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两会青声丨吴昊:打造文旅消费燃爆点,全面提振文化和旅游消费
Sou Hu Cai Jing· 2026-02-06 13:17
Core Viewpoint - The cultural and tourism industry in Anhui Province has made significant progress, establishing itself as a "national pilot area for all-region tourism development" and a new development pattern of "one area, three circles, and four belts," while also facing challenges such as weak brand recognition and insufficient marketing innovation [2] Group 1: Development Strategies - The proposal includes leveraging technology to innovate new consumption scenarios in cultural tourism, such as creating virtual personas based on historical figures using AI technology for enhanced visitor experiences [2] - The establishment of immersive experience projects utilizing VR/AR/AI technologies to recreate historical scenes and develop a network of experiences across the region [2] - The expansion of science and technology-themed cultural tourism routes to attract youth and science enthusiasts, creating a comprehensive cultural tourism system [2] Group 2: Enhancing Urban Cultural Tourism - Emphasis on creating a comprehensive event system to boost urban vitality through various sports and cultural events, including marathons and music festivals [3] - Development of themed tourism routes that focus on emotional experiences, such as wellness retreats and immersive role-playing games in historical settings [3] - Introduction of night economy initiatives, including night-time consumption vouchers and extended business hours, to enhance consumer engagement and urban vibrancy [3] Group 3: Policy and Support Framework - Implementation of a "provincial cultural tourism chain management system" to coordinate resources, project recruitment, and brand promotion [4] - Establishment of provincial special funds for cultural tourism development to encourage the creation of new products and consumption scenarios [4] - Promotion of creative industry platforms and innovative development of cultural parks and creative spaces across cities [4] Group 4: Marketing and Promotion - Creation of a promotional system that integrates provincial and municipal accounts with influencers to market new cultural tourism products and experiences [5] - Development of the "Super Anhui" brand to enhance the appeal of cities through personalized city IPs, fostering inter-city promotional collaborations [5] - Launch of a provincial cultural brand "Hui Chang Good Goods" to integrate local specialties with modern aesthetics, establishing flagship stores in key locations [5]
写在陕西省首届冬季运动会开幕之际:从“能源”到“冰雪”的体育答卷
Zhong Guo Xin Wen Wang· 2026-02-06 07:39
目前,榆林全市已建成滑雪场30余家,各类冰雪主题活动持续升温,累计带动经济规模达5亿元,构建 起"体育+文旅+康养"的全链条发展模式。 陕西省一冬会的举办,激活了三秦大地的冰雪热情。1655名运动员齐聚赛场,青少年组与群众组赛事同 步开展,让冰雪运动从专业赛场走向大众生活。火炬传递途经神木、榆阳等六地,将体育精神与红色文 化、黄河风情、长城底蕴串联,让全民共享冰雪盛宴,也为陕西冰雪运动普及埋下种子。 从街头简易冰场到专业雪场,冰雪运动早已融入当地人的冬日生活。此次陕西省一冬会选址榆林,既是 对其气候禀赋与办赛能力的认可,更是榆林从"能源重镇"向"冰雪新城"转型的重要契机。 赛事不仅是竞技的舞台,更是产业升级的引擎。榆林秉持"能改不建、能用不改"的原则,升级改造科创 新城滑冰馆、神木碧麟湾滑雪场等场馆,打造出符合国际标准的赛事场地。同时,以"冰雪+"为抓手, 将滑雪体验与陕北秧歌、非遗剪纸等特色元素结合,联动"榆林过大年"活动,让冰雪"冷资源"转化为文 旅"热经济"。 冰雪映塞上,体育写新篇。当镇北台的雄浑、陕北民歌的悠扬与冰雪运动的激情碰撞,令黄土高原焕发 出时尚动感的活力。这不仅是一场体育的盛会,更是一次文 ...
