Lianjiang entering markets in the UAE and Hungary [3][4] Technological Advancements - Cold chain improvements have led to the development of a "dormancy chamber" that significantly extends the shelf life of lychees during transport, allowing them to remain fresh for at least 15 days [3] - The "frozen dormancy" process involves ultra-low temperature freezing, enabling lychees to be stored for up to a year without losing quality, with prices potentially doubling in winter compared to fresh lychees [5] Logistics and Customs - Customs procedures are being optimized, with the establishment of "green channels" for lychee exports, allowing for expedited processing even during holidays [4] - Shenzhen Airport has launched dedicated air transport routes for lychees, ensuring faster customs clearance and efficient global distribution [4]

Core Insights - Dongguan lychee has become a trending agricultural product, leveraging internet and social media to enhance its market presence and sales [5][6][70] - The region is recognized for its unique lychee varieties and advanced agricultural techniques, making it a hub for high-end lychee production [16][20][70] Group 1: Market Position and Trends - Dongguan is known as the "Lychee Capital of China," with the largest planting area and distinct varieties [3][6] - The premium lychee varieties, such as Ice Lychee and Guanyin Green, have gained significant popularity, with prices ranging from 300 to 700 yuan per pound in high-end markets [8][9][7] - The Ice Lychee has been sold at Beijing SKP for 760 yuan per pound since 2022, often in short supply [9][8] Group 2: Technological and Agricultural Innovations - Over 90% of Dongguan's lychee varieties are of high quality, with significant contributions to national new varieties [12][10] - Dongguan has been a pioneer in lychee breeding since the 1980s, leading to the development of popular varieties like "Feizi Xiao" [17][20] - Advanced agricultural practices, including smart irrigation and fertilization systems, have improved both the quality and yield of lychee production [19][20] Group 3: Sales and Marketing Strategies - The rise of live streaming and e-commerce has transformed the sales landscape for Dongguan lychee, with significant sales achieved through platforms like Douyin and Xiaohongshu [25][38][36] - Recent promotional events have successfully integrated social media influencers to boost sales and brand recognition for Dongguan lychee [59][64][70] - The introduction of lychee-derived products, such as lychee vinegar and snacks, has diversified revenue streams, with processed goods accounting for half of sales [45][49] Group 4: Community and Cultural Impact - The local community is actively involved in promoting lychee culture, with events and activities designed to engage consumers and enhance the brand image [64][70] - Dongguan's lychee not only represents agricultural success but also embodies the region's cultural heritage and innovation [72][75]

出口泰国11吨！ 广东荔枝"出 海"续写甜蜜传 奇_南方+_南方 plus 当《长安的荔 枝》中李德善策 马扬鞭、跨越千 里传递荔枝鲜甜 的传奇故事在荧 屏热映之时，一 批广东荔枝"妃 子笑"则跨海远 征抵达泰国曼 谷。 这趟甜蜜旅程始 于广东。6月9 日，满载着广东 荔枝"妃子笑"的 首批11吨货柜， 在广东中荔农业 集团有限公司 （下称"中荔集 团"）与广东春 丰天集网络科技 有限公司（下 称"春丰天集"） 的合作下，从深 圳蛇口港启航， 于18日准时抵达 曼谷林查班港。 广东荔枝"妃子笑" 次日，经过高效 的通关与物流衔 接，新鲜的广东 荔枝便整齐亮相 曼谷各大商超生 鲜区。这批远道 而来的广东的荔 枝"妃子笑"一亮 相便大受欢迎， 宣告着广东荔枝 在泰国市场取得 惊艳开局。 预售80%，广东 荔枝征如何服东 南亚味蕾？ 广东荔枝在曼谷 的"开门红"绝非 偶然。春丰天集 总经理王泽锋揭 示了热销背后的 关键："广东荔 枝妃子笑品质卓 越，其标志性的 红绿相间外衣， 与泰国本地通体 鲜红的荔枝形成 上架首日，在曼 谷各大商超货架 上的荔枝即被抢 购一空，国际购 物网站上"sweet and juicy"（ ...

