"将使拉面的供应量达到世界第一"，吉野家控股在公布中期经营计划时这样表示。该公司7成 合并销售额来自牛肉盖饭，但增长空间已变小。作为下一个支柱，该公司瞄准的是拉面业 务。拉面可设定比牛肉盖饭更高的价格，而且更容易开拓海外市场…… 日本吉野家控股（HD）5月19日公布了到2029财年（截至2030年2月）的中期经营计划。其 核心是拉面业务的增长战略，计划将国内外的拉面店铺数量增加到上一财年4倍，达到500 家。拉面可设定比吉野家的主力产品牛肉盖饭更高的价格，而且更容易在海外拓展业务。在 属于祖业的牛肉盖饭连锁店的增长空间变小的情况下，计划把拉面培育成新的盈利来源。 成濑哲也强调称，"拉面有可能拓展海外市场。由于宗教等原因，有些蛋白质不能食用。关键 在于如何超越这些限制，继续展开竞争"。 一吉经济研究所的首席研究员鲛岛诚一郎指出，"拉面汤使用动物性原材料，因此进出口存在 障碍。收购在当地拥有生产基地的公司变得越来越重要"。 发布中期经营计划的吉野家控股董事成濑哲也（5月19日，东京都中央区） 2024年5月，吉野家控股收购了在海外生产面条和汤底等的宝产业（京都市）。到2027年， 将使产能比目前提高5成，储存能力 ...

Group 1 - KFC International Holdings LLC applied for the trademark "Calm Thursday" on May 2025, classified under convenience food [1] - The application was filed on April 17, 2025, and is currently awaiting substantive examination [1] - The "Calm Thursday" trademark application is seen as a defensive strategy to prevent imitation of the existing "Crazy Thursday" marketing campaign [3] Group 2 - The "Crazy Thursday" campaign has been a fixed marketing activity for KFC, offering special discounts every Thursday since at least August 2018 [2] - The campaign gained significant popularity after a pivotal moment in May 2021, when a viral post introduced the "Crazy Thursday" phrase, leading to the development of "Crazy Thursday literature" [2] - In 2022, KFC successfully registered the "Crazy Thursday" trademark in the restaurant and accommodation category, but faced challenges in other categories due to third-party registrations [3]

以下文章来源于红餐网 ，作者红餐编辑部 今年以来， 2 元面包、 7 元生烫牛肉米线持续火热。 红餐网 . 社交平台 的 " 造 富 " 故事 层出不穷 ： " 95 后裸辞 开一家店月入 18W ""一天翻台超 20 轮""开店 半个月不到就回本" …… 做餐饮，上红餐 ！关注我，干货多！ 本文来自微信公众号： 红餐网 ，作者：李金枝，编辑：方圆，原文标题：《开业10天就倒下！2元 面包、7元生烫牛肉米线……批量"收割"创业者》，题图来自：视觉中国 在 " 高热度、低投入、高回报 " 诱惑下，一批又一批 2 元面包、 7 元生烫牛肉米线 店 如雨后春笋般 涌现 。 以 广州 为例， 围绕海珠城方圆 500 米就有 5 家生烫牛肉米线 店 ； 车陂 、 东圃 等 城中 村， 一条街 开 3 、 4 家 2 元 面包 店 。 然而， 不少 门店起势快，倒下也快。 市场 持续 火热 的 背面 ， 一批 创业者 却 开始 后悔 了 。 红餐网 注意 到， 多个 社交 平台 上 ， 不少自称 2 元面包加盟商的网友发帖称："最快倒闭的 2 元 面包店"" 2 元面包开业即收皮""加盟 2 元菠萝包被割韭菜" …… 红 ...

Core Insights - The total value of the top 100 global brands reached $10.7 trillion in 2025, marking a 29% year-on-year increase, the highest in history [1] - Chinese brands have doubled in value over the past 20 years, now accounting for 6% of the total value of the top 100 brands, with a 26% increase from the previous year, ranking second globally in growth rate [1] - European brands have significantly declined, now representing only 7% of the total value, down from 26% in 2006 [1] Industry Trends - The retail sector continued its growth trend from 2022, with an overall brand value increase of 48%, driven by e-commerce and private labels [3] - In contrast, brand value growth in categories like apparel, food and beverage, and personal care has stagnated or declined, although brands like Uniqlo, Coca-Cola, and Dove have outperformed the industry average [3] - The alcoholic beverage sector is facing challenges from younger consumers opting for lower-cost options, while the rise of health-conscious trends is boosting the growth of low or non-alcoholic drinks [3] - The luxury goods sector, one of the few industries to maintain growth since 2020, saw a 2% decline in 2025, partly due to a shift in consumer preference from status-symbol products to lifestyle experience consumption [3]