强化党建引领 推动乐东高质量发展
Hai Nan Ri Bao· 2026-02-06 07:38
乐东黎族自治县委书记 马育红 强化党建引领 推动乐东高质量发展 2025年,乐东黎族自治县深入开展自贸港先锋行动,深化"展旗亮徽"行动、"双报到"机制,推行主 题党日"5+N"模式,打造"乐享法治"党建品牌入选全国网络法治宣传优秀案例。排查整顿22个软弱涣散 党组织,推动27个重点非公企业和社会组织"两个覆盖"。建强干部队伍,培育村(社区)书记后备力量 408名。全县地区生产总值完成233.78亿元,同比增长4.2%;固定资产投资完成62.07亿元,同比增长 7.8%,增速全省排名第三。扛牢生态环境保护的政治责任,锚定"给全省打样"目标狠抓海岸带整治,创 建自然资源监管"三道防线"机制,破解林、田、河湖长制监管难题。 下一步,乐东将持续深化思想政治建设,严格落实"第一议题"制度。严格选人用人标准,坚持干 部"能上能下",坚决纠治作风顽疾。以"两建强一融合"强化基层治理力量,深化"十大村居"治理创建。 持续优化营商环境。做优做强热带特色高效农业、海洋渔业、文旅产业,加快乐东港及三大园区建设, 深化运用"三道防线"机制,狠抓海岸带环境问题整改,全力保障和改善民生,以党建引领高质量发展。 ...
太仓2025年接待游客破千万人次
Su Zhou Ri Bao· 2026-02-06 02:42
Core Insights - In 2025, the Taicang cultural tourism industry achieved a milestone with total visitors exceeding 10 million for the first time, marking an 11.8% year-on-year growth, setting a historical record [1] Investment and Project Development - Taicang established a list of 44 key agricultural and cultural tourism projects with a total investment of 17.8 billion yuan, achieving an 81.8% commencement rate [1] - A total investment of 3.73 billion yuan was completed, with 8 key projects finished and operational, including hotel upgrades, ecological research and study, and rural cultural tourism [1] - The Rose Manor completed the renovation of the Jinmao Yinyi Hotel and introduced helicopter sightseeing, enhancing the three-dimensional tourism experience [1] - Shaxi Ancient Town passed provincial review, with water tourism projects compliant and industrial tourism bases and rural homestays being upgraded to meet diverse demands [1] Marketing and Brand Promotion - Taicang expanded its market influence through precise marketing strategies, capitalizing on the performing arts economy by hosting a large music festival during the "Eleventh" holiday, attracting nearly 100,000 music fans [1] - The city implemented an "online traffic + offline experience + cross-industry collaboration" model, planning brand activities such as the Spring Cultural Tourism Market and Food Season to enhance digital marketing on mainstream platforms [1] - Focused on expanding the Yangtze River Delta customer market, Taicang aimed to elevate the city's cultural tourism brand awareness comprehensively [1] Consumer Engagement and Initiatives - In 2025, Taicang launched the "One Card for All Travel" service, distributing nearly 200,000 yuan in cultural tourism consumption subsidies, and introduced special policies and routes around festivals and events to stimulate secondary consumption [1] - The upcoming Spring Cultural Tourism Season will kick off with five major themed activities, releasing ten measures for "Stay in Taicang for the New Year," with online consumption vouchers quickly snapped up, igniting consumer enthusiasm [1]
湖北文旅集团十五五新春“开门红” 千亿国企绘就文旅融合新画卷
Chang Jiang Shang Bao· 2026-02-06 02:41
Core Viewpoint - Hubei Cultural Tourism Group is set to accelerate its development in the "14th Five-Year Plan" period, showcasing significant growth in assets, revenue, and visitor numbers, while launching new projects to enhance the cultural tourism landscape in Hubei [2][3]. Group 1: Achievements in the 14th Five-Year Plan - Hubei Cultural Tourism Group's asset scale increased from 60 billion to 112.4 billion, annual revenue grew from 13.5 billion to 75 billion, and annual visitor numbers rose from 14 million to 42 million [2]. - The company has been recognized in the top 500 Chinese enterprises for two consecutive years and has consistently ranked among the top 20 tourism groups in China for eight years [2]. Group 2: Strategic Focus for the 15th Five-Year Plan - The company will focus on two main cultural tourism axes: "Shenwu Gorge" and "Chihong Red," aiming to explore the world-class heritage value and deepen the cultural essence of Hubei [3]. - Hubei Cultural Tourism Group plans to embrace new technologies such as AI and VR to transform tourism experiences from mere sightseeing to immersive and vacation-oriented offerings [3]. Group 3: Key Projects and Initiatives - Major projects for 2026 include the Wuchang Si Mei Tang project, the renovation of the Shennongjia International Ski Resort, and the establishment of a smart elderly care headquarters [3]. - The Si Mei Tang Cultural Park is set to become a cultural hub for youth, integrating industrial heritage with local culture, technology, and commerce [4]. Group 4: AI Innovation in Cultural Tourism - The "Happy in Hubei 'Code' Postal Award" AI Innovation Competition has been launched, inviting participants to create using AIGC technology, focusing on the two main cultural tourism axes [5]. - The initiative aims to merge real-life experiences with digital creativity, facilitating over 300 offline events and online digital interactions [5].