Core Insights - The article discusses the successful promotion of Baise mangoes from Tianyang District in Guangxi to the Guangdong-Hong Kong-Macao Greater Bay Area, highlighting the collaboration between regions and the growing market potential for agricultural products [9][10][11]. Group 1: Market Expansion - Baise mangoes have entered the Greater Bay Area for the second consecutive year, showcasing the collaboration between Guangxi and Guangdong [8][9]. - The Greater Bay Area, which accounts for 0.6% of the country's land, generates 12% of the national GDP, indicating significant consumption potential [13][14]. - In 2024, Guangdong's total agricultural product procurement is projected to reach 236.32 billion yuan, with Tianyang's agricultural products contributing 2.45 billion yuan to the eastern regions [14][15]. Group 2: Brand Development - The brand "Zhuangshan Nongxian" for Baise mangoes has gained significant influence, leading to increased sales and market presence in major cities [18][23]. - The collaboration with Shenzhen has established a comprehensive supply chain for agricultural products, enhancing the brand's market competitiveness [28][29]. - In 2024, over 30 enterprises from Tianyang will promote their products in first-tier cities, aiming for a total contract value exceeding 1 billion yuan [33][35]. Group 3: Agricultural Innovation - The partnership has led to the establishment of demonstration bases and the introduction of advanced agricultural practices, improving the quality and yield of mangoes [46][51]. - The mango planting area in Tianyang has reached 420,000 acres, with an annual output of 390,000 tons and a total value of 2 billion yuan [51][52]. - The introduction of cold chain processing has extended the shelf life of mangoes from over 2 months to 4-5 months, enhancing product quality [60]. Group 4: Future Initiatives - The upcoming promotional events will focus on integrating technology and cultural experiences, moving beyond simple product sales [66][68]. - New initiatives include an online "mango customization" service, allowing consumers to pre-order mango packages [75][76]. - The collaboration aims to create a robust connection between Guangxi's agricultural resources and the Greater Bay Area's consumer market, fostering mutual economic growth [80][81].

Core Viewpoint - The price of lychee and other previously considered "noble fruits" has significantly decreased, making them more accessible to the general public, with prices dropping to as low as 1-2 yuan per jin [1][3]. Group 1: Reasons for Price Decline - The increase in production volume is a primary factor, driven by high-profit incentives leading to expanded cultivation areas and improved production efficiency through technological advancements [3][6]. - The total production of lychee in China is projected to reach approximately 3.65 million tons by 2025, marking a year-on-year increase of 111.26% [3]. - The cultivation area for blueberries in China has surpassed 1.4 million mu, making it the largest globally, while the area for Sunshine Rose is expected to exceed 1 million mu [3]. Group 2: Transportation and Logistics Improvements - Enhanced transportation capabilities and logistics infrastructure have played a crucial role in the supply of high-end fruits, allowing for quicker delivery and reduced spoilage [6][8]. - The development of transportation routes, such as the China-Laos railway, has effectively lowered transportation costs for imported fruits like durian [6]. Group 3: Market Dynamics - E-commerce subsidies and supermarket promotions have accelerated the process of making high-end fruits more affordable [7]. - The overall trend indicates that high-end fruits are transitioning from luxury items to everyday food, influenced by technological advancements and market dynamics [8].

"用人工挑100斤杨梅，80米高的山坡来回一趟大概需要40分钟，同样的重量用无人机运输只要3分钟， 成本也更低。"眼下正值浙江各地杨梅采收旺季，连日来，在台州市仙居县，无人机"飞手"郑新庭和10 多位团队成员辗转当地多个村庄，"杨梅季(6月中旬至7月中旬)短暂，我每天要接三四十个电话，基本 都是梅农预约无人机运输服务"。 走进位于仙居县的一家农业合作社，"90后"梅农朱婷在屏幕上操作整个数字化智能分拣仓的工作事项 ——柔性无损分拣流水线上，随着精密检测设备快速扫描，一颗颗杨梅的糖度、大小等数据被精准读 取。此后，它们将按照既定标准被分流至8条包装线。 "我们用机器1个小时能分拣500斤精装杨梅，人工的话1个人每天最多分拣100斤左右。"朱婷介绍说，他 们今年新引入集"光学传感+AI决策+气动执行"于一体的毫秒级分选技术体系，实现了杨梅分选从依赖 经验向数据驱动的转变。 在宁波慈溪，今年不少梅农开始尝试AI(人工智能)直播售卖杨梅，节省人力成本、提高销售效率；在侨 乡丽水青田，智能果园巡检机器狗、元宇宙农场等共同组成杨梅产业大脑，助力高品质杨梅出口西班 牙、意大利等国家…… 2023年，"仙居古杨梅群复合种养系 ...