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成都体育产业产值总规模力争今年突破1500亿元
Xin Hua Cai Jing· 2025-07-13 09:00
Group 1 - Chengdu hosted 38 major sports events in the first half of the year, with total sports consumption expected to reach 41 billion yuan, a year-on-year increase of approximately 9% [1] - The total output value of the sports industry in Chengdu is projected to reach 74 billion yuan, reflecting a year-on-year growth of about 8% [1] - Chengdu aims to prepare for the 12th World Games and the International Table Tennis Federation Mixed Team World Cup, while also fostering local brand events like the Chengdu Marathon and Tianfu Greenway International Cycling Race [1] Group 2 - Chengdu is implementing a "Sports+" integration strategy to promote deep integration of culture, commerce, tourism, and sports, with initiatives like hosting gymnastics elite competitions and street athletics events [2] - The city aims to achieve a total sports consumption scale of 80 billion yuan this year [2] - Chengdu is focusing on enhancing its sports industry by developing smart sports equipment manufacturing, outdoor sports, and the emerging health esports sector, with a target to exceed 150 billion yuan in sports industry output value this year [2]
中国地方业余足球联赛热浪涌动 推升文旅商消费
Zhong Guo Xin Wen Wang· 2025-07-13 05:57
Group 1 - The core viewpoint of the articles highlights the rapid growth and popularity of local amateur football leagues in China, particularly the Jiangxi Province's "Gan Super" league, which has attracted significant public interest and participation [1][2][3] - The "Gan Super" league features amateur players, with an average age of 23, and aims to provide a platform for local talent while enhancing community engagement through sports [1][2] - The league has garnered over 10 million views on social media, indicating a strong public interest and engagement in local sports events [1] Group 2 - The rise of local amateur football leagues is part of a broader trend in China, where events like the "Village Super" in Guizhou and the "Su Super" in Jiangsu have become phenomenon-level events, driving significant attendance and engagement [2][3] - The integration of sports events with tourism and commerce is emphasized, with initiatives such as offering discounts on local attractions and services to ticket holders, thereby stimulating local economies [2][3] - The Chinese government is actively promoting sports consumption, with plans to exceed 2.8 trillion yuan in sports-related spending by 2025, indicating a strong push towards enhancing the sports industry and its economic impact [3]
校地携手谱华章 青春聚力助“苏超”
Zhen Jiang Ri Bao· 2025-07-12 23:54
Core Viewpoint - The collaboration between the Jingkou District Cultural, Sports and Tourism Bureau and Jiangsu University Union aims to enhance the quality of the "Su Super" event, showcasing the integration of culture, sports, and commerce in Zhenjiang [1][2]. Group 1: Mechanism and Collaboration - The partnership focuses on creating a new service model that aligns with urban development, utilizing the "Su Super" event as a catalyst for collaboration [2]. - Key areas of cooperation include event viewing, activity support, and atmosphere creation, ensuring precise alignment of needs [2]. - The cultural and sports department plays a crucial role in policy guidance and coordination, while Jiangsu University Union leverages its youth talent pool for volunteer services and cultural promotion [2]. Group 2: Youth Engagement and Volunteerism - Jiangsu University students actively participate as volunteers, enhancing the event atmosphere and demonstrating a strong connection between the university and the city's development [3]. - The students' enthusiasm and support for athletes contribute significantly to the event's energy, showcasing the deep emotional ties between the youth and the city [3]. Group 3: Cultural Integration and Community Engagement - The artistic contributions of Jiangsu University staff enrich the city's "second venue" experience, blending sports passion with urban life [4]. - Performances at various viewing points, such as Su Ning Square, highlight the cultural dimension of the event, attracting community engagement and enhancing the overall atmosphere [4]. - The collaboration between the university and the city exemplifies the potential of cultural and sports integration, fostering a vibrant and appealing urban environment [4].