万全右卫城用六百年烽火熬煮文旅“高汤”
Xin Lang Cai Jing· 2026-02-05 15:05
一刀一甲,静立在万全长城卫所博物馆的柔光里。 这两件是国家三级文物,见证着万全右卫城因武而建的峥嵘过往。它们从烽火连天的明代边关,一 路"走"到今天,站在玻璃后面,与当今的我们对视。 其实,它们更像是穿越时空的"信使",向我们发问:如果"武魂"不用于征战,该在何处安放? 那柄长182厘米的明代青龙偃月刀寒光隐现,仿佛劈开时空,将人拽回数百年前烽火连天的边关。那片 明代残连珠甲衣锈迹斑驳,却仍裹挟着战士的体温与战场的尘烟。 今天的万全右卫城,正在书写一段关于文化自信与历史资源创造性转化的鲜活叙事,这座古城的辉煌过 往持续跳动在每一次打卡体验、每一幕沉浸剧情、每一刻情感共鸣之中。春日里站在古城墙下,浩荡东 风拂过思绪,我们心中明悟,那滚烫的铁血往事,何曾消散?它只是换了一种方式守护着、滋养着这片 土地,成就其万全之策与永安之风。(翟见英) 编辑:张燕梅 来源:北京号 作者: 河山新闻 万全右卫城的"武",是一种生存文化与守护文化。它源于严酷边境下的奋起,成于重任在肩时的担当, 塑造了这片土地忠诚、果决、勇于牺牲的精神气质。正如万全卫所博物馆中的那一刀一甲,昔日它们紧 握在手、披挂在身,是保家卫国之"器",价值在于 ...
博观文旅大模型三大应用场景西安发布
Xin Lang Cai Jing· 2026-02-05 12:25
Core Viewpoint - Shaanxi Cultural Investment Group collaborates with Alibaba DingTalk, Alibaba Cloud, and Ant Group to promote the integration of "cultural tourism + AI" through the launch of three application scenarios, aiming to enhance innovation and create new consumer experiences in the cultural tourism sector [1][8]. Group 1: Application Scenarios - The three application scenarios launched include: 1. "Cultural Tourism Ding" which provides AI smart badges for tourism and guide teams, creating new income opportunities for guides while enhancing the overall visitor experience through intelligent services [3][10]. 2. "Tap and Go x Cultural Tourism" which utilizes multi-port intelligent agents to support tourists with all-channel ticket verification and services such as consultation, reservation, and navigation, thereby improving the operational capabilities of scenic spots and service providers [3][10]. 3. The AI travel assistant "Xiao Qi" which integrates the capabilities of Tongyi Qianwen and the Boguang model to develop a one-stop smart service product for scenic areas, promoting deep application and value realization in the cultural tourism field [5][12]. Group 2: Future Collaboration and Development - Shaanxi Cultural Investment Group and Alibaba will continue to deepen their collaboration in the "cultural tourism + artificial intelligence" ecosystem, focusing on top-level design and leveraging their respective resource advantages across industry, technology, and business models [7][14]. - The partnership aims to explore further integration points for empowering the fusion of cultural tourism and technology, enhancing data flow in the cultural tourism industry, and strengthening the research and application of "cultural tourism + AI" technologies [7][14]. - They plan to pilot initiatives in areas such as "AI + marketing," "AI + short videos," and "AI + operational management," creating replicable and scalable practices to jointly develop new consumer scenarios, business models, and products in the cultural tourism sector [7][14].