餐饮行业 产品上新报告（2025年4月） 2025年5月 p 为洞悉餐饮行业产品上新发展趋势，红餐产业研究院选取了餐饮行业具有代表性的六个细分品类作为监测对象， 包括西式快餐、粉面、茶饮、咖饮、面包烘焙、火锅这六大品类，对它们的新品情况进行整理分析。本报告从 产品的上新总体情况、各品类新品的细分类别、各品类新品的创新点等角度，综合剖析了西式快餐、粉面、茶 饮、咖饮、火锅、面包烘焙这六大品类新品的发展现状，旨在为餐饮行业从业者、投资人、消费者等提供参考 p 全文部分亮点如下： 2025年4月，红餐产业研究院对西式快餐、粉面、茶饮、咖饮、火锅、面包烘焙这六大赛道的部分品牌上新情况进行 监测，监测的品牌样本量为329个，共有174个品牌推出新品，占监测品牌样本量的52.9%。同时监测的六个品类的新 品数量总共为896款，环比上涨55.8%，与2025年3月相比，各品牌的创新积极性显著提高，上新频率加快 2025年4月，有19个西式快餐品牌共推出了112款新品，环比上涨93.1%。从新品的细分类别来看，当月新品涵盖的 类别有比萨类、面/饭/汤/轻食类、小食类、现制饮品类、堡卷类、炸鸡鸡排类、甜点甜品类、特色菜类、其他 ...

Core Insights - The Chinese rice fast food market is experiencing significant growth, with the market size expected to exceed 300 billion yuan this year, following a 10.2% year-on-year increase to 277 billion yuan last year [2][3] - Consumer demand is shifting towards healthier and higher-quality options, prompting brands to accelerate product iterations to meet market changes [1][3] Market Overview - The Chinese rice fast food sector holds a crucial position in the restaurant market, with 880,000 stores nationwide as of April this year, and the East China region accounting for 37.8% of the total [2] - The demographic composition shows that male consumers represent 54.1%, while female consumers account for 45.9%, with the primary consumer group being aged 19-35 [2] Consumer Trends - There is a growing emphasis on the freshness of ingredients, value for money, and diverse menu options among consumers, reflecting a shift from merely filling hunger to seeking health and quality [3] - The fast-paced lifestyle of consumers drives the demand for quick and convenient dining options, which the Chinese rice fast food sector effectively meets [3] Industry Challenges - The industry faces challenges such as fluctuating raw material costs, rising labor costs, and increasing rent for prime locations, which compress profit margins [4] - Balancing product standardization with personalization remains a challenge, as the need for consistent quality conflicts with the desire for unique flavors [4] Industry Innovations - Brands are responding to health and quality demands by accelerating product innovation, incorporating smart technology, and optimizing supply chains [5] - The integration of seasonal ingredients and regional specialties into menus is becoming a trend, enhancing the traditional Chinese dining experience [6] Future Outlook - The Chinese rice fast food industry is expected to maintain a positive growth trajectory, with potential breakthroughs in product innovation, service enhancement, and operational optimization [6]

Core Insights - The increasing consumer focus on the healthiness of dining options has led to a growing interest in fresh, made-to-order meals over pre-prepared dishes [1] - The "fresh food market" strategy emphasizes fresh ingredients and handmade preparation, positioning it as a healthier alternative to efficient pre-prepared meals [3][9] Group 1: Company Strategy - The company, Xiang Xia Lao, has upgraded its brand to focus on fresh ingredients, implementing a "fresh goods market" strategy that ensures all meat is sourced and delivered on the same day [3] - The commitment to fresh preparation results in higher product costs and complexity, but the company prioritizes taste over profit [3][9] Group 2: Product Offerings - The menu features four main categories: Changsha-style noodles, clay pot rice, desserts, and snacks, with new offerings like "sour soup fresh-cut chicken noodles" and "spicy fresh-cut pork noodles" [5] - The company ensures that meat is served within six hours of slaughter and that preparation takes no longer than ten minutes, enhancing the freshness of the dining experience [7] Group 3: Customer Experience - The open kitchen concept allows customers to see the preparation process, creating a "visible freshness ritual" that enhances trust and satisfaction [9] - Despite the increased labor costs and food waste associated with the fresh preparation model, customer satisfaction has significantly improved, indicating a strong market acceptance of this fresh-centric dining approach [9]