建世界级商圈、办世界级赛事 成都推进文商旅体深度融合
Mei Ri Jing Ji Xin Wen· 2025-07-12 14:05
Group 1 - The core viewpoint of the articles is that Chengdu is advancing the integration of culture, commerce, tourism, and sports to enhance its development as a world cultural tourism city and an international consumption center [1][4] - Chengdu plans to optimize its tourism landscape by promoting major projects such as the Tianfu Cultural Park and the second phase of Kuanzhai Alley, alongside hosting world-class events like the League of Legends Global Finals [1][2] - The city aims to create more experiential and interesting commercial spaces by incorporating entertainment, art installations, and new retail formats, thereby enhancing consumer engagement [3][2] Group 2 - Chengdu's strategy includes upgrading existing commercial spaces and developing distinctive commercial landmarks, with a focus on enhancing areas like Chunxi Road and Jiaozi Park [2][3] - The city is set to implement a three-year action plan for the "first launch economy," targeting the introduction of over 800 new stores and hosting more than 200 high-profile events this year [3][2] - Chengdu's cultural tourism sector is thriving, with over 14,000 performances held in the first half of the year, generating significant economic activity through ticket sales [4][5] Group 3 - The city is exploring various tourism models, including red tourism, low-altitude tourism, and sports tourism, to diversify its offerings and enhance visitor experiences [6][4] - Chengdu is leveraging its sports events to promote tourism, with initiatives aimed at attracting visitors through sports-related activities and events [6][4] - The city aims to achieve a total sports consumption scale of 80 billion yuan this year, reflecting its commitment to integrating sports with tourism and economic growth [6][4]
两项桥牌顶级赛事沪上开赛!请外援、办展览,智力运动也破圈
Xin Lang Cai Jing· 2025-07-12 08:56
全国桥牌A类俱乐部联赛(第二站)在上海奥林匹克俱乐部丽笙酒店拉开帷幕. 上海一直是国内智力运动的一方沃土。就在刚刚结束的十五运桥牌资格赛中,上海成为所有参赛省市中仅有的两个能够获得六个小项决赛权的城 市之一。 而在上海的桥牌高手带回这份荣誉的同时,全国最高水平的桥牌比赛也来到上海滩,让智力运动的氛围在石库门和弄堂间渐入高潮。 7月12日上午,2025年全国桥牌A类俱乐部联赛(第二站)在上海奥林匹克俱乐部丽笙酒店拉开帷幕。本次比赛吸引了来自全国各地的15支顶尖桥 牌队伍参与,在"定约桥牌"诞生百年之际,为全国桥牌爱好者奉献一场为期7天的智力盛宴。 同期,2025年全国桥牌青年联赛(第二站)也于上海奥林匹克俱乐部丽笙酒店举办。一阵中国桥牌竞技的青春风暴将在申城掀起智力运动新热 潮。 沪上论剑,对接国际竞技水平 全国桥牌A类俱乐部联赛是国内最高竞技水平的桥牌赛事,联赛分为两站分站赛和总决赛。3月9日,A类俱乐部联赛第一站在宁波圆满落幕,竞技 世界桥牌俱乐部获得冠军,内蒙古乌海市君正桥牌俱乐部(君正集团)和绵阳锦烁桥牌俱乐部分获亚军和季军。 时隔四个月,联赛第二站移师上海,共有来自全国的15支顶尖桥牌队伍参与本站争夺 ...
瞄准建设世界文化旅游名城和国际消费中心城市目标 成都推进文商旅体深度融合发展
Si Chuan Ri Bao· 2025-07-12 02:44
Core Viewpoint - Chengdu aims to develop a high-quality integrated system of culture, commerce, tourism, and sports, enhancing its status as a world cultural tourism city and an international consumption center by 2030 [1][2][3] Industry Development - Chengdu will focus on building a diversified and integrated industrial system, emphasizing five areas: cultural industry, specialty commerce, modern tourism, sports events, and high-capacity industrial carriers and operators [2] - The city has set specific targets for 2027, including a retail sales total of 1.2 trillion yuan, cultural and related industry added value of 200 billion yuan, total tourism expenditure of 470 billion yuan, and a sports industry scale of approximately 180 billion yuan [1] Scene Supply - Chengdu will create integrated scenes from urban, mountainous, and rural perspectives, including urban lifestyle scenes and ecological tourism areas [2] - Initiatives include the "Eight Streets, Nine Alleys, and Ten Sceneries" project and the development of the Tianfu rural tourism scenic corridor [2] Market Expansion - The deep integration of culture, commerce, tourism, and sports is seen as a key driver for expanding market space, focusing on attracting domestic and international tourists and promoting local products and enterprises [3]
赛事流量变消费增量 文旅融合新玩法点燃夏日消费激情
Yang Shi Wang· 2025-07-11 12:13
Group 1 - The article highlights the trend of integrating sports events with tourism resources in various regions of China, promoting "travel with events" routes to stimulate summer consumption [1] - Jiangsu province has seen a surge in audience attendance for its "Super League" matches, with a record 60,396 spectators at a recent game, leading to the creation of over 50 themed travel routes and various consumer incentives [4] - In Guangdong's Foshan, the "La Liga" league has launched with a record scale, featuring 40 teams and 920 players, enhancing sports culture exchange in the Greater Bay Area through immersive experiences and substantial consumer packages [7] Group 2 - The 2025 Beijing-Zhangjiakou Sports Tourism Carnival has been initiated, introducing a series of products that deeply integrate sports and tourism, offering new experiences [10] - Experts indicate that significant sports events are becoming a new driving force for local economic development, attracting crowds and resources while showcasing local cultural characteristics [11]