从“内陆腹地”到“开放高地” 四川省政协委员建言四川对外开放
Xin Lang Cai Jing· 2026-02-05 06:54
Core Viewpoint - Sichuan is leveraging its openness to expand development opportunities, focusing on building a sustainable "open circle" through various strategies and initiatives [1][3]. Group 1: Economic Development and Trade - By 2025, Sichuan's exports of new energy vehicles, photovoltaic products, and lithium batteries are projected to grow by 69.4%, with total import and export volume reaching 1,031.8 billion yuan [1]. - The provincial government aims to host significant international conferences and exhibitions, with 30 foreign dignitaries visiting Sichuan [1]. Group 2: Trade Structure and Services - The current trade structure in Sichuan needs optimization, with insufficient capabilities for enterprises to "go global" and weak foreign service support [3]. - Suggestions include accelerating the development of service trade, digital trade, and green trade to adapt to the changing international trade landscape [3]. Group 3: Long-term Cooperation and Talent - Emphasis on shifting from "one-time exchanges" to "long-term cooperation" by embedding collaboration within the industrial and innovation chains [3]. - The importance of talent, particularly returnees with overseas experience, is highlighted as a key resource for building a talent pool and providing strategic advice [5]. Group 4: Cultural and Tourism Development - Cultural tourism is identified as a crucial element in building the "open circle," with recommendations to create unique cultural tourism brands and enhance visitor experiences through technology [5]. - The focus is on deepening the cultural essence of well-known tourist sites to transform visitor engagement from mere sightseeing to immersive experiences [5].
王健林赴贵州考察文旅项目,万达千亿债务下寻求转型
Sou Hu Cai Jing· 2026-02-05 02:48
Core Viewpoint - Wang Jianlin, chairman of Wanda Group, is actively exploring new cultural tourism projects in Guizhou, indicating potential new collaborations in the sector amidst ongoing debt pressures faced by the company [2][3]. Group 1: Company Activities - Wang Jianlin visited key cultural tourism projects in Guizhou, including the Dazhaojing Scenic Area and Huajiang Grand Canyon Bridge, suggesting a focus on new investment opportunities [2]. - The last major site visit by Wang was in August 2025, where he expressed intentions to enhance the Urumqi cultural tourism project, indicating a consistent strategy to seek out new partnerships [2]. - Wanda has a history of investing in Guizhou, having signed a 1 billion yuan poverty alleviation agreement in 2014, which reflects the company's long-term commitment to the region [2]. Group 2: Financial Challenges - As of September 2025, Wanda is burdened with over 100 billion yuan in debt and has faced court executions totaling more than 7.5 billion yuan, highlighting significant financial strain [2]. - The company has been reducing its real estate operations and focusing on commercial management and cultural tourism as core business areas [2]. Group 3: Strategic Considerations - The company aims to replicate the successful "Danzhai model" of cultural tourism, which was established in 2014, to create new benchmark projects and enhance its operational capabilities [3]. - Despite past successes, Wanda's cultural tourism projects have had mixed results, with a history of selling off projects and struggling with strategic adjustments [3][5]. - The company is perceived to be lagging in the evolution of cultural tourism, remaining in a "1.0 stage" while the industry moves towards more advanced experiences [4]. Group 4: Leadership and Future Outlook - Wang Jianlin's ongoing efforts to secure new projects across various regions reflect a determination to navigate the company's financial difficulties and ensure its survival [5]. - The challenges of debt management and strategic transformation are significant, with Wang's leadership being crucial in the company's ongoing efforts to adapt and survive [5].
【省文化和旅游厅】2025年全省8个重点文旅产业链群总营收同比增长8.7%
Shan Xi Ri Bao· 2026-02-05 00:50
2025西安丝绸之路国际旅游博览会签约金额2.2亿元,交易额6300万元;第九届丝绸之路国际博览 会签约文旅项目15个,金额41.3亿元;第十一届丝绸之路国际艺术节汇聚84个国家和地区的1900余名艺 术家,吸引超8万人参与,线上传播量过亿。陕西全年实施对外文化交流项目25个,在海外客源市场达 成合作意向214项;全年接待入境游客92.67万人次,总花费超100亿元。 省文化和旅游厅相关负责人表示,陕西文旅系统将聚焦"在加快建设文化强省上取得新的更大突 破"总体目标,推出更多彰显地域特色的精品力作,提升文化旅游公共服务质效,推动文旅产业实现万 亿目标,加速释放文旅消费潜力,持续推动文旅高质量发展。(记者:柏桦 李卫) 1月29日,2026年全省文化和旅游工作会议在西安召开。记者从会上获悉:2025年,全省文旅系统 始终紧扣建设文化强省、争做西部示范目标,以打造万亿级文旅产业集群为抓手,推动文化旅游深度融 合、高质量发展,全年主要目标任务顺利完成。 2025年,陕西4部作品(团队)获中国艺术节"文华剧目奖""群星奖",获奖数量位居全国第一方 阵。15个公共文化场馆建成开放或改造提升,五级公共文化服务体系实现全覆 ...