【深圳商报讯】（首席记者刘琼）近日，麦当劳中国正式启动2025年全国招聘周。今年，在持续数字化 转型的背景下，麦当劳核心招募6大餐厅岗位，吸引AI时代下多元人才，推动本地人才特别是年轻人高 质量就业。招聘周期间，麦当劳中国联合《第一财经》发布《未来已来——AI时代年轻人理想职场洞 察报告》，深入洞察AI时代年轻人对理想职场的期待。 （文章来源：深圳商报） "智能技术的发展正在深刻改变现代职场，麦当劳拥抱AI时代下人们的职场需求，成为契合中国本地人 才的理想工作场所。"麦当劳中国首席人员官王艳伟表示，"今年我们将继续通过提供多元化岗位、发展 人才能力和增强工作幸福感等措施，助力人才高质量就业。" 据悉，麦当劳中国目前拥有超过20万员工，其中95后员工占比58%，00后员工占比超过50%。麦当劳深 圳市场（深圳、东莞、惠州、粤西等城市）目前拥有近3万名员工，其中95后员工占比近61%，00后员 工占比近56%。 今年，麦当劳中国核心招募6大岗位，包括餐厅值班主管、餐厅员工、社区品牌合伙人、美味大厨、共 享清洁员工和共享维保员工。相比传统的餐厅岗位，得益于科技赋能，升级后的岗位在工作内容上依托 RGM BOSS智能 ...

本期内容转载自公众号「十分之一信箱」 朋友们，周日早上好！又到了我们放送好奇心的时间。看看过去两周，「Knock Knock 世界」又收到了哪些来 自少年听众的观察和疑问。 如果你也有感兴趣的问题，点击我们的选题投递箱入口：https://sourl.cn/uwvZsy，或者直接在「Knock Knock 世界」每期节目的评论区留言，把好奇心发送给我们。 不让飞? 五一跟家人去了日本东京,街道 上一个垃圾桶都没有,却非常的 干净,这是为什么呢?怎么做到这 么干净的? 我刚坐邮轮去旅行,我发现皇家 加勒比邮轮是美国的邮轮公司, 中国为什么没有制造出来像皇家 加勒比这么大和好玩的邮轮呢? 为什么国外的肯德基和国内的菜 单不一样?美国人为什么更喜欢 麦当劳,而不是肯德基,但在中国 肯德基发展得不输麦当劳? 看来,大家五一都去旅行了。喜 欢大家的旅行见闻。祝你们多多玩 耍,多多投递问题。 教呈远至的机制是什么?敬教吴 是个什么样的人? -可以先看看「十分之一信箱」这 周五的金榜题名栏目,第一条就是! 近一年,塑包的玉米行业很火,也 带动整个社会追求健康低卡的饮 食,想问一下,为什么每个包装里 的玉米都很好看,这种玉米 ...

浦东新区老港镇今年要开镇里首家肯德基，这在当地居然成了一条"大新闻"。镇政府里年轻的工作 人员长舒一口气，"以后不想吃食堂，也终于可以点外卖了。" 记者 杜晨薇 最近几年，当生活垃圾处理技术全面从填埋转向无害化、资源化，老港彻底摆脱了垃圾带来的气味 困扰，当大规模的居民动迁走向尾声，老港似乎已经能够从投入民生，全身心转向投入产业经济了。 LiLi Time，一家开在前滩太古里，被网友点评"贵得离谱但实在好喝"的咖啡馆，今年开进了老港。 这是镇里持有的物业空间，原本并没有派上什么用场。重新装修后，老港镇将这一网红咖啡品牌引 进，并与店家达成一致，在保持风味标准不变的前提下，以远远低于太古里的价格对外销售。而且店内 还要解决本地的一小部分残疾人就业。 一些咖啡爱好者为了低价格的"LiLi Time"来打卡，更多的是周边居民、企业员工开始约在这里聊 天、谈事，老港开始有了一些大都市的样子。 当然，开一家咖啡馆并不是什么了不得的事情。可是，当一个地区开始有意识地抬升商业品质，并 愿意把更多空间通过腾挪改造交付给市场时，市场也一定会作出反馈。 可事实是，老港的民生改善力度和广度似乎更大了。政府部门把精力放在一些看似不起 ...