万名中外跑者竞逐崇礼!2025崇礼168超级越野赛鸣枪开跑
Jing Ji Guan Cha Bao· 2025-07-11 03:47
Core Insights - The 2025 Chongli 168 Super Trail Running Race officially commenced on July 11, with the first competition group, the Chongli 100 km group, starting at 8 AM [1] - The event is sponsored exclusively by Nike ACG, which will provide advanced equipment to enhance the participants' experience [1] - This year's race introduced a lottery system for participant qualification, with over 20,000 enthusiasts registering and 11,117 securing spots, including 153 foreign competitors and 106 elite athletes from 22 countries and regions [1][2] Event Details - The event features nine competition categories, with participants ranging in age from 6 to 65 years [1] - The longest race, the 168 km course, connects seven major ski towns, showcasing the unique charm of trail running amidst mountainous terrain [1] - The competition spans three days, with various groups scheduled to compete, including the highly anticipated Chongli 168 km group on the first day and additional categories on subsequent days [1] Industry Impact - Since its inception in 2017, the Chongli 168 Super Trail Running Race has evolved into the largest and most influential trail running event in Asia [2] - This year's event marks new breakthroughs in participant scale, internationalization, and service experience, highlighting the high standards of trail running events in China [2]
品牌巨头“围猎”冠名权 苏超“吸金”效应是怎样炼成的
Zheng Quan Shi Bao· 2025-07-10 18:30
Group 1 - The "Su Super" league has set a new attendance record for amateur football events in China, with 60,396 spectators at a match on July 5, highlighting its growing popularity [1][4] - The number of sponsors for "Su Super" has surged from 6 to 30 since the league's inception, with major brands like JD.com, Xiaomi, and Yili entering the sponsorship arena [1][2] - The average attendance for "Su Super" has increased significantly, reaching over 30,000 by the fifth round of matches, indicating a strong upward trend in spectator interest [4][5] Group 2 - Sponsorship prices have escalated from a range of 200,000 to 1.5 million yuan to 3 million yuan, reflecting the league's rising commercial value [2] - The league's ability to attract major brands is attributed to its high attendance rates and engaging marketing strategies, which resonate well with sponsors' business objectives [3][4] - The "Su Super" league is expected to generate over 300 million yuan in economic benefits throughout the season, with each participating city projected to earn an additional 20 million yuan [5][6] Group 3 - The league has stimulated local economies, with significant increases in dining and entertainment spending on match days, including an 83% rise in restaurant orders in Yangzhou [5][6] - The integration of cultural and sporting events has created a vibrant economic ecosystem, with local governments actively promoting the league as part of their economic development strategies [7][8] - The league's success is seen as a model for leveraging sports to drive broader economic growth, with initiatives like special train services for fans and themed promotions enhancing the overall experience [7][8]
体育赋能小城蝶变 山西代县探索县域体育经济新路径
Zhong Guo Xin Wen Wang· 2025-07-10 07:36
Core Insights - The article highlights the transformation of Dai County in Shanxi through sports, emphasizing the economic benefits and community engagement derived from hosting various sports events [1][3][5]. Group 1: Sports Events and Participation - Dai County has hosted 18 national and 5 provincial sports events, with a total of 761 events and 15,000 participants, showcasing a vibrant sports culture [1]. - The county has achieved 100% coverage of public sports facilities in towns and villages, with a per capita sports area of 3.12 square meters by the end of 2024 [3]. Group 2: Economic Impact - The frequent hosting of sports events has stimulated the local economy, particularly in hospitality and dining, with hotels experiencing high occupancy rates during events [5]. - The county's hotels and restaurants rely on tourism during peak seasons and sports events during off-peak times, indicating a dual economic strategy [5]. Group 3: Integration of Sports with Other Industries - Dai County is exploring the "Sports+" model, integrating sports with tourism and local industries, such as promoting local yellow wine through sports events [8]. - The county offers free access to scenic spots for participants and discounts for their families, converting sports event traffic into tourism revenue [